Green Business Canada: CSR Analysis and Recommendations Report

This report provides an in-depth analysis of Green Business Canada's corporate social responsibility (CSR) initiatives. It examines how the company has integrated sustainable practices to contribute to environmental and social well-being. The report discusses Green Business Canada's establishment in 2013, its strategic partnerships, and unique efforts such as promoting energy efficiency, utilizing renewable energy sources, and encouraging a cleaner environment. The report highlights the principles of creativity, scalability, glocality, and circularity in the company's approach. Furthermore, it explores the company's proposals for a high-speed train system and the use of electric vehicles to promote sustainability and economic growth. The report concludes by emphasizing Green Business Canada's commitment to fostering a positive brand image, gaining market share, and contributing to a greener future, supported by the provided bibliography.

Corporate social
responsibility

Introduction
The topic focused on the corporate social responsibility, i.e., how to become
socially responsible by contributing to the society through various benefits.
The corporate social responsibility is a kind of initiative undertaken by the
organisation to assess as well as take the responsibilities by contributing to
the environmental and social well being.
This is a term that goes beyond what is required by the regulators and
environmental protection groups to maintain a healthy environment and
atmosphere.
The business organisation Green Business Canada is considered as the case
study here that has focused on becoming a socially responsible company by
managing the sustainable practices with ease and effectiveness.
Green Business Canada has aims and objectives to form strategic
partnerships with other business organizations which can help to promote
environment friendly and sustainable practices for successful management
and utilization resources to become sustainable in the
future(businessofgreen.ca, 2018).

Starting date of the
journey
Green Business Canada started its operations in the year 2013 and
established partnership working with multiple leaders and influenced
the greener changes.
The company adopted greener approaches to make people aware of
the environment friendly practices and allowed the Canadian people
to share their ideas, opinions and initiatives required to accomplish
the business objectives with ease.
The business encouraged the business communities and local leaders
to contribute to the well being of the individuals and even benefited
the community and maintained sustainability (Marquis & Qian, 2013).
Green Business Canada formed strategic partnerships with the
businesses to promote environment friendly practise and even
managed sustainable practices to ensure proper utilisation of
resources and reduce negative environmental impact too.

Unique efforts by the
company
Based on the responses provided by Visser (2011), it could be
understood that the company aimed to achieve sustainability
through lesser emission of gases, use of renewable energy
resources and even aiming to manage environment friendly and
energy efficient transportation facilities (Visser, 2011).
Green Business Canada focused on energy efficiency
transportation and the utilization of renewable energy sources,
for creating lesser impact on the environment.
The company enabled innovation through utilization of energy
efficient resources and even reduced the disposal of wastes to
maintain a clean and healthy environment (Saeidi et al., 2015).
The greener approaches undertaken by the company had also
helped in encouraging the formation of a clean and healthier
environment and provided various benefits to the community too.

By contributing to the cleaner and healthier environment, Green
Business Canada not only maintained a positive mindset among
the customers but also influenced them to adopt sustainable
approaches for the betterment of the environment and the society
itself.
One of the unique efforts undertaken by the company could be to
manage a website where the environment and nature related
photographs were presented to make people aware of taking care
of the environment.
The company even improved the flow of cash by reducing the
inputs of resources and even by lowering the costs of operations,
furthermore diversified the product lines and even fulfilled the
demands for the green products and services of the customers
(Chin, Hambrick & Treviño, 2013).
This is how the company contributed to the business sustainability
through better marketing and advertising the greener approaches
and became socially responsible by developing a positive brand
image, name and gained better market share too.

Principles of creativity, scalability, glocality and
circularity
The creativity means bringing innovation and encouraging an advanced
approach to become socially responsible within the corporate arena.
The environmental problems are quite complex and it is important to
ensure tha6t the sustainable measures are followed in terms of creativity
to overcome the environmental issues with ease.
One of the example could be Free play’s wind up technology or Vodafone
M Pesa.
For Green Business Canada, Jonathan Havelock Fine art photography
website was managed where the beautiful pictures of environment were
presented.
This would make people aware of the beautiful environment and
atmosphere and allow them to manage environment friendly and
sustainable practices to maintain a clean and healthy environment all
throughout (Flammer, 2013).


Based on the responses provided by Visser (2011), glocality
means being global and acting global.
It mainly represents the ability to cope up with global
businesses and maintain a global business architecture for
deriving positive business outcomes in the form of
sustainability and environment friendly practices.
The management of creativity principle further helped in
developing creative and innovative solutions for maintaining
sustainability and become socially responsible.
To become global, a global workforce is needed and so
Green Business Canada has overcome the social problems
related to safety, inequity, health and working
circumstances.
The environmental policies and programs were driven by
employees, who formed a green team that was
knowledgeable of the sustainable practices required to
become socially responsible (Takkar, 2015).

The circularity was related to the no limitations of resource consumption and waste
disposal.
It is important to form and maintain proper designs to maintain consistency in the
production level as well as design products and services that are environment
friendly and sustainable for Green Business Canada.
The company aims to reduce the consumption of natural resources and prevent
waste disposal.
The natural resources were used within limits and the environmental friendly
practices to maintain sustainability all throughout.
Green Business Canada introduced the Canadian Green solar system to reduce as
much as energy can be consumed as well as used solar energy as effective source
of energy for running the vehicles and other transportation facilities.
The greener approaches managed by Green Business Canada further helped in
consuming less energy as well as created lesser bad effects on the environment,
furthermore contributed to becoming socially responsible and maintained
sustainability too.

Business in terms of becoming
socially responsible
Green Business Canada has even proposed a high-speed train
system that will move a large number of people quite efficiently.
This would serve the purpose of sustainability by managing greener
technologies and provide affordable transportation facilities to the
people.
This would also cerate a positive impact on the economy of the
country as well as deal with the issues related to employment and
economic growth.
It would Make hi-ways safer with giving people an option as
affordable as driving and would be able to reach their destination
within quick time.
It would bring in new tourism revenue and jobs for many people and
further cerate more employment opportunities.
It would Reduce the number of cars on the road as well as reduce
the amount of land utilized for parking purposes.

Green Business Canada proposed the use of
electric vehicles and introduced solar powered
stores to maintain green environment.
Green infrastructures were built for creating
lesser environmental impact and even promote
sustainability for influencing the Canadian
people to adopt sustainable measures too.
The Canadian recycling industry managed
both wood reusing and even recycled wastes
to ensure that the natural resources are kept
intact and an ecological balance in nature is
maintained as well (Khan, Muttakin &
Siddiqui, 2013).

Bibliography
businessofgreen.ca. (2018). Businessofgreen.ca. Retrieved 28 March 2018, from
https://businessofgreen.ca/
Chin, M. K., Hambrick, D. C., & Treviño, L. K. (2013). Political ideologies of CEOs: The influence of
executives’ values on corporate social responsibility. Administrative Science Quarterly, 58(2), 197-
232.
Deng, X., Kang, J. K., & Low, B. S. (2013). Corporate social responsibility and stakeholder value
maximization: Evidence from mergers. Journal of financial Economics, 110(1), 87-109.
Flammer, C. (2013). Corporate social responsibility and shareholder reaction: The environmental
awareness of investors. Academy of Management Journal, 56(3), 758-781.
Grayson, D., & Hodges, A. (2017). Corporate social opportunity!: Seven steps to make corporate
social responsibility work for your business.
Khan, A., Muttakin, M. B., & Siddiqui, J. (2013). Corporate governance and corporate social
responsibility disclosures: Evidence from an emerging economy. Journal of business ethics, 114(2),
207-223.
Marquis, C., & Qian, C. (2013). Corporate social responsibility reporting in China: Symbol or
substance?. Organization Science, 25(1), 127-148.
Saeidi, S. P., Sofian, S., Saeidi, P., Saeidi, S. P., & Saaeidi, S. A. (2015). How does corporate social
responsibility contribute to firm financial performance? The mediating role of competitive advantage,
reputation, and customer satisfaction. Journal of Business Research, 68(2), 341-350.
Takkar, K. (2015). Corporate social responsibility. International Journal of Research in Economics and
Social Sciences, 5(8), 297-302.
Visser, W. (2011). The age of responsibility: CSR 2.0 and the new DNA of business. John Wiley & Sons

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