Presentation: CSR's Role in Achieving Organizational Goals

This presentation provides a comprehensive overview of Corporate Social Responsibility (CSR) and its significance in achieving organizational objectives. It defines CSR, highlighting its core elements, including accountability, ethical practices, and stakeholder engagement. The presentation explores Carroll's model, detailing the economic, legal, ethical, and philanthropic responsibilities of businesses. It differentiates between CSR and philanthropic activities, emphasizing CSR's broader scope. The presentation then delves into the close relationship between CSR and business, illustrating how CSR can enhance sustainability, stakeholder relations, and brand image. It also discusses the importance of CSR in today's competitive environment, addressing employee retention, market opportunities, and public image. Furthermore, it addresses challenges in CSR implementation, such as lack of transparency and stakeholder focus. The presentation concludes by summarizing how CSR activities can improve employee motivation, organizational performance, and the overall achievement of organizational objectives.

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Name of Student
Name of the University
Author Note

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Slide 1: Introduction
According to the definition given in the slide, corporate social responsibility includes the
organizations responsibility and commitment towards its employees, stakeholders and society at
large. Organizations exist in a society and utilize the resources available in the same and
therefore they have a responsibility to reduce its impact over the society. Therefore CSR is the
way the business processes are managed by the companies for producing a positive impact over
the society. The main aim of this study is to discuss about the role of CSR in achievement of the
overall organizational objectives.
Slide 2: What is corporate social responsibility
From this slide, some of the major elements of corporate social responsibility have been
understood. These elements include- accountability and responsibility of business towards the
society and other stakeholders and CSR activities also includes ethical practices on part of the
organization along with philanthropic activities. Therefore CSR includes integrating
environmental and social into the organizational operations. The main purposes of CSR are to
manage its relationships with the external factors including stakeholders and aligning the
economic objectives of the company with the societal and environmental objectives.

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Slide 3: Carrols model of corporate social responsibility
Therefore from this slide it has been understood that the CSR model as provided by
Carroll is focused on four main responsibilities of the business. These business responsibilities
include- Economic, legal, ethical and philanthropic responsibilities of the business. The
economic responsibility of the business includes- its objectives of becoming profitable and
sustainable in the long term. The legal responsibility includes- complying with all rules and
regulations for instance: the health and safety regulations and others. The ethical responsibility
includes- acting and carrying out business operations in an ethical and moral way. And the
philanthropic responsibility of business includes- the businesses responsibility towards the
society and the environment.

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Slide 4: Difference between corporate social responsibility and philanthropic
activities
Therefore from this slide it has been understood that the main difference between
philanthropic activities and the CSR is the purpose for which they are carried out. The mina
purpose of the philanthropic activities is to create a good image of the company or business in
front of the society. On the other hand the main purpose of the CSR is integrate its
responsibilities towards the society and environment into the operations of business. Therefore
CSR has a much wider scope than philanthropic activities.
Slide 5: Corporate social responsibility and Business
Corporate social responsibility and business are closely related to each other because
CSR has got some major impacts on the operation of the business. It can help in making the
business socially and environmentally accountable and responsible. Thereby CSR can make a
business sustainable and successful for a long period of time. There are examples of different
organization that have become successful due to their CSR activities. Moreover businesses have
an economic, legal, ethical and philanthropic responsibility towards the society and the
environment.
Slide 6: Importance of Corporate social responsibility for businesses
Corporate social responsibility is important for the present business environment because
there is a high competition in the market economy. Moreover CSR activities can help in
improving engagement with different external and internal stakeholders and therefore they can
take advantage of different market opportunities easily by adapting to the same without any

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resistance from the stakeholders. Moreover in case of the business being faced with any social
crisis such as job losses and others the public image of the company will not be hurt badly.
Slide 7: Importance of CSR
Corporate social responsibility can also help an organization in becoming competitive by
becoming able to retain talented employees and attracting highly qualified employees by creating
a sense of job satisfaction among the employees. In order to create this hob satisfaction,
organization or businesses adopt CSR activities whereby the employees can feel that they are a
part of something good and that they are working for greater good of the society as a whole.
Slide 8: Importance of CSR
CSR activities are important for businesses in the present day due to the fact that different
countries have made it mandatory for companies and businesses to carry out CSR activities and
have different rules and regulations for the same purpose. Some examples of these laws and
regulations include- the reporting of CSR activities in the financial statement according to the
Danish laws.
Slide 9: Importance of CSR
CSR activities are also important because they can help in the creation of a cohesive
society and a sustainable global economy where the various parties concerned can operate
ethically.

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Slide 10: Importance of CSR
CSR activities can help organizations in improving their brand image, creating better
brand and also help in improving the overall productivity of the organization by improving the
morale of the employees.
Slide 11: Challenges faced by business while practicing corporate social
responsibility within the present competitive business environment
Some of the major challenges that are faced by organizations or businesses while
carrying out CSR activities includes- indulging or carrying out CSR activities forcefully and
therefore organizations lack enthusiasm and sometimes organizations are also afraid of carrying
out CSR activities because of the fear that they may not get sufficient return on their investment.
Slide 12: Challenges faced by organizations while carrying out CSR activities
Some of the other major challenges faced by organizations or businesses while carrying
out CSR activities includes- lack of transparency in the CSR reports published by the companies
in their websites. Moreover business may forget to look after the needs of their major
stakeholders while focusing too much on the needs of the external stakeholders and the society.
Slide 13: Role of CSR in achievement of the overall organizational objectives
CSR activities can help organizations in achieving their overall objectives through
aligning the values of the employees with that of the consumers for the purpose of gaining long
term profits.

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Slide 14: Role of CSR in achievement of the overall organizational objectives
CSR Job satisfaction Employee motivation Improved organizational
performance
Achievement of organizational objectives
CSR activities can help in achieving the overall objectives of the organization as it can
help in improving the motivation of the employees by creating a sense of satisfaction in them and
that can further help in improving the overall performance of the organization. Through
improved overall organizational performance, the organizational objectives can be achieved.
Slide 15: Conclusion
Therefore from the above discussion, it can be concluded that CSR activities are
important for organizations for a number of reason. Some of these include- sustainability of
business, better relationship with different stakeholders and others.