Corporate Social Responsibility Portfolio: Behavior and Analysis

This assignment presents a case study portfolio analyzing the corporate social responsibility (CSR) initiatives of several leading companies, including BMW, Levi Strauss & Co., Apple, Starbucks Coffee, and Ben & Jerry's. The analysis highlights BMW's focus on traffic safety education and cultural journeys, Levi Strauss's water conservation efforts and partnerships with Goodwill, Apple's commitment to environmental sustainability, Starbucks' ethical sourcing and provision of clean water through Ethos water, and Ben & Jerry's emphasis on resource utilization and community empowerment. The report underscores the importance of eco-friendly approaches and community involvement in effective CSR strategies, referencing various academic sources to support the analysis of each company's relevant corporate behavior. Desklib provides access to this and many other solved assignments to support students in their academic pursuits.

INTRODUCTION TO MANAGEMENT

ANALYSIS OF THE RELEVANT
CORPORATE BEHAVIOR
 BMW
 This company is the leading automobile manufacturers
of the world and is constantly trying to look ahead.
They are also constantly looking forward in increasing
their Corporate social responsibility (Li, 2015).
Some of their well known CSR are
 BMW Children’s Traffic Safety Education
 BMW JOY Home
 BMW china culture journey (Epstein & Buhovac, 2014)

LEVI STRAUSS & CO.
 They mainly deal in cloth manufacturing and
they have taken many new approaches in
contributing towards the society.
 Their main concern is to bring clean and fresh
water to the people of the society through
their water<less campaign.
 They have also entered into a joint venture
with the Goodwill industry and it is through
this effort that they are trying to help the poor
and the disabled people (Reiche et al., 2016).

APPLE
 Apple is the greatest tech giant in the
World and is also very much well
known for their CSR activities.
 They have been given the name of
Greenest Tech company in the world.
 Ask less of the planet is also one of
their very successful endeavors (Lani,
& Richardson, 2015).

STARBUCKS COFFEE
 Starbucks Coffee is an unavoidable name while one is
speaking about the CSR of the different organizations.
 They provide employment to a large number of jobless
people.
 Ethical sourcing is an effort by Starbucks via which they try
to support the farmers and the producers or the suppliers
of their raw materials.
 Ethos water is also an effort of Starbucks Company that
helps in bringing fresh and clean bottled water, particularly
to those people who suffer from lack of proper fresh and
clean drinking water.

BENNY AND JERRY’ S
 The proper utilization of the resources is based
on the effectiveness of the processes that are
being undertaken by the organization for the
proper understanding of the position of the
company in the market.
 The CSR of the company is based on the eco-
friendly approach of the company and the
empowerment of the communities.

REFERENCES
 Li, X. (2015). Impacts of Business Strategies on Coffee Production
and the Environment. International Journal of Environmental
Science and Development, 6(5), 405.
 Epstein, M. J., & Buhovac, A. R. (2014). Making sustainability
work: Best practices in managing and measuring corporate
social, environmental, and economic impacts. Berrett-
Koehler Publishers.
 Murugesan, S., & Gangadharan, G. R. (2012). Harnessing green IT:
Principles and practices. Wiley Publishing.
 Noe, C. A. (2014). Strategic CSR and Value Creation within Small
and Medium US Enterprises. Lynn University.
 Reiche, B. S., Stahl, G. K., Mendenhall, M. E., & Oddou, G. R.
(Eds.). (2016). Readings and cases in international human
resource management. Taylor & Francis.