Corporate Social Responsibility Analysis and Implications Report

This report provides a comprehensive analysis of Corporate Social Responsibility (CSR) and its vital role in today's business landscape. It begins by defining CSR as the social obligations of a business to stakeholders, emphasizing its impact on sustainable development across social, economic, and environmental factors. The report highlights the increasing importance of CSR in business strategy, driven by consumer awareness and ethical expectations. It then explores the Triple Bottom Line model, which assesses business performance based on People, Planet, and Profit. The report offers practical examples of CSR implementation by companies such as Toms, Dell, Google, Ford Motor Company, Coca-Cola, and Woolworths, showcasing how these organizations integrate social responsibility into their operations. The conclusion reiterates the significance of CSR in achieving both profitability and addressing social and environmental issues, emphasizing its growing prominence in corporate structures.

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Corporate Social Responsibility
Student’s Details-
8/22/2019

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Executive Summary
Corporate social responsibility is crucial for business and its success. It provides the business an
opportunity to serve the factors such as social and environment which can lead to the improved
reputation of the company and also helps in the long term gain of the company. Corporate Social
Responsibility is mentioned in the corporate structure where it defines their contribution towards
the social and environmental issues and ensures clear adherence to the regulations relating to
them. Thus, the companies highly focus on their social responsibility rather than focusing on
making higher sales.

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Contents
Introduction......................................................................................................................................3
Role of Corporate Social Responsibility.........................................................................................3
Triple Bottom Line Model of CSR..................................................................................................4
Profit.............................................................................................................................................5
Planet............................................................................................................................................5
People...........................................................................................................................................5
Practical Implications of CSR.........................................................................................................5
Toms.............................................................................................................................................5
Dell...............................................................................................................................................6
Google..........................................................................................................................................6
Ford Motor Company...................................................................................................................6
Coca-Cola.....................................................................................................................................6
Woolworths..................................................................................................................................6
Conclusion.......................................................................................................................................7
References........................................................................................................................................8

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Introduction
Corporate Social Responsibility (CSR) is concerned with the social obligations or the
responsibility of the business that helps the organization to be socially accountable to the
stakeholders and the public (Crane, et al., 2019). In other words, Corporate Social Responsibility
is regarded as the business practice that ensures the sustainable development of the organization
which ultimately contributes to the social, economic and environmental factors (Grayson &
Hodges, 2017). In today’s world, CSR plays a vital role and is incorporated by every company
into their overall business strategy. Here, the report is prepared to show the role of CSR into
today’s world. For making the analysis, relevant theories are discussed along with the practical
examples of the companies who use corporate social responsibility into their business.
Role of Corporate Social Responsibility (CSR)
Corporate Social Responsibility (CSR) plays a vital role in taking positive steps with respect to
social and environmental effects that are associated with the business. When companies properly
implement CSR into their business practices, then it aids to the cultural and social values of the
company. The company’s ethical practices and the social responsibility have impact on the
success of the company (Saeidi, et al., 2015). As per the 2015 Cone Communications/ Ebiquity
Global CSR study have evaluated that 91% of the global consumers expect the companies to
perform their operations in the favor of the social and environmental issues (Collier, 2018).
Therefore, it can be noted that consumers are highly aware of these practices and expect the
companies to perform their operations ethically. Corporate Social Responsibility states the
company follows the practices in the interest of the business issues rather than those practices
that impact the profit margins.
Further, Corporate Social Responsibility (CSR) holds a strong place in the marketing and
advertising of the company and is prevalent in the mission of the company. It can be noted that
business is considered to be part of the society. Nowadays, companies are highly focusing on the
social responsibility rather than making profits which can benefit the company in increasing
brand awareness and getting advantage over competitors (Golob, et al., 2019). These practices
have ensured a company to make long lasting relationship with the customers and also helped in

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standing out from the competitors which has created a brand value and boosted the sales of the
company.
Today, it can be seen that the most profitable companies are those that have contributed to the
various social issues such as providing safe working environment to the employees, treating the
employees fairly, facilitating friendly and relaible methods for sustainable environment and
participating in the social and environmental issues (Nafi, 2018). At present, people are highly
concerned about the social issues and have knowledge about their rights. Customers expect that
the established companies contribute towards the society for helping the people who are in need.
Keeping this in mind, doing investments in the social practices has become an important function
of conducting the business.
Triple Bottom Line Model of CSR
Triple Bottom Line Model was given by John Elkington 1994 that helps a company to share the
corporate social responsibility plan or agenda (Schulz & Flanigan, 2016). This model specifies
the performance of the business in three important areas, namely People, Planet and Profit. This
model has a balanced approach for measuring the performance of the business.
Source: (Rihn, 2016)

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Profit
Profit aims at financial performance of the business that can be identified from profits and
income statements of the company. This identifies the economic sustainability of the company.
This focuses on long term economic boom of the company.
Planet
Planet refers to the responsibility of the company towards maintaining the environmental
sustainability. This approach is concerned with ensuring that the company does not affect the
environmental factors.
People
It is concerned with maintaining the social sustainability of the company. The performance of the
company can be measured by the evaluating the extent of contribution towards the upliftment of
the people living in the society (Rihn, 2016).
Practical Implications of CSR
Corporate Social Responsibility does not only carters the social and environmental sustainability
of the company but also leads to the reputation of the company. At present, companies make
CSR strategies which are leading the companies to perform more than the bottom line. Corporate
Social Responsibility is a practice adopted by many companies which is described by the
following practical examples:
Toms
Toms Shoes have provided shoes to the children and have fought for the rights of the humans.
The company has fulfilled their social responsibility by partnering up with various NGOs which
has demonstrated their ethical behavior. The company has helped visually impaired individuals
and gave them a gift of sight by providing them medical treatment (Sickler, 2017). Also, the
company has provided safe and clean drinking water to the people for their improved health.

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Dell
The company has an approach called ‘Legacy of Good’ and has been involved in the innovations
that are acceptable to the social and environmental aspects. Dell is committed towards making
possibilities in terms of technology which is good for people and the planet.
Google
Google has achieved the highest Corporate Social Responsibility score which can be noticed
from the fact that the company has made contributions in environmental issues. The company
has been involved in various energy renewable projects. Apart from this, the company has
various policies and practices that addresses the interest of the stakeholders groups such as
employees and communities and has introduced popular and beneficial products for the
customers.
Ford Motor Company
The company is involved in long-term sustainable operations. The company has made efforts in
corporate social responsibility by doing product development and minimizing the cost. The
company has reduced GHG emissions and developed EcoBoost Engine which increases the fuel
efficiency (Cheeseman, 2014).
Coca-Cola
The company’s Ethics Line channel informs the stakeholders regarding the violations of Code of
Business Conduct. The company has undertaken initiatives for the women empowerment and has
supported physical activity programs and the company has developed plant bottle packaging as
an ambitious initiative.
Woolworths
The Australian retailing company Woolworths has effective Corporate Social Responsibility of
maintaining social and environmental sustainability into the operations. The company has given
due respect to the environmental issues and the company believes in enhancing the financial
performance by giving value to the stakeholders. The company focuses on the sustainable
retailing and has taken steps to reduce carbon footprints and has also provided value to the
customers by focusing on the product innovation.

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Conclusion
Corporate Social Responsibility is concerned with fulfilling the obligations towards the social
and environmental factors. The main aim of the companies is not only get higher profits but it
also aims at giving due importance to the social and environmental issues. Today, there is huge
importance of corporate social responsibility into the business and the company aggressively
mentions it in their corporate structure. Here, the report discusses the significance of corporate
social responsibility into the today’s business world. The report also discusses the triple bottom
line model of CSR and the practical examples such as Toms, Dell, Google, Ford Motor
Company, Coca-Cola and Woolworths are also discussed to show how different companies
ensure their social responsibility into their operations.

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References
Cheeseman, G.-M., 2014. New CSR Report Shows Ford Takes Climate Change Seriously.
[Online]
Available at: https://www.triplepundit.com/story/2014/new-csr-report-shows-ford-takes-climate-
change-seriously/42846
[Accessed 22 August 2019].
Collier, E., 2018. The Importance of Corporate Social Responsibility for Your Business. [Online]
Available at: https://www.highspeedtraining.co.uk/hub/importance-of-corporate-social-
responsibility/
[Accessed 22 August 2019].
Crane, A., Matten, D. & Spence, L., 2019. Corporate social responsibility: Readings and cases
in a global context. s.l.:Routledge.
Golob, U., Podnar, K., Koklic, M. & Zabkar, V., 2019. The importance of corporate social
responsibility for responsible consumption: Exploring moral motivations of consumers..
Corporate Social Responsibility and Environmental Management, 26(2), pp. 416-423.
Grayson, D. & Hodges, A., 2017. Corporate social opportunity!: Seven steps to make corporate
social responsibility work for your business. s.l.:Routledge.
Nafi, J., 2018. The Importance of Corporate Social Responsibility (CSR) in Today’s Business.
[Online]
Available at: https://www.transparenthands.org/the-importance-of-corporate-social-
responsibility-csr-in-todays-business/
[Accessed 22 August 2019].
Rihn, A., 2016. CSR: WHY THREE BOTTOM LINES ARE BETTER THAN ONE. [Online]
Available at: https://www.roadrunnerwm.com/blog/corporate-social-responsibility
[Accessed 22 August 2019].

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Saeidi, S., Sofian, S. & Saeidi, S. A., 2015. How does corporate social responsibility contribute
to firm financial performance? The mediating role of competitive advantage, reputation, and
customer satisfaction.. Journal of business research, 68(2), pp. 341-350.
Schulz, S. A. & Flanigan, R., 2016. Developing competitive advantage using the triple bottom
line: A conceptual framework. Journal of Business & Industrial Marketing, 31(4), pp. 449-458.
Sickler, J., 2017. Powerful Corporate Social Responsibility (CSR) Examples. [Online]
Available at: https://www.reputationmanagement.com/blog/corporate-social-responsibility-
examples/
[Accessed 22 August 2019].