Corporate Social Responsibility: Role, Examples, and Analysis Report

This report provides a comprehensive analysis of Corporate Social Responsibility (CSR) and its vital role in the contemporary business environment. It defines CSR as a strategic approach that balances economic growth, environmental protection, and social support while focusing on stakeholder needs and expectations. The report highlights the significance of CSR for business sustainability and success in a competitive market, exploring various examples such as Woolworths, Qantas Airways Limited, and McDonald's to illustrate how CSR practices enhance organizational performance. The discussion covers the positive impacts of CSR on company goodwill, competitive advantage, and financial growth, while also addressing its responsibilities towards society, customers, and employees. The report emphasizes CSR's importance in building strong relationships with communities, attracting talent, and promoting sustainable development, concluding that CSR is essential for long-term business success and positive societal impact.

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Executive Summary
Corporate Social Responsibility is the approach, in which corporation accomplish the balance
between economic growth, environment prevention as well as supporting society, while focusing
on the expectations as well as needs of the stakeholders. In this report the role of CSR in the
today’s world is analyzed which shows that it is vital for the corporation to maintain CSR, so that
they can sustain in competitive environment and leads in success of the business. In this, the role
of CSR is described with various examples, which includes Woolworths, Qantas Airways
Limited, McDonald. The CSR practices help them in increasing the performance of the
organization.

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Table of Contents
Introduction......................................................................................................................................3
Role of CSR in today’s world......................................................................................................3
Companies CSR- (Corporate social responsibility).........................................................................4
Royal Bank of Canada.................................................................................................................4
Google..........................................................................................................................................4
McDonald.....................................................................................................................................5
Woolworths..................................................................................................................................5
Qantas Airways Limited..............................................................................................................5
Conclusion.......................................................................................................................................6
References........................................................................................................................................6

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Introduction
Corporate social responsibility is a type of international private type self-regulation business. It is
defined as policy of internal organizational as well as corporate ethic strategy. It is a concept of
management whereby companies combines social as well as environmental concerns while
operating the business (Rasche et al., 2017). Corporate social responsibility refers the approach
in which a company attains a stability of economic, environmental as well as social imperatives,
along with this also focuses on the expectations of shareholders and stakeholders to accomplish
sustainability (LouchE et al., 2017). In this sense, it is significant to make CSR, because it is the
concept of strategic business management, charity, sponsorships as well as also contributes in
reducing poverty. This will result in increasing the status as well as reputation of an organization
and build up its brand. In this report, the role of CSR in today’s world is discussed with the
example.
Role of CSR in today’s world
The role of Corporate Social Responsibility is significant in today’s world, because the
companies have positive sight for the influence of CSR. The focus of CSR policies is to increase
the goodwill of the company because the practices of CSR is considered the addition of several
values as well as operations of the company’s, in which the interests of consumers, shareholder,
society, environment as well as workers are reveal in the practices develop by the corporations.
It is also considered helpful for the companies in the international marketplace because the
practices used by the companies are localized as well as dissimilar in the different countries
(Pedersen, 2015).
The approach of corporate social responsibility also has certain obligations as well as the roles
and responsibilities, which the companies have to follow that, are related to the society. This
helps the company in increasing the commitment among the customers as well as also among the
community groups. The concept is considered major for companies to gain the competitive
advantage while implementation corporate social responsibility by generating wealth, which is
helps in preventing the environment as well as support the society (Rasche et al., 2017).
The aim of CSR is to solve the basic social problem of the community, maintaining the
sustainable environment as well as also builds better economy; it leads the company in

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sustainable development. Through these practices of CSR, companies can build a strong
relationship with the group of people; it is due to because the companies maintain the positive
status among the people, which help the company in enhancing the opportunity for getting the
success in long run (Aluchna & Idowu, 2016).
The various roles of corporate social responsibility includes that it helps the company to
understand the society, community as well as customer in an effective way, through which it
increase the sales of the company. It maintains sustainability in the economy because each
company is stands and follows the rules and policy as well as the legal aspects can also achieved
for the betterment and improving the society while adopting CSR. The company can also
motivate the new talented employee to apply in the company as well as retain the existing
employees by paying them proper compensation and benefits according to the needs and
requirement of the employees (Leventhal, 2018).
Companies CSR- (Corporate social responsibility)
Royal Bank of Canada
Royal Bank of Canada is a multinational corporation of Canada, which provides financial
services, the company does the investment in the distributing the funds, which is $29.9 million
among the young people, $7.8 million in the Environment as well as $ 7.8 for the talented and
competent artist in 2018 (O’Reilly et al., 2019). The company also provides support people, who
all are under poverty, by offering shelters, opportunities of employment and counseling. It helps
the company in maintaining the strong relationship with the customers and enhances the
commitment of the people, which results in increasing the profits of the company that is in the
year 2018 it is up to $44.61 billion it is increased by 15.63% from the year 2017 (Thakar, 2019).
Google
It is a multinational technology corporation of America, in the year 2016 the company data
centers use 50% lower energy. In the year 2016, the company diverts 86% of waste from its
international business of data centre and 19% of the servers, which is installed by the company,
were from the machines, which are remanufactured. In the year 2016, the company also provides
program of Commuting Sustainably (Lyon et al., 2018). Google in 2017, also develops the

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practices to reduce the regional water in their offices. These practices help Google saving the
operational expenses, which was $110.498 billion in 2018 and increases the growth of the
company, which is in 2018; the revenue earned by Google was $136.22 billion (Tinkelman &
Tan, 2018).
McDonald
McDonald's is fast food Corporation of America, the company in the year 2018, it increases the
employment opportunities for the women in Japan, the ratio of female manager was 25%, and
ratio of female director was 18% (Gupta et al., 2019). This helps the company in increasing the
number of employees in the year 2018 in Japan that is 2,213, in which 30% of the employees
were female (Hardeck et al., 2018). In 2018, the material used by the company is FSC 100
percent certified. McDonald use 100% FSC certified paper cups as well as other paper for
wrapping the hamburgers, this increase the satisfaction of the employees and increase the
branches of McDonald in Japan, which is in the year 2018 McDonald has 3,600 branches (Jin et
al., 2018).
Woolworths
It is an Australian supermarket, which is hold by Woolworths Group; the company reduces 40%
carbon emissions on the projected growth levels in the year 2015 (Pulker et al., 2019). In 2015
the company response to the customers by listening, acting and learning for them through loyalty
programs, through his Woolworths serves around 28million customers. Woolworths now
employs 2,200 Australians over 65 years of age (Ferreira et al., 2018). The company has paid
more than $2.2 billion in the taxes also support higher than 750,000 jobs indirectly in the year
2015 (Richards et al., 2016). It contributes $111 billion in the Australian economy by flow-on-
effect from retail sales as well as capital expenditure. The Company adopts the practices of
Animal welfare, sustainable forestry products (Sutin, 2018).
Qantas Airways Limited
It is an Australian company, which is considered the leading airline due to fleet size,
international flight as well as the destinations. The company adopts the two dissimilar theories
for the CSR that is the approach of shareholder, which means the policy of the company to
increase the profit for their shareholder within the rules and regulations. Through this approach,
it helps the company in increasing the wealth and to operate within the laws to support the

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society as well as prevent the environment by reducing 10% CO2 in the year 2019 (Maryani,
n.d.). This helps the company in gaining the competitive advantage from Singapore Airlines as
well as Etihad Airlines and leads in growth by employing higher than 35,700 workers as well as
carry more than forty passenger in the year 2019 (Morrison & Wit, 2019). In 2019 the financial
performance of the company also raise that is in May 2019 the revenue of the company is $4.4
billion (Wai et al., 2019).
Conclusion
From the above it is conclude that, Corporate Social Responsibility is considered the model of
management, in which organization combines the various practices of social as well as
environmental, while operating the business. The role of CSR is increasing in present world
because it helps the company in many ways, which includes that it helps the company in
maintaining the commitment among the customers, gaining competitive advantage as well as
leads in financial growth. From the above it is also conclude that many companies takes various
initiatives in supporting the society as well as preventing the environment like Royal Bank of
Canada, Google, Woolworths, Qantas. The CSR helps them in increasing the revenue and leads
organizational growth.

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References
Aluchna, M. & Idowu, S.O., 2016. The Dynamics of Corporate Social Responsibility: A Critical
Approach to Theory and Practice. Germany: Springer.
Ferreira, A., Pinheiro, M.D., Brito, J.d. & Mateus, R., 2018. Carbon (CI) and energy intensity
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Gupta, D.R. et al., 2019. Cautionary notes on use of the MoT3 diagnostic assay for Magnaporthe
oryzae wheat and rice blast isolates. Phytopathology , 109(4).
Hardeck, I., Inger, K., Moore, R. & Schneider, J., 2018. Cross-Cultural Evidence on Tax
Disclosures in CSR Reports–A Textual Analysis Approach. Available at SSRN 3308467.
Jin, W. et al., 2018. Raman fingerprint of two terahertz spin wave branches in a two-dimensional
honeycomb Ising ferromagnet. Nature communications, 9(1).
Leventhal, H.D., 2018. Strategic Corporate Social Responsibility: Tools and Theories for
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LouchE, C., Idowu, S. & Filho, W., 2017. Innovative CSR: From Risk Management to Value
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Lyon, T.P. et al., 2018. CSR needs CPR: Corporate sustainability and politics. California
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Maryani, M., n.d. Regaining Company’s Reputation: What is a Brand and Who Cares about
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Morrison, W.G. & Wit, J.d., 2019. US open skies agreements and unlevel playing fields. Journal
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O’Reilly, N. et al., 2019. Sponsorship of cause-related sport events." Sport, Business and
Management". An International Journal, 9(2).

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Pedersen, E.R.G., 2015. Corporate Social Responsibility. Newcastle upon Tyne: SAGE.
Pulker, C.E., Trapp, G.S., Scott, J.A. & Pollard, C.M., 2019. The Nature and Quality of
Australian Supermarkets’ Policies That Can Impact Public Health Nutrition, and Evidence of
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Richards, C., Kjærnes, U. & Vik, J., 2016. Food security in welfare capitalism: Comparing social
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