Corporate Social Responsibility Report: MnM Company Analysis

This report provides an in-depth analysis of Corporate Social Responsibility (CSR) practices, focusing on their importance for MnM Company. It explores various aspects of CSR, including environmental sustainability, transparent communication, corporate reputation, consumer values, brand differentiation, and the role of media. The report examines how MnM can leverage CSR to gain a competitive advantage, enhance its public image, and achieve long-term sustainability. It highlights the benefits of incorporating CSR, such as improved brand reputation and increased customer engagement. The report also offers recommendations for MnM to align its CSR strategy with its business objectives, emphasizing the importance of strong stakeholder partnerships and a focus on environmental and social factors. The analysis concludes that by embracing CSR, MnM can differentiate itself from competitors and establish itself as a socially responsible organization.

Running head: CORPORATE SOCIAL RESPONSIBILITY
Corporate Social Responsibility
Name of the Student
Name of the University
Author note

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Executive Summary
The report has helped in the entire analysis of the CSR related practices which plays major
role in identifying the different kinds of advantages which can be gained by the company in
the future. With the help of the CSR, the respective company MnM can be able to gain
competitive advantage to gain strong public image and it will be helpful for the success of the
company.

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Table of Contents
Introduction on CSR..................................................................................................................3
Aspects Related to CSR.............................................................................................................3
1) Being Green.......................................................................................................................4
2) Communicating Regarding CSR.......................................................................................4
3) CR and Corporate Reputation............................................................................................5
4) Consumer Values and Expectations..................................................................................5
5) Brand Differentiation.........................................................................................................5
6) Corporate Social Responsibility and Media......................................................................6
7) 21st century CR Surge.......................................................................................................6
8) Upside of CR.....................................................................................................................7
Conclusion and Recommendations............................................................................................7
References..................................................................................................................................9

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Introduction on CSR
The report throws light on identifying the importance of corporate social
responsibilities which play a major role in improving the business operations. As commented
by Jizi et al. (2014), the corporate social responsibility is the approach of business which
helps in contributing towards the sustainable development through delivering economic,
environmental along with social benefits for the different stakeholders of the company. In the
MnM Company, the CSR is required to be incorporated by the CEO as it has become the
standard business practices of the time and the main aim is to achieve positive impact on
society through maximizing the shared value for the different owners of the business.
Aspects Related to CSR
There are different aspects which can be incorporated by MnM Company as to
improve the overall effectiveness of the company and society as a whole. The MnM
Company needs to develop the idea of the sustainable development emerged from the
environmental protection which acts as the guiding principle for the society as a whole and
gain competitiveness. With the implementation of the CSR related programs, there will be
three different approaches which are required to be analyzed that are described as follows:
 Accountability- It will be helpful in understanding whether the actions related to CSR
of the company responsible in analyzing the effects of the action.
 Sustainability- It is helpful in understanding whether the practices adopted by the
company are sustainable in approach
 Transparency- It is the last approach in understanding whether the company has been
able to make the report clear and transparent to the stakeholders such as employees
and customers

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1) Being Green
It is the first approach which should be implemented by the MnM Company as in
various surveys, it has been noticed that maximum percentage of customers prefer to trust
such companies which are responsible socially. The Going Green or Being Green will be
helpful in help MnM in reducing the costs related to overhead and the organization will be
able to see a great return down when the initial costs are being paid (Quarshie, Salmiand
Leuschner 2016). Moreover, being green is not termed as fleeting fad, wherein if the
economy is in the rough state, the customers in the society will be caring regarding different
companies which are performing their part in sustaining environment for the future
generations.
2) Communicating Regarding CSR
In order to become effective, the companies need to communicate the CSR activities
effectively. In the recent era, internet is termed as the communication aspect which plays
significant role in making the employees aware regarding the aspect that the company is
socially responsible (Wang et al. 2016). In case of MnM, the different managers of the
company need to communicate the CSR practices to their stakeholders as one of the main
aspects of the good CSR which involves transparent communication and the reporting as the
part of effort related to communication helps in presenting proof that the company is
committed towards sustainable social development.
MnM Company needs to apply the social media channel through social media
channels and it is treated as the strategic instrument as it will be assisting them in facilitating
the CSR communication and commitment towards sustainability as it is required to create
smooth stakeholder-corporate engagement (Voegtlinand Greenwood 2016). The proper

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insight of stakeholders and timely engagement will be beneficial in supporting the corporate
objectives of the company.
3) CR and Corporate Reputation
The Corporate Social Responsibility is the process in which the different companies
choose to contribute to make the entire world a better place and it helps in demonstrating that
the organizations care for environmental protection rather than the profit-making ability.
From the researches, it can be identified that CSR is the essential part of the reputation of
CEO and in addition to greater corporate reputation (Saeidi et al. 2015). In case of MnM, the
company needs to have a dedicated program of CSR and the company needs to accurately
and clearly communicate the initiatives along with commitment with stakeholders. The
management needs to align CSE with the corporate purpose of brand which will help the
audiences in making the plans reality.
4) Consumer Values and Expectations
When MnM will be incorporating the CSR related activities in their company, as the
different customers must have high demands from different organizations and they need to
understand that they have obligation to make change. More than 90% of customers expect
different companies to address different social along with environmental issues, on contrary,
more than 15% of individuals try to act responsibly and they are responsible to buy the
different products when possible (Quarshie, Salmiand Leuschner 2016). CSR is related
closely with brand reputation as when the customer values are being met, they try to tell the
family and friends regarding CSR efforts as it is the most popular way to engage and donate
charity to the company they have trust on.

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5) Brand Differentiation
In case of MnM, the company needs to choose the right advocacy or cause which will
be the right program for business and it should be aligned with the goals and objectives of
company (Lins, Servaes and Tamayo 2017). At MnM, the cause must be relating to the
environmental cause which is focus on clean air. Moreover, the company needs to get
customers involved as it helps in demonstrating united front as the involvement of employees
and members will be fostering morale along with adding enthusiasm which will make them
productive at the work front. MnM needs to make sure that social responsibility related
program reflect brand and maintain integrity.
6) Corporate Social Responsibility and Media
The social media plays a vital role in managing the different CSR related activities of
company and broadcasting the same to the world at large. In case of MnM, the media will be
playing vital role in the company as it will be helpful for them in creating appealing along
with conscious advertisements that will be spreading awareness about the CSR practices at
large (Frynasand Yamahaki 2016). Furthermore, media will be helpful in seeking volunteers
from society or specific places in which the respective company is launching the initiatives
related to CSR. Moreover, the media will be helpful for the company to promote their
performance and it will be showcasing their seriousness on such issues which are resolved by
them.
7) 21st century CR Surge
In the 21st century, the self-sustainability is not the sole focus of the different
organizations, as the main role of CSR within company is to become integral part of the
success of the business and the different organizations who have embraced the same rather

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than taking it as burden have shown fruitful results (Chaudhri2016). In case of MnM, the
respective company can incorporate the focus on the overall environmental protection which
will be helpful for giving back to the society and it will be the most effective way to grow the
business appropriately as well. In the 21st century, MnM company needs to embrace the CSR
activities as it increases rate of innovation and it is effective at cost savings as well (Craneand
Glozer 2016).
8) Upside of CR
Proper engagement in the corporate social responsibility practices is an excellent
approach for the company to create an image friendly aspect which can be gained by them
(Aguinis and Glavas 2019). However, the CSR initiatives taken by MnM can be financially
advantageous too for them as the different investors utilise the different reported data on
social, environmental and governance related practices will be helpful in making different
decisions in which the company can fund and it will be helpful for making it interestingly
abundant (McCahery, Sautner and Starks 2016).
Conclusion and Recommendations
Therefore, from the above analysis, it can be concluded that CSR is one of the most
effective practices which should be adopted by the different companies in order to
differentiate their brand and it will be helpful in gaining long term sustainability. The major
benefits of the corporate social responsibility which will be beneficial for the company is that
it will be improving the public image and increased brand image and reputation of the
company.
In addition, the CSR will be beneficial in increasing the engagement of the customers
that will help MnM in gaining competitive advantage over the other competitors present in

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the market appropriately. by embracing the different practices related to CSR, MnM will be
standing out against the other competitors and establish themselves as the organization which
is committed to going one step further which will be helpful in considering environmental
and social factors.
Therefore, it can be recommended that there are different kinds of aspects which can
be adopted by MnM Company to improve the CSR related practices and gain competitive
advantage against the other competitors present in the market.
MnM needs to align the CSR strategy with the business strategy as it will be helpful
for them in connecting with core business purpose which such as environmental safety which
will enable CSR initiatives to fit within the core business processes of company and enable
success. The strong and sustainable partnerships with equal automatic success if the other
aspect which can be followed by MnM in building future pipeline.

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References
Aguinis, H. and Glavas, A., 2019. On corporate social responsibility, sensemaking, and the
search for meaningfulness through work. Journal of Management, 45(3), pp.1057-1086.
McCahery, J.A., Sautner, Z. and Starks, L.T., 2016. Behind the scenes: The corporate
governance preferences of institutional investors. The Journal of Finance, 71(6), pp.2905-
2932.
Chaudhri, V., 2016. Corporate social responsibility and the communication imperative:
Perspectives from CSR managers. International Journal of Business Communication, 53(4),
pp.419-442.
Crane, A. and Glozer, S., 2016. Researching corporate social responsibility communication:
Themes, opportunities and challenges. Journal of Management Studies, 53(7), pp.1223-1252.
Frynas, J.G. and Yamahaki, C., 2016. Corporate social responsibility: Review and roadmap
of theoretical perspectives. Business Ethics: A European Review, 25(3), pp.258-285.
Lins, K.V., Servaes, H. and Tamayo, A., 2017. Social capital, trust, and firm performance:
The value of corporate social responsibility during the financial crisis. The Journal of
Finance, 72(4), pp.1785-1824.
Quarshie, A.M., Salmi, A. and Leuschner, R., 2016. Sustainability and corporate social
responsibility in supply chains: The state of research in supply chain management and
business ethics journals. Journal of Purchasing and Supply Management, 22(2), pp.82-97.
Saeidi, S.P., Sofian, S., Saeidi, P., Saeidi, S.P. and Saaeidi, S.A., 2015. How does corporate
social responsibility contribute to firm financial performance? The mediating role of

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competitive advantage, reputation, and customer satisfaction. Journal of business
research, 68(2), pp.341-350.
Voegtlin, C. and Greenwood, M., 2016. Corporate social responsibility and human resource
management: A systematic review and conceptual analysis. Human Resource Management
Review, 26(3), pp.181-197.
Jizi, M.I., Salama, A., Dixon, R. and Stratling, R., 2014. Corporate governance and corporate
social responsibility disclosure: Evidence from the US banking sector. Journal of Business
Ethics, 125(4), pp.601-615.