Corporate Social Responsibility and Sustainability Report Analysis

This report focuses on Corporate Social Responsibility (CSR) and sustainability, exploring how businesses can benefit from CSR 2.0. It analyzes Green Business Canada as a case study, highlighting its commitment to sustainable management practices and influencing other businesses towards greener approaches. The report discusses various initiatives such as recycling, sustainable transportation, and renewable energy sources, emphasizing the importance of businesses becoming socially responsible and contributing to the well-being of the community and environment. It references examples like Simons' solar-powered stores and the NFL Eagles' use of solar energy, and also touches upon the therapeutic benefits of cannabis, and the importance of cost control. The report concludes by emphasizing the significance of businesses embracing CSR to create a positive impact on both society and the environment.

Running head: CORPORATE SOCIAL RESPONSIBILITY
Corporate social responsibility
Name of student
Name of University
Author note

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The report is prepared to focus on the concepts of sustainability that can benefit a
business using CSR 2.0. The topic will present ideas about an established business that is active
and has adopted various sustainability management practices for maintaining good ecological
balance and keeping the environment safe and healthy too. Green Business Canada’s business
centers around the collection of stories and information from various sources related to the
management of sustainability and circular economy (Tai & Chuang, 2014). The well-known
business has worked with various leaders to create green changes, acted as a non-political
organization that provided insights and influenced other businesses towards greener approaches,
and fulfilling the corporate social responsibilities to manage sustainability all throughout.
According to Visser (2011), The CSR 1.0 was incremental and uneconomic, due to
which, it was replaced with CSR 2.0 that included a new set of principles related to CSR to
create a positive impact on business and society. Due to lack of environmental cue, poor vision
and mission statement, companies often failed to fulfill its environmental obligations and thus
the CSR 2.0 could be beneficial for making people understand the important of sustainable green
measures (Visser, 2011).
Green Business Canada manages blog that consists of latest information provided in the
form of articles and stories associated with the sustainability and greener approaches. The
business provides aspiration for the other business and allows them to move towards goal
achievement and become a responsible business, whatever the industry may be. The business
starts its journey 5 years back and the company has come a long way by putting good efforts
with the management of blog consisting of information present in articles and stories related to

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sustainable management, which is quite unique within the particular industry. (Cheng, Ioannou
& Serafeim, 2014)
The business has showed its uniqueness and creativity by making information about
sustainable measures and greener approaches that can be suitable for becoming socially
responsible. According to Ni & Van Wart (2015), one of the practices include providing
information on recycling that contain various stories revolving around recycling based on 5Rs,
i.e., reduce, reuse, rethink, recover and recycle. Stories include reducing wood wastes that are
generated as by-products of sawmilling operations and can be managed by filling wood holes
and also using the sawdust as bio-filter for treating odorous air and even reduce the emissions of
harmful gases. The businesses focusing on sustainable transportation in the future are also put
focus on such as Tesla’s partnership working with Panasonic to make updates of X battery and
Model S (Ni & Van Wart, 2015). This will be done by extending its suppliers and enhancing the
supplies of raw materials and resources required to manage business sustainably.
Being a leader within the concerned industry, GBC addresses the issues with
sustainability in Canada through the lens of business, entrepreneurship and innovation. The
articles also present information about the Saubhagya powered universal electrification
concerned with the goal of providing access to 24*7 electricity in every country. Servaes &
Tamayo (2013) argued that the contamination of waste plastics has often clogged the waterways
and green spaces, which not only degrades the ecological balance in nature but also affects the
community at large. This is an environment challenge, which must be dealt with properly and
thus GBC has made information available for influencing other business to move towards net-
zero emissions, also known as net-zero footprints (Servaes & Tamayo, 2013). The industrial

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practices include bringing the harmony back to nature and implement advanced technologies for
recycling or reusing the materials to prevent generation of wastes and even use the soft plastics
without mobius ranking as alternative fuels for the generation of heat and electricity.
The sustainable measures bring lot of changes within the industries and focuses on
creating a good environment that can contribute to the health and wellbeing of the community
too. The business, being from a different industry has managed a blog that centers around the
information obtained from various news, stories and articles representing the probable greener an
sustainable approaches required to become socially responsible and contribute to the wellbeing
of community too. The business also includes information about managing renewable sources of
energy and provided examples of NFL Eagles that used the solar powered football and
maintained multiple wind turbines near the stadium to generate solar energy and serve the
electrical purposes (Saeidi et al., 2015). There were other issues with the contamination of water
due to raw sewage in St. Lawrence river, which was considered as bad and caused numerous
health and water borne diseases too.
As stated by Visser (2011) in The Age of Responsibility, Business always must not focus
on just making money, rather every businesses should put efforts to become socially responsible
and at the same time, facilitate the cost bottom line to ensure keeping costs under control along
with the management of sustainability. Based on the Meeting of the Commission on Narcotic
Drugs and International Cannabis Policy Conference at United Nations, there are suitable
recommendations provided by World Health Organization or WHO on the therapeutic value,
benefits and issues associated with the use of cannabis products (Visser, 2011). The Narcotic
Drugs Commission of UN made sure to discuss about the health benefits of medicines produced

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from cannabis and made sure to bring out the positive impacts on health including the treatment
of lower back pain and fibromyalgia. The business also provided information based on the
articles presenting about Simons, an established car retailers, which managed solar powered
stores and even transformed the entire lighting system to LEDS, aiming to reduce the costs of
electricity consumption by nearly 40 percent (Frederick, 2016). The aim has been to develop a
net-zero store, which on the other hand, pico hydro systems powered the tropical forests in India
through evolvement of green businesses and brining positive changes to the lives of people and
benefiting the community at large. It has been a great sustainable effort put by businesses to
create livelihood opportunities for people and managed to run leaf-plating machines to extract
areca nut leaves that are both popular during wedding seasons. This has also created life-
changing opportunities for meeting the needs of people locally (businessofgreen.ca, 2018).
The report presented information about the business named Green Business Canada that
managed various articles and stories related to the sustainability management and becoming
socially responsible. The business managed a blog where relevant information was found
associated with the sustainable measures undertaken and efforts put forward to deal with the
environmental and social issues. The new trends and practices included the recycling, sustainable
transportation, energy efficiency and use of wind turbines for the generation of heat and
electricity. This would result in green business, ensure creating better opportunities to brining
sustainability, and at the same time, benefit both the community and environment at large to
become socially responsible.

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References
businessofgreen.ca. (2018). Retrieved from https://businessofgreen.ca/
Cheng, B., Ioannou, I., & Serafeim, G. (2014). Corporate social responsibility and access to
finance. Strategic management journal, 35(1), 1-23.
Frederick, W. C. (2016). Commentary: corporate social responsibility: deep roots, flourishing
growth, promising future. Frontiers in psychology, 7, 129.
Ni, A., & Van Wart, M. (2015). Corporate Social Responsibility: Doing Well and Doing Good.
In Building Business-Government Relations (pp. 175-196). Routledge.
Saeidi, S. P., Sofian, S., Saeidi, P., Saeidi, S. P., & Saaeidi, S. A. (2015). How does corporate
social responsibility contribute to firm financial performance? The mediating role of
competitive advantage, reputation, and customer satisfaction. Journal of business
research, 68(2), 341-350.
Servaes, H., & Tamayo, A. (2013). The impact of corporate social responsibility on firm value:
The role of customer awareness. Management science, 59(5), 1045-1061.
Tai, F. M., & Chuang, S. H. (2014). Corporate social responsibility. Ibusiness, 6(03), 117.
Visser, W. (2011). The age of responsibility: CSR 2.0 and the new DNA of business. John Wiley
& Sons.

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