Analysis of Corporate Social Responsibility: Reflective Journal

This reflective journal analyzes two key areas: the arguments surrounding Corporate Social Responsibility (CSR) and the relationship between profitable and ethical business practices. The journal explores the narrow and broad views of CSR, examining how different companies prioritize profit versus social responsibility, and the impact of external environmental changes. The analysis highlights the importance of the socio-economic or broad view of CSR, emphasizing the need for organizations to fulfill their responsibilities to society and the community. The journal also delves into the significance of business ethics, arguing that ethical considerations are crucial for long-term profitability and sustainable operations. It emphasizes the link between ethics and profit, asserting that ethical businesses are more likely to succeed. The journal concludes that ethical business operations are vital for organizational success and for meeting the expectations of stakeholders and customers.

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ANALYSIS OF REFLECTIVE JOURNAL
Name of the Student
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Author Note

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Table of Contents
Task 1 – Assessment related to arguments based on both the views of
Corporate Social Responsibility....................................................................................2
Introduction.....................................................................................................2
Reflective analysis.........................................................................................2
Conclusion......................................................................................................3
Task 2 – Relationship of the profitable business and ethical business.............4
Introduction.....................................................................................................4
Reflective analysis.........................................................................................4
Conclusion......................................................................................................5
References.........................................................................................................7

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Task 1 – Assessment related to arguments based on both the views of
Corporate Social Responsibility
Introduction
Corporate social responsibility is an important factor that can help in the
proper maintenance of sustainable processes of various companies. The levels of
sustainability and the long term operations are related to the corporate social
responsibility based responsibility activities which are undertaken by the
organizations. The views related to corporate social responsibility thereby include,
narrow view and broad view. The journal will be built on the reflective analysis
related to two major views that can affect the organizational operations (Ni & Van
Wart, 2015).
Reflective analysis
I have been able to understand the narrow view related to corporate social
responsibility that has been discussed by Friedman. The major purpose based on
effective existence of the business is related to methods which are used for
distributing economic value to the society. I have also understood that managers can
maximise the levels of value which are offered to the shareholders. The theory is
thereby based on the effective understanding of the ways by which profitability levels
can be increased in the modern organizations. The theory has stated that the most
important objective of an organization is to earn profit and increase the levels of
revenues as well (Cheng, Ioannou & Serafeim, 2014). The corporate social
responsibility based activities are thereby considered to be secondary in nature. The
different companies that have given importance to the profitability levels instead of
corporate social responsibility mainly include, Ford Motor, Microsoft, Walmart and
Nestle.
The learning has also been provided to me based on the socio-economic view
based on corporate social responsibility that mainly states that modern companies
are an important part of the larger society. The organizations need to be fulfil their
responsibilities towards the society and the community in the area where they
operate. The companies thereby try to maintain their position by fulfilling the
responsibilities in an effective way. The sustainability of the operations of different
organizations are related to the methods that are implemented in order to operate

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profitably within the industry. The recent trends which are present in the industry are
also analysed by me with the aim to understand the narrow view and broad view
based on the organizational operations (Tai & Chuang, 2014).
The activities that are related to the effective operations of the organizations
that have implemented the narrow view of CSR, are hugely effected by the changes
that take place in the externa, environment. The importance which is provided to
social responsibilities by modern companies is based on the changes that have
taken place in the external environment. The changes have further been able to
reduce the implementation and use of narrow view based on corporate social
responsibility in the organizations The diverse activities based on corporate social
responsibility have increased and organizations have also become highly
responsible in nature. This has provided effective importance to the socio-economic
view or broad view of CSR (Saeidi et al., 2015).
The improvement of the activities performed with respect to the fulfilment of
corporate social responsibility has been a major part of the sustainability of the
organizations. The various levels of the analysis that are based on two views of CSR
are considered to be important by the organizations for fulfilment if social
responsibilities effectively within the country in which they operate. The modern
companies that are successful in the activities based on corporate social
responsibility mainly include, Google and Unilever (Korschun, Bhattacharya & Swain,
2014). The two organizations have been operating profitably in their respective
industries. The organizations have not only provided importance to the profitability
levels and revenues. A major level of importance is also provided to the social
responsibilities which they have towards the community. The organizations have
provided importance to the reputation which is developed within the industry. The
society has been affected in a huge manner by the operations and activities that
have been performed by the organization in an effective manner (McWilliams, 2015).
Conclusion
The learning which has been gained by me from the analysis of two major
views of corporate social responsibility is based on the significance which is being
provided to the broad view or socio-economic view. The organizations have started
improving their operations in order to increase the levels of responsibility which they

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have towards the society or community of which they are a part. This has been able
to increase the levels of activities which are performed by the modern organizations
in order to fulfil social responsibilities.
Task 2 – Relationship of the profitable business and ethical business
Introduction
The activities related to business operation in the organizations can be
effective if they are able to provide high levels of profitability with help of some
ethics. The ethics related to business are important for the purpose of ensuring that
the operations of the organizations do not have any negative effect on the external
environment. The ethical considerations are taken into view by the modern
organizations for the purpose of operating in the industry in an effective manner. The
ethics of business operations are important for profitable operations. The importance
which has been provided by the modern organizations to ethics is much more as
compared to the previous organizations. The analysis that will be made in the
reflective journal will be based on the levels of importance of ethics in the business
based environment (Crane & Matten, 2016).
Reflective analysis
The concepts that are related to the effective operations of profitable
organizations and ethical business operations are sometimes considered to be
highly important. The most significant part of concepts based on operations of
modern organizations is related to the methods that are implemented in order to gain
profits (Weiss, 2014). The profits which are thereby gained by the organizations are
based on different levels of ethical concerns as well. The changes which have
thereby taken place in the modern business based environment are considered by
the modern business organizations in order to operate in the industry. The
organizations that operate in the environment in an ethical manner are able to make
profits in an effective manner (Schaltegger & Burritt, 2018). The social
responsibilities are thereby fulfilled by the organizations in order to maintain the
ethical operations.
The lack of profits in the organizations operations is also considered to be
highly unethical in nature. The ethical operations of organizations are also based on
the ways by which they are able to pay back to the creditors and further improve the

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levels of profitability as well. The responsibilities which organizations have towards
the shareholders are also considered to be highly important for the fulfilment of
business ethics in an effective way. The organizations also need to fulfil the
expectations which the customers have from them. This plays a major role in the
ways by which organizations are able to fulfil the ethical responsibilities. The
effectiveness of the operations of business organizations is also based on the levels
of profitability which are gained (Trevino & Nelson, 2016).
The fulfilment of responsibilities is considered to be an important part of
profitable operations of the modern organizations. The organizations in this case aim
at fulfilling the commitments which are made towards the stakeholders and the
customers. The organizations that are operate in a particular country are able to
affect the economy in a huge manner. The contribution which is provided by the
organizations in this case is considered to be important for the improvement of the
economy of a country. The business organizations are also termed as the corporate
citizens of a country who have some major levels of responsibilities. The
organizations need to operate in such a manner which is able to affect the
communities in a positive manner (Hicks & Waddock, 2016).
I have gained knowledge based on the ways ethics are able to affect the
operations of organizations in the modern business based environment. The
profitability and ethical operations of the business are considered to be linked with
each other. The business needs to follow the ethics in order to maintain its
operations in the environment in a long term and sustainable manner. The
responsibilities thereby need to be fulfilled effectively by the business organizations
so that they are able to operate profitably in the industry. The ethical considerations
are highly important for the business in order to fulfil the responsibilities and
commitments which it has towards the customers and the stakeholders (Schaltegger
& Wagner, 2017).
Conclusion
The analysis of ethical and profitable business has helped me to understand
that the modern organizations can aim at increasing the profitability levels with the
proper assistance that is provided by the ethics. The ethical consideration of
business operations is important for effective organizational operations in the

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industry. The organizations are able to operate in the environment effectively with
the proper implementation of ethics in different levels of operations. I have been able
to concluded that ethical business and profitable business operations are linked with
each other and are also important for the operations.

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References
Cheng, B., Ioannou, I., & Serafeim, G. (2014). Corporate social responsibility and
access to finance. Strategic management journal, 35(1), 1-23.
Crane, A., & Matten, D. (2016). Business ethics: Managing corporate citizenship and
sustainability in the age of globalization. Oxford University Press.
Hicks, D., & Waddock, S. (2016). Dignity, Wisdom, and Tomorrow's Ethical Business
Leader. Business and Society Review, 121(3), 447-462.
Korschun, D., Bhattacharya, C. B., & Swain, S. D. (2014). Corporate social
responsibility, customer orientation, and the job performance of frontline
employees. Journal of Marketing, 78(3), 20-37.
McWilliams, A. (2015). Corporate social responsibility. Wiley encyclopedia of
management, 1-4.
Ni, A., & Van Wart, M. (2015). Corporate Social Responsibility: Doing Well and
Doing Good. In Building Business-Government Relations (pp. 175-196).
Routledge.
Saeidi, S. P., Sofian, S., Saeidi, P., Saeidi, S. P., & Saaeidi, S. A. (2015). How does
corporate social responsibility contribute to firm financial performance? The
mediating role of competitive advantage, reputation, and customer
satisfaction. Journal of business research, 68(2), 341-350.
Schaltegger, S., & Burritt, R. (2018). Business cases and corporate engagement with
sustainability: Differentiating ethical motivations. Journal of Business
Ethics, 147(2), 241-259.
Schaltegger, S., & Wagner, M. (2017). Managing the business case for
sustainability: The integration of social, environmental and economic
performance. Routledge.
Tai, F. M., & Chuang, S. H. (2014). Corporate social responsibility. Ibusiness, 6(03),
117.

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Trevino, L. K., & Nelson, K. A. (2016). Managing business ethics: Straight talk about
how to do it right. John Wiley & Sons.
Weiss, J. W. (2014). Business ethics: A stakeholder and issues management
approach. Berrett-Koehler Publishers.