Strategic CSR & Sustainability: Approaches in Business Analysis

This report provides an in-depth analysis of sustainable approaches and Corporate Social Responsibility (CSR) strategies employed by various organizations, including Hayward Tyler, Cisco, and Marelli Motori. It highlights the importance of sustainability in modern business, emphasizing its role in long-term profit generation, environmental protection, and enhanced market value. The report examines different sustainability approaches, such as maintaining a positive organizational culture, minimizing environmental impact, and ensuring commitment to quality. It also delves into CSR strategies, including equal treatment of employees, societal contributions, investment programs, and environmental sustainability initiatives. A comparative analysis of these strategies reveals Cisco as a leader in CSR practices. The report concludes by underscoring the significance of sustainability and CSR in attracting investors, improving employee retention, and fostering a positive working environment.

Individual Report and Reflection

Table of Contents
EXECUTIVE SUMMARY.............................................................................................................3
INTRODUCTION...........................................................................................................................4
PART 1............................................................................................................................................4
Understanding and application of sustainable approaches in business environment..................4
Analysing different approaches to CSR of companies with differences and measuring
strategies......................................................................................................................................6
CONCLUSION................................................................................................................................8
REFERENCES..............................................................................................................................10
PART 2..........................................................................................................................................12
INTRODUCTION.........................................................................................................................12
Reflective Statement..................................................................................................................12
CONCLUSION..............................................................................................................................15
REFERENCES..............................................................................................................................16
APPENDIX....................................................................................................................................17

EXECUTIVE SUMMARY
Sustainability is an approach used by various organization for maintaining value
in the market with knowing about how firms works under economical, social and in
accordance to environment. Corporate Social responsibility on the other hand also a
business strategy used by various companies in order to gain knowledge about firms
working operations may ethical and beneficial for society and environment or not. From
the report it has been shown about understanding and application of appropriate
sustainable approaches used by organizations for effective working. Apart from this also
about strategic planning and CSR and after the implementation how effective may work.

INTRODUCTION
Sustainability is an impactful method used by many companies for easily doing
business in market and without harming or affecting environment, which aids in value
increase for firms. With the use of technique firms aims to make a positive impact on
environment and society as well as helps in improving company's effective working and
profit generation. On the hand CSR also known as Corporate Social Responsibilities is
defined as the strategy used for getting to know about company's operations may being
ethical or not while working in environment. It is also an important term for major
industries to operate under economy without hurting economy and also gaining more
customers. Apart from that CSR may also tend to provide good public image, increased
brand's recognition and grabbing large market share. The report focus on 'Hayward
Tyler' a leading brand in critical pumps based in U.K. 'Cisco' top leading brand in the
field of IT, networkings and cyber-securities and lastly about 'Marelli Motori' another one
of the top leading brands which falls under the category of electronic motors and
generators based in U.K. Analysis also delivers about sustainability and its approach
towards business management with various strategic planning and CSR challenges
required to be faced by firms. Lastly shows about reflective report on key success
development.
PART 1
Understanding and application of sustainable approaches in business environment
Sustainable approaches is defined as the strategies used by various
organizations for improving their sustainability and market value along with brand
reputation (Bachev and Terziev, 2017). Approaches used by 'Hayward Tyler'
Maintaining Culture: With creating and maintaining a culture in organization is
one of the main sustainability approaches used. As under this company aims at
providing an environment easily accessible for all the workers for operating.
Minimizing environmental impacts: The industry also aims at providing
customers with environmental friendly products and services. As well as decreasing
impacts of operations and products as whole.
Providing customers with proper secrecy: Under this ethical approach
enterprise tends to keep customers feedbacks and records private (Saint Akadiri,

Bekun and Sarkodie, 2019). Moreover respecting consumers, their needs and things for
increasing value and brand reputation in market.
Ensuring commitment: With the use of this strategy aids in providing customers
with quality controlled production. Further by providing services in all departments of
installation, services, operations etc.
Approaches used by 'Marelli Motori' consists of various factors which tend to help
in sustaining more into environment and increasing the brand value by majorly focus 4
main areas
Energy consumption: The company aims at reducing their energy consumption
and providing environment with more sustainability. With regularly producing products
that consumes less energy, organization may able to decrease approximately of 3.5%
of regular day energy consumption (Jaca and et.al, 2018). Apart from that firm also uses
new technology which aids in improving of production and quality of products with
opting out less amount of waste and low energy consumption. As well as industry may
tend to educate employees in regarding of new technology usage also by using energy
saving feature which leads in aid for enterprise.
Water and Waste: Apart from energy saving the enterprise may trying hand in
saving environment with providing concern and techniques for saving water and
lowering wastage (Alija, 2017). With new technologies in hand 'Marelli Motori' aids in
using less amount of water for consumption and disposing very low amount of wastes.
Total amount of water being withdrawn in 2020 may register about 72% and in the same
year recycling rate of 92%. As well as with disposing waste reduced by industry with 7%
in total registering in high rate of sustainability provided by firm.
Sustainability methods used by 'Cisco' includes providing various functions for
saving environment by purchasing and using of renewable energy. With company's
main objective to facilitates and turning organization into 100% sustainably working
under renewable sources of energy till 2022 (Kamble, Gunasekaran and Gawankar,
2018). With short term goal of reducing green house gases with 60% and also reducing
business air travel of employees. Apart from this 'Cisco' committed to make
environment more sustainable with opening and generating findings as well as
promoting climate solutions. With the usage approach firm may able to collect funding

and using those in preventative measures for solving the climate crisis and by non-
profits grants enterprise for increasing market value and brand reputation.
Apart from that company also does the work of reducing waste by designing and
building products packaging for repair, reusing and also resource efficiency (León‐Bravo
and et.al., 2019). While production process organization uses already used plastic for
making products like routers, switches and phones. As well as building more efficient
products by using new technology which aims at producing large quantity of products
and giving out less emission. By constantly improving products as a result in introducing
world with new silicon One microchip which may does the work of occupying less space
and electricity consumption with providing full efficiency.
Analysing different approaches to CSR of companies with differences and measuring
strategies
CSR approaches is simply defined as the methods used by industries in
achieving economic and environmental balance (Yi and et.al., 2017). Companies use
various strategies for improving environmental and economic stability also in improving
brand value and sales generation. CSR approaches used by 'Hayward Tyler includes'
Equally treatment: With this company tends to improve and provide social
responsibilities with treating everyone equally with care and respect. With aiming at
encouraging and appreciating diversity among employees and citizens and different
cultures. As considering diversity may their core strength and providing consumers with
products usable for all and workers with equal culture environment.
Contribution to society: Do today what feels good tomorrow as their motive
while contributing towards society and providing society with stability (Hou, 2019). All
the main business transactions may be done in a fair and trustworthy manners. By
treating environment responsibly industry works to use resources with effective way
and also providing financial and human support to all.
The company also works on three main subjects of Integrity with treating
consumer and environment both with equal rights and responsibility (Scarpato and
et.al., 2020). Quality with production and products as delivery environmental friendly
and recyclable resources and Agility in adapting changing environment and cost
effective methods in response for change.

While providing sustainability to environment 'Cisco' also helps in CSR with
providing
Investment Programs: For delivering such responsibilities company works in
operating various social investment plans (Benitez and et.al., 2020). With crucial
funding for vital needs company makes investments in three major areas of concern
and making the biggest impact. Areas include education given to the unprivileged and
poor people, economical empowerment with using resources in most efficient and
effective way by delivering less harm to environment. And lastly, working on crisis
response, the last of which incorporating shelter, food and water for disaster relief.
Environmental Sustainability: Making CSR more worth organization also aids
in providing sustainability to environment with implementing and collaborating with many
broad range of stakeholders. Besides that company also focus on socio-economic
research for getting to know more about daily requirements, of resources and
developing data driven insights. By using such insights may impactful in delivering exact
number about basic business and governmental needs, human capital, technological
adoption and infrastructure.
With cross-functional ESG alignment: Accessing successfully environmental,
social and governance aids industry may successfully achieve cross-functional
alignment (Buchanan, Cao and Chen, 2018). Getting inputs from various sources and
organizing on most required places like production function, resource management and
quality assurance.
Apart from other competitors 'Marelli Motori' also incorporates various social as
well as environmental responsibilities which basically includes
Responsibilities towards Customers: While aiming for may being most trusted
parts supplier with providing customers with the most genuine and resolving diversified
needs and expectations of customers. Being able to deliver products with not harming
society company focus to getting the best responses.
Responsibilities towards Employees: Providing workers with health and safety
company takes authority for creating most appropriate workplace and working
environment for all (Walzel, Robertson and Anagnostopoulos, 2018). Along with that

firm also provides to deliver, create diverse and value for each and every human
working in.
Responsibilities towards environment: Just like customers and employees,
company also focus on creating and developing authorities in delivering out best for the
environment. By this means firm may tends to use less resources for production, less
emission and harming environment and delivering out best and quality fitted products
for all users.
With getting to know about all major CSR strategies used by all companies may
able to measure and compare with delivering out the best one (Abad-Segura, Cortés-
García and Belmonte-Ureña, 2019). By using Key Performance Indicators (KPI) for
measuring environmental performance and benchmarking business for observing and
measuring value. Along with differences of all industries may results in 'Cisco' delivering
the best practices in comparing to other companies. With the aiding of customers,
providing environmental sustainability and conducting various investment programs
enterprise delivers out most social responsibilities than any other.
CONCLUSION
From the analysis it has been concluded about meaning and importance of
sustainability of environment. With the proper usage of sustainability companies may
tend to gain ability for generating profits in the long run along with don't affecting
environment negatively. With the help of this feature organizations also being able to
improve their market values and gaining competitive advantage over others. In the
modern times consumers chooses enterprises with high sustainability and quality
efficient products in addition checking about public image of industry in market. As well
as getting knowledge about true CSR (Corporate Social Responsibilities) and
importance in organizations to sustain in environment. With providing good employee
retention rate and also showcasing commitment of industries for improving working
environment with attracting more talents. Social Responsibilities aiding more productive
and positive working environment for both workers and customer along with regulating
in government laws in gaining more customers reputation and respect. Businesses that
may tend to socially responsible also appear more attractive to investors. The report
showcase about various approaches used by companies like Hayward Tyler, Cisco and

Marelli Motori in delivering out the best ways for sustaining environment. Getting to
know about various needs about energy, food and man-made resources using per day.
Furthermore, analysis also delivers different methods used by firms their major
differences and about enterprise using the most efficient way while doing CSR. Along
with knowing about which business tends to deliver out the best results and may
responsible for effective working in the environment. Enabling in knowing better about
customer's needs and wants with easily engaging.

REFERENCES
Books and Journal
Abad-Segura, E., Cortés-García, F.J. and Belmonte-Ureña, L.J., 2019. The sustainable
approach to corporate social responsibility: A global analysis and future trends.
Sustainability. 11(19). p.5382.
Alija, T. D. D., 2017. Approaches and economic and social perspectives of corporate
responsibility. Cuadernos de Administración (Universidad del Valle). 33(58).
pp.90-102.
Bachev, H. and Terziev, D., 2017. Environmental sustainability of agricultural farms in
Bulgaria. Journal of Environmental Management & Tourism. 8(5 (21). pp.968-
994.
Benitez, J. and et.al., 2020. How corporate social responsibility activities influence
employer reputation: The role of social media capability. Decision Support
Systems. 129. p.113223.
Buchanan, B., Cao, C.X. and Chen, C., 2018. Corporate social responsibility, firm value,
and influential institutional ownership. Journal of Corporate Finance. 52. pp.73-
95.
Hou, T. C. T., 2019. The relationship between corporate social responsibility and
sustainable financial performance: Firm‐level evidence from Taiwan. Corporate
Social Responsibility and Environmental Management. 26(1). pp.19-28.
Jaca, C. and et.al, 2018. What should consumer organizations do to drive
environmental sustainability?. Journal of Cleaner Production. 181. pp.201-208.
Kamble, S. S., Gunasekaran, A. and Gawankar, S. A., 2018. Sustainable Industry 4.0
framework: A systematic literature review identifying the current trends and
future perspectives. Process Safety and Environmental Protection. 117. pp.408-
425.
León‐Bravo, V. and et.al., 2019. Innovation for sustainable development in the food
industry: Retro and forward‐looking innovation approaches to improve quality
and healthiness. Corporate Social Responsibility and Environmental
Management. 26(5). pp.1049-1062.
Saint Akadiri, S., Bekun, F. V. and Sarkodie, S. A., 2019. Contemporaneous interaction
between energy consumption, economic growth and environmental
sustainability in South Africa: what drives what?. Science of the total
environment. 686. pp.468-475.
Scarpato, D. and et.al., 2020. Sustainable strategies and corporate social responsibility
in the Italian fisheries companies. Corporate Social Responsibility and
Environmental Management. 27(6). pp.2983-2990.
Walzel, S., Robertson, J. and Anagnostopoulos, C., 2018. Corporate social
responsibility in professional team sports organizations: An integrative review.
Journal of Sport Management. 32(6). pp.511-530.
Yi, Z. and et.al., 2017. Strategic approaches to sustainable urban renewal in developing
countries: A case study of Shenzhen, China. Sustainability. 9(8). p.1460.

PART 2
INTRODUCTION
Self reflective report analysis is defined as the method used for basically
describing about self assessment done. On the other hand key skills development
means, planning and developing various important skills like communication,
adaptability and many more required for self assessment. The analysis shows about
reflective writing in terms of assessing and getting to know about major Strength,
Weakness, Opportunities and Threats and their evaluation in getting to know about
major areas required and need to be improved. Further, also shows about various
theories of learning by 'VARK' and their needs in improving lacking areas for developing
skills. Along with 'Belbin' team roles assigned and required for enhancing working ability
in enabling individuals for being able to contributing towards project or task given.
Lastly, it focuses on giving Personal Development Plan needed by an individual for
clearing out goals, identifying about major performance with also delivering areas
needed for development.
Reflective Statement
Self Assessment
Strengths Weakness
1. Dedicated towards my work.
2. Quick learning capabilities.
3. Creative and innovative thinking.
4. Communication skills.
1. Knowledge about various technologies
and software.
2. Persistent skills.
3. Flexibility behaviour.
Opportunities Threat
1. Critically thinking.
2. Adaptability.
1. More skilful personnels.
2. High level of competitions.
From the conducted SWOT analysis I have learned about various key areas I
have a strong base in and may use for dealing with others. With having good
communication skills aids in various discussions with others. Also, learned about