Corporate Social Responsibility Report: Apple Case Study Analysis

This report provides an analysis of Apple's Corporate Social Responsibility (CSR), examining ethical lapses within its supply chain. It addresses key questions, such as Apple's responsibility for ethical breaches by suppliers, the importance of consumer consideration of a company's ethical track record, and how Apple should interact with third-party regulatory bodies. The report emphasizes the importance of ethical behavior for organizational growth, employee well-being, and brand image. It suggests corrective actions for Apple, including improved working conditions, safety measures, and ethical practices. References include academic journals and books that support the analysis. This report aims to provide insights into the impact of CSR on a company's performance and reputation.

Corporate Social
Responsibility

Table of Contents
INTRODUCTION ..........................................................................................................................3
MAIN BODY ..................................................................................................................................3
1. Is Apple responsible for ethical lapses made by each individuals further down its supply
chain?..........................................................................................................................................3
2. Does customer should be expected to take into account the ethical track record of company
when making purchases?.............................................................................................................3
3. How to deal ethically with third party regulating body of Apple? ........................................4
CONCLUSION ...............................................................................................................................4
REFERNCES ..................................................................................................................................5
.........................................................................................................................................................5

INTRODUCTION
Corporate Social Responsibility is the continuing commitment by business to behave
ethically and contribute to economic development while improving the quality of employees life
and their families as well as local community or society at large (Hopkins, 2016). This report is
based on Apple case study which states the unethical practices of company in manufacturing
IPhone and tablet and it is required to answer some corrective course of action to Apple in order
to add value to firm brand image.
MAIN BODY
1. Is Apple responsible for ethical lapses made by each individuals further down its supply
chain?
As per the case study, Apple is responsible for unethical behaviour by employees which
directly impact over company's productivity. This is because, personnel are the backbone for
firm success and development and at the same time a healthy working condition plays a crucial
role in expansion of market share. In Apple case, the major component which they use for their
product is tin which is highly exotic and harmful for personnel health. So, company should
create proper ventilation and humidification facilities as well as mainly they must ensure that no
child is working in manufacturing department. Moreover, they must provide safety elements like
helmet, overcoat, glasses, mask in order to prevent each personnel from harmful gases which
generate from tin. Due to this, they can easily attain employee satisfaction and also expand their
market size (Jizi and et.al 2014). Moreover, it also enable them to continuing their relationship
with existing suppliers that will not hamper Apple working process as well as it assist them to
maintain their brand value among competitive industry for longer period of time.
2. Does customer should be expected to take into account the ethical track record of company
when making purchases?
Yes, consumer always analyses the ethical behaviour of company before making a
decision of buying the product. The reason is moral value is a tool which guide or direct
organisation procedures and help them to create positive attitude in customers mind regarding
brand that enhance profit margin. So, Apple must assure that they should behave ethically with
their potential customer in order to gain competitive advantage in an impressive manner. Some
of the other brand who adhere to ethical values is Intel which is also a largest manufacturer of

semiconductor chips and hardware products. Moreover, behind Intel success is that it
encompasses of various core values which encourages its workforce to imbibe towards brand. Its
key values are discipline, risk taking, quality and customer orientation and main thing is they are
very much sensitive for ethical practices that lead them to obtain increased profitability ratio
without any hindrances (Kim, Li and Li, 2014).
3. How to deal ethically with third party regulating body of Apple?
Being a third party regulating body, Apple Inc is responsible for making corrective
course of action in order to enrich their reputation among customers and industry. However,
company should focus on effective communication and provide technical training regarding
prevention of accidents as well as train them in handling facility and equipments. Moreover, they
should not encourage any child for employment into their business operation rather they can
generate enormous platform for adults which legally acceptable and it helps them to reduce the
intervention of government into their premises.
CONCLUSION
It has been summarised from the above explained report that ethical behaviour is an
important determinant for every organisation growth and development as it help them to behave
fairy with employees and assist them to generate healthy working atmosphere. Due to this, it
increase company's proficiency ratio and enrich their brand image among marketplace in an
impressive or productive style.

REFERNCES
Books and journals
Hopkins, M., 2016. The planetary bargain: corporate social responsibility comes of age.
Springer.
Jizi, M. I., and et.al 2014. Corporate governance and corporate social responsibility disclosure:
Evidence from the US banking sector. Journal of business ethics. 125(4). pp.601-615.
Kim, Y., Li, H. and Li, S., 2014. Corporate social responsibility and stock price crash
risk. Journal of Banking & Finance. 43. pp.1-13.
Korschun, D., Bhattacharya, C. B. and Swain, S. D., 2014. Corporate social responsibility,
customer orientation, and the job performance of frontline employees. Journal of
Marketing, 78(3). pp.20-37.
Saeidi, S. P., and et.al 2015. How does corporate social responsibility contribute to firm financial
performance? The mediating role of competitive advantage, reputation, and customer
satisfaction. Journal of business research. 68(2). pp.341-350.