The Impact of CSR Activities on Competitive Advantage: Charlotte Hotel

This report delves into the significance of Corporate Social Responsibility (CSR) for business success, particularly focusing on the case of Charlotte Street Hotel. It begins with an introduction to CSR, its objectives, and its role in fostering a strong brand image and competitive advantage. The report outlines the aims, objectives, and research questions, and presents a project management plan encompassing cost, scope, time, quality, communication, risk, and resources. It further details the project management process, research methodologies, and data collection techniques employed, including both quantitative and qualitative approaches through surveys and questionnaires. The report analyzes survey results to understand the managers' perspectives on CSR and its implementation within the hotel. The research explores the link between CSR activities and achieving sustainable objectives, offering recommendations for successful CSR implementation to gain a competitive edge. The project includes Gantt charts, illustrating the project's timeline and key milestones. The conclusion summarizes the importance of CSR and its impact on the organization.

MANAGING SUCCESSFUL
BUSINESS PLAN

Table of Contents

INTRODUCTION
In the present era, every business organisation desires sustainable growth, success and
development in the market. In order to gain effective success and develop strong brand image in
the market, corporate social responsibility concept is very effective and suitable for every
business enterprise. It is a business approach that contributes to sustainable development by
delivering social, economic and environmental benefits for all stakeholders (Lindgreen and
Swaen, 2010). The major objective of corporate social responsibility is to provide social,
economical and environmental benefits to the society along with attaining desired objective of
business enterprise. The following research project provides a depth knowledge and
understanding about the corporate social responsibility and its implementation in the business
enterprise. In addition to this the importance of CSR activities and its link with competitive
advantage has been also addressed in this report.
TASK 1
P1 Aim and objective of research for Charlotte street Hotel
Research Topic: Implementing corporate social responsibility activities within corporation to
meet the sustainable objective
Background of the study
Corporate social responsibility is a very important part of the organisation through which firm
can gain outstanding success in the market. It is a way through which any firm can develop
distinctive brand image in the market. In a simple word it can be said that corporate social
responsibility is a business approach that contributes to sustainable development by supplying
economic, social and environmental advantage of all stakeholders. In the present competitive
business environment, CSR activities is a sources by which company increase competitive
advantage and increasing brand awareness (Dhaliwal, Li, Tsang and Yang, 2011). It develops
trust of customers and employees so as they can be loyal and honest toward the organisation.
The following research project is based on the case study of Charlotte hotel under which research
methodology has been systematically addressed. This researches is conducted in order to
implement CSR activities and understand its importance to gain competitive advantage in the
business unit.
Aims

“To implementing corporate social responsibility activities with organisation to meet sustainable
objective:A study on Charlotte street Hotel”
Objectives:
 To understand the concept and meaning of corporate social responsibility
 To investigates the role of CSR activities within Charlotte hotel
 To identify the link between CSR activities and competitive advantage
 To recommend the ways and strategies through which company can implement
successful CSR activities in order to gain competitive advantage
Research questioning
 What is the meaning and concept of corporate social responsibility
 What are the major role of CSR activities within the organisation
 Analysis of the link between CSR activities and competitive advantage
P2 Produce a project management plan that covers aspect of cost, scope, time, quality,
communication, risk and resource
Task Name Duration Start Finish Predecessors
Research project 90 days Mon 2/25/17 Thu 6/12/17
Planning 25 days Mon 2/27/17 Fri 3/24/17
Assortment of research subject 10 days Mon 2/27/17 Thu 3/9/17
Processing problem statement 8 days Fri 3/10/17 Mon 3/20/17 3
Background the time frame for
the allocation of resources 3 days Tue 3/21/17 Fri 3/24/17 4
Implementation 50 days Mon 3/27/17 Tue 6/6/17
Carrying out literature review 11 days Mon 3/27/17 Tue 4/11/17 5
Choosing research
methodologies 10 days Wed 4/12/17 Wed 5/3/17 7
Computation of the costs 14 days Thu 5/4/17 Thu 5/11/17 8

Information analysis and
interpretation 12 days Fri 5/12/17 Tue 6/6/17 9
Assessment of outcomes 13 days Fri 5/12/17 Thu 5/25/17 9
Project closer 17 days Fri 5/26/17 Thu 6/15/17
conclusion and
recommendations 9 days Fri 5/26/17 Tue 6/6/17 11
Proper certification of results 5 days Wed 6/7/17 Wed 6/14/17 13
Substance of report 2 day Thu 6/15/17 Thu 6/15/17 14

P3 Developing Gantt chart

D1 Project management process and research methodologies applied
In order to gain the effective success in the project management, project management process is
very important aspect which includes 5 phases-
 Project initiation- It is the pre sale period which prove the eligibility and ability of
accomplishing the project.
 Project planning-In this stages, scolar develops a systematic planning about the entire
project activities.
 Project execution-In this stage all member carries out their own assignments within the
deadline of the project completions.
 Control and validation- In this stage all activities are controlled by the investigator.
Validation is a supporting activity that runs from the first day to the last day.
 Close out and evaluation- In the last stage all requirement of the project and objective can
be attained in the project management.
 Research design- Research design is a method to identify the research issue and
collecting and analysing variable solution of problem. There are major two kinds of
research design that is explored and descriptive. In the following research , investigator
can used descriptive research because research is based on the survey and questionnaire. Research philosophies- Research philosophies is very important part of the research
which allows the researcher to understand the actual issue of the study. There are two
kinds of research philosophy that is interpretivism and positivism. In this following

research study, researcher can consider interpretivism research philosophy in order to
collect qualitative research. Research approach- Research approach is another major part of the research
methodology which allows scholar to identify the right solution of research question
either by applying theories or hypothesis. There are major two type of research approach
that is inductive and deductive which aid investigator to perform the research work. In
this following research study, inductive research approach can use because entire study is
based on the research question and it gives better result at a time when qualitative
technique is considered. Data collection- Data collection is another major important part of the research through
which investigator can collect the information and data about the topic and conduct deep
study. This technique assist in identifying the best result of the research objective. There
are major two type of data collection that is primary and secondary. In the following
research project, scholar can use the primary data collection method under which he/she
conducts the survey of managers of Charlotte hotel. Research techniques- Research technique is one of the crucial part of the research which
assists investigator to conduct the research and attaining some specific objective of study
(Flick, 2015). There are major two type of research technique that is qualitative and
quantitative. In the following research, the investigator can use qualitative research by
which data can be represented in the numerical form. Data analysis- Data analysis is another major part of the research study which assists in
attaining the major objective of the research study. By use of data analysis researcher can
able to analyse and evaluate the information of the study. There are major tow type of
tool to analyse and evaluate collected data (Dumay and Cai 2015). In the qualitative
research, investigator can use thematic perception technique. In this manner, charts and
graphs are sued in the study. On the other hand in the quantitative technique information
is collected and represent in numerical way. Sampling- Sampling is another important part of the research which used in statistical
analysis. Sample is a process under which group of people selected in order to
investigation (Gast and Ledford, 2014). In this research project, non probabilistic

sampling is used. In this manner, scholar can select 10 managers as a sample size of
Charlotte street hotel.
 Research limitation- In every research, there are some kinds of limitation which can
creates hurdles for scholar. In this research, scholar have very limited time period, this is
major limitation of research study. On the other hand lack of sufficient finance is another
major issue for investigator (Flick, 2015).
M1 Project management plan
Task Name Duration Start Finish Predecessors
Research project 90 days Mon 2/25/17 Thu 6/12/17
Planning 25 days Mon 2/27/17 Fri 3/24/17
Assortment of research subject 10 days Mon 2/27/17 Thu 3/9/17
Processing problem statement 8 days Fri 3/10/17 Mon 3/20/17 3
Background the time frame for
the allocation of resources 3 days Tue 3/21/17 Fri 3/24/17 4
Implementation 50 days Mon 3/27/17 Tue 6/6/17
Carrying out literature review 11 days Mon 3/27/17 Tue 4/11/17 5
Choosing research
methodologies 10 days Wed 4/12/17 Wed 5/3/17 7
Computation of the costs 14 days Thu 5/4/17 Thu 5/11/17 8
Information analysis and
interpretation 12 days Fri 5/12/17 Tue 6/6/17 9
Assessment of outcomes 13 days Fri 5/12/17 Thu 5/25/17 9
Project closer 17 days Fri 5/26/17 Thu 6/15/17
conclusion and
recommendations 9 days Fri 5/26/17 Tue 6/6/17 11
Proper certification of results 5 days Wed 6/7/17 Wed 6/14/17 13
Substance of report 2 day Thu 6/15/17 Thu 6/15/17 14

TASK 2
P4 Carry out small scale research by applying quantitative and qualitative research method
appropriate for meting project aim and objective
1 Name: _______
2 Age:______
3 Gender: ________
4 From how long you are working in the Charlotte hotel?
 Less than 3 year
 3 years
 4 years
 More than 4 years
5 Do you know the concept and meaning of corporate social responsibility?
 Yes
 No
 Can’t say
6 Is corporate social responsibility is important for Charlotte hotel in today world?
 Strongly agree
 Agree
 Neutral
 Disagree
 Strongly disagree
7 Do you agree that implementation of Corporate social responsibility activities is responsibility
of Charlotte hotel?
 Strongly agree
 Agree
 Neutral
 Disagree
 Strongly disagree
8 Which kind of issue is facing by the Charlotte street hotel
 Employees rights and security
 Child labour