Evaluating CSR and Sustainability in the Hospitality Sector

This report provides an overview of sustainability and corporate social responsibility (CSR) within the hospitality industry. It highlights the importance of sustainability for hospitality businesses, emphasizing its impact on cost savings, environmental responsibility, and customer satisfaction. The report includes case studies of hotels like Maldron Hotel Glasgow City, Innside by Melia, and Premier Inn, showcasing their approaches to energy and water conservation, waste reduction, and the use of eco-friendly products. It also recommends sustainability initiatives such as eliminating plastic straws, using reusable coffee cups, sourcing local products, and reducing food wastage. The report concludes with recommendations for improving operational sustainability, underscoring the significance of CSR in attracting environmentally conscious customers and enhancing the overall business performance. Desklib provides access to this and other solved assignments for students.

Importance Of
Corporate Social
Responsibility

Executive summery:
This project summarise sustainability in context of hospitality business that outline case
of sustainability and reason for which sustainability organisation needs to improve sustainability
for business operation. It includes different examples in context of actual hospitality organisation
that illustrate potential approaches for making hospitality organisation more sustainability. It
consist identification as well as evaluation of range of potential sustainability initiative ans
practices that should be adopted by hospitality organisation. It also includes recommendation for
business for improving operation of organisation and existing hospitality properties.

Table of Contents
Executive summery .........................................................................................................................2
1. INTRODUCTION ......................................................................................................................5
1.1 Scope......................................................................................................................................5
1.2 Purpose...................................................................................................................................5
1.3 Background............................................................................................................................5
1.4 Key terms...............................................................................................................................5
2. Discussion ...................................................................................................................................6
2.1 Sustainability and CSR..........................................................................................................6
2.1.1 Sustainability ......................................................................................................................6
2.1.2 CSR ....................................................................................................................................6
2.2 Importance of sustainability and CSR in hospitality sector...................................................6
2.2.1 Coercion .............................................................................................................................7
3. Analysis........................................................................................................................................8
3.1 Potential approaches to make hospitality business more sustainable...................................8
3.1.1 Maldeon Hotel Glasgow city (Energy conservation)..........................................................8
3.1.2 Innside by Melia (Water conservation)...............................................................................8
3.1.3 New Flying Horse Inn ........................................................................................................8
3.1.4 The Old Drum ....................................................................................................................9
3.1.5 The Attic at Edenmill (Bath amenities)..............................................................................9
3.2 Sustainability initiatives and practices that hospitality organisation should opt...................9
3.2.1 No to plastic straws.............................................................................................................9
3.2.2 Reusable coffee cups.........................................................................................................10
3.2.3 By buying local produced.................................................................................................10
3.2.4 Using eco-friendly products in events..............................................................................10
3.2.4 Reduce food wastage........................................................................................................10
4. Recommendation ......................................................................................................................11
4.1 Recommendation for improving operational sustainability.................................................11
5. CONCLUSION .........................................................................................................................13
REFERENCES..............................................................................................................................14

1. INTRODUCTION
1.1 Scope
Hospitality industry involves many businesses like theme park, hotels, restaurant and
hotels. These industries are inter connected with each other and these all industries gives an
enjoyable experience to their customers. This industry mainly focusses on customers enjoyment,
luxury, experience and pleasure.
1.2 Purpose
Corporate social responsibility is known as the business model and this helps the
company being socially accountable to themselves, public and stakeholders, it impacts in each
form including social, economic, environmental and society. This report is about various case
studies on the different measures that various hotels follows. The Hotels that are used in this
report are Premier Inn, Maldron Hotel Glasgow city, Innside by Melia Newcastle, New Flying
Horse In, The Old Drum and The Attic at Edenmill.
1.3 Background
Sustainability is not only bout natural resources it also involves economic and social
resources. These three are also known a pillar of sustainability. It is important in every
organisation as it improves the quality of lives, ecosystem and preserves the natural resources for
next generations. Sustainability can be achieved in an organisation in the form of reducing the
consumption of natural resources such as energy and water. It can also be done by increasing
recycling or using materials that are recycled. It can also be reduced by using sustainable brands
in order to be reducing carbon footprints and also by supporting in initiative and charity to the
local sustainability.
1.4 Key terms
This report is the analysation of hospitality business sustainability and various approaches to
make the organisation more sustainable. This report also involves the initiatives and practices
that an organisation opts in order to get sustainability and also involve the recommendations
regarding the same. This report also analysed the importance of corporate social responsibility
regarding hospitality industry. The analysation of these points are described below.

2. Discussion
2.1 Sustainability and CSR
2.1.1 Sustainability
Sustainability is not only bout natural resources it also involves economic and social
resources. These three are also known a pillar of sustainability that includes economic
environment and social factors. It is a term that fulfil present needs without creating
impact over ability of organisation to meet future needs(Importance of corporate social
responsibility,2022). Sustainability is important in Hotel as all the tourism is dependent
on the cultural and natural resources which attracts the customers and by which it
develops and expand the growth of hospitality industry.
2.1.2 CSR
Corporate social responsibility can be described as self regulation model which assist an
organisation to be socially responsible to itself, its stakeholder as well as public. It is
essential for business to be responsible towards members of society as they get
resources from society(Importance of corporate social responsibility,2022). There is
increasing awareness among people which increase demand of products of company
which are socially responsible.
2.2 Importance of sustainability and CSR in hospitality sector.
Sustainability in the context of hospitality business industry. Sustainability is defined as
meeting the needs of own in an organisation as without compromising ability of next generations
and they will fulfil their own needs. It is important in hospitality industry as it saves the money
reducing in waste (Basavaraj, 2022). If an hospitality industry is sustainable it impacts in green
practices which involves in products, services, maintenance, supplies and logistics. If each hotel
is sustainable in hospitality industry it fives an positive impact towards customers and their
experience and makes a place in their market place and it also increases customer satisfaction
which leads in increasing customer base of an organisation which leads in maximum profit.
Sustainability is important in Hotel as all the tourism is dependent on the cultural and natural
resources which attracts the customers and by which it develops and expand the growth of
hospitality industry. All the tourists no a days cares firstly about sustainability before booking
any hotel or tourists place (Castilla-Polo, and et. al., 2021). Premier Inn has sustainability in the

hotel which gives them a huge benefit rather than attracting an customer but they also
responsibly response in climate crisis, moral imperative and offers them sustainability initiatives.
Sustainability also conserves the energy in respect with two approaches which are efficiency and
reduction. This helps to use the proper resource at right time and right place without wasting it
saving it for future. It can also be developed as Premier Inn uses green products and technology
and also had installed solar panels for cooling and heating in efficient LED energy lights (About
Premier Inn. 2021). There are three best practices that this hotel follow to remain sustainable
firstly green energy as they had installed solar panels to migrate carbon footprints which also
reduces the cost of energy as by switching it to LED lights in the rooms which had sensors and
save costs according to the climate which save the energy and reduces the overall cost of the
organisation. Second is water conservation this hotel saves that using conservation methods like
pressure adjusting, aerating and by replacing appliances in shower and laundry and they had also
put small sticky notes in the washrooms which reminds the customers and spread awareness
about saving water. Third is waste control in tourist places they are various waste produced by
the customers, so it is needed to be control so this hotel has used the best possible way to sustain
by recycling that waste and utilising it in the form of resources and Premier Inn had also
fertilizes the food waste or distribute them to the needy . Sustainability is the major consideration
and should be in hospitality businesses in order to save water and energy for future.
2.2.1 Coercion
According to Castilla-Polo, (2022), Environmental pressure as well as social pressure are
contributing towards social responsibility of organisation for globalised world. There are
different pressure comes from side of stakeholders over business and these stakeholders of
business includes influencers customers, providers, government and others. There is increasing
awareness among customers for environment that create problem for company that customers are
not buying products from companies which are causing harm to environment.
As per Turner (2021), it is identified from different research that customer prefer to buy
products from companies which are from greener organisation and that is more socially
responsible. Employees as well as shareholders are considered as providers and are discretionary
stakeholders who are minimising pressure on companies. Influencer stakeholders are including
competitors of company with whom an organisation needs to compete in market.

3. Analysis
3.1 Potential approaches to make hospitality business more sustainable
3.1.1 Maldeon Hotel Glasgow city (Energy conservation)
This is the first most approach which is used by Maldron Hotel Glasgow city and this
measure is also uses by Premier Inn as it has taken in consideration in order make the
business In hospitality more sustainable. In these they are the many practices by which
energy get wasted in these businesses as the main energy wastage is because of the
central operations presented in the hotels which can affect energy that are lightning
systems, kitchen equipment and boilers. The energy can be reduced by the using solar
panels and for lightning systems LED should be used in which it automated as the
climate conditions which saves the energy by reducing it and only using it when it is
required, this not only makes the organisation sustainable but it also enhances the
experience of the customers(Importance of corporate social responsibility,2022).
3.1.2 Innside by Melia (Water conservation)
As in hospitality industry business everything is organised in the fancy form due which
a lot of water wastage has been observed (Thanetsunthorn, 2022). As there are many
fountains which is presented for improving the outlook of the hotel and by which water
get wasted as it can be reduced by reusing that waster in an effective manner as it can
also be implement to use same water again and again in the fountains and once its get
dirty it can spilled in plants this practice can help to save water. These practices are used
by Innside by Melia Newcastle in UK as Water is also get wasted in the restrooms
which can be reduced by adjusting the pressure of water according to the usage of
water(Importance of corporate social responsibility,2022).
3.1.3 New Flying Horse Inn
In an hospitality industry it has been seen that room key card are of plastic and affects
the environment and reduce the sustainability of the business and environment. The
plastic is considered to be non biodegradable and also affects and harms the
environment and humans in many ways. Because of knowing these facts now New
Flying Horse Inn and many other organisations are switching the key card into wood,

paper or bio plastic for the save usage and for a small effort to make the environment
and organisation more sustainable(Ezzi, Jarboui, and Mouakhar, 2022). These small
things also lefts a good impression on the guests that the organisation is aware of that
important resources(Importance of corporate social responsibility,2022).
3.1.4 The Old Drum
They are many cleaning products that are used in hospitality industry businesses like in
hotels etc. They firstly use petrochemical derivatives and chlorine bleach to clean the
surfaces and other stuffs but that is considered to harmful as they are the toxic
chemicals, and it harms the environment in many ways(Fernando, and Sutha, 2022).
Therefore, they The Old Drum started using natural cleaning products which is bio
based oils which also cleans the surface appropriately and even does not harms the
environment and maintain the sustainability in the organisation by which customers also
get attracted and due to which they get desire to visit again(Importance of corporate
social responsibility,2022).
3.1.5 The Attic at Edenmill (Bath amenities)
In each hospitality hotels they place bath amenities for the urgent need of loo or if
someone is a tourist and not carried basic necessities so hotels provide some basic
necessities in the travel sized containers. These products were in starting based on
artificial ingredients and some harmful preservatives which can sometime reacts on
guests body and give the wrong impression. So The Attic at Edenmill had started using
natural essential products which is without any artificial formula and that is packaged in
the recyclable containers(Hsu, Chen, and Chen, 2022). This saves the environment and
also makes the organisation more sustainable in order to using the products which is not
harmful to the environment(Importance of corporate social responsibility,2022).
3.2 Sustainability initiatives and practices that hospitality organisation should opt.
3.2.1 No to plastic straws
Each hospitality business and other organisation to has to stop using plastic straws as some of the
plastic straws are made up from toxic based material which can be harmful to body. Plastic is

non-biodegradable and cannot be recycled as they are light weighted, and this is harming the
environment from so long. They are also harmful to intestine of humans and can also converted
to disease and because of this people can also face some kind of injuries which can be either
choking or mouth injuries(Lew, and Stohl, 2022). There are many other alternatives to straw
which is paper straws and it also costs less and also can be recycled.
3.2.2 Reusable coffee cups
Hospitality business started using reusable coffee mugs or cups as it reduces the overall waste
and also protects the environment. In the surveys and analysation cardboard cups are analysed
more eco friendly as using reusable cups is a positive step toward encouraging sustainability of
the environment(Suto, and Takehara, 2022). Many organisations also give discount in using
reusable cups as it not only save the money but also have a hand in saving trees. It helps in
sustainability as well as keeps the coffee warm and it is also budget friendly and is convenience
to use.
3.2.3 By buying local produced
Hospitality industry business should started buying locally to reduce food miles as it helps the
environment as it is shopping the products from the local community of the area. As many of the
products which an hotel buys travels from the miles aways to cut down these miles it is prefer to
buy locally which also affects the environment positively as it does not create a large amount of
carbon footprints(Sarkar, Kiranmai, and Mishra, 2022). It can be more accessible to buy the
products from local as it becomes easy for the sellers to bring the products according to the
customers without any wastage and it also helps the body with organic and natural products as it
comes directly from the farms it is away from the toxic chemicals in the form of pesticides.
3.2.4 Using eco-friendly products in events
Hospitality business should implement and use eco friendly products in the event which is held
in their hotels(Souiden,2022). As festivals and events is considered as a great opportunity for the
local venue to represent their positiveness to the sustainable environment. For these events and
festivals people started using eco-friendly products in the replace of plastic products. Hotels
started using alternative crookeries to replace plastic plates and had also started the decoration
with flowers and many environments friendly products which do not harm the environment.

3.2.4 Reduce food wastage
In hospitality industry food wastage should be stopped as by tourists and in events or any
function or marriage food is wasted a lot and needs to be controlled. Food waste can be
controlled In three ways firstly to measure the portion which is required In any event or function
that the food is made according to the requirement and do not get wasted. Secondly it can be
donated in charity, or the leftover food can be packed and distributed to the needy, by this food is
also utilised in right place and no wastage happens. Thirdly dispose the food and compose it in
the form of fertilisers this can also help in wastage control.
4. Recommendation
4.1 Recommendation for improving operational sustainability
 There are many recommendations which can improve the sustainability for Premier Inn.
As now a days each organisation is interested in balancing the corporate social
responsibility in such a way that it allows sustainability to the business and saves the
environment as the operation management of the organisation work according to the
requirement level of sustainability. Operations can be affected by an climate change or by
any environmental concern. The operational management can be affected in three ways
that are environmental, social and economic(Sayad, and Diab, 2022). It is recommended
to this hotel to manage each and every practice effectively in order to balance a
sustainability.
 There are many ways which can save the environment as by using biodegradable
products so that they can be used in future and do not get waste. Waste can also be
managed by doing charity and composing that food in the form of fertiliser which can be
used by the plants for sustaining. Plastics should be restricted properly as it harms the
environment and it is non biodegradable and rather than that paper straws can be used so
that they can be recycled and reused again. Solar panel is also recommended to
implement as it manages the balance of electricity which helps in saving the electricity
and provide sustainability to the organisation.
 The proper analysed food portion is recommended to this hotel as it helps in reducing the
waste of food. It is also recommended to set a base line in order to use to resources
effectively and efficiently so that it can be saved for future as by setting baseline the

water, gas and electricity can be managed properly in such a way that helps to save the
environment and make it more sustainable. It nor only makes the surroundings greener
but also pritorize the issues which is to be needed to tackle first(Shackleton,2022). It is
also been recommended to concentrate on kitchen as from kitchen an organisation can
save many resources.
 In kitchen sustainability can be developed by introducing green standards which impacts
positively to the environment and reduces the waste. This also gives an positive
impression to the customers and which leads in increasing in the customer base.
 Staffs of the hotel should also be skilled and have the knowledge of sustainability by
which they can make understand the customers about importance of sustainability in the
business and the food they consuming is how much suitable to their health and in
environment.
 These are the important practices which is recommended for saving the environment and
making the business more sustainable by implementing these practices an organisation
can reach to the highest it will not only expand there customer base or expand the hotel
into many regions but also increase the profitability and productivity level of the hotel.

5. CONCLUSION
This report concluded that in hospitality industries the atmosphere of the surroundings are warm
and welcoming and they serves convenient facilities to their customers. Usually the customers
enjoys being their as how the way they have been treated and respected in that industry. This
report also concluded that Corporate social responsibility can make or damage both brand and
society image in the market but this a way which raises a morale inside the workplace. This
report also concluded that sustainability is majorly important in an hospitality industry and if an
organisation focusses on the sustainability of an organisation then they will always be able to
attain an profit and it has also concluded that are some specific approaches that can improve the
sustainability level of an organisation. This report also concluded some recommendations which
can make an organisation more sustainable by building new and existing properties. This report
also concluded that corporate social responsibility is important in order to reduce risk and
provide benefit to the company.