Evaluating Corporate Social Responsibility for Pulleyn's Success

This project examines the significance of Corporate Social Responsibility (CSR) for Pulleyn, a UK-based transport and storage company. The project aims to identify and evaluate the importance of CSR and its impact on the organization, focusing on its role in achieving competitive advantage. The research includes a project management plan, Gantt chart, and work breakdown structure to outline the project's scope and timeline. A mixed-methods approach is used, including an inductive research approach, an exploratory research design, and an interpretative research philosophy. Data collection involves a small-scale survey using both quantitative and qualitative methods, with a questionnaire distributed to Pulleyn staff. The survey results, presented thematically, explore employee perceptions of CSR's impact on competitive advantage, the organization's CSR initiatives, community improvement, satisfaction with CSR policies, consumer awareness, and employee involvement. The project concludes with an analysis of the findings and reflections on the research process.

MANAGING
SUCCESSFUL BUSINESS
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Table of Contents
TASK 1............................................................................................................................................3
P 1- Project aims and objectives .................................................................................................3
P 2 – Project management plan ...................................................................................................4
P 3 – Gantt chart and Work break down structure.......................................................................7
TASK 2............................................................................................................................................8
P-4 Identifying research and data by using appropriate techniques for the chosen project . ....8
TASK 3............................................................................................................................................8
P-5 – Small scale survey by applying quantitative and qualitative research methods ...............8
TASK 4..........................................................................................................................................25
P-7 – Reflection ........................................................................................................................25
REFERENCES .............................................................................................................................27
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Title :- Corporate social responsibility for sustainability and competitive advantage.
TASK 1
P 1- Project aims and objectives
Corporate social responsibility is explained as initiative undertaken by various business
groups for giving away a portion of their earned profit to the society (Murra and Dainty, 2013). It
supports in bringing positive improvements in lives of community people and it also helps for
building positive image in the society (ArAs, 2016). CSR activities performed by business
organization also aids for making changes in environment and lives of people. The term
corporate social responsibility is defined for practices that are adopted by business organization
for imparting benefits to the society people. There are some significant categories of Social
responsibility and it includes Ethical labor practices, philanthropy practices and other sustainable
efforts that are taken by community people (Deng, Kang and Low, 2013).
In addition to that CSR practices of an organization represents initiatives, practices and
policies of a firm to the consumers. Along with this these activities represents self regulatory
mechanism through which a business organization monitor its own performance against some set
standards (Cheng, Ioannou and Serafeim, 2014). CSR policies that are formed by an organization
helps in bringing positive and significant improvements in lives of stakeholders of business and
on the environment (Di Giuli and Kostovetsky, 2014). Present research is based on Pulleyn
which is a small scale transport and storage company operating its business in UK. Importance of
corporate asocial responsibility in context of cited firm has been described.
AIM :-
Major aim of the present research is to identify and evaluate importance of CSR and its
impact on an organization has been mentioned. Research is based on Pulleyn which deals in
transport and storage industry. Role played by CSR activities for achieving competitive
advantage for business also have been discussed.
OBJECTIVE :-
 To identify the significance of CSR in context of chosen business
organization.
 To identify the ways through which firm can meet its CSR objectives.
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 To evaluate the role of corporate social responsibility activities for achieving
competitive advantage for the business.
RESEARCH QUESTION :-
1. Why business organization adopts Corporate social responsibility activities ?
2. What are the different methods that can be adopted by business organizations for
meeting their CSR objectives ?
P 2 – Project management plan
As per the above plan, it is required that researcher should execute all the necessary
activities and task that are required to be completed in a task. It is assertive that sequential and
step by step procedures should be adopted for completing the project on due time. Different
stages and required time for completing those stages have been mentioned in the project plan. It
is responsibility of the project manager to schedule all the necessary activities on due time.
Necessary details of the plan will be disclosed to all the group members and responsibilities and
accountability will be delegated. It will help the team members to complete the necessary
activities of the project on due time. Completion of all the stages and tasks is necessary so that
project should be completed on due time. Hence, the estimated minimum cost of implementing
CSR project in an organisation is approximately $326.
Scope:
 It will be implemented in an organisation to ensure environmental and ecological balance
of business operations.
 To ensue healthy and safe practices in the firm.
 To make optimum utilization of resources and helps in minimizing cost functions
 CSR activities is implemented to boost the morale of employee in order to effectiveness
and efficiency in work.
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5

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P 3 – Gantt chart and Work break down structure
Critical Path of chart is 10+6+8+16+19+19 = 78
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TASK 2
P-4 Identifying research and data by using appropriate techniques for the chosen project .
Presenting and completing a research study requires a step by step and systematic
approach. It assists in accomplishing set goals of the research study. Reliability, feasibility and
validity of content of research is enhanced through this.
RESEARCH APPROACH :- IT supports for assessing the validity of the research and it also
aids for evaluating the assumptions that are being mentioned in the research study. In the present
research study inductive approach has been used by the researcher. In this technique a series of
hypothesis are developed and designed.
RESEARCH DESIGN :- In the current survey study exploratory research design is being
selected by the researcher. Specific aspects of the research area has been defined and it aids in
giving conclusive explanation for the research questions (Smith, 2015).
RESEARCH PHILOSOPHY :- Interpretative method has been selected by the researcher for
interpreting the elements of the study and different methods are used under this for reflecting
several aspects of the research issues.
DATA COLLECTION :- Primary source have been selected for collecting the appropriate data
and information which will assist in accomplishing the objectives of study of survey.
DATA ANALYSIS :- Qualitative research design has been selected under this method
evaluation and analysis of data has been done by making use of appropriate charts, tables and
diagrams.
ETHICAL CONSIDERATION :- prior permission from the participants have been taken for
completing the research study and moral and ethical guidelines have been followed.
TASK 3
P-5 – Small scale survey by applying quantitative and qualitative research methods
Quantitative and qualitative survey techniques are used for completing the research
project on due time. Elements in qualitative analysis can not be measured and subjective
judgments are used that are based on unquantifiable information. In this method intangible
concerns are used that deals with the experimental and mathematical data and information.
Questionnaire has been prepared for prepared and it has been given to the staff members of
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Pulleyn organization for filling. Data and information that is being collected from the
questionnaire will be used for concluding the entire research.
QUESTIONNAIRE
NAME :-
AGE :-
JOB DESIGNATION :-
GENDER :-
JOB EXPERIENCE :-
Q1 Do you think that Corporate social responsibilities of the organization supports for gaining
competitive advantage for the business ?
 YES
 NO
 SOMETIMES
 UNCERTAIN
Q 2 Do you agree that Pulleyn organization is taking significant initiatives for meeting the
objectives of corporate social responsibilities?
 YES
 NO
 SOMETIMES
Q 3 Do you believe that CSR activities supports for making positive improvement ion lives of
community people ?
 YES
 NO
 SOMETIMES
 UNCERTAIN
Q 4 Are you satisfied with the recent CSR policies and Practices that have been adopted by the
organization ?
 YES
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 NO
 UNCERTAIN
Q 5 Are you agree with the point that CSR activities helps for making consumers aware about
the diverse range of practices and policies that are followed by the firm ?
 YES
 NO
 SOMETIMES
 UNCERTAIN
Q 6 Do you think that involvement of staff members and other stakeholders of the business is
essential for achieving the CSR objectives of the business ?
 YES
 NO
 SOMETIMES
 UNCERTAIN
Q 7 Do you believe that Corporate social Responsibilities policies that are followed in the
company need to be modified ?
 YES
 NO
 UNCERTAIN Corporate social Responsibilities policies that are followed in the
company need to be modified
Q 8 Are you making efforts towards meeting the CSR goals of the organization ?
 YES
 NO
 SOMETIMES
 UNCERTAIN
Q 9 Do you agree that Corporate social activities are supporting for making positive and
significant improvements for enhancing existing performance of the business ?
 YES
 NO
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 SOMETIMES
 UNCERTAIN
Q 10 Are you contented with the current Corporate social responsibility practices that are
followed in the organization?
 YES
 NO
 UNCERTAIN
Theme 1 :- Corporate social responsibilities of the organization supports for gaining competitive
advantage for the business.
Criteria Response
YES 12
NO 8
SOMETIMES 4
UNCERTAIN 6
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It has been observed from the above data and chart that 12 participants have given their
response in Yes. 8 respondents have given their response in No and it reflects that some
participants believes in the fact that CSR activities that are performed in the enterprise does not
support for gaining competitive advantage for the business. Moreover 4 respondents have stated
their response in Sometimes. 6 participants have stated their response in Uncertain. It can be
concluded from the above data that majority of the participants believes that Corporate social
responsibility activities that are performed in the enterprise supports for gaining competitive
advantage for the business.
12
12
8
4
6
YES
NO
SOMETIMES
UNCERTAIN