Corporate Social Responsibility Project Report for Business Management

This report analyzes a Corporate Social Responsibility (CSR) project focusing on Dunsland House. The report begins with an introduction to CSR and its importance in business management, highlighting its role in ethical conduct and societal welfare. Task 1 outlines the aims and objectives of the project, emphasizing stakeholder value maximization, profit generation, employment opportunities, environmental protection, and efficiency. A project management plan is presented, covering cost, scope, time, quality, communication, and resource management. Task 2 describes the work breakdown structure and Gantt charts used for project organization and scheduling. Task 3 details a small-scale research method, including a survey, followed by an analysis of research data and recommendations. Task 4 reflects on the value of the research in meeting objectives and personal learning. The report concludes by emphasizing the importance of CSR in achieving sustainable goals and objectives. The report is designed to provide a comprehensive overview of CSR project planning, execution, and analysis.

MANAGEMENT
SUCCUSSFUL
BUSINESS

Table of Contents
MANAGEMENT SUCCUSSFUL BUSINESS..............................................................................1
Introduction......................................................................................................................................3
TASK1.............................................................................................................................................3
P1) Aims and objectives of the projects.................................................................................3
P2) Project management plan that covers aspect of cost, scope, time, quality, communication
and resources. ........................................................................................................................4
P3) Work break down structure and Gantt charts..................................................................5
TASK2.............................................................................................................................................7
P4) Small scale research method for meeting the projects aims and objectives....................7
TASK3...........................................................................................................................................10
P5) Analyse research and data using appropriate tools and techniques...............................10
P6) Appropriate recommendations and conclusion related to the survey study..................12
TASK4...........................................................................................................................................13
P7)Reflect on the value of undertaking the research to meet the stated objectives and own
learning and performance.....................................................................................................13
CONCLUSION..............................................................................................................................13
REFERENCES..............................................................................................................................14

Introduction
Corporate social responsibility is the function where the firm functions various things
considering the ethical factors and laws and norms of the nation. Business management define as
an activities related with running an industry such as leading, controlling, organising, planning
and monitoring in a significant manner. So in this CSR play important role in managing all
activities and tasks in an effective and efficiency way. The firm does such activities which are in
the favour of the society. This activity motivates the organisation in doing good and positive
towards the society, the firms does social welfare with Corporate Social Responsibility. Keeping
the society's welfare in the mind the organisation do many performance which will help the
environment and society as well as the organisation's functioning (Ajmal, Helo and Kekäle.,
2010.). This activity help the organisation as a guide and with this the firm is able to attain the
objectives in positive and effective manner.
TASK1
P1) Aims and objectives of the projects.
CSR make sure the firm does the work in effective manner an ethically. The main
objective of the project of CSR is to consider the rights of the humans of the society with the
focus on the environmental, social and economical factors. The project of CSR activity is to be
implemented by Dunsland House. So the firm should know first what all are the benefits and has
to set some objectives and aims which will guide the firm to perform the taken project
effectively.
The main aim and objectives of this project are as follows-
 Stakeholders value is been maximised- This CSR activity promotes the organisation to
make effective result of the performance this will also help in the maximising of the
values of the skate holders, share holders and the community.
 Profit making for the share holders- As the CSR activity is for the welfare of the
community and the response of it gets higher with the help of this the profit of the share
holder (Amit and Zott., 2012.).
 Providing many opportunities to the society by offering jobs to the unemployed- With the
help of this the organisation get chance to expand the business therefore the employment

opportunity also get arise. The unemployed in the society will get the opportunity to earn
and this way the organisation does welfare of the society.
 Trying to minimise the negative impact that might occur on the nature and environment-
The firm has to focus on the protection of the natural resources and try not to affect the
environment so CSR activity guides the organisation to do so.
 Doing best possible way to maximise the efficiency- The organisation tries to maximise
the effectiveness and efficiency of the performance of the manpower to reflect positive
outcome. CSR activity help the organisation to reduce all the wastages and the cost
incurred in that (Jeston and Nelis., 2014.). Use of the natural resources effectively and efficiently- The organisation tries to utilise
the resources as optimum it could with wasting them. The natural resources that are in
scarce are used in very efficient and effective manner so that no wastage could occur. The
use of water, land all are the natural resources which the firm has to utilise properly then
only those things can be properly managed in the upcoming time.
Aim: To execute activities in link with corporate social responsibility in order to achieve
sustainable goals and objectives.
Objectives:
 To execute CSR importance on Dunsland House to have aggressive benefits.
 To analysis CSR activities which is essential because they have positive effects on cited
company.
 To make different approach and their evaluation with the help of which Dunsland House
will achieve aggressive benefits via corporate social responsibility exercise.
P2) Project management plan that covers aspect of cost, scope, time, quality, communication and
resources.
Project management plan is a document which clearly tells that how any of the project
has to be executed, monitored and controlled. This is a plan which defies all the objectives and
the scope of the related projects. Project management plans include schedule, scope, cost, time,
quality, communication and the resources.
1. Cost management- It is one of the aspect of the project management plan. Cost
management is the process of cost's estimation, allocation, and control. This plan helps

the organisation to understand the requirements of the funds or the expenses in a proper
manner. It also help the organisation to reduce the cost budget (Keller, Parameswaran and
Jacob., 2011. The project cost has to be calculated before the implementation of the
project.
2. Scope management- This is the part of the project which defies that what all are the task
which has to be done in a given project. What are the requirements of the project and
what all things are to be included so as to complete the given project. The things which
are not to be performed should also be clearly defined in the scope management.
Defining, developing and verification part is mentioned in detail in the scope
management plan.
3. Time management- The most important part of the task is to manage the time in such a
manner that the project completion does not exceed the given time and also the
effectiveness of the result should also be present. The time is a very crucial part and its is
the duty of the management to to proper planning which will help to perform the task in
the scheduled time. If the task is not get completed within the deadline then the project
become of no use.
4. Quality management- The project that is been executed must be worth while. Anything
can not be presented. If Dunsland House is willing to perform the CSR activity them it is
the duty of the organisation to first frame out all the things which will help to attain the
aims, then only the firm will able to work effectively and qualitatively (Kothari and et.al.,
2011.).
5. Communication management- It is a very important part of the project as to accomplish
it effectively. The task and the plans has to be communicated very well to the related
personal to attain project in proper manner. The management of communication helps the
firm to do effective and efficient communication with the people, employees, consumers
and the stakeholders and all those who are related to the assignment of the projects.
6. Resources management- The firm has to consider about the resources that are to be
inculcated in the project. All the related resources has to be very well managed. The
machineries the people the plan all are the things which has to be considered a lot.
Human resource of the organisation has to be trained accordingly so that the project of

the CSR activity can be implemented very effectively and through which the organisation
can be able to get positive feed back by the society (Matos and Silvestre., 2013.).
All these are the aspects that the firm has to manage effectively to make the project successful.
The CSR activity is basically the task where the society's welfare and the protection and
consideration of the environment and the natural resources has to be done. Therefore the prior
duty and the responsibility of the organisation is to focus on all these above mentioned aspects.
P3) Work break down structure and Gantt charts
Work break down structure and Gantt chart are the aspect of the project where the firm
can sectionalise the task in certain criteria. With the help of this the project's objective can be
able to achieve in an effective manner.
 Work break down structure- It is a method which help the firm to divide the given project
or the task in to small levels so that the objectives can be attained. The division of the
work help to manage the different things in proper manner. The whole project is sub
divided into different parts which become easier to work upon. The divided task can be
allotted to different employees so that the task is get completed properly (Myers., 2013.).
It is very much required for the firm to follow the work break down structure. One
individual does not have the capabilities to handle the whole sum work of the large project and
Dunsland House is inculcating itself in the Corporate Social Responsibility, it is a very big
project as because here the society's welfare is included and the safety of the environment
therefore it is very necessary to do the division of the task to different eligible personnels. It
become easy for the organisation to act upon the situations. The complexity of the work get
reduced. The work load that one has to be handled get reduces and delegated with the help of
work break down structure.
Dunsland House firm can design the project management plan effectively with the help
of the work break down structure. The employees are also allotted the several tasks related to the
CSR activity. Which will help the firm to perform well in the attainment of the goals and the
objectives of the project (Khurana 2010). This structure help to provide a framework for the
planning and controlling of the several task that has to be performed by the firm and its people.

 Gantt charts- It is a kind of chart which represent the schedule of the project. The time
schedule, the starting and the end times of the project is been described in this charts.
Basically the charts are represented in the bar graphs. It shows the relation and the
dependency of the several activities.
Gantt charts are used in the scheduling the resources of the project as well. Wider in term it is
used for the presentation of the time that is needed to attain the project's objectives. It is used for
tracking the task (Shattock., 2010). This is the series of lines presented in the horizontal way and
it represents the work and the time period that is required to accomplish the project's objectives.

It is technique which is used by an organisation to determine different time aspects which are
needed in project in order to achieve long as well as short term objectives and goals. Gantt Chart
support to know regarding beginning and ending period of entire tasks which are evaluated out in
this project. Under this tool is utilized by the Dunsland House with the help of CSR so it can be
determined in correct manner. This will also support in order to attaining targets and values of
sustainability.
TASK2
P4) Small scale research method for meeting the projects aims and objectives.
Survey report
Name
Age
Gender
1. Is there any relationship between the competitive benefits and CSR activities ?
Yes
No
2. Are you agreed that to implement the CSR activities is the primary responsibility of
Dunsland House?
 Agreed
 Disagreed

 Neutral
3. What are the problems which has been faced by Dunsland House?
 Employees and customer safety
 Women rights
 Children safety
4. What kind of CSR activities are refereed which has to be taken by the Health care
 Employment measures
 Health related measures
 Economic and community development
 Education measures
5. How will you refer to enforce the CSR initiatives in feasible manner ?
 By arranging donation or charity events on regular basis
 Through voluntary organisation
 By providing the fiscal assistance to community based organisation
6. Who is the more responsible for the implementation of CSR activities in Dunsland House?
 HR department
 Higher authority
 Leaders and managers
With this methodology the organisation can be able to know the feasibility of the project
that the firm is willing to implement. It also helps the firm to know whether the firm can
effectively execute the selected project in appropriate manner or not. Qualitative study help the
firm to understand the quality that the firm has provided to the society is effective and beneficial
or not. It is very much required for the organisation to know what the firm is delivering is
satisfying the needs of the customers or not (Shehu and Akintoye., 2010). The firm while

implementing the Corporate Social Responsibility also have to consider that the firms action
does not affect the society and the environmental factors.
Interpretation- In this survey study the firm has applied quantitative research methodology to
collect the relevant information regarding the Corporate Social responsibility. This method is
very effective in the collection of the data. Survey study helps the organisation to know the exact
position of the firm in the market. What are the opinion of the customers related to the project
upon which the firm is acting. With this research accurate and measurable results can be gained.
This help in doing the research study easily and the information can be gathered quickly and
effectively and it will be very relevant to the problem search of the project (Weske., 2012.).
TASK3
P5) Analyse research and data using appropriate tools and techniques
The data is a very important fact that the firm has to focus on (Wheelen and Hunger.,
2011). The firm has to collect relevant data as to accomplish the objective of the project that the
firm is been introducing in the market. Following are some of the factors which the firm has to
focus on while doing survey.
Quantitative data
 Census- Here the data is gathered from every single unit of the group of people or the
population.
 Sample survey- The data collected in this technique are done through the few parts of the
population. Selected sample is been considered for the collecting of the data related to the
project.
 Administrative data- The data here is gathered by the day to day activity and the
operations of the firm. Daily routine study is done and relative data is been gathered so
that the firm can able to fulfil the aims of the project effectively (Wirtz, Schilke and
Ullrich., 2010).
 Tracer studies- Regular surveys, discussion with the surveyed people and at last taking
interviews of the major informative found in the survey study.
Qualitative data

 Questionnaire- In this type of data collection tools the researcher will prepare some set of
questions that has to be answered by the public that the firm choose to carry out there
research activity. The questions are related to the project that the firm is to inculcate in
coming time. The respondents answer to them and as a performance they will take
actions on the data relevant to the project success.
 Interview- It is another tool through which the firm can gather information to attain the
relevant data for the execution of the project plan. Here the sample size is designed by the
researchers and then they call the people for the interviews. Certain questions is been
asked by them and the required information is been recorded for the further use (Ajmal,
Helo and Kekäle., 2010). The conversation takes place between two people on certain
things that are related to the project.
 Focus group- The firm here focuses on the group of people and question them and
analyse their attitude , behaviour towards the product and the services of the firm.
 Observations- It is a tool where the firm analyse and observe the group. The information
is gathered with observing the situation. An individual or group of people are asked to
react on particular situation that is related top the real world and with the way reaction is
been done by the people the data related to them is been gathered.
 Case study- It is a mode of data collection which is very often used by the researchers. It
gives a very clear picture of what the situation is and why the things has taken place
(Khurana 2010.).
1) Is there are any relationship between the competitive benefits and CSR activities?
Frequency Percentage
 Yes 3 60
 No 2 40

Interpretation- It is analysed with the survey that 3 respondents out of 5 are in favour of the
situation that there are relation between competitive benefits and the CSR activities.
2) Are you agreed that to implement the CSR activities is the primary responsibility of
Dunsland House?
Frequency
 Agreed 11
 Disagreed 5
 Neutral 4
Yes No
0
2
4
6
8
10
12
14
16
Frequency