Dissertation: Analyzing CSR's Impact on Bottom Line Performance

This dissertation investigates the impact of corporate social responsibility (CSR) on an organization's bottom line, examining CSR as a strategic imperative in modern businesses. It explores the evolution of the triple bottom line (TBL) approach, which incorporates social and environmental factors alongside financial performance. The study analyzes the relationship between CSR initiatives and key organizational outcomes, including employee engagement, motivation, brand image, and financial performance. The research utilizes both quantitative and qualitative data to assess the effects of CSR on various aspects of the business. The findings from regression analysis and hypothesis testing establish a relationship between independent and dependent variables. The dissertation provides a detailed literature review, research methodology, data analysis, and conclusions, offering recommendations for organizations seeking to integrate CSR into their core strategies for improved performance and sustainability. The research emphasizes the importance of communicating CSR activities to stakeholders and aligning them with organizational goals to achieve competitive advantage.