Managing Successful Business Activities: CSR at London Vision Clinic

This report delves into the Corporate Social Responsibility (CSR) strategies employed by the London Vision Clinic to achieve sustainable business objectives. It begins with an introduction outlining the importance of CSR in today's competitive landscape and the Clinic's commitment to social responsibility. The report then presents the research aim and objectives, followed by a detailed discussion of management planning, including cost, scope, time, and communication strategies. A Work Breakdown Structure and Gantt chart are included to illustrate project management. Task 2 covers the research methodology, including both qualitative and quantitative approaches, with data collection from employees. Task 3 focuses on the analysis of collected data, the development of recommendations, and the formulation of conclusions. The final section, LO4, reflects on the value gained from the project and its contribution to the company's sustainability. The report concludes with a summary of findings and a list of references and appendices.

MANAGING SUCCESSFUL BUSINESS ACTIVITIES

Table of Contents
Introduction......................................................................................................................................3
TASK 1: LO1..................................................................................................................................3
P1 Research Aim.............................................................................................................................3
Research Objectives.........................................................................................................................3
P2 Management planning................................................................................................................3
P3 Work Breakdown Structure........................................................................................................4
Gantt chart.......................................................................................................................................5
TASK 2............................................................................................................................................6
LO2 conducting small-scale research, data collection process.......................................................6
P4 Developing qualitative and quantitative research in small-scale in order to meet the aim and
objective of the project plan............................................................................................................6
Qualitative Research:.......................................................................................................................6
Quanitative Research:......................................................................................................................7
TASK 3..........................................................................................................................................11
LO3 analysis of the collected data of the project and development of recommendation..............11
P5 Analysis of the collected data...................................................................................................11
P6 Developing the recommendation for producing appropriate conclusion to the aims and
objective of the business project....................................................................................................11
LO4 Reflecting the gained value from business project, which can help the company
sustainability..................................................................................................................................13
P7 To meet the objective business project objective and to enhance own learning reflecting the
value of the research......................................................................................................................13
Conclusion.....................................................................................................................................13
Reference List................................................................................................................................14
Appendices....................................................................................................................................15
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Introduction
In this report, the importance of corporate social responsibility in achieving the sustainable
objectives of an organization has been discussed in detail. In the competitive world, the
companies are struggling to extract the benefit of the constrained resources in addition to
extending the resources for the future generations so that they can also make their requirements
out of the resources. It considers the London Vision Clinic that aims to follow the corporate
social responsibility in its operation to implement the sustainable growth objectives. The policies
framed restrict the enterprises to prosper alone compromising the needs of the other companies.
This report emphasizes the management of the resources and planning of the different aspects of
cost, scope, time and communication among the various risk-associated policies. The
organization controls the allocation of resources and strategies the investments in respective
areas.
TASK 1: LO1
P1 Research Aim
The major aim of the research is to identify the different strategies adopted by the London Vision
Clinic for professing the social responsibilities of the organizations. It also considers the various
challenges and the relevant detailing that signifies the sustainable growth of the organizations.
Moreover, the focus of the organizations in maintaining the standards and innovate and optimize
its specific object oriented goals.
Research Objectives
The main objective that the research deals with is the need for effective policy analysis that
scrutinizes the need for incorporating the social welfare strategies in the operational scenarios.
The distinctive objectives of the study can be stated accordingly:
(a)To discuss the practice of critically accessing the need for enforcing the policies of
practicing the social welfare while operating business as part of the social responsibility
(b) To examine the need for involving in social responsibility work while maintaining the
operational benefit and abide by the strategic laws suggested for compliance with the
social duties of the organization
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(c) To determine through research the challenges of involving in the corporate social
responsibility for fulfilling the aim of maintaining the sustainable development and the
different communication methodology for performing the task of maintaining the
responsibility and support of the workforce for the same cause of welfare
(d) To review and recommend the various ways by the organizations for mitigation of the
challenges faced while practicing the purpose of maintaining the corporate social
responsibility in the London vision clinic for rendering health facilities for the social
cause
P2 Management planning
The corporate social responsibility of the London Vision Clinic aims at enforcing the policy of
practicing the social welfare by providing free facilities to the needy and the underprivileged.
According to Benn, Dunphy, and Griffiths (2014), the major factors that influence the working in
the respective cases involve the cost, scope, time, quality, communication methods, risk taking
ability and the resource utilization methods.
The management of the London Vision clinic aims at providing the share of the profit for the
social welfare schemes without considering the fear of losing on the profit end. In view of Di and
Kostovetsky (2014), the focus remains on conveying the ethical standards and norms that
streamlines the status of the organization and creates its market knowledge and purpose.
Engert, Rauter, and Baumgartner (2016) opined that the scope and time management shows
stringent policy of periodic reckoning of the welfare schemes to the corporate space that
specifies the integration of goals of sustainable growth for the enterprise. It ensures maintaining
hierarchy in the management and bridging the gap among the different levels in the work culture.
The complete scheme stresses the need to incorporate quality analysis of the methods of
implementations of different plans and related communication methods. Formentini and Taticchi
(2016) stated that different methods that enhances the possibility of risk taking of extending the
social welfare methodologies and extending the aims of rendering the medical services at low
rate to the needy over the profit of its daily operational working.
The resource available for the clinic specifies the need to monitor extensively and critically the
scope for resource usage. It further emphases to the extent the firm can execute the required
formalities without risking the economic stability and contribution for noble cause along with
sustainable growth of the corporate governance and the society.
4

Project management plan: Project management plan is define as a formal approved document
that is used for managing project execution. It includes documents with actions that are
necessary for defining, preparing, integrating and coordinating different activities. In order to
frame activities for welfare of people, plan has been made according to patient requirement. It
includes following elements:
Cost: In respect to determines project management plan, cost is very important elements
that assists to make structure regarding business operations. It includes different activities that
required money to form plan in successful manner. There are certain equipment requires for
creating welfare of people. Project management plan is including cost to implement equipment
such as machines, recruit skilled people and many other things. Total £109.00 required in respect
to make plan.
Communication: Communication is another important aspect that includes conversion of
plan with different members. In this aspect, organization need to ascertain their objectives to
frame ideas and opinion at workplace. Among different employees, communication is needed for
developing solution regarding patients issues. Thus, they will able to deliver effective services in
successful manner.
Scope: Scope also determines in successful manner that assists to grow objectives and
targets with development of project management plan. In this aspect, activities are frames to
develop the performances as well. This plan is very important aspect which assists to frame new
things that are creating for welfare of people.
P3 Work Breakdown Structure
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Economic
Responsibility
Consideration of the Risk
Association
Effective Communication Strategies
Qualitative Analysis
Ethical
Responsibility
Legal Responsibility
Sustainable Growth
Comprehensive discharge of
Duties
Corporate Social Responsibilities

Figure 1: Work Breakdown Structure
(Source: Created by self)
While considering the Work Breakdown Structure of the Corporate Social Responsibility of
London Vision Care that has been the global leader in maintaining the business ethics and
prospects. Additionally, Gallardo-Vázquez and Sanchez-Hernandez (2014) stated that along with
implementing the common practice of the resource sharing and enforcing the social possibility
and helping for working the maintaining the sustainability of the future generation.
It considers the economic, ethical and legal responsibilities of the organization while working in
the organization and deal with extensive detailing of the resources. Moreover, Grimm, Hofstetter
and Sarkis (2016) opined that the management focuses on qualitative analysis of the resources
that takes due consideration of the liabilities. The communications among the different
departments involve the strategy of implementing the transparency among the different
departments aiming for the common cause.
According to Korschun, Bhattacharya and Swain (2014), the management of the clinic takes into
account the various risk associated while practicing the corporate social responsibility ensuring
the economic conservation for the institution. Significant emphasis in the methodology adoption
further extends the purpose of maintaining the overall growth of the enterprises. The London
Vision Clinic that has limited workforce tries to streamline both the activities of efficient
business processing and working for the common aim of achieving sustainable objective.
Gantt chart
Activities Week 1 Week 2
to 9
Week 9
to 15
Week
15 to
20
Week
20 23
Week 23
to 25
Week
26
Identifying the
responsibilities
Qualitative
Analysis of the
Responsibilities
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Effective
communication
strategies
Consideration of
Risk Associated
Effective
discharge of
duties
Achieving
common
objectives of
sustainable
development
Figure 2: Gantt chart
(Source: Created by self)
While considering the corporate responsibilities of the Institution the stepwise objective of
detailing of the resources of the analysis specifies the significance of the responsibilities that
London Vision care has to specify while determining the different objectives. Lins, Servaes,
and Tamayo (2017) explained that the planning of the resource utilization involves the effective
communication of the different departments and evaluation of the risk that signifies the influence
of the resources. Moreover, the associated discharge of duties and the relevant detailing of the
processions and extending the requisite services for ensuring sustainable social corporate
responsibility.
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TASK 2
LO2 conducting small-scale research, data collection process
P4 Developing qualitative and quantitative research in small-scale in order to
meet the aim and objective of the project plan
In order to develop a research work data need to be collected based on the objective of the
research work. For this concerned research, the main objective is to implement the corporate
social responsibility in order to acquire the sustainability. London Vision Clinic is the chosen
organisation for the same. In this section of the research both qualitative and quantitative
research will be developed. The qualitative research determines the descriptive data, which are
being collected through open-ended questionnaire. The quantitative research determines the
research, which include graphs and charts. This research mostly determines statistical data. for
conducting this business report on the implementation of CSR in London Vision Clinic in
order to acquire sustainability both qualitative and quantitative research will be developed.
For the qualitative research, the interview session will be conducted of the CSR executives of
UK based companies. In addition, for quantitative research, the survey of the employees of
London Vision Clinic will be developed. Within the chosen organisation, two types of method
has been implemented to analysis the final results. In order to assess the quality research, three
CSR executives selected within the organisation. They are assist to gain knowledge regarding
business operations in successful manner. Furthermore, qualitative research also undertake that is
based on 25 respondents that are employees of the enterprise. Within the chosen organisation,
there is questionnaire design in perspective of employee benefits. Thus, selection is taken from
25 respondents that are fulltime employees within the business environment. Furthermore, there
are only 3 CSR executives works for implementation of different activities regarding this
perspective. Thus, analysis is based on their responses towards productivity and performances.
Qualitative Research:
In this research, CSR executives assist to pertaining knowledge regarding perception of
them regarding CSR activities. At the time of implementing CSR activities, 3 executives has
been determines their participation. With the help of three CSR executives, following results
could be ascertain at workplace:
Q1. How CSR activities affect the business growth?
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CSR executive 1 CSR executive 2 CSR executive 3
“I believe that CSR activities
can improve the brand
image of company. CSR
activity needs to be
maintained a by the
company so that companies
can increase their brand
value.”
“CSR activity is the process
of increasing brand name
and value. In order to
acquire business growth the
companies can rely on CSR.
Through CSR activities
people come to know about
the company which increase
the brand recognition”
“Obviously CSR activities
contributes in the business
growth as CSR is the way to
improve your brand image.
By ensuring the CSR
activities the companies
mainly involves in some of
the environment friend-or
charitable works. I
personally believe that
CSR contributes in the
business growth”
Q2. Does CSR help companies to gain sustainable objectives?
CSR executive 1 CSR executive 2 CSR executive 3
“Most of the companies
acquire sustainability by
managing financial risk
and managerial risk.
However, CSR is also a
method through which an
organisation can acquire
sustainability. Through CSR
the companies will get a
chance to brand recognition
which ultimately leads it to
have brand sustainability.”
“Certainly. The companies
through CSR activities can
gain sustainability
objectives. CSR activities
mainly consider the ethical
considerations of the
business organisation. I
personally believe that if an
organisation make social
and environmental
investment then it can
acquire sustainable
objectives”
“Sustainable objectives of
the organisation are mainly
help to make their business
sustained in the market for
long time. I think CSR is
the best way to capture
business sustainability in
market”
Q3 Will implementation of the CSR in small-sized organisation be beneficial to acquire
sustainability objectives?
CSR executive 1 CSR executive 2 CSR executive 3
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“Yes of course. For small–
sized organisation
sustainability is the major
objective and investing
social and environmental
activities is the best choice to
acquire the same.”
“ As small-sized companies
tends to gain the brand
recognition, CSR activities
provide the organisation to
make the customer aware of
the companies mission and
vision to the targeted
customer”
“ Small-sized company’s
tries to increase the profit
percentage and their
business sustain in the
market. In the competitive
market to make the
business sustain is bit t tough
the small-sized companies.
If the increase their
involvement in the CSR
activities then it will be able
to establish their business
and make it sustained.”
Quantitative Research:
Qualitative data has been evaluated through taking views and response of different
respondents. 25 employees of London Vision Clinic has been taken that assist to promote
effective results within the business environment. Quantitative research analysis is based on
graph and table which shown in the following context:
Q1 Do you agree that business organisation must involve in the social investment?
Options Total respondents Total responds percentage
Agree 25 20 80%
Disagree 25 5 20%
Table 1: Involvement of social organisation in social investment
(Source: Created by self)
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Figure 3: Involvement of social organisation in social investment
(Source: Created by self)
In the survey session of the 25 employees of London Vision Clinic 20 employees voted that
business organisation should involve in the social and environmental activities which
determines the CSR activities 5 employees have given negative response for the same.
According to the survey 80% employees has voted for yes option and 20% voted no option.
Q2 Is London Vision Clinic invest in the social and environmental activities?
Options Total respondents Total responds percentage
Yes 25 18 72%
No 25 7 28%
Table 2: London Vision Clinic invest in the social and environmental activities
(Source: Created by self)
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Figure 4: London Vision Clinic invest in the social and environmental activities
(Source: Created by self)
In the answer of the question London Vision Clinic’s investments in social and environmental
activities 18 employees (72%) admits the concerned organisation invest in CSR activities and
7 employees (28%) voted that the concerned company does not invest in social activities.
Q3 which factors are influenced by the social and environmental activities?
Options Total respondents Total responds percentage
Business growth 25 7 28%
Business
sustainability
25 5 20%
Both 25 13 52%
Table 3: Factors are influenced by the social and environmental activities
(Source: Created by self)
Figure 4: Factors are influenced by the social and environmental activities
(Source: Created by self)
7 employees (28%)voted that social and environmental activities improve the business growth
and whereas 5 employees(20%) voted that these activities improve the business sustainability
and 13 employees (52%)ensures the activities contributes in both business t growth and
business sustainability.
Q4 Can London Vision Clinic acquire business growth and sustainability through these
activities?
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