Project Report: Implementing CSR Strategies at AB Dynamics Limited

This report examines AB Dynamics Ltd's Corporate Social Responsibility (CSR) project. It begins by outlining the project's aims and objectives, focusing on sustainable goals such as creating a safe work environment and minimizing environmental impact. The report details a comprehensive project management plan, covering cost, scope, time, quality, communication, and risk management. A work breakdown structure and Gantt chart are presented to illustrate project stages and timelines. The report then explores qualitative and quantitative research methods, including surveys and stakeholder analysis, to gather data and assess the effectiveness of CSR initiatives. A communication plan is proposed to disseminate findings and recommendations. The report concludes with a reflection on the value of the research in meeting the stated objectives, emphasizing the importance of CSR in achieving sustainable business practices and enhancing stakeholder satisfaction. The report also highlights the importance of project management tools like Gantt charts and Work Breakdown Structures to ensure projects are completed efficiently.

MANAGING
SUCCESFUL
BUSINESS

Table of Contents
INTRODUCTION...........................................................................................................................3
TASK 1............................................................................................................................................3
P1 Project aims and objectives of corporate social responsibility.........................................3
P2 Produce a project management plan..................................................................................4
P3 Work breakdown structure and Gantt chart to provide time frames and stages for
completion the project............................................................................................................6
TASK 2............................................................................................................................................8
P4 Qualitative and quantitative research methods appropriate for meeting project aims......8
TASK 3............................................................................................................................................9
P5 research and data using appropriate tools and techniques ................................................9
P6 Communication plan for the recommendation as a result of data and research analysis11
TASK 4 .........................................................................................................................................13
P7 Reflect on the value of undertaking the research to meet stated objectives....................13
CONCLUSION..............................................................................................................................14
REFERENCES..............................................................................................................................15

INTRODUCTION
Every organization perform their operations and manage their activities so that they can
achieve success in the market. In order to perform well, higher authority of the firm have to
conduct a market research and create a employment so that their overall growth can be improved.
These are the key elements that help an enterprise in enhancing their profitability level so that
their overall performance can be improved (Kerzner, 2013). By implementing the corporate
social responsibilities, an organization will be able to perform their operations in an ethical
manner. Along with this, the firm provide benefits to the stakeholders in the form of social,
environmental and economical. The present report is based on AB dynamics Ltd which perform
their operations in automotive industry. In this context, report explain the objectives in order to
formulate the plan in an efficient manner. Along with this, it explains the work break down
structure so that overall performance of an enterprise can be improved. Further, it focuses on the
communication plan that is used by the company so that they can communicate with their
employees and customers in an efficient manner.

TASK 1
P1 Project aims and objectives of corporate social responsibility
AB Dynamics Limited is a automotive industry which perform their operations in UK.
The company is implementing Corporate social responsibilities at their workplace so that they
can provide benefits to their different stakeholders and society. For this, the firm have to set their
aims and objectives so that they will be able to perform well in the market (Rosenau and Githens,
2011). The concept of CSR is based on some of the factors such as human rights, healthy and
safety of the employees, corporate governance, working conditions and other environmental
conditions.
Aim: To identify the extent to which corporate social responsibility help an enterprise in
achieving their sustainable objectives.
Objectives: These objectives are established by the organisation so that AB Dynamics
Limited can perform their operations in an efficient manner. These objectives can be established
by an enterprise on the basis of the challenges that they faced while performing their operations.
So, for these issues manager can prepare a statement so that they can effectively achieve their
goals. Along with this, manager can use SMART criteria while formulating their goals. Through
this, they will be able to set their targets more specific and clear so that employees will be able to
understand their work and perform in an efficient manner (Gasik, 2011). Some of these goals
are:
 To create a healthy and safe environment at the workplace so that employees feel
comfortable while performing their operations.
 To minimize the effects that provide negatively influence the environment of the country.
 To identify the challenges that are faced by the organisation while implementing the CSR
activities.
 To gain the competitive advantage in the market by performing all the CSR activities in
an efficient manner.
 To improve the brand image of the company at the international level so that they can
attract number of customers towards their services.
Through these objectives, the manager of the organisation can enhance their performance
in the market by providing the benefits to all stakeholders and other people. On the basis of

these, AB Dynamics Limited can achieve their sustainable objectives in an efficient manner and
that will lead towards the success.
P2 Produce a project management plan
The manager of AB Dynamics Limited can produce a plan in order to attain their
sustainable objectives. Through the CSR activities, the higher authority of enterprise can enhance
their overall growth in the market by providing the benefits to the society so that their overall
welfare can be improved. The plan is based on some of the elements such as cost, time,
communication, quality, resources and risk. Through this, an enterprise will be able to minimize
their cost and maximise their profits so that overall brand image can be improved. There are
some of the steps that has to be followed by the manager so that plan can be implemented and
overall benefits can be achieved (Kerzner, 2011). These are:
Identify the problem: In the first, step manager have to identify the problems that are
faced by the workers of the enterprise. In order to examine the problems, manager has to gather
the facts and figures so that overall problems can be identified.
Design the strategy: After identifying the problems, manager has to design the strategy
on the basis of the certain elements so that an problems can be resolved in an efficient manner.
Here, CSR strategies are implemented by AB Dynamics Limited so that they can improve their
market share and their overall growth.
Implementation: At this stage, plan is implemented by the manager at their workplace so
that their overall performance can be enhanced. Along with this, it is the responsibility of the
higher authority to identify the behaviour of workers after implementing the strategy.
This is the project management plan that is followed by the manager of AB Dynamics
Limited. Along with this, manager has to focus on some of the elements so that their overall
profits can be achieved (Cook, Woodall and Frerk, 2011). These factors play an important role
while designing the plan and some of these factors are as follows:
Cost management: It is the responsibility of higher authority to prepare a budget so that
their overall spending level can be controlled. Through this, firm will be able to manage their
operations in an efficient manner and due to this their overall cost can be minimized. Further,
manager will be able to enhance their performance by implementing CSR activities at the
workplace.

Scope management: The project scope is related to the factors that are essential in order
to deliver the services to the workers and customers in an efficient manner. Theses scopes are
related to the work that has to be performed by the company. Along with this, manager of AB
Dynamics Limited include all the stakeholders and other environmental factors so that overall
benefits can be provided to the workers and other customers. Apart from this, they didn't include
some of the stakeholders such as competitors and other investors. On the basis of this scope,
manager can achieve their sustainable objectives.
Time management: When top executives set their targets then they have to accomplish
those goals in a specific time period so that their growth can be improved in an efficient manner.
For example, to increase the total turnover by 20% at the end of the year. Here, the time is 12
months in which they have to accomplish their goals.
Quality management: While following the corporate social activities, employees of AB
Dynamics Limited have to take care of the quality of the products and services. For this, they
have to follow some of the technological advancements so that more quality and innovative
products can be manufactured.
Communication: The higher authority of AB Dynamics Limited can use an effective
communication tools and techniques so that all workers will be able to improve their
performance. Through this, higher authority will be able to know about the reviews of their
workers.
Risk and resources: In the project management plan, some of the resources such as
financial, raw material and human resources are important in order to manage the overall
performance (Stark, 2015). Along with this, they have to follow some of the risk management
techniques so that overall risks can be minimised and high revenues can be generated.
P3 Work breakdown structure and Gantt chart to provide time frames and stages for completion
the project
The higher authority of AB Dynamics Limited can use work break down structure in
order to divide the work among all the employees so that overall performance can be managed in
an efficient manner. The structure is given below:
Activity Planning Resource
required
Execution of the
project
Results

Meeting with the
managers of
different
functional areas
Before
conducting a
survey in the
market, managers
have to decide
that how research
will be
conducted.
Some of the
resources are
required for this
activity such as
pen, paper and
other stationery
resources.
In order to
implement the
CSR activities,
manager has to
attend a meeting
with the top
executives so that
overall objectives
can be
accomplished.
The surveys can
be conducted on
the employees so
that their reviews
can be identified.
Documentation
for the
implementation
of the CSR
activities
The plan is made
that how surveys
can be conducted
and how
satisfaction level
of the employees
can be enhanced.
Some of the
resources such as
pen, paper,
internet, projector,
and computer.
Managers can
prepare a
questionnaire in
order to identify
the needs of
different
stakeholders.
Through this,
manager will be
able to identify
the positive and
negative reviews
of their
customers,
employees and
suppliers so that
corporate social
responsibility can
be implemented
in an efficient
manner.
Meeting with the
staff members of
AB Dynamics
Limited
Managers will be
able to identify
the desire of all
staff members so
that their views
can be identified
Resources such as
pen, paper,
internet,
computers are
required to
complete this
Manager of AB
Dynamics
Limited can ask
the questions to
their workers so
that they will be
All the reviews
can be identified
of the staff
members so that
corporate social
responsibilities

in an efficient
manner.
activity. able to gather
data about the
workers.
can be
implemented in
an efficient
manner at the
workplace.
Survey can be
conducted of the
workers through
social media
The manager will
be able to conduct
a survey of the
employees and
consumers
through social
media such as
Facebook, email,
LinkedIn and so
on.
Some of the
resources such as
pen, paper,
internet and so on.
By identifying
the needs and
desire of the
employees and
services users,
manager can
enhance the
satisfaction level
among all the
members.
The higher
authority can
collect the
information about
the views of the
staff members so
that overall
strategies can be
formulate in an
efficient manner.
Project schedule
Project schedule and Gantt chart can be made on the basis of the activities that are used
by the manager in order to implement the CSR activities in an efficient manner. Through this
manager will be able to manage their activities as per the requirement so that all operations can
be completed on the time (Kapsali, 2011). The schedule of the different activities is stated below:
Activities/ Week 1 2 3 4 5 6 7 8 9 10 11 1
2
Developing the aim and objectives
Identify the problems
Problem statement
Success criteria
Project implementation plan

Formulating the strategies
Arrangements of meetings
Communication plan
Evaluation and control
TASK 2
P4 Qualitative and quantitative research methods appropriate for meeting project aims
Qualitative Research: “Qualitative Research is based on change fieldwork in which a
researcher focuses on process rather than its productivity. In this type of research hypothesis is
not included. Qualitative search is deep and flexible and it is also a subjective research that is
based on any particular subject. It is also included experiment and surveys. The is provided by
this research, is actual and primary data, because a person or business carries out its own.
Qualitative Research have exclusivity of content or data. This research give specific
feedback to the individual ones (Söderlund, 2011). And It can also provide impressive solutions
of conceptualization in a very short time period. The Types of qualitative research are as
follows:- Interviews:- There are many types of interview by which an organisation can analyse the
real performance of an individual. Face interviews are also helpful to find a better ones
for the business enterprise. Observation:- To perception about a person can also helping hi\her quality. And it is also
helpful to showing behaviour of the individual. An individual participant observation also
plan of action of automatic learning, It is helpful in growth of individual. Sometimes
researcher or manager become a member of a culture group or organisation, where they
must have to perform better.
 Focus group:- Focus groups are demographically various groups. In which retraction of
peoples are based on market research or political analysis. Focus groups are concern from
the area, where open discussion of a particular problem and discussion about a new
product or something else can be determine.

Quantitative Research: This type of research is a experiential research. Quantitative
Research is focuses on empirical observance. And its is opposed to theoretical and logical. The
first step of this research is observance and justify occurrence. This research is basically
concentration in dealing with denotative information, that is known as data. Because this type of
research requires, to use mathematically analysis, by its conductor. The conductor or the
researcher is being observed the data is collected, is must be in numbers (Alhawari and et. al.,
2012). There are several types of quantitative research, which are as follows:- Survey research:- This research uses interviews, questionnaires, and sampling pools. It
involves to get a sense of action with consuming preciseness. Survey Research allow to
researcher to judge the behaviour of the individuals and after that accumulate the results
or any conclusion. Co relation Research :- It is the test of relations between two persons. In this research
survey is conduct between two or more groups, just6 to analysis the effect of one on other
might be and how that thing is effects their relationship. But Co Relation does not related
with exploit. The research is conduct where particular elements is being researched and
the level of manipulation is involved.
 Experimental Research:- This research is target-hunting generally by a hypothesis.
Experimental research can be exciting and extremely clarifying. Once a statement is
made in experimental research, it will go to find out for proven or disproved.
TASK 3
P5 research and data using appropriate tools and techniques
There are the various Data collection Tools and techniques are as follow:-
 Observation:- It is the systematic formulation of data collection method in research. To
observe a person in a natural way, researcher uses their all sense of humour. And it is
also helpful in getting accurate data from peoples. Observation requires much use data
collection techniques. It involves consistently watching, selecting, behaviour recording
and characteristics of human beings and objects (Cook and et.al., 2011). There are two
types of observation:- participant observation & non-participant observation, Participant
observation means when the observer take participate in observing activities. Non
Participant observation means when an observer does not take any involvement. He only

watches the situation, openly and concealed. Sometimes Observations sometimes act like
knowledge domain, whenever it is used by the researcher, it is works works with various
types of researches, but it should be noticed that all researches are not related with
scientific research.
 Using available information:- It may happens, that the data researcher to use, was already
used by someone else. So researcher cannot uses data according to his choice. But
sometimes it is not necessary that same data already have been published or analysed. So
that researcher firstly look all the published data and locating those sources where that is
taken. An researcher must have retrieving the information, because it is good starting in
effort of any data collection method.
 Interview :- An interview is also the one the best method of data collection. It involves
oral questioning of communicator, either it may be from individual or from a group.
Interviews are conducted in two degrees of flexibility:- High degree of flexibility and low
degree of flexibility. In interview process, answer to the questions, are recorded and may
written or may be combination of both by the interviewer. Interview includes these
objectives :- equal status, personal communication and instant response from the
interviewee. Interviews are conducted for a specific purpose. They are helpful to find out
a relevant research. The types of interview are :- panel interview, structured interview,
group interview, and soft & hard interview (Caniëls and Bakens, 2012).
 Questionnaire:- The tool “questionnaire”, is a written form of collecting data from
individuals. In which the respondents have to answer the questions, which are mention
below in paper. It is assumed that the data is collected by this tool, is more accurate and
not copied. Because everyone write their own views and ideas. There are three types of
questionnaire are as:- structured questionnaire, unstructured questionnaire and semi-
structured questionnaire. Questionnaire is helpful in providing feedback from a large
number of students with their relevant experience. In this tools all parties have chance to
give feedback and it is also helpful in collecting data quickly.
 Focus groups:- Focus groups are primary format of data collection methods. It is the type
of research in which everyone can give open ended thoughts and free to give feedback
on a particular thing. Participants of focus groups are involved in discussion with 6 to 12

market researcher based programmes. These groups are low in costs and they also
provide interactive feedback from the customers.
P6 Communication plan for the recommendation as a result of data and research analysis
It is necessary in AB Dynamics Ltd to have a proper research and data analysis for the
proper running of CSR activities in the market. Research can be defined as to investigate
systematically or experimenting properly into the materials or resources study so as to find
various facts and to reach at the new conclusion. It can also be defined as the activity that is used
for fact finding or examination of a particular thing (Ahern, Leavy and Byrne, 2014). It is
comprised of the creative work that is undertaken systematically so as to increase knowledge.
Data analysis can be defined as the process that is applied systematically for the analysis or
examination of data. In this various techniques and statistical tools are applied for the evaluation
and illustration of data. Some of the recommendation for the data and research analysis can be :
 Research and data analysis should always start with a specific research goals, i.e., the
reason that why the research is being done (Artto and et. al., 2011).
 Analysis of the quantitative information should be done for the basic information that is
needed to carry out a project.
 Analysis of qualitative information is also necessary for the deep understanding of topic
and for the systematic and in depth evaluation
 Interpretation of information should be done to draw out what will be the results of the
activities, what resources are needed to carry out a project.
It is important for the AB dynamics to share a plan of project with the team members so
as to implement project effectively and efficiently according to the goals and objectives that are
designed for the project. It is an important part of a project. A specific communication plan can
be used to communicate research or project plan :
Type of
communica
tion
Communic
ation
objective
Way of
communica
tion
Frequency Audience Owner Deliverable
Opening
meeting
It is carried
out to
Face by face
or direct
One time . sponsors of
project
Project
manager
goal and
meeting