Impact of Corporate Social Responsibility on Business Success

This report examines the implementation of Corporate Social Responsibility (CSR) within the context of Torchbox, a website development company, and its impact on business profitability, sustainability, and competitive advantage. The project's aims and objectives are outlined, focusing on how CSR activities can be leveraged to achieve competitive advantage. A detailed project plan, including resource allocation and risk assessment, is presented. A work breakdown structure and Gantt chart are provided to illustrate the project's timeline and organization. The study employs a qualitative research approach, using a questionnaire administered to managers at Torchbox to gather insights into their perspectives on CSR. The findings reveal that managers widely believe CSR activities are crucial for gaining a competitive edge, with a significant focus on environmental protection as a key CSR initiative. The research also identifies less focus on CSR implementation as a primary issue faced by Torchbox. The report concludes with recommendations for implementing CSR activities to improve the firm's ethical standing, brand image, and achieve long-term sustainable objectives. The study emphasizes the importance of CSR in the current business environment and its potential to enhance a company's performance, as well as the importance of environmental improvement strategies.

MANAGING SUCCESSFUL
BUSINESS

Table of Contents
MANAGING SUCCESSFUL BUSINESS.....................................................................................1
INTRODUCTION...........................................................................................................................3
TASK 1............................................................................................................................................3
P1 Project aims and objectives....................................................................................................3
P2 Project management plan........................................................................................................4
P3 Work break down structure and Gantt chart...........................................................................5
TASK 2............................................................................................................................................6
P4 qualitative research.................................................................................................................6
P5 Research methodologies tools and techniques.......................................................................9
P6 Conclusion and Recommendation........................................................................................11
P7 Reflection..............................................................................................................................13
REFERENCES..............................................................................................................................15

INTRODUCTION
Profit maximization an sustainability are two main objectives of organizations.
Competition is high and the major challenge face by entities is to satisfy customer. Corporate
social responsibility (CSR) ensures that companies conduct their operations in an ethical way.
That can support in increasing satisfaction level of uses (Anttila and Jussila, 2013). Thus
profitability of the organizations can get increased by conducting CSR activities in the
workplace. CSR takes many aspects into consideration such as economic, environment, human
rights etc. CSR is the initiatives of corporations for wellbeing of society and environment. Every
firm has senses of responsibility towards the community so they need to fulfill their duties and
have to concentrate on improving condition of environment and society. That can help in gaining
competitive advantage to the entities (Aversano, Grasso and Tortorella, 2016).
Present report is based on Torchbox company which is a website developer organization
for various NGOs, social reformer companies etc. Assignment will discuss the concept of
corporate social responsibility and its impact on profitability and sustainability of business units.
Tools and techniques of research methodologies will be described in this study.
TASK 1
P1 Project main purpose
Major purpose of present project is to implement the Corporate social responsibility in
the organisation Torchbox. The CSR activities application within company will help in
presenting the firm as a responsible enterprise because of which the entity can get more success
(Anttila and Jussila, 2013). Therefore, the aims and objectives in this scenario can be set in the
following way:
Aim: ‘Implementation of the CSR activities in workplace for acheiving achieve competitve
advantage’.
Objectives
As per above aim, several objectives can be created that will help in covering the major
aim of set out for Torchbox firm. The objectives in this sense can be set out in below manner:
 To understand the conceptual framework of CSR.

 To understand how CSR can help in increasing profitability of the company by 35% till
the end of 2018.
 To examine significance of CSR functions in attainment of sustainable objectives.
 To suggest the ways for implementing CSR activities in firm to gain competitive
advantage and sustainable objectives.
P2 Project plan
Project plan is being prepared to make a structure of functions that will be carried out in
a systematic manner. The first step usually consists of an outline of the resources needed to carry
out the project. A Management Professional could be employed who will be responsible to plan,
design and execute the entire project (Aversano, Grasso and Tortorella, 2016). Further for
performance of intended project, various resources are required to be planned out, like time
schedule , budget raw material , human capital and assessment of risk factors. With the help of
planning designed by considering all these factors will help in designing an ideal project plan .
As per the current scenario of implementing CSR activities, the project manager will have to
decide upon all the mentioned resources and target a schedule to ensure the completion of project
on time. Besides this he will also make a projection over risk factors so that all the uncertain
events can be prevented.

According to above table all activities will be performed by the team so as to accomplish
the project on time. The above table describes the time schedule, resources and all other
activities that will be used in this project.
For analysis the implementation of CSR in order to achieve suntanning and competitive
advantage researcher has to design plan that can help in scheduling activities so that company
can meet with its objective. In the first phase scholar has to plan the research in which selection
of topic, aims and objective will be framed that would help in carry out the study in appropriate
manner. It is necessary to identify the problem in the business so that further activities can be
scheduled accordingly. In the next implementation stage researcher has to collect relevant
information about the corporate social responsibility for that individual will read literature of
other authors on the same subject. Furthermore, researcher will calculate the cost of conducting
the investigation and will analyse the data effectively. In the last phase scholar will be able to

draw conclusion related to the CSR activities and its impact on business. After proper
documentation researcher will submit the final report.
P3 Gantt chart and Work break down structure
WBS makes an effort to divide different activities into smaller piece of works so as to
make the entire project simple to be performed. Through work break down, the project manager
in Torchbox company can make the activity of CSR implementation simple to be understood and
implement within firm. Besides this, the Gantt chart is also a useful chart that is used for
explaining various works that will be performed within the project along with the description of
time that will be taken for each activity (Dale and et.al., 2013). Thus, the work break down
structure and Gantt chart can be made for the project in following way:
WBS
Gantt chart

TASK 2
P4 qualitative study
In the present study scholar has adopted qualitative method. In the qualitative research
where questionnaire is designed on CSR activities of Torchbox for which 5 mangers of the stated
entity have been approached.

For gathering the relevant information about the topic researcher has taken support of simple
random sampling technique and has randomly chosen 5 managers of Torchboxas sample for
collecting information about corporate social responsibility. Managers are the correct sample
because they know about the company's strength and weakness and they can explain the situation
very well. By this way scholar has become able to gather information about implementation of
CSR for sustainability and gaining competitive advantage.
QUESTIONNAIRE
Name:
Age:
Designation:
1) Do you think that the CSR activities are helpful in gaining attention of customers?
 Strongly agree
 Agree
 Neutral
 Disagree
 Strongly disagree
2) Which CSR activity is adopted in your company?
 Helping society in making a better place
 Developing sound terms with customers and employees
 Doing investment for environment protection

3) Which is the major issue that your company is facing currently?
 Imbalanced male-female ratio in the organization
 Less focus on CSR implementation
 Training and development if workers
4) Which CSR activity will be more helpful in attaining competitive advantage for your
company?
 Improvement in society
 Satisfying clients and employees
 Developing good terms with society
5) Do you think that CSR is helpful for sustainability and competitive advantage of the firm?
 Yes
 No
6)What is the major issue faced by the company
 Poor management
 Lack of financial resources
 poor brand awareness
 Others
7) What is the major benefit of CSR for the organization:
 Increase sales
 increase brand awareness among customers
 Increase stakeholder engagement
 Others
Theme 1: CSR activities help in attaining competitive advantage.
1) Do you think that the CSR activities help in attaining competitive
advantage for business?
Frequency Percentage
Strongly agree 2 40
Agree 2 40
Neutral 0 0
Disagree 1 20
Strongly disagree 0 0
Findings and analysis: The above table and theme has discussed over the views of managers in
Torchbox about the implementation of CSR activities. As per the analysis, it is clear that 80%
managers firmly believe that application of such activities is very helpful in the attainment of
competitive advantage for organization. Besides this, about 20% managers use to disagree this
statement and find contribution of other factors in getting competitive advantages. From the
above discussion it is found that CSR is great tool that can support organizing in gaining

competitive advantage. Through implementing corporate social responsibility entity can gain
attention of mass audience and can enhance its brand image.
Theme 2: Doing investment in environmental activities is the major focus of Torchbox in CSR
implementation.
2) Which CSR activity is adopted in your company? Frequency Percentage
Helping society in making a better place 1 20
Developing sound terms with customers and employees 1 20
Doing investment for environment protection 3 60
Interpretation: From the above discussion it is analysed that CSR adopted by the mentioned
organization. From the collected responses, it has been found that about 60% of managers said
that the company’s investment towards the environment protection as the major work that is
adopted by the firm in relation to CSR activities implementation. Further, about 20% managers
gave their opinion that entity focuses more towards the development of good relations with
customers and their employees for better CSR activity. While on other hand, 20%vmanagers
have gave their response that contribution to the society for their betterment is the primary work
that is adopted by the said firm in application of CSR activity. With the help of this strategy
company can contribute well in environment protection and safety. This will support in carry out
business in ethical manner.
Theme 3: Less focus on CSR implementation is the major issue currently faced by the
Torchbox.
3) Which is the major issue that your company is facing currently? Frequency Percentage
Imbalanced male-female ratio in the organization 1 20
Less focus on CSR implementation 3 60
Training and development of workers 1 20
Findings and analysis: The above theme has discussed over the main issue which Torchbox
Company is facing in present time. According to various responses collected from the managers,
it is discovered that 60% of the managers said that less focus in CSR activities is the major issue

which is faced by the firm at present. Besides this, according to 20% managers another issue is
related with an imbalance in the ration of male and female workers within organization where
females are very less. The present ratio is 69:31. Apart from this, another issue is related with the
training and development of workers within enterprise as per 20% managers. It has been found
that company is not focusing on CSR activities due to which less people know about this firm. If
it engaged in these activities then it will be able to gain attention of mass public.
Theme 4: Improvement in environment can be the best helpful strategy for CSR
implementation.
4) Which CSR activity will be more helpful in attaining competitive advantage
for your company?
Frequenc
y
Percenta
ge
Improvement in environment 3 60
Satisfying clients and employees 1 20
Developing good terms with society 1 20
Findings and analysis: The above theme has focused upon the views of managers in which the
discussion is based on the CSR is helpful in gaining competitive advantage. It is found that 60%
managers believe that by making various improvements in the environment, the company can
present itself in better way and attain competitive advantages. Besides this, about 20% managers
believe that by giving satisfaction to the clients and employees, the CSR implementation can be
done in a better way to achieve competitive advantage. In addition to this, the 20% managers
believe that development of good relations with society is the major step that can help in the
attainment of competitive advantages for firm. From the above discussion it is analyses that
improvement in environment is the great strategy because by this way company will be able to
run ethically and it will meet the standards.
Theme 5: CSR is helpful for sustainability and competitive advantage of the firm
Yes 4
No 1
Interpretation: From the above report it is found that maximum respondent said that CSR is
helpful in gaining competitive advantage to the firm. With the help of this cited firm can increase
its brand image.

Theme 6: major issue faced by the company
Poor management 1
Lack of financial resources 1
poor brand awareness 3
Others 0
Interpretation: it is found that poor brand awareness is main problem of business so it is required
to implement CSR activities so that it can make people aware with the brand.
Theme 7: major benefit of CSR for the organization
Increase sales 2
increase brand awareness among customers 3
Increase stakeholder engagement 1
Others 0
Interpretation: From the above discussion it is analyzed that CSR activities is beneficial for the
entity in increasing its brand image and sales of the company. It has been found that if
organization implement corporate social responsibilities in the workplace then it will help entity
in making people aware with the brand. This will support in attracting more customers towards
the brand and raising financial capacity.
P5 Research methodologies tools and techniques
Research project cannot be completed without the support of correct research tools and
techniques. It is the method that is used by researcher for collecting the correct information about
topic. That helps the person in making sound decision and drawing a valid conclusion (Zhang
and Gregory,2011). Various methods of RM are as following:
 Research design: It is one of important techniques that ensure that researcher have used
the relevant information in the study and these detail are sufficient to address research
problem. There are several types of designs which can be used in the research project
such as descriptive, semi experimental, experimental, review etc (Chang, 2016). These
all are having different nature and features. Scholar has used descriptive research design.

This tool has supported the researcher in carry out the investigation in systematic manner
and describing about the implementation of corporate social responsibility in the
organization and its effectiveness. Present study is based on the CSR activities for
collecting information about importance of corporate social responsibility scholar has
used description research design. It is the tool that depends upon observation and
behavior of respondents. With the help of this technique investigator has gathered in
depth information about subject matter (Dale and et.al, 2013).
 Research philosophy: it is another tool of research methodology that pay more attention
on way of collecting the details about topic. Pragmatism, positivism, realism and
interpretivism etc. are many types of philosophies but selection of appropriate
philosophy is depended on nature of investigation. In the present study, investigator has
taken support of interpretivism (Damanpour and Aravind, 2012). Investigator has
adopted Interpretivism philosophy. This technique is generally used in the qualitative
type of study and that has supported the scholar in analyzing the situation about CSR
effectively. By this way scholar has identified the research problems and have carryout
the study in appropriate manner. It is the technique through which researcher can
develop good knowledge about CSR activities and its importance. Investigator has
prepared questionnaire and asked question about CSR with managers of the company.
They have given accurate information about topic. Thus this technique is appropriate and
with the help of this scholar has developed link between topic and study (Drucker,
2013).
 Research approach: It is another part of research methodology. That ensures data
collection in appropriate manner. It is the tool that deals with research problems and
proper solutions find out by the investigator so that good conclusion can be drawn
(Ekinsmyth, 2013). There are several kinds of approaches such as deductive, abductive
and inductive. It is depended upon type of study and accordingly researcher selects best
one for the research. Deductive is the type of approach in which researcher starts the
study from general but go to specific. Abduction is the approach interaction between
general and specific done. Inductive is another approach in which hypotheses is
developed by scholar in order to identify the real impact and importance of CSR in

increasing sustainability and profitability (Anttila and Jussila, 2013). Use of inductive
approach has supported the scholar in conducting the investigation from general to
specific manner. By this way researcher has gathered effective information about CSR
and its benefits for the business. In the present study investigator has used inductive
research approach it is the best way through which actual results can be find out on
subject matter.
 Data collection: It is very important part of research methodology, with the help of this
scholar can gather relevant information. For preparing a good report it is very important
to have correct and in depth information about subject matter (Zhang and Gregory,
2011). Main methods of collecting data; primary and secondary. In the primary source
first hand details are used, these are collected by investigator by own through
questionnaire or observation. Whereas in secondary source scholar used already used
details from books, journals, internet articles etc. With the support of these techniques
investigator can reach to end results and can find out the solutions of research problems.
In this investigation scholar has used primary source and has gathered information from
managers of the cited firm through questionnaire (Aversano, Grasso and Tortorella,
2016). Researcher has used primary and secondary data collection sources. In the
primary source individual has used questionnaire technique and has gathered data from
the manager of the company. In secondary source individual has used books, journals,
internet articles in order to develop understanding about the subject matter.
 Data analysis: it is the tool which conduct study in systematic manner for analyzing
information. It is essential phase of research methodology in which actual information is
being evaluated by scholar. Quantitative and qualitative are two main types of
researches. In the quantitative investigator analyses the detail through Z- test, SPSS etc.
Whereas in the qualitative research, data is evaluated through thematic analyses (Anttila
and Jussila, 2013). In the present study scholar has used thematic analyses tool.
Thematic analysis is the tool that has been selected for analysis of data. Through
graphical presentation individual has presented the information in effective manner.
Graphical presentation is the great way of presenting the results. With the help of this

scholar easily show the results about CSR and its impact on business profitability and
sustainability.
 Ethical aspects It is most important part of investigation. In the present study scholar
has followed ethical guidelines and legislation. Individual has not pressurized any one to
give the answer (Chang, 2016). Scholar has developed good relationship with
respondents and they have shared their views by own. Investigator has taken some
information from books and journals but these details are not coped by the scholar,
individual has written these in its own language so that plagiarism can be avoided (Dale
and et.al, 2013).
 Research limitation: While carrying out the study researcher has faced many problems.
Time was the main limitation in this study. CSR is the big topic and in small time
duration it was very difficult to conduct study and complete it. Scholar has faced
financial problems too because of unavailability of financial resource researcher has not
used advanced technologies (Aversano, Grasso and Tortorella, 2016).
P6 Conclusion and Recommendation
Conclusion
Above study can be summarized in manner that corporate social responsibility is the
main aspect that can influence the business operations of an entity. It impacts positively on the
organization and helps in increasing profitability of the corporations. It is found that some
consumers do not know about the brand so by engaging in this activity cited firm will be able to
enhance its brand name and by this way sales volume of the organization will get improved.
From the above study it can be concluded that cited firm is facing the issue of poor brand
awareness. That is why sales of the company is very low. It is required to improve this issue so
that company can meet with the objective. From the report it can be stated that CSR not only
increase profitability but also it assists in sustaining in the corporate market for longer period. It
develops trust of users and employees thus, they retain in the entity for longer duration.
Company can fulfill its long term objective by organizing CSR activities in the business units.
Recommendation

From the above report it can be stated that Torchbox is facing the main issue of………
That affects the business operation of the entity. It is essential to take necessary action for
improving business conditions so that company can fulfill its long term objectives significantly.
Recommendation for the same are as following:
 Corporate social responsibility is the duty of the organizations. They must follow
guidelines and must fulfill their duties towards the brand. Company needs to pay
attention on their employees. It should motivate them so that they be loyal towards the
brand. By this way workers will feel happy and they will serve the consumers well. That
would help in increasing sales volume of the entity to great extent .
 Company should organize some charity events and should actively participate in the
social activities. It will helps in making people aware with the products and services. By
this way its sales and brand image will be increased to great extent.
 Mentioned firm should train its staff members, it would help in the growth of entity.
Recently poor sales causes because staff are not having proper knowledge and skills.
Thus, they fail to serve quality services to consumers.
 Company is required to look upon external and internal market condition. It should focus
on needs and desires of service users and accordingly it should modify its products so
that it can satisfy needs of consumers. By this way it will be able to gain completive
advantage and sustain in the corporate market for longer duration.
 Corporation can also concentrate on its stakeholders. The main stakeholders of the
company are customers, suppliers, employees, government etc. It should increase their
engagement in the entity and involve them in decision making process. By this way
workers will share their views and innovative ideas which can support Torchbox in
improving their level of performances. Customers can give feedback about actual
efficiency level of products thus, cited firm will be able to know lacking points and it can
take immediate action to improve it. That would develop confidence and loyalty of them
towards the brand and they will buy the goods of the organization frequently thus, cited
firm will be able to accomplish its long term goal significantly.

 Organization is required to make effective financial planning and have to take significant
investment decision. It is the great suggestion through which it can improve its economic
condition. With the help of sound financial planning, cited firm will be able to manage its
cash flow well thus, it will be able to run its business well. Good investment decisions
can support in increasing cash inflow in the workplace thus, economic problems will get
resolved soon.
P7 Reflection
From the above study it can be reflected that research methodologies help in completing
the entire research in effective manner. Tools and techniques used by scholar assist in conducting
good report. I realized the importance of research planning and scheduling in the research
project. I got to know that with the help of good scheduling and sound planning can give
optimistic results and can find the outcome within stipulated time duration. While carrying out
the study I have improved my knowledge to great extent. I learned about project management. It
is the great concept that’s supports researcher in achieving goal of project soon. It frames aim
and objective and prepare time scale of each activity so that project can get completed on time.
The major purpose of the study was to identify the importance of corporate social
responsibility and its impact on business profitability and sustainability. I got to know that CSR
activities impact positive on business performances. I realized that by conducting CSR programs
in the workplace entities can gain loyalty of employees and customers. By this way they will
support for the growth of organization. Furthermore, I improved my knowledge about data
collection. It is an important tool and entire research is completely depends upon information
that is gathered by scholar. If individual fails to collect in depth information then it may not be
able to complete the research successfully. I learned that primary and secondary both are good
sources for collecting the details about CSR activity and its impact on business. Questionnaire is
the best way through which investigator can collect relevant information and can find the results.
Earlier to this study my analytical skill was very poor, I was not even able to find
out issues in situation. But this study has helped me in improving my analytical skills to great
extent. My communication skills were good before this study and this skill of mine has helped
me in making good communication with the managers of the company. With the assistance of
my interaction skill I gained their trust and they have shared their feeling about CSR with me.

This study has helped in improving my knowledge about the subject matter and about external
market environment of corporate. This knowledge will support me in future to great extent.