Corporate Social Responsibility Analysis of Apple Inc. Dissertation

This report presents an in-depth analysis of the Corporate Social Responsibility (CSR) practices of Apple Inc. The study begins with an introduction to CSR, highlighting its significance in the modern corporate landscape, and outlines the company's approach to balancing profit, environmental sustainability, and social responsibility. The report details the research methodology, which utilizes a descriptive research design based on secondary data analysis from sources like statistical databases and government reports. The objectives of the study are to quantify Apple's CSR activities, assess its global ranking in this area, determine the impact of these activities on the company's public image, and offer recommendations for improvement. The research questions address the specifics of Apple's CSR activities, its ranking, the effects of CSR on the company's bottom line, and suggestions for enhancing its CSR efforts. The analysis section describes the use of descriptive regression and analytical tools, including SPSS, for data analysis. Overall, the report aims to provide a comprehensive understanding of Apple's CSR initiatives and their implications.

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PROJECT DESCRIPTON
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Title of project Corporate Social Responsibility of Apple Inc
Name of _Sakaria Mohamud ___Email:[e-mail]
Name of supervisor _Brenda Theodore-Marks Date:__7/1/2019
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Signed __Sakaria Mohamud Print Name Sakaria Mohamud Date 7/1/2019
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Introduction to the research
Background to research topic area (with references where applicable). 200 words approx. Include
Aims and Hypothesis, Research Question(s) of the dissertation/project or an outline of the
aims and the context of the creative artefact (where the project is a creative artefact)
Background
Corporate social responsibility (CSR) is an important aspect of the corporate
scene in the 21st century. It underlines a company’s overall attitude toward the
society that enables its existence. Corporate social responsibility is an
important tool when it comes assessing whether a company is oriented to
profit maximization or an all-round approach. Since the late 20th century,
companies started developing corporate goals with 3 pillars in mind: profit,
planet, and people. The profit maximization aspect is aimed at satisfying the
investors without whom the company would not exist. The profit factor was
also considered to be beneficial to the government due to revenue generation
through taxes.
Aim and Objectives
Aim
“To establish the level of Corporate Social Responsibility inherent at Apple Inc.
with respect to the environment and the company workers”.
Objectives
 To critically quantify Apple’s CSR activities in terms of time and resources
 To critically establish Apple’s ranking when it comes to CSR activities across
the world
 To critically determine whether Apple’s CSR activity has affected the
company’s bottom line through public image perception To provide recommendation on improving the CSR activities of Apple Inc.
Research Questions
1. What are the CSR activities of Apple Inc. in terms of time and resources?
2. What is the ranking of Apple Inc. CSR activities?
3. How CSR activities of Apple Inc. is affecting the bottom line of company
through public image perception?
4. What are the recommendation to improve CSR activities of Apple Inc.?

5. What is the CSR level of Apple Inc. as a smartphone company operating in
the electronics industry?

Method
Outline all methodological issues - e.g. Design, participants, questionnaires, tests,
method of data collection. Who are you working with? How? What Measures? What
interventions/manipulations? What controls? If your research entails exclusively the
consultation of published documents, books, articles or other work in the public domain
please state this under the heading ‘materials’. In the case of creative artefacts please
use relevant sections of your dissertation/project proposal to place in the section below to
which they most closely pertain.
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clearance documents for any level 6 research projects which need to be completed by
students in certain fields. Sections completed by students for the latter forms may be
suitable to be repeated below.
Research design or schedule (for creative artefacts)
Research Design
In this present research, scholar has used descriptive research
design where researcher has described the whole situation of the
research study in depth. Thus, with the help of descriptive research
design, scholar has effectively and efficiently established the level of
Corporate Social Responsibility inherent at Apple Inc. with respect to
the environment and the company workers.
Participants (where applicable)
The entire study is based on the secondary data as scholar has
collected the data from other valid sources. Researcher has decided to
collect the data from secondary sources because it is time and money
saving method as in conducting questionnaire and interview it takes
too much time and resources to gathered the information.
Materials (to include locations and objects/resources)
In collecting data form secondary sources, it becomes easy for the
researcher to collect huge amount of information like statically bases,
government reports, experts articles and many others.
Procedure or details of technical aspects of creative production
The area of information is very broad in secondary data. Thus, with the
help of secondary data, scholar has effectively and efficiently
established the level of Corporate Social Responsibility inherent at
Apple Inc. with respect to the environment and the company workers.

Analysis
Please complete this section only if your project requires written analysis to be submitted
as the assessment or as part of it. If the project you are undertaking comprises a creative
artefact such as a film or body of photographic work please type ‘Not applicable’ in this
box
CLEARLY describe the method of analysis you are going to use. Is it qualitative or
quantitative?
Data analysis is done after the collection of all the information
collected form the selected sources. This is also a very important
section of the research methodology as without the analysis of data,
the information collected is senseless or meaningless. It refers to the
process of inspecting, cleansing, transforming as well as modelling of
data with the purpose of finding useful information, informing
conclusion along with supporting decision making.
In qualitative analysis, scholar investigates using focus groups,
interviews, questionnaire, survey etc. analysis of data is going to
discover common practice within the responses as well as critically
examining them to effectively attain the aims and objectives of the
study.
This present dissertation is based on secondary research. Thus,
scholar has used Descriptive Regression and Analytical tool for
conducting SPSS. The coverage of SPSS in term of statistical routines
and formulas are very broad and through other programmes, data files
can be improved.