CSR Report: Analyzing Corporate Social Responsibility at Asian Paints

This report provides an in-depth analysis of the Corporate Social Responsibility (CSR) initiatives undertaken by Asian Paints, an Indian multinational company. It examines the company's focus on CSR programs, philanthropic activities, and volunteer efforts, highlighting their impact on both organizational success and societal well-being. The report details Asian Paints' significant investments in skill development, healthcare, education, and water management, showcasing how these initiatives contribute to enhancing living conditions and fostering consumer loyalty. Furthermore, it explores the financial and non-financial benefits derived from these CSR activities, including carbon emission reductions and increased market share. The conclusion emphasizes the crucial role of CSR in improving brand image, profitability, and overall organizational growth, alongside providing a better working environment and career enhancement opportunities for employees. The report references several academic sources to support its findings.

Corporate Social
Responsibility

Table of Contents
INTRODUCTION...........................................................................................................................3
MAIN BODY...................................................................................................................................3
CONCLUSION................................................................................................................................4
REFERENCES................................................................................................................................6

INTRODUCTION
Corporate social responsibility is an large concept that focus and depends on
organizational and industry also. It can be focus by different measures such as CSR programs,
philanthropic activities and volunteer activities that helps organization as well as societal benefits
with boosting their brand name. It is equally beneficial for organization and for community also.
CSR is an one of the important responsibility of an organization for an organization for
environmental and social well being. This report is based on Asian paints which is an Indian
multinational company that engaged in manufacturing, selling and distribution in paints, coatings
and other products for home décor, fittings of home and other related services. This report is
based on major CSR activities of Asian paints that helps in access to large market share and to
grab high ratio of loyal customers. Hence loyal consumers play a major role in organizational
growth and enhancement.
MAIN BODY
Corporate social responsibility is an important for organizational development and
enhancement. On other hand to make consumers loyal towards organization CSR activities are
very obligatory for an organization. In that CSR areas emphasis on policies that should be
properly monitored by management. In case of Asian paints they spend almost 34.44 crores in

Corporate social responsibility in year 2015-16, firm contributes money on sustainable
development by bringing growth and to bring change in lives of communities by caring them
(Aguinis and Glavas, 2012 ). Their priority for CSR activities is on skill development of people
so that they can be enough capable and spends almost 18 crores rupees on training and skill
development of people. This is one of the initiative that impress me because in whole world lot
of workforce are available but they are lack in skills and talent so enhancement in skills are very
essential. It focus on giving the health, education and water management initiatives that are
helpful in enhancement of living conditions of society (Brammer, Jackson and Matten, 2012.).
It majorly focus on key areas of improvement and contributes in areas of Education, skill
development and health care with water management. It spends different amount on different
activities such as it spends 18.00 crore on vocational training and 6.46 crore on water
management (Cheng, Ioannou and Serafeim, 2014). In water conversation to save livelihood,
food security and for development of socio economic enhancement spends money to give better
life to their citizens. It is another best initiative by the Asian paints because in all over world
suffer from problem of water scarcity so that they by recycling, judiciously consumption and by
aware people about importance of clean water to give better life to their citizens and build strong
relationship with them (Dhaliwal and et.al ., 2012). It helps in both financial and non financial
benefit for the organization and give growth and enhancement in environment. With both the
initiative which taken by Asian paints enhance their consumer base and make them loyal towards
the organization. After implementing these initiative gradually they got high consumer base
which should be prove fruitful for them. On other hand it helps in beat their competitors to make
distinctive image before their consumer base and increase their sustainability ratio which is an
important factor for an organization (Crowther and Seifi eds., 2018). In financial benefits that
compassed by Asian paints by adopting CSR activities of water management are that it reduces
31% carbon emission in financial year 2017-18 in comparison to 2013-14 which directly save
their production with operation cost. In Asian paints total no. of beneficiaries are 3,35,994 in FY
2017-18 that enhance their production time and cost also and build an strong image in front of
their consumers. It increase their annual profitability and helps in grow in market sphere to reach
at large consumer base (Kitzmueller and Shimshack, 2012). CSR activities should be
implemented to attain some pre specified vision and mission to improve the life of people and in

organization give best working atmosphere so that employees can give their best in
organizational growth and enhancement and it also gives career enhancement to them.
CONCLUSION
From the above report It has been concluded that Corporate social responsibility plays
very important role in organizational growth and enhancement. It is an important factor that
enhance brand image of products and services in front of market and enhance their profitability
ratio. CSR activities helps in better positioning in market to reach at desirable outcomes and
goals, also they build an strong image in front of employees and candidates and give financial
and non financial profit to firm.

REFERENCES
Aguinis, H. and Glavas, A., 2012. What we know and don’t know about corporate social
responsibility: A review and research agenda. Journal of management. 38(4). pp.932-
968.
Brammer, S., Jackson, G. and Matten, D., 2012. Corporate social responsibility and institutional
theory: New perspectives on private governance. Socio-economic review. 10(1). pp.3-
28.
Cheng, B., Ioannou, I. and Serafeim, G., 2014. Corporate social responsibility and access to
finance. Strategic management journal. 35(1). pp.1-23.
Crowther, D. and Seifi, S. eds., 2018. Redefining Corporate Social Responsibility. Emerald
Group Publishing.
Dhaliwal, D.S., and et.al ., 2012. Nonfinancial disclosure and analyst forecast accuracy:
International evidence on corporate social responsibility disclosure. The Accounting
Review. 87(3). pp.723-759.
Kitzmueller, M. and Shimshack, J., 2012. Economic perspectives on corporate social
responsibility. Journal of Economic Literature. 50(1). pp.51-84.