Evaluation of CSR Practices: Southeast Bank Analysis

This report presents an analysis of the Corporate Social Responsibility (CSR) practices of Southeast Bank in Bangladesh. It begins with an introduction to CSR and its importance, followed by a description of the mixed methods methodology employed, which includes both qualitative and quantitative data analysis. The report examines the various CSR activities undertaken by Southeast Bank, such as contributions to education, healthcare, environmental protection, and community development. It provides detailed breakdowns of financial contributions to different sectors and initiatives, highlighting the bank's commitment to social welfare and ethical business practices. The report also includes findings and recommendations for further CSR development, emphasizing the need for contributions to cultural programs, eco-friendly initiatives, infrastructure development, and digital revolution. The analysis is based on the bank's annual reports and CSR initiatives, offering a comprehensive overview of Southeast Bank's impact on society and its stakeholders.

TEXT
ANALYSIS

Table of Contents
INTRODUCTION...........................................................................................................................1
1. Describing about the Corporate Social Responsibility of South east Bank Bangladesh.........1
2. Description of the used quantitative / qualitative method.......................................................1
3. Describing the mixed methods methodology..........................................................................2
4. Describing the appropriate approach and its limitations.........................................................8
5. How mixed methods can be use in research project................................................................9
CONCLUSION..............................................................................................................................10
REFERENCES..............................................................................................................................11

INTRODUCTION
Text analysing is phenomenon of parsing text in own words and which involves extract
of information and data from textbook. CSR is the responsibility of a company, to be
accountable to its stakeholders and public. It is mandatory for corporation to involve in corporate
social activities for the social benefit (Aguinis and Glavas, 2013). The main aim of this report is
analyse the CSR practices of banks. This report covers the following topics such as: Corporate
Social Responsibility Practices of Commercial Banks in Bangladesh: A Case Study on Southeast
Bank Ltd. 2013. Mixed methods research is more basically in that it would include the both
qualitative and quantitative data as well as in the paradigms in a research analysis or any kind of
set of associated studies.
TOPIC: “Evaluation of Corporate Social Responsibility practices of Commercial banks in
Bangladesh”.
1. Describing about the Corporate Social Responsibility of South east Bank Bangladesh
Corporate Social Responsibilities (CSR) is elemental and indispensable portion of
continuing and long standing business and viable growth and success, it performs the significant
role in developing and promoting the values locally as well as internationally. It refers to the
assertion of the organisations to operate virtuously and ascertain the financial progress of the
people while rising the life standards of the employees and the local people in general. Across
the entire world, CSR is necessary for the entities to attain the potential sustainability. Therefore,
CSR is a worldwide issue and all entities wants to settle this in their own favourable manner.
There are various driving forces in support of progressing trend regarding CSR initiatives such as
growth in pressure of market over social and ethical issues, regularity pressure, increment in
strength of communication etc. it is correct that mainly commercial banks are paying extra for
their CSR operations but not so more as it affects earning increase.
2. Description of the used quantitative / qualitative method
Qualitative research method is that which emphasis on obtaining data through open ended
and conversational communication. It provides help to develops the insight about the research
topic which is helpful to achieve the objectives of project research. Familiar CSR activities in
Bangladesh by several entities are focused basically over mainly poverty alleviation, healthcare,
education, charity activates, cultural enrichment, youth development, women empowerment,
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patronizing sports and music, etc. the corporate social responsibility also concerned with the
dilemma that the economical business entities suffering from the harsh experiences of in the
environment of corrupt and depraved corporal exercise(Bauman and Skitka, 2012). The business
entities are also anxious with the assertion of sustainability in progress. A developed and
growing finance sector of any region can easily contribute directly to a healthier economies.
Besides mentioning, that CSR recording of monetary sector in Bangladesh is growing and
society is worried about the issue and considerably preserved in the annual report.
3. Describing the mixed methods methodology
For analysing the qualitative methodology, the CSR activities of the Southeast bank as
well as the other commercial banks are mainly comprises with the following kinds of activities
and CSR also benefited in these contexts as on the basis of tax savings as government of
Bangladesh and tax authorities renders 10% tax rebates on such CSR activities. Some CSR
activities are described below.
 Contribution to business entities in managing the clean water.
 Contribution to business entities engages in environmental betterment activities like
afforestation.
 Contribution to business entities engages in interior development of cities and
urbanization of rural areas.
 Contribution to business entities engaging in the activities like waste management or for
cleaning the cities. Furthermore The the Southeast bank also contributing in this context.
 Contribution for reprisal the misfortune and hazards caused by natural calamities like
cyclone, earthquake, tidal wave and flood which are out of the manpower control and
challenges Government organisations. The the Southeast bank also contributing in this
context.
 Contribution to business entities engaging in establishing and managing of old persons
homes.
 Contribution to business entities engaging in activities like welfare of mentally or
physically handicapped people(Kitzmueller and Shimshack, 2012).
 Contribution to educational institutions established with the motive of rendering
education of rootless children. the Southeast bank also contributing in this context.
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 Contribution to business entities engaging in activities like on accommodation for the 8
slum dwellers.
 Contribution to social entities engaged in publicity of movements relating to women’s
rights and anti-dowry practices.
 Contribution to organizations engaged in feeding and clothing and sheltering and
rehabilitation of orphan/rootless children.
 Contribution to organizations engaging in research on independence war, restoration and
expanding the cognisance of the independence war and rendering facilities to families of
honourable living of the freedom fighters(Lioui and Sharma, 2012).
 Contribution to organizations engaging in health few conditions in Chittagong Hill
Tracts, char region and region encompassing breaking up of bank of river.
 Grants to organizations engaging in treatment of cleft lips, cataract, cancer, and leprosy.
 Grants the entities engaging in treatment of acid victims(Mason and Simmons, 2014).
 Contributes to hospitals engaging in rendering free medical facilities to patients of below
poverty line and Focusing on development of quality of medical services in disease like
cancer, liver, kidney, thalassemia, eye and cardio.
 Contributes to organisations disseminating free at the level of use of birth controlling
products with n aim to solve the problem of population and for conducting campaigns for
voluntary sterilization(Mishra and Modi, 2013).
 Contributes to governmental and Public Universities.
Besides all these are the qualitative methods of evaluating the corporate the social
responsibilities of the Southeast bank. Besides the quantitative analysis is also mentioned below
which depicts the contributions of the presented organisation with the accurate amounts as based
on the final report of the organisation.
The CSR activities of Southeast Bank Ltd. adapts transparencies in business operations
and are mainly depends on ethical values, compliance with the legal and regularity requirements
and welfare of public, along with creation of profits. Southeast bank's operations of banking
depend over the networking of relationship with their employees, customers, suppliers, business
associated, shareholders, regulatory authorities and several of communities (Corporate social
responsibility, 2018). The CSR is all about forwarding the requirements of its stakeholders in a
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manner that promotes its business and also render the favourable and valuable donations for the
welfare of the society.
(Source: CSR initiatives of Banks 2011 & Annual report of Southeast Bank Ltd. 2012)
Above graphical representation depicts that Southeast bank expands their CSR operations
which are expanding year after year. In 2010 bank enlarged 38.40 million, in 2011 it enlarged
up-to 15.10 million and in 2012 it widen to 38.50 million Taka.
CSR expenditures as % of Net Profit after Tax
(Source: final report of Southeast Bank Ltd. 2012)
Education: For the growth and development of a country education plays a very
important role. Now a days, development of a nation does not possible without the education. So
to promotes this Southeast Bank organize a programme in which banks gives scholarships to the
needy and those students who come from low income group families.
Green school project : This is the first initiatives of the banks of Bangladesh that SEBF
is developing a green school. Focuses to create an healthy environment conductive to their
comfortable learning SEBF has followed strategies, rules, circulation and school facilities after
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through research and careful consideration. Total contribution done by bank in context to
education sector are as follows :
Total contribution to Education sectors
(Source: Annual report of Southeast Bank Ltd. 2012)
As from the above diagram it has been shows that SEB spends 15 % towards green
school, 83 % towards Scholarship programme and 2 % towards newspaper distribution.
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Health sector: For the development of health sector bank has contributed BDT 3.37
million so that poor persons can get the benefit of medical facilities. As a result, Millennium
Development Goal can be accomplish (Ahmed, Jobair and Azad, 2013).
Environment: To protect the environment is essential for a nation and by using eco-
friendly techniques it can be protected. For the beautification of road- island from Russell Square
to Manik Miah Avenue has been done by Southeast Bank.
Community development: For the development of community Southeast Bank
contributes funds. For example, it donates amount to the family members of Army officers who
has sacrifice their life for the security and safety of nation. Contribution done by bank as a
mentioned below:
No. of total Shaheed Monthly contribution Yearly contribution Total contribution
7 BDT 40000 BDT 480000 BDT 336000
(Source: Annual report of bank. 2012)
From the above table it has been reflected that total contribution done by Southeast Bank
was BDT 336000 to the 7 selected bereaved families of the Shaheed Army Officers.
Art & Culture: A nation can be known by its culture and art because it shows the
creativity and intelligence of persons who lives in society. Contribution of bank in culture and
national art as follows:
Name of Organization/Individual Purpose Amount
Alokito Nagari Famous researcher Dr.
Anisuzzaman give donation for
the reception program
BDT 70,000
Forty years of celebration Contribution to celebrate 40
years of independence
BDT 100,000
World Islami Economic Forum Contribution related to round
table conference
BDT 500,000
Jatiya Robindra Songit Sommilon
Posishod
Donation associated to holding
the conference
BDT 300,000
Accounts Association & BCS To sponsor dinner and cultural BDT 300,000
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Audit events
RIDDHI Co-sponsoring the publication
of the Book titled:
Bangabandhu: Shodesh
Proticchob
BDT 100,000
Sammilito Sangskritik Jote In the year 2012 provide
donation for Victory Day
Festival
BDT 500,000
Chattagram Samity Dhaka Contribution for Annual
Mezban event
BDT 2,020,000
(Source: Annual report of bank. 2012)
Other contributions:
Contribution to Common wealth journalist Association: In the year 2012, there was a
donation given by Southeast Bank to Common wealth journalist Association which is BDT
500000.
Contribution to Dhaka University: Southeast Bank contribute BDT 1000000 for the
46th convocation programme which is organize in Dhaka University.
Contribution to Bangladesh Hockey Federation: In the year 2012 bank contributes
BDT 500000 for the National Victory Day celebration.
Donate to the Institute of Bankers, Bangladesh: Southeast bank contributes BDT
2250000 so that Institute of Bankers so that they can organize a programme for continuous
professional development and training.
Financial assistance to family of late poet Shamsur Rahman: Financial help given by
bank to the family persons of late poet Shamus Rahman.
Southeast bank distributed blanket to Distressed persons: For the social welfare of
poor people bank distributes blanket of BDT 862650. So that persons can protect themselves
from cold.
Findings:
 Bank contributes a large funds from its profit for the activities related to corporate social
responsibility.
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 Contributions is increasing year after year.
 Health, education, social development are the main focused areas in which Southeast
Bank is expanding more.
 For the development of society and its welfare bank is donating large amount of funds.
Recommendations:
 Southeast Bank should contribute for the development of religious and cultural
programmes.
 Bank should contribute towards the eco-friendly corporation.
 Bank can donate for the development of infrastructure in the country (chwartz, 2017).
 Organisation can contribute towards the national relief funds for the victims of natural
disaster.
 Bank should focus towards the digital revolution so that consumer can get the benefit of
fast services.
4. Describing the appropriate approach and its limitations
The presented report shows the Corporate Social Responsibilities of Southeast bank
Ltd. in Bangladesh. But the methods of analysis and their analysis in context of corporate social
responsibilities. Both the methods are effective as they represent the situational context of the
impacts or effectiveness of CSR over the economy of Bangladesh (Cheng, Ioannou and
Serafeim, 2014).
Quantitative approach cab be termed as the appropriate or most prominent approach for
evaluation of the CSR and also for make a brief analysis of impacts of the activities or operations
of CSR over the economy of the Bangladesh. The quantitative approach is most prominent as it
ensures the following benefits to the analyser, which are mentioned below.
Benefits of Quantitative approach:
 It represents the quantitative data or informations so that it becomes easy to understand
and point out the figure as well as it represents the data which is crucial for determination
and analysation. As the quantitative information regarding the impacts of CSR over
economy of Bangladesh and it is easier to represent it in graphical form.
 It represents the data or information that can be easily transformed in graphical format so
it becomes easy to understand the whole effects with rapidity and can perform further
analysis quickly.
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Limitations of Quantitative approach:
 It is critical to understand the human phenomena and it is difficult to analyse the
observations as the non-quantitative benefits of CSR to society can't be analyse by this
approach. So that is why this approach is revealed partially.
 Some standardized Scales may be interpreted differently by different source of
quantitative information. Sometimes it becomes critical to judge the exact figure in
quantitative form.
5. How mixed methods can be use in research project
This research project has been prepared with the help of quantitative and qualitative
research methods. In quantitative research method numeric figures and data has been used which
provide the information about the contribution done by Southeast Bank in context to activities
related to corporate social responsibility. With the help of this method contribution of bank can
be analyse in percentage and figures. Poverty has been reduced in Bangladesh from the year
2010 to 2018, in the 2010 poverty was 18.5 % which has minimized by 9 % at the end of year
2018. Southeast bank expands their CSR operations which are expanding year after year. In 2010
bank enlarged 38.40 million, in 2011 it enlarged up-to 15.10 million and in 2012 it widens to
38.50 million Taka.
Qualitative research has basically emphasis on obtaining data through open ended and
conversational communication. In CSR activities of bank this method has been used which
focuses on the following things such as: contribution to business entities engages in
environmental betterment activities like afforestation, contribution to business entities engages in
interior development of cities and urbanization of rural areas(Zhao and et. al., 2012).
Contribution for reprisal the misfortune and hazards caused by natural calamities. Contributes to
hospitals engaging in rendering free medical facilities to patients of below poverty line and
Focusing on development of quality of medical services in disease like cancer, liver, kidney,
thalassemia, eye and cardio.
Mixed method is related to both qualitative and quantitative both. In this present report
both methods have been used and it provides help to develop the insights about the outcomes of
project report. Southeast Bank can use these methods to analyse that how much contribution it
should be given in order to fulfil CSR activities for the growth and development of society.
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CONCLUSION
As from the above report, it has been concluded that it is essential for an organisation to
involve in CSR activities so that society can benefited. It is helpful to build the good image and
reputation of corporation in the market. Quantitative and qualitative methods provide helps to get
better output of the research. Mixed method methodology can be used to know the interrelations
between two methods which help to conduct research. It is important to know the limitations so
that research project objectives can be accomplish effectively.
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REFERENCES
Books and Journals
Aguinis, H. and Glavas, A., 2013. Embedded versus peripheral corporate social responsibility:
Psychological foundations. Industrial and Organizational Psychology. 6(4). pp.314-332.
Bauman, C. W. and Skitka, L. J., 2012. Corporate social responsibility as a source of employee
satisfaction. Research in Organizational Behaviour. 32. pp.63-86.
Cheng, B., Ioannou, I. and Serafeim, G., 2014. Corporate social responsibility and access to
finance. Strategic management journal. 35(1). pp.1-23.
Kitzmueller, M. and Shimshack, J., 2012. Economic perspectives on corporate social
responsibility. Journal of Economic Literature. 50(1). pp.51-84.
Lioui, A. and Sharma, Z., 2012. Environmental corporate social responsibility and financial
performance: Disentangling direct and indirect effects. Ecological Economics. 78.
pp.100-111.
Mason, C. and Simmons, J., 2014. Embedding corporate social responsibility in corporate
governance: A stakeholder systems approach. Journal of Business Ethics. 119(1).
pp.77-86.
Mishra, S. and Modi, S. B., 2013. Positive and negative corporate social responsibility, financial
leverage, and idiosyncratic risk. Journal of business ethics. 117(2). pp.431-448.
Schwartz, M.S., 2017. Corporate social responsibility. Routledge.
Zhao, Z. Y and et. al., , 2012. A corporate social responsibility indicator system for construction
enterprises. Journal of cleaner production. 29. pp.277-289.
Ahmed, M. K., Jobair, M. and Azad, M. M. H., 2013. Corporate social responsibility practices of
commercial banks in Bangladesh: A case study on Southeast Bank Ltd. IOSR Journal
of Business and Management. 12(1). pp.13-18.
Online
Corporate social responsibility. 2018. [Online]. Available through
<https://www.investopedia.com/terms/c/corp-social-responsibility.asp>.
Corporate Social Responsibility Practices of Commercial Banks in Bangladesh: A Case Study on
Southeast Bank Ltd. 2013. [Article]. Available
through:<https://s3.amazonaws.com/academia.edu.documents/32138453/
B01211318.pdf?
AWSAccessKeyId=AKIAIWOWYYGZ2Y53UL3A&Expires=1548310275&Signature=
rDNa8zO9P2ewFBRLhtxrIaHCT%2Bo%3D&response-content-disposition=inline%3B
%20filename%3DCorporate_Social_Responsibility_Practice.pdf>.
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