CSR Activities and Strategic Development at BP Oil

This report investigates the significance of Corporate Social Responsibility (CSR) in the strategic development of BP Oil, a major player in the oil and gas industry. It begins with an introduction outlining the research's aim, scope, and objectives, followed by a detailed research proposal. The report then delves into a literature review, exploring the importance of strategic development, the ways in which CSR activities contribute to this development, and the benefits BP Oil can gain from investing in CSR. The research methodology section explains the use of both primary and secondary research methods. The comprehensive explanation section provides an in-depth analysis of the research findings. The report concludes with recommendations for BP Oil and reflections on the research process. The report highlights how CSR can enhance brand image, improve operational efficiency, and contribute to the overall success of the company.

Research for strategic
development

Table of Contents
Research Topic: The Role of Corporate Social Responsibilities in strategic development of
organisation. A case study on BP Oil. ............................................................................................1
INTRODUCTION...........................................................................................................................1
TASK 1............................................................................................................................................1
1.1 A valid area for research to support the strategic development of business....................1
1.2 Aim, scope and objectives for research............................................................................2
1.3 Specific research proposal................................................................................................3
1.4 Success criteria for the achievement of the research proposal.........................................4
1.5 Project plan that identifies key milestones and critical pathway......................................4
TASK 2............................................................................................................................................5
2.1 Literature review..............................................................................................................5
2.2 Research methodologies...................................................................................................6
TASK 3............................................................................................................................................7
3.1 Comprehensive explanation.............................................................................................7
Conclusion and recommendation.........................................................................................15
TASK 4..........................................................................................................................................16
4.1 Reflection.......................................................................................................................16
4.2 Recommendation............................................................................................................16
CONCLUSION..............................................................................................................................17
REFERENCES .............................................................................................................................18

Research Topic: The Role of Corporate Social Responsibilities in strategic
development of organisation. A case study on BP Oil.
INTRODUCTION
Strategic development is considered as the effective strategic planning that is seen as
important way for developing or running a business in smooth manner so that it could succeed in
less period of time. It also helps company in attaining its strategic goals and objectives in quick
manner within provide time frame. Research for strategic development refers to the efforts of
management team of particular organisation so their development can be done in right manner
(Annarelli and Nonino, 2016). The report is based on BP Oil, a multinational British oil and gas
company that was incorporated in the year 1909 and headquartered London, England, United
Kingdom. The company belongs to oil and gas industry which comes under world's seven largest
company. The present will describe role of corporate social responsibilities in strategic
development of BP Oil. It describes about research proposal for the considered company.
Further, it specifies different research methodologies that contributes in accomplishing research
requirements. At last, it provides information on research findings and reflective log.
TASK 1
1.1 A valid area for research to support the strategic development of business
Strategic development is considered as an essential part of company which helps them in
attaining business objective in right manner. It also improves performance of organisation with
the help of proper guidance made by management team. BP Oil is large scale British Oil
company which mainly deals in oil and petroleum. The company is already leading market place
of UK. But now, the major influence of this company to focus on adopting CSR activities in
order to strategically develop their company. It has been seen that major concern of top
management team is to enhance their understanding on Corporate Social responsibility for
checking out its role in strategic growth of the company. This will support in executing
organisational activities in smooth manner (Austin and Pinkleton, 2015). Along with this usage
of CSR activities contributes in improvising brand image of the company at market place. As a
result, with the usage of CSR activity BP oil can easily influence interest of customers towards
them and also contribute in gaining competitive advantage.
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1.2 Aim, scope and objectives for research
The current investigation relies upon strategic development with which business
organisation can easily implement its all plan and procedures through predetermined goals and
objectives can be attained in quick manner (Baumgartner and Rauter, 2017). With reference to
the considered company, investigator have formulated an effective research aim associated with
the stated topic. Research aim for current study is “To identify the importance of CSR activities
within strategic development of organisations. A research on BP Oil”. The research aim is
mainly developed for analysing the benefits of strategic development for company. In order to
attain planned goals, investigator have formulated various strategies through available business
opportunities can be attained by them in provided time span.
Scope for current research is very vast as it will help management of BP oil in
improvising their knowledge on Corporate Social Responsibilities and its usage in the company
for brand image improvement. The investigation on understanding role and importance of CSR
activities in strategic development, help BP Oil in increasing its efficiency of operational
management. This would also aid respective company in reducing the chance of major issues
like oil spillage will not happen again in future. While on researcher's point of view, working on
such project help them in analysing their knowledge about CSR activities, as well as how a
company takes it initiatives in running business successfully. The investigation will also open up
numerous of options for BP Oil which will provide high growth to the company. Moreover,
different organisational activities can also be modified according to the changes in marketplace
(Bergh, Aguinis and et. al., 2016). This will give high contribution in quick achievement of goals
and objectives in systematic manner.
On the basis of research aim, investigator has further developed certain objectives which
are associated with strategic development. These objectives will also guide investigator and its
team to work on right track without getting distracted from any one. All of the main research
objective for current investigation is described as below:
Research Objective:
 To determine the requirement of strategic development in BP Oil.
 To analyse how CSR activities, help in strategic development of BP Oil. To identify the benefits that BP Oil can gain after investment in CSR activities.
Research Question:
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 What is the requirement of strategic development in BP Oil?
 How CSR activities help in strategic development of BP Oil?
 What are the benefits that BP Oil can gain after investment in CSR activities?
1.3 Specific research proposal
Research proposal is seen as the blue print of overall research project that covers several
steps and initiative taken by investigator for accomplishing research objectives within provided
time frame. By following research proposal investigator can easily carry out an effective
investigation for attaining appropriate research outcome (Birkinshaw, 2016). All of the essential
elements of research projects are described as below: Introduction: It is the first chapter of investigation in which basic introduction about
whole research is presented by investigator. It also includes associated research aim,
objectives and questions. This section simply provides glimpse to readers about main
motive of conducting this investigation. Literature review: In this chapter, information on different research questions are
explained from the point of view of different authors. The section commonly focuses on
finding maximum possible information in order to draw appropriate conclusion for the
same. Research methodology: In methodological section, investigator will use both the primary
and secondary sources of data collection for attaining appropriate research outcome.
Along with this, qualitative method of data analysis will be going to adopted by
investigator for the purpose of giving higher meaning to the outcome (Bundy, Pfarrer and
et. al., 2017). Results/analysis: Results of current investigation for BP Oil will be made on the basis of
adoption of different techniques and methods. In this section, graphs and themes will be
used by investigator for presenting actual results in systematic and understandable
manner. This graphical representation will make it easier for investigator for obtaining
true outcome.
 Conclusion and recommendation: In this section, investigator concludes overall
findings. Further, it also provides recommendation to the company as well as investigator
themselves through which future research can be conducted in more effective manner.
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1.4 Success criteria for the achievement of the research proposal
Succession criteria is considered as benchmark for measuring overall success of project.
With reference to current investigation, succession criteria for this research is grabbing effective
knowledge on research objectives in order to make it easier for researcher to attain relevant
research outcome for the same (Certo, Busenbark and et. al., 2016). In order to meet succession
criteria, it is essential for investigator to use current knowledge finding fresh outcome.
1.5 Project plan that identifies key milestones and critical pathway
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TASK 2
2.1 Literature review
Literature review refers to the scholar paper that provides in depth knowledge to readers
based on current finding, methodologies, theoretical frameworks etc. In this, investigator mainly
preview information which is presented by different writers and authors on their own research,
books, journal, website, blogs, article etc. With reference to the current study based on BP Oil,
investigator can easily draw conclusion from the information presented in Literature review
section (Chen, Delmas and Lieberman, 2015).
Requirement of strategic development in BP Oil
On the basis of thoughts given by English and Kirshner, (2015), Strategic development it
is process of formulating and describing the roles of the staff management which is going to take
place in the organisation. It aids to identify external environment which affect the business in
various forms that is in corporate and social responsibility and even helps in suitability. The
major key factor of this management is creating the operational performance to which it will be
able to achieve the goals and objectives of the business. Moreover, major focus of strategic
development is to analyse the ability of customer and businessperson by using different tools and
techniques to which it can be able to find out their economic value (Kreutzer, Walter and
Cardinal, 2015). It examines the impact of IT (information technology) system and how it affects
the organisational growth.
CSR activities help in strategic development of BP Oil
According to the perception of Paris, Wasik and Turner, (2016) Corporate social
responsibility can apply in many sectors of BP oil company like promotional sector, human
resource sectors etc. it helps the organisation in batter branding of product, increase sales and
customer loyalty, it controls the operational cost, increase the financial performance and also
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participate in the development of organisational growth. These are the main sectors of BP oil
where CSR help in strategic development of organisation. Costs saving is the main purpose of
CSR activity. Through reducing the use of resource and controlling on the wastage of also save
he money of organisation. And another way by hiring the talented employees in the organisation
is also a way of improvement. Stable candidate is providing effective result for the organisation.
Benefits that BP Oil can gain after investment in CSR activities
As per the view point presented by Randhawa, Wilden and Hohberger, (2016) It has been
analyses that CSR activities provide many benefit to BP oil organisation after a investment in it.
Tangible and intangible are the most benefit of CSR activities. tangible benefit can help in the
reduction of risk and cost. With the help of this BP oil organisation can reduce the impact on
environment. On other hand intangible benefit provide them strong brand image, increase the
reputation, increase the trust of employees and provide good quality for their customer. It also
helps in the wealth creation. It identifies new business activities for the organisation and also
attract the media attraction in a positive manner. Through the CSR activity relationship also
increase with through top management authority which help in the business.
2.2 Research methodologies
Primary method: This method of data collection emphasis on gathering information
directly from respondent. Sources from where investigator gathers primary information are
interview, surveys, questionnaire etc. Primary method consumes huge time of investigator but at
the same time it provides more accurate results to the investigator (Trigeorgis and Reuer, 2017).
Secondary method: In secondary method, information is basically gathered from the
work of some other investigator which have been done by them in past. The main sources of
collecting information is books, journal, online articles, websites, magazine, newspapers etc.
In the current investigation has used both the primary and secondary methods for
completing this research with maximum possible information with in the provided time frame.
TASK 3
3.1 Comprehensive explanation
Purpose of research
The main purpose of conducting this investigation is to provide detailed knowledge on
CSR activity along with its benefits to management steam of BP Oils so that they can use it in
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strategic development of the stated company. The another aid of conducting this investigation is
to improve knowledge investigator so that they can conduct more effective investigation in
future.
Methodologies
Types of investigation: It has been analysed that gathered information is commonly
analysed by two methods that is qualitative and quantitative research methods. Qualitative
research method analyses whole data on the basis of human perception, it gives preference to
perception of each and every respondent in order to attain meaningful outcome (Steiss, 2019).
Whereas, quantitative research method focuses on analysing whole data on the basis of
numerical and statistical formulas. The obtained result from this method gives valuable outcome
to researcher with appropriate accuracy in whole data. In the current investigation, qualitative
research method is obtained by investigator for making research outcome on the basis of human
perception.
Sampling technique: For current investigation, random sampling technique has been
adopted by investigator in order to select 20 respondents without any kind of bias.
Questionnaire
Q 1) Are you aware with the concept of Strategic development?
a) Yes
b) No
Q 2) Do you think, CSR activities will help in strategic development of BP Oil?
a) Yes
b) No
Q 3) Is adoption of CSR activities influences financial status of the company?
a) Agree
b) Disagree
Q 4) As per your perception, BP Oil will attain which type of influence from the usage of CSR
activities?
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a) Positive
b) Negative
Q 5) Which CSR activity is adopted by BP Oil?
a) Free education to poor people
b) Free shelter to homeless personnel
c) Free meal to needy person
Q 6) What are the main benefit that are gained by BP Oil after implementing CSR activities?
a) Improvement in brand name of company
b) attracted more number of customers
c) Improved profitability of the company
Q 7) According to you, which one of the below stated is main requirement of strategic
development in BP Oil?
a) Enhancing sustainability of company at marketplace
b) Attain targeted goal and objectives in quick manner
Q 8) Provide recommendation to BP Oils through which they can easily implement CSR
activities and improve its brand image at marketplace.
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Findings/Data analysis
Theme 1: Concept of Strategic development
Q 1) Are you aware with the concept of Strategic development? Frequency
a) Yes 15
b) No 5
Interpretation: As per the above described graph, it has seen that 15 people are aware
about the concept of strategic development. This is because, they have read about it in their
academics. On the other hand, remaining 5 people have denied on the same as they have not
even heard about the same concept in past.
9
15
5
a) Yes
b) No

Theme 2: CSR activities will help in strategic development of BP Oil
Q 2) Do you think, CSR activities will help in strategic development of
BP Oil?
Frequency
a) Yes 12
b) No 8
Interpretation: On the basis of above represented graph, it is identified that 12
respondents thinks that CSR activities will contribute in strategic development of BP Oil as it
will improve brand name of company at marketplace. Whereas, 8 from the total of 20 have said
that it might divert mind of BP Oil's employees from their targeted goals and objectives.
10
12
8
a) Yes
b) No

Theme 3: Adoption of CSR activities influences financial status of the company
Q 3) Is adoption of CSR activities influences financial status of the
company?
Frequency
a) Agree 16
b) Disagree 4
Interpretation: From the above mentioned pie chart, it has been observed that 16
respondents believes that CSR activities directly influences financial status of the company as
they think CSR activity requires huge money to execute all good activities which places
influence over financial ground of BP Oil. Leftover 4 respondents have denied for the same as
they think directly or indirectly CSR activities provide high returns to company it places positive
influences over their business performance. This depicts that CSR activities does not influences
financial status of BP Oil.
11
16
4
a) Agree
b) Disagree

Theme 4: BP Oil will attain which type of influence from the usage of CSR activities
Q 4) As per your perception, BP Oil will attain which type of influence
from the usage of CSR activities?
Frequency
a) Positive 13
b) Negative 7
Interpretation: This above shown pie graph depicts that majority of respondents that is
13 people believes that CSR activities will place positive influence on BP Oil's whereas
remaining from the total of 20 respondents that is 7 believes that its influence is negative as
focus of company diverted from their work towards the social work instead of companies main
goals.
12
13
7
a) Positive
b) Negative

Theme 5: CSR activity adopted by BP Oil
Q 5) Which CSR activity is adopted by BP Oil? Frequency
a) Free education to poor people 7
b) Free shelter to homeless personnel 8
c) Free meal to needy person 5
Interpretation: The pie chart, clearly represents that 7 people believes that free
education is the main CSR activity that is adopted by BP Oil. 8 respondents have stated that
providing shelter to needy people is the main CSR activity followed by BP Oil. This is because,
these 8 respondents have read about it on newspaper. And the remaining 5 respondents among
them emphasised on the statement that they think that the company provides free meals to needy
person.
13
7
8
5
a) Free education to poor
people
b) Free shelter to homeless
personnel
c) Free meal to needy person

Theme 6: Main benefit that are gained by BP Oil after implementing CSR activities
Q 6) What are the main benefit that are gained by BP Oil after
implementing CSR activities?
Frequency
a) Improvement in brand name of company 8
b) attracted more number of customers 5
c) Improved profitability of the company 7
Interpretation: There are numerous of benefits gained by BP Oil from various CSR
activities. This above shown graph states that improvement in brand name of company is seen as
main benefit of CSR by 8 respondents, whereas 5 thinks that CSR activity attracts more number
of customers towards the company. The leftover 7 respondents have said that usage of CSR
improves performance of company which leads to increase in profitability of BP Oil.
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8
5
7
a) Improvement in brand name
of company
b) attracted more number of
customers
c) Improved profitability of the
company

Theme 7: Main requirement of strategic development in BP Oil
Q 7) According to you, which one of the below stated is main
requirement of strategic development in BP Oil?
Frequency
a) Enhancing sustainability of company at marketplace 11
b) Attain targeted goal and objectives in quick manner 9
Interpretation: On the basis of evaluation, it has been seen that the graph depicts that 11
people believes the main requirement of strategic development in BP Oil is enhancement of
sustainability of company. On the other hand, the leftover 9 people have said that main
requirement of strategic development is to attain targeted goals and objective in less period of
time.
Conclusion and recommendation
Recommendations
On the basis of overall discussion made, it has been recommended to BP oil to focus on
finding out best suitable CSR activity through which they can improve their brand image at
market place which leads to increase in sustainability of company (Wirtz and et. al., 2016). Some
of the effective recommendation for BP Oil are described as below:
 At first, it suggested to management team of BP oil to select some influential but cost
effective CSR activity through which they can enhance their sustainability at
marketplace.
15
11
9 a) Enhancing sustainability of
company at marketplace
b) Attain targeted goal and
objectives in quick manner

 It is essential for company to motivate its employees as well to show their interest
towards CSR activities so that they can easily implemented at market place in effective
manner.
Conclusion
The overall finding of this report states that strategic development is an essential
initiative of organisation which supports them in their development. The research has been
executed with the use of qualitative research analysis method in order to analyse information
gathered from both the primary and secondary method of data collection. According to overall
evaluation, it can be said that the company can easily grow effectively with the adoption of CSR
activities as they can easily improvise their image at market place.
TASK 4
4.1 Reflection
From the overall experience of mine associated with research, it has been observed by me
that I have the communication skill, technical skill through which I was able to interact with the
people in effective manner, through this research activity it was noted by if I improve my
communication skill it will aid to do many reports and able to resolve many people’s issues.
Interacting with the many young people made me more enthusiastic which made me encouraged
to complete my report at time. Moreover, many customers shared their issues regarding this topic
which able me to reflect in my report through questionnaire I was abler to communicated easily.
As per my target respondents their suggestions which was given by them was that I should focus
on more technical skill, through lacking this skill I faced difficulties while explaining about the
tools and techniques of this research.
4.2 Recommendation
The major recommendation that can be that improving on the technical skills, by taking
coaching classes and also by improving the techniques which are been used by the researcher in
their reports. Seminars and sessions which are conducted by many researcher and by attending
these activities I can enhance my knowledge in effective manner.
CONCLUSION
On the basis of above described report, it has been concluded that strategic development
is seen as the initiative of the company through which they can enhance their performance in
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terms of productivity and profitability. The main benefit of strategic development is that it
contributes in quick achievement of goals and objectives.
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