Implementation and Analysis of CSR Activities at Brooklands Hotel

This report provides a comprehensive analysis of Corporate Social Responsibility (CSR) activities at Brooklands Hotel. The introduction highlights the importance of CSR for sustainable growth and introduces Brooklands Hotel as a case study. Task 1 focuses on the aims, objectives, and project management plan, including a Gantt chart and work breakdown structure. Task 2 delves into small-scale research using qualitative and quantitative methods, including a questionnaire to gather data. Task 3 examines the data collected, analyzing it using different tools and techniques, and provides recommendations and suggestions for data analysis. The report concludes with an overview of how the project approaches its objectives and the author's learning and performance. The report covers various aspects of CSR implementation, research methodologies, and project management, offering insights into the importance of CSR in achieving sustainable business goals and objectives, particularly within the hospitality sector. It also explores the positive impacts of CSR activities on an organization.

MANAGING AND
SUCCESSFUL BUSINESS
PROJECT

TABLE OF CONTENTS
INTRODUCTION ..........................................................................................................................1
TASK 1 ...........................................................................................................................................1
P1) Aims and objectives of the study..........................................................................................1
P2) Project management plan for company................................................................................2
P3) Gantt chart and Work break down structure for study.........................................................4
TASK 2 ..........................................................................................................................................6
P4) Small scale research through qualitative and quantitative method.......................................6
TASK 3............................................................................................................................................8
P5) Analysing research data with the help of using different tools and techniques...................8
P6) Recommendation and suggestions for data analysis..........................................................15
P7) The approaches of project to attain objective with own learning and performance...........15
CONCLUSION ............................................................................................................................16
REFERENCES..............................................................................................................................17

INTRODUCTION
Corporate social responsibility is one of the major important elements of society and an
organisation. It is considered as the essential business approach which helps in providing
sustainable growth and improvement to a firm. Problems and issues are unwanted, they arise
anytime and anywhere. So, various companies take initiatives in order to resolve them for
effective and long run of business and its activities (Achtenhagen, Melin and Naldi, 2013).
Brooklands Hotel is the most popular 4* hotel in Weybridge. Hotel is having more than 100 staff
members who are working in a significant manner to provide the best and effective services to
their customers. This report contents the study about implementation of CSR activities in firm
which helps in increasing the organisational profit and growth. In this, market analysis will also
be discussed in an effective manner. The project management plan will be described in detail as
well.
TASK 1
P1) Aim and objectives of the study
The major purpose of every business firm is to provide high quality services to potential
customers in order to satisfy their needs and wants. Large number of clients are attracted towards
those organisations that provide the best services in an effective manner. The basic aim of firm is
to introduce a product in market which helps in fulfilling current demand of customers. For
better attainment of future goals and objectives, organisations are focused on implementing CSR
activities into proper action. The needs and demand of customers are constantly changed as per
the change in market trends. Brooklands hotel is famous for its high definition services which are
offered by the firm to their customers who are interested to taking advantage of offered goods
and services. CSR activities are more effective in adopting new changes that are essential for the
market and customers. It also helps in providing proper assistance to company that are
implementing these activities into action. These help in establishing sustainable growth and
success for the organisation to run business activities for longer span of time.
Topic: Implementation of CSR activities in business organisations to meet sustainable
objectives - A case study on Brooklands Hotel
Small as well as large business organisations are focused on improving their performance
to attain sustainable growth and success. Objectives and aim are pre-determined which are

created by company in order to achieve the future goals and objectives of firm. These objectives
help in long and effective run of business activities so that it is possible for organisation to reach
at higher position. There is huge competition available in the market place and this is the major
issue faced by organisation. It is required for company to make some efforts to resolve the issues
and conflicts that arise as per increasing competition in market (Aghaei Meibodi and
Monavvarian, 2010). Company appoints a manager for making proper strategies to face
problems which put high impact on the overall business activities. In today's modern world, each
and every company wants to set a market standard to increase their goodwill and market
position. For providing the best services to customers, it is required for the firm to create an
efficient brand image at market place just for attaining competitive advantage. For creating
awareness among people, Brooklands Hotel is willing to implement CSR activities to attract
more customers towards their firm and offer services or products.
Aim: - To perform CSR activities in organisation to achieve sustainable growth and objectives
Objectives:-
 To evaluate the importance of CSR activities in Brooklands Hotel
 To analyse the effectiveness of implementing CSR activities to attain sustainable growth
and profit To identify the positive impact of CSR activities in to organisation.
Research question:-
 What is the importance of CSR activities in an organisation?
 How to measure the effectiveness of implemented CSR activities which help to
Brooklands hotel in achieving their sustainable objectives?
 What are the major positive impact of CSR activities on organisation?
P2) Project management plan for company
Management plan provides a significant direction to perform each and every task into
proper action. It plays an important role in every business firm. Brooklands is one of the popular
hotels across the globe. It provides high quality services at less and affordable price.
Organisation performs CSR activities for attaining long term objectives. For implementing these
activities, it is required for the firm to create an appropriate and significant plan for applying the
same into proper action. Cost, scope, time and quality plays an essential role in project

management plan. The total plan is based on these activities. Brooklands Hotel has proper
management of all these activities for effective completion of work and task. Cost: It is an important aspect in every business firm as all activities of organisation are
based on the capital which is incurred by firm for attaining goals and objectives. It is
required for company to focus on the cost just to remove wastage (Barringer, 2012). The
department of management is responsible for creating well designed management plan to
control cost and decrease wastage in firm. Brooklands Hotel focuses on implementing a
well-designed project plan to consider all aspects into proper action. Quality: It is the major element for company as major purpose of firm is to give high
quality services to their potential buyers so that they can approach the firm for fulfilling
their needs and wants. Quality helps in leading company in the right direction.
Brooklands focuses on producing high quality goods with less utilisation of resources
with respect to earn more profits among with benefits. Time: It plays an important role in performing each and every task which is assigned by
the firm to their employees. It is necessary for the hotel to create an effective time
schedule plan to control and handle all activities of firm, so that they can perform in
desired period of time.
 Risk: These are unwanted in nature and they can arise anywhere without giving any prior
notice. Company faces various kinds of issues which affect the time and cost of firm.
Brooklands Hotel makes an appropriate plan to reduce the issues and conflicts from
organisation in order to perform task in an effective and efficient manner.

P3) Gantt chart and work breakdown structure for study
Brooklands Hotel provides the best and possible services to their customers who are
present to take benefit of it in terms of money. Company is willing to adopt various CSR
activities into action for attracting more consumers and guests towards the hotel. Gantt chart and
work breakdown structure are used by the firm in an effective manner for the completion of
requirement of consumers.
Work break down structure:-
This structure is essential to break down the whole task in various activities for effective
completion of work. It is widely used by the firms to remove stress and workload from
employees. This process helps in identifying the strengths and weaknesses of employees and
company makes significant efforts to remove the weakness of staff members. Work breakdown
structure is a kind of method which helps in dividing all tasks and work in different parts and
assign them to employees as per their skills and abilities (Crane and Matten, 2016). It helps in
generating morale among firm. WBS provides support in establishing CSR activities into firm so
that organisation can easily attain the sustainable goals and objectives. It can be described as the
technique and tool which is applied by the firm to control and manage work in a significant
manner.

Gantt chart:-
It is an important tool and technique which is applied by the firm in order to measure
time factors. It helps in dividing the time for each task in order to achieve organisational goals
and objectives. Brooklands Hotel adopts the method of Gantt chart for evaluating start and finish
time of task which is required to accomplish sustainable profit and growth. It provides a proper
direction to project for attaining higher position in the market. It avails the data which has been
completing through various departments of firm. This tool helps in describing the extent to
which work has to be done as well as left to be performed. Brooklands hotel adopts Gantt chart
for effective implementation of CSR activities to manage the time for all aspects which are
essential for completing all tasks.

TASK 2
P4) Small scale research through qualitative and quantitative method
Corporate social responsibilities are very essential to resolve the issues and conflicts of
society as well as business organisation. Brooklands hotel is focused on complementing these
activities with respect to maximise the growth and success of firm. The qualitative and
quantitative method are useful in eventuating the effectiveness of CSR activities in to business
organisation. These two are the most significant methods for identifying actual impact of
integrated CSR activities in their operations and production (Crawford and Nahmias, 2010). CSR
activities help is increasing the wealth of society. In today's scenario, large number of people are
attracted towards those organisations that are performing CSR activities on regular basis just for
resolving the issues and conflicts of society. The methods of measuring CSR activities are
described as under: Qualitative method: This is the most applied method of collecting data and information
related with assigned project and task. In this, data has been collected on the basis of
quality of information. Here, information has been collected through various different
sources that belong to the quality aspects. It helps in providing significant results and
output with the help of adopting tools and techniques which are important for generating
appropriate results.
 Quantitative methods: With this method, data has been gathered on the basis of quantity.
Mostly, investigators use this method for collecting relevant and significant data for their
research project. This helps in identifying correct results with the help of mathematical
tools and techniques. In this, data has been evaluated through graphs and charts. In this,
the interpreted information is available in the form of mathematical aspects.
In this present research report, data has been gathered through fulfilling the information
sheet from 40 people.

QUESTIONNAIRE
Name of the person:
Email Id :
Gender:
Age:
Income:
Contact number:
1) Are the activities related with corporate social responsibilities are helpful in improving the
overall performance of firm?
 Yes
 No
2) Does the Brooklands Hotel implement CSR activities in a proper manner?
 Yes
 No
3) Do you think that CSR activities are helpful in attaining sustainable objective of firm?
 Yes
 No
4) According to your opinion, which CSR activity is more effective in Brooklands Hotel?
 Free education
 Tree plantation
 Financial support
 Social safety and security
5) What is the major advantage of CSR activities in organisation?
 Women empowerment
 Environmental safety and security
 Child labour
6) What is the time duration in which company needs to perform CSR activities?
 In every month
 In six weeks
 In 6 months
7) According to you, does government give support for implementing CSR activities into

organisation?
 Yes
 No
8) Recommendations and suggestions for establishing CSR activities in
hotel____________________________________________________________________
TASK 3
P5) Examine data used for research with the help of using different methods
Research are essential process for each project. It is required for the firm to check
efficiency of collected data and information. For the purpose of analysing information, it is
necessary for Hotel Brooklands to use various tools and techniques which are applicable for
measuring the effectiveness of gathered data. Identification of data is essential because it helps in
carrying out the whole project in a proper and right direction.
Research design: It is an essential element of business firm. It can be described as the
procedure of arranging all activities of research in an appropriate manner so that researcher can
implement all tasks in a significant way (den Hertog and et.al., 2010). An investigator applies
various sorts of research like experimental, descriptive and exploratory. In various research
project, Descriptive research design are implemented. It is important for moving the research
into proper direction. It helps in providing a significant frame work for conducting an effective
research.
Research philosophy: It can be described as the advancement of knowledge. This is a
way of gathering data and information for expanding business through effective running of
project in an appropriate manner. There are two types of philosophies available like positivism
and interpretivism. In this research report, interpretivism philosophy has to be taken for
utilisation of data in an appropriate manner. This philosophies is selected by researcher because it
provide a right direction to finding relevant data and information which helps in identifying a
proper way to reaching at final our put and result.
Data collection: It is an essential process of gathering data and information through
various sources. In this, information which is appropriate for the project has to be collected.
Here, data is gathered through primary and secondary methods. For the collection of primary
data, researcher fulfilling the open ended questionnaire from number of customers who are

taking advantage of services offered by Brooklands hotel. Thus, for gathering secondary data,
researcher use various books, journals, magazines and newspapers.
Data analysis: This step is useful in analysing the collected information for cited
research project. Data analysis helps an investigator to find out the relevant and appropriate
results for work. In this research, data analysis has to be done through thematic analysis.
Ethical consideration: For attempting a research at market place it is necessary to have
an ethical elements related with project. It is required for researcher to add some legal and ethical
consideration in a proper way. The researcher need to keep the personal detail more confidential
because it may affect the humans life if some one use them in wrong way. There is no need to
ask questions related with persons personal life. Research should avoid the society norms which
may affect the activities of research project. Never hurt humans emotions and sentiment.
Theme1: CSR activities are helpful in improving organisational performance.
Interpretation:
According to the above graph, it has been evaluated that as per the point of view of
respondents, CSR activities are helpful in improving organisation’s overall performance. So, 36
out of 40 respondents are satisfied with the mentioned statement and 4 are not satisfied with it.
Theme 2: Brooklands hotel implement CSR activities in to proper action.
yes no
0
5
10
15
20
25
30
35
40 36
4
Column B

Interpretation:
As per the above discussion, it has been evaluated that Brooklands hotel is willing to
implement CSR programs in their firm just to increasing the number of customers. 38 out of 40
people are in favour of the above mentioned statement and 2 respondents are not in favour with
the same.
Theme 3: CSR activities are helpful in attaining sustainable objectives.
Interpretation:
yes no
0
5
10
15
20
25
30
35
40 38
2
Column B
yes no
0
5
10
15
20
25
30
35
40
45
39
1
Column B