ACBE100: Analysis of CSR Opportunities for Deloitte

This report examines the opportunities for corporate social responsibility (CSR) within Deloitte, a multinational professional services network. It explores how Deloitte integrates environmental and social concerns into its business activities to benefit its stakeholders and society. The report highlights Deloitte's CSR principles, focusing on community involvement, education, employment generation, and health initiatives. It suggests aligning these initiatives with Sustainable Development Goals (SDGs), such as poverty eradication, health promotion, quality education, women empowerment, water management, and economic growth. The analysis justifies these SDG suggestions by referencing Deloitte's CSR policies, which aim to create a positive brand image, demonstrate ethical responsibility, and expand its societal reach. The report concludes that CSR is a crucial framework for achieving overall sustainability and efficiency, ensuring long-term growth for companies like Deloitte. The report references key articles by Carroll & Shabana (2010), Galbreath (2010), and Porter & Kramer (2006) to support its arguments.

RUNNING HEAD: CORPORATE SOCIAL RESPONSIBILITY
CORPORATE SOCIAL RESPONSIBILITY
Name of the Student
Name of the University
Author Note

1CORPORATE SOCIAL RESPONSIBILITY
The term ‘Corporate Social Responsibility’, refers to a management strategy adopted by
companies to integrate environmental aswell as social concerns in the business activities
conducted by them. The objectives of an organization behind incorporating the strategies of
Corporate Social responsibility, is to remain accountable to people serving the organization as
well as the society (Carroll and Shabana, 2010). Again, the CSR initiatives taken by an
organization assist the organization to estimate the positive impact created by that organization
on the targeted customers, other stakeholders as well as the society (Porter and Kramer
2006).This study aims to delve deep into the opportunities that corporate social responsibility
creates for an organization. Further, this study throws light on the Corporate Social
Responsibility principles of Deloitte and provides some recommendations regarding Sustainable
Development Goals (Deloitte.com, 2019).
Deloitte is one of the popular multinational services networks of the world. The domain
of services provides by Deloitte includes-tax consulting, accounting, Advisory services for
enterprise risk, finance and investment. The headquarters of Deloitte is situated in London. Since
it foundation in the year 1845, Deloitte has been able to develop itself gradually into one of
largest accounting organization serving worldwide. Presently, Deloitte is counted among the
leading professional service providers of the world. Richard, the CEO of Deloitte Australia,
believes that, the achievement of a significant position among the world’s renowned financial
service providers, has brought to them the opportunities to enhance the brand value and fulfilling
their duties to the society. Hence, Deloitte considers that performing Corporate Social
Responsibility will enable them to contribute to the betterment of the society and popularizing
their brand to a larger section of the customers (Deloitte.com 2019).

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The objective of Deloitte to perform CSR \activities is to give back a share of their profit
to the society in the form of their goodwill. Again, another purpose of Deloitte’s inclination
towards Corporate Social Responsibilities is to cast upon positive impacts on its stakeholders.
The company also considers their accountability to the environment as one of the prime
objectives to perform Corporate Social Responsibilities, by investing into environment
protection programs and adopting eco-friendly production process.(Deloitte.com 2019).
There are several opportunities for CSR in Deloitte which through which the company
can cast upon greatest impact on the society. The opportunities for CSR activities were
generating education and employment, making the people of the communities aware of the
process of healthy living and make provision for medical benefits. In order to utilize these
opportunities for corporate social responsibilities, the company may target some of the
sustainable development goals. Firstly, eradication of poverty and make provision for the food
security for the people living below the poverty level as stipulated by United Nations. Secondly,
the promotion of healthy living as well as well-being for the people of all ages, educating people
of communities, low-income groups about health and hygiene. Thirdly, to make provision for an
inclusive as well as equitable quality of education along with the opportunities for life-long
learning. Fourthly, fostering women empowerment and gender equality. As the fifth goal the
management of the water as well as sanitation can be mentioned. As the sixth goal, the
promotion of economic growth as well as employment generation can be specified
(Deloitte.com, 2019).
The suggestion for the sustainable development goals, Deloitte may adopt, can be
justified, with respect to the several aspects corporate social responsibility activities initiated by
Deloitte and their positive impacts on the company. The Corporate Social Responsibility policies

3CORPORATE SOCIAL RESPONSIBILITY
of Deloitte have been entwined with community involvement programs. In these community
involvement programs the company attempts to foster measurable transformation in the
communities. This includes investment in educating the people of the community about health
and hygiene and drives them towards a healthier lifestyle, investing in literacy generation
programs, providing financial benefits for the overall development of the communities. Again,
employment generation as well as vocational skill development programs is other aspects that
the Corporate Social Responsibility strategies of Deloitte focus on (Deloitte.com2019). In this
context, Deloitte conglomerates with several community organizations and puts a great effort to
foster the development of the individuals belonging to the lower strata of the economy, as well as
backward communities. There are plenty of benefits of the Corporate Social Responsibility
activities conducted by Deloitte. Firstly, the construction of a positive, impactful and sustainable
brand image. Secondly, the ability of the company to represent itself as a socially, morally as
well as ethically responsible organization, in front of its customers. Thirdly, reach out to a lerger
section of the society (Deloitte.com2019).
Hence, in the conclusion, it can be said that, the Corporate Social Responsibility can be
considered as the business framework, which can be utilized as an instrument, in order to attain
overall sustainability and efficiency (Galbreath 2010). The initiatives taken under Corporate
Social Responsibility by Deloitte are the set of prudent strategies that will ensure substantial
growth of the company in the long run.

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References
Carroll, A.B. and Shabana, K.M., 2010. The business case for corporate social
responsibility: A review of concepts, research and practice. International journal of
management reviews, 12(1), pp.85-105.
Deloitte.com (2019). Corporate Responsibility. [online] Deloitte Ireland. Available at:
https://www2.deloitte.com/ie/en/pages/about-deloitte/articles/corporate-social-
responsibility-report.html [Accessed 1 Sep. 2019].
Deloitte.com (2019). Corporate Social Responsibility Policy. [online] Available at:
Galbreath, J., 2010. How does corporate social responsibility benefit firms? Evidence
from Australia. European Business Review, 22(4), pp.411-431.
https://www2.deloitte.com/content/dam/Deloitte/global/Documents/About-Deloitte/
gx_SDGs_Deloitte.pdf [Accessed 1 Sep. 2019].
Porter, M.E. and Kramer, M.R., 2006. Strategy and society: the link between corporate
social responsibility and competitive advantage. Harvard business review, 84(12), pp.78-
92.