The Role of Corporate Social Responsibility in Today's World: Examples

This essay explores the crucial role of Corporate Social Responsibility (CSR) in the contemporary business environment. It defines CSR as a self-regulating business model that promotes social responsibility and accountability. The essay uses practical examples to illustrate how Multinational Corporations (MNCs) undertake CSR activities, highlighting the positive societal impact and ethical considerations. It covers topics like carbon footprint reduction and stakeholder engagement, referencing models like Carroll's CSR model and stakeholder theory. The discussion includes examples from companies like Starbucks, ITC, Nestle, Honda, and Nissan, showcasing diverse CSR initiatives focused on environmental sustainability, ethical sourcing, and community development. The essay concludes by emphasizing the benefits of CSR, such as enhanced brand recognition, customer loyalty, and increased profitability, and the importance of CSR plan implementation. You can find similar assignments and solutions on Desklib.

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Executive summary
CSR is a framework that is a self-regulating business model that can help the business to
become socially responsible and accountable. This essay and discussion will come up with the
practical examples related to how MNCs undertakes to execute their CSR activities. One of the
relevant examples is the effect of CSR in order to create positive effect on society. It includes
social impact of ethics that are corrected as per the business. Reduction in carbon prints can
mitigate the risk of climate changes.

Contents
Executive summary....................................................................................................................................2
Introduction...............................................................................................................................................4
Role of CSR and its implication with the help of illustrations...................................................................4
Conclusion..................................................................................................................................................6
References.................................................................................................................................................7

Discuss the role of Corporate Social Responsibility (CSR) in today’s world. Give practical
examples for your arguments.
Introduction
CSR signifies that how the business will pay off the increasing attention to society. Companies
have severely raised concern towards the welfare of society and employees. With the emergence
of labour movement has availed with limited people, as construction of hospitals and provisions
for food will enhance the social welfare of labour (Boza, González, and León, 2017). According
to Carroll, it is seen that business philanthropy is essential for both local and social groups. CSR
is the reflection of the obligation in regards to the stakeholders towards the society where it has
to accomplish common goal in a manner to facilitate towards the sustainable future through the
assistance of voluntary business actions (Boza, González, and León, 2017).
Role of CSR and its implication with the help of
illustrations
The role of CSR can be better defined by common theories as these are being supported by
supportive CSR practices. Due to the introduction of dynamic and fluctuated business
environments, the related CSR theories have changed timely where it represents social demands,
political, performance, profits, and ethical values. Models used are voluntary dimension, social
stakeholders, philanthropic and environmental. According to the Carroll model, it is understood
that business communities and political environment has been affected by globalization where
the related values become material to immaterial (Boza, González, and León, 2017).
The stakeholder theory is concerned with the common activities related to stakeholders to
respect and cater to actions for customers, communities, employees, government, competitors,
shareholders, and the trade unions. Other recent and role-playing theories relate to theoretical
perception, institutional perception, stewardship theory, and the dependency theory. The role of
CSR is not limited to expenditure towards the society but further it related to long term financial
performance. For instance- companies undertake voluntary actions and initiatives for CSR
where it has become as one of common trend in the international business. CSR has both
impacts such as moral as well as ethical concern as it becomes part of the company. Corporate
citizenship is concerned with possible partnership and other responsibilities in the company. It is
reported where theories of corporate citizenship are related to social contracting theory. The
concept gives a strong sense of obligations for the local partnership, special way of making it,
and local community, which will based on organisational power. There is an integration of

theories in relation to the social demands for the growth of company. Social demand is inclusive
of legitimacy and prestige in relation to prestige and acceptance. Utilitarian considers huge
relationship between utilitarians where organisations become morally obliged while promoting
the best ever outcome where ethical theories promote the company does not have any kind of
moral responsibility who certainly violate obligation and lead to negative rights.
Under the CSR program, it is seen that CSR plan consists of CSR assessment, implementation,
CSR strategy, verification, refinement, and evaluation. It is processed when identifying the
relationship between stakeholders, which is inclusive of organisational benefits (Cha, Yi, and
Bagozzi, 2016). CSR often combines the core practices and further applies to range of several
HR practices considering the diversity, fair treatment, learning¸ development, recruitment, and
the rewards related to serving stakeholders. For instance- it is seen that Starbucks has been
opting various actions such as environmental concerns while roasting their coffee beans and
providing employment to the people at their coffee shops (Cha, Yi, and Bagozzi, 2016). At last,
it also avails opportunities to the farmers to coffee at best prices. ITC operates in the portfolio of
services where it undertook CSR initiatives and finally appreciate them. The mission of
Starbucks is to reduce the environmental effect, handle the footprints, ethical sourcing, and
managing the effect of climate changes. The company promotes unique business models that can
promote long-term value creation and can finally enhance social capital. IITC commits to
several CSR policies that would reflect accomplishment in terms of financial feasibility,
profitability (Wang, Tong, Takeuchi, & George, 2016). Which are equivalent to transformation
to social capital. Nestle includes nutrition to children with the development of water facilities.
Nestle focuses on three pillars with the creation of shared value. It provides nutritional value
with several physical actions among the school people in rural areas in the area of harmony. It
has initiated to create absolute awareness to cook well, nutrition, good hygiene, and nutrition.
Honda strives to serve the community well from which they seek human resources and other
resources (Cha, Yi, and Bagozzi, 2016). The company has aimed to relate personal hygiene with
physical activity. Honda aims to direct the services where it could improve and enhance the
quality of life by proper delegation of sports, environment, education, rural development, and
other social causes. Honda positively affects human dignity and apply all the relative laws. In
order to maintain road safety, Honda has flagged off many vehicles. Nissan is committed to
becoming sustainable companies in the industry. It is also committed to good corporate
citizenship (Hutjens, Dentchev, & Haezendonck, 2015). Nissan Motors is committed to benefits
to society through wide variety of stakeholders. Nissan ensures manufacturing and sales of
recycled where they do not spare any effort while producing the cars. Nissan also aimed to
invest in green technologies, which include efficient internal combustion, centerpiece related to

the product strategy and clean diesel (Cha, Yi, and Bagozzi, 2016). The company introduced
zero-emission cars and zero-emission cars such as fuel cell vehicles with electric cars. The
companies get a chance to make its own reputation with the help of CSR initiatives. Some of the
sustainable actions undertaken by many reputed organizations are ethical sourcing cocoa,
obliged coffee growth, ethical source of cocoa, fair trading products, and ethos water funding.
These responsibilities can lead to generation of profits in future for its shareholders too as
goodwill leads to greater profitability due to greater trust of customers on the brand (Koolwal, &
Khandelwal, 2019).
Conclusion
From the above discussion, it is found that there is a great possibility of social issues and interest
lies in sharing crucial levels of values and making when operating on a sustainable basis. It is
important to know that a company must serve society for the betterment of brand recognition,
customer loyalty, positive reputation of the organization, and leading to increased sales. In
whole, each company has to comply with supportive volunteering efforts, organizational
diversity, and also the implementation of the CSR plan.

References
Boza, J., González, M.M. and de León, J., 2017. Port authority corporate social responsibility
(CSR) and perceptions of entrepreneurs and port enterprises. Cooperativismo &
Desarrollo, 25(111).
Cha, M.K., Yi, Y. and Bagozzi, R.P., 2016. Effects of customer participation in corporate social
responsibility (CSR) programs on the CSR-brand fit and brand loyalty. Cornell Hospitality
Quarterly, 57(3), pp.235-249.
Hutjens, A., Dentchev, N. A., & Haezendonck, E. (2015) CSR implementation in Belgium:
Institutional context, the role of CSR managers and stakeholder involvement. In Corporate
social responsibility in Europe (pp. 57-80). Springer, Cham.
Koolwal, N., & Khandelwal, S. (2019) Corporate Social Responsibility (CSR) Implementation
in Oil & Gas Industry: Challenges and Solutions. Available at SSRN 3358059.
Tang, L., Gallagher, C. C., & Bie, B. (2015). Corporate social responsibility communication
through corporate websites: A comparison of leading corporations in the United States and
China. International Journal of Business Communication, 52(2), 205-227.
Wang, H., Tong, L., Takeuchi, R., & George, G. (2016). Corporate social responsibility: An
overview and new research directions: Thematic issue on corporate social responsibility.