Assessment of CSR Impact on Employee Work Life at Hilton Hotel
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This report examines the impact of Corporate Social Responsibility (CSR) on employee work life, specifically focusing on the Hilton Hotel. The report is structured into two assessment tasks. Assessment Task 1 introduces CSR, its impact on organizations, and the methodologies used, including primary and secondary research. It analyzes how CSR initiatives, such as health and safety insurance and training programs, affect employees' work culture and well-being. The task also reviews the impact of CSR on organizations, including customer retention, funding access, and overall stability. Assessment Task 2 outlines a project investigating the impact of CSR on employees' work life within the hospitality industry, using Hilton Hotel as a case study. It details the project's title, summary, participant selection, recruitment methods, risk mitigation, and data collection and analysis. The research employs qualitative analysis through questionnaires to gather data from 30 Hilton Hotel employees in the UK. Ethical considerations, including confidentiality and honesty, are emphasized throughout the research process. The report concludes by highlighting the need for further empirical studies to improve overall organizational and employee performance through CSR practices.
Impact of CSR
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TABLE OF CONTENT
ASSESSMENT TASK 1.................................................................................................................1
INTRODUCTION...........................................................................................................................1
Impact of Corporate Social responsibility on organizations........................................................3
CONCLUSION................................................................................................................................4
ASSESSMENT TASK 2 ................................................................................................................5
1. INTRODUCTION ......................................................................................................................5
2. Project .........................................................................................................................................5
2.1 Title .......................................................................................................................................5
2.2 Summary ...............................................................................................................................5
3. Study participants ........................................................................................................................6
3.1 Details of participants ...........................................................................................................6
3.2 Participants selection criteria ................................................................................................6
4. Recruitment .................................................................................................................................6
4.1 Approach to participants .......................................................................................................6
4.2 Informed consent ..................................................................................................................7
5. Risks ............................................................................................................................................7
5.1 Potential risks ........................................................................................................................7
5.2 Mitigation of risk ..................................................................................................................7
5.3 Benefits of research ...............................................................................................................8
6. Data collection and analysis ........................................................................................................8
6.1 Data collection ......................................................................................................................8
6.2 Data analysis .........................................................................................................................8
Assessment -3..................................................................................................................................1
Literature Review.............................................................................................................................1
Research Questions......................................................................................................................4
Research methods........................................................................................................................5
Ethical consideration....................................................................................................................6
Strength and weakness of proposed methods..............................................................................7
Value of undertaking research.....................................................................................................7
ASSESSMENT TASK 1.................................................................................................................1
INTRODUCTION...........................................................................................................................1
Impact of Corporate Social responsibility on organizations........................................................3
CONCLUSION................................................................................................................................4
ASSESSMENT TASK 2 ................................................................................................................5
1. INTRODUCTION ......................................................................................................................5
2. Project .........................................................................................................................................5
2.1 Title .......................................................................................................................................5
2.2 Summary ...............................................................................................................................5
3. Study participants ........................................................................................................................6
3.1 Details of participants ...........................................................................................................6
3.2 Participants selection criteria ................................................................................................6
4. Recruitment .................................................................................................................................6
4.1 Approach to participants .......................................................................................................6
4.2 Informed consent ..................................................................................................................7
5. Risks ............................................................................................................................................7
5.1 Potential risks ........................................................................................................................7
5.2 Mitigation of risk ..................................................................................................................7
5.3 Benefits of research ...............................................................................................................8
6. Data collection and analysis ........................................................................................................8
6.1 Data collection ......................................................................................................................8
6.2 Data analysis .........................................................................................................................8
Assessment -3..................................................................................................................................1
Literature Review.............................................................................................................................1
Research Questions......................................................................................................................4
Research methods........................................................................................................................5
Ethical consideration....................................................................................................................6
Strength and weakness of proposed methods..............................................................................7
Value of undertaking research.....................................................................................................7
REFERENCES................................................................................................................................8
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ASSESSMENT TASK 1
INTRODUCTION
Co-operate social responsibility refers to the criteria which works for a social well being in a
cooperate culture. It is a type of philanthropic, charitable trust works for the well being of the
society. It works for the well being of the society. It aims in helping in the cooperate culture for
well being of the workers, they help each other with the task and helps in accomplishment of it.
This provides a better working culture which results in innovation and excellence. It aims in the
development of social well being in a cooperate sector, creates a sense of brotherhood between
the employees which helps workers as well as organization to work for the betterment of the
firm.
Co-operate social culture works for the betterment of the workers and provides a safe
channel to work in a cooperate manner. It provides an open communication channel to the
workers. This helps employees to work in a better and safe working environment in a cooperate
culture. Employees gets an easy channel for safe working. It provides training and work balance
to the workers for the all round development of the firm, by proper training which enhances the
skills of the workers and helps them to sustain the cooperate culture.
This research includes the cooperate work culture within the working environment in
Hotel Hilton this explains the work culture of Hilton hotel and specifies about the working
environment as a cooperate culture.
METHODS:
The primary research is one of the best and effective way to earn data or gathering
information directly from an individual or sources from market . Primary research mainly aims
to collect data from different types of customers according to there preference to know the
demand of the product in the market and also to analyse what customer need from there product
and according to that information changes are to be done on the product .This research is also
done to identify how much customers are ready to buy your product helps them to make decision
over the product . This primary research may be done through various ways with the help of
questionnaire, market surveys , personal interaction with customers . This research setting goals ,
achieving targets and objectives . This research helps in new product idea and analyse the
problem .
1
INTRODUCTION
Co-operate social responsibility refers to the criteria which works for a social well being in a
cooperate culture. It is a type of philanthropic, charitable trust works for the well being of the
society. It works for the well being of the society. It aims in helping in the cooperate culture for
well being of the workers, they help each other with the task and helps in accomplishment of it.
This provides a better working culture which results in innovation and excellence. It aims in the
development of social well being in a cooperate sector, creates a sense of brotherhood between
the employees which helps workers as well as organization to work for the betterment of the
firm.
Co-operate social culture works for the betterment of the workers and provides a safe
channel to work in a cooperate manner. It provides an open communication channel to the
workers. This helps employees to work in a better and safe working environment in a cooperate
culture. Employees gets an easy channel for safe working. It provides training and work balance
to the workers for the all round development of the firm, by proper training which enhances the
skills of the workers and helps them to sustain the cooperate culture.
This research includes the cooperate work culture within the working environment in
Hotel Hilton this explains the work culture of Hilton hotel and specifies about the working
environment as a cooperate culture.
METHODS:
The primary research is one of the best and effective way to earn data or gathering
information directly from an individual or sources from market . Primary research mainly aims
to collect data from different types of customers according to there preference to know the
demand of the product in the market and also to analyse what customer need from there product
and according to that information changes are to be done on the product .This research is also
done to identify how much customers are ready to buy your product helps them to make decision
over the product . This primary research may be done through various ways with the help of
questionnaire, market surveys , personal interaction with customers . This research setting goals ,
achieving targets and objectives . This research helps in new product idea and analyse the
problem .
1
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Secondary data is a data which is given to the consumer by someone who has collected
the primary data which is the original data. These are data which were originally collected for
other purposes but now are a secondary data for other consumers.
It is a time saver because the background work is already completed by the primary data
collector. The data must have been already used by other sources and the media must have
promoted the data. A secondary data is also useful because it provides a baseline to design a
primary data.
The data can also be a problem for the consumer as it can be a data which is outdated and
no updates have been made. If there are particular researches which have to be made then it is
possible not to find data in detail.
Secondary methodology is being used in this sector various articles are used in our
research study which tells us about the various research about hotel Hilton which explains the
work culture of the organization which tells us about cooperate culture and the ways how
employee’s are motivated and are encouraged in a work culture. Social responsibility is taught
and dedication towards the work can be seen and abilities are tested.
RESULTS:
Impact of CSR on Employees
There were two research papers evaluated which gives us the output about the cooperate culture
and the working environment of Hotel Hilton.
As per the view of ( Herman Aguinis, 2017)Hilton Hotel works for the betterment of the
workers and provides better facilities to the workers and provide them a feasible working
conditions in the cooperate culture. Hilton Hotel provides various facilities to its workers like
health and safety insurance for the workers working in a cooperate society which help them with
the health safety. They also provides the training facilities to the workers for the all round
development of the worker which helps in the development of the workers and help them in
sustaining cooperate culture. It provides the sense of meaningfulness in a cooperate society. This
also analyses the social well being and the level of analysis on the basis of difficulties, purpose
of this research is to check the capability of the workers which can help in bringing about the
change in the work culture of the organization.
In Accordance with(Caroline Flammer, 2015)Hilton Hotel work for the betterment of the
employee legislature by different means of test by providing the variability to the employee and
2
the primary data which is the original data. These are data which were originally collected for
other purposes but now are a secondary data for other consumers.
It is a time saver because the background work is already completed by the primary data
collector. The data must have been already used by other sources and the media must have
promoted the data. A secondary data is also useful because it provides a baseline to design a
primary data.
The data can also be a problem for the consumer as it can be a data which is outdated and
no updates have been made. If there are particular researches which have to be made then it is
possible not to find data in detail.
Secondary methodology is being used in this sector various articles are used in our
research study which tells us about the various research about hotel Hilton which explains the
work culture of the organization which tells us about cooperate culture and the ways how
employee’s are motivated and are encouraged in a work culture. Social responsibility is taught
and dedication towards the work can be seen and abilities are tested.
RESULTS:
Impact of CSR on Employees
There were two research papers evaluated which gives us the output about the cooperate culture
and the working environment of Hotel Hilton.
As per the view of ( Herman Aguinis, 2017)Hilton Hotel works for the betterment of the
workers and provides better facilities to the workers and provide them a feasible working
conditions in the cooperate culture. Hilton Hotel provides various facilities to its workers like
health and safety insurance for the workers working in a cooperate society which help them with
the health safety. They also provides the training facilities to the workers for the all round
development of the worker which helps in the development of the workers and help them in
sustaining cooperate culture. It provides the sense of meaningfulness in a cooperate society. This
also analyses the social well being and the level of analysis on the basis of difficulties, purpose
of this research is to check the capability of the workers which can help in bringing about the
change in the work culture of the organization.
In Accordance with(Caroline Flammer, 2015)Hilton Hotel work for the betterment of the
employee legislature by different means of test by providing the variability to the employee and
2
work for the development of the workers which can help in upbringing the change in the work-
culture, which helps in the adaption of change by the worker in the work environment. Hilton
hotels had set a brilliant example for the hospitality industry by showing the world about the
corporate social responsibility. By contributing in corporate social responsibility Hilton hotels
showed the world that the employees of the hotels are the entrepreneurs. Employees of Hilton
hotel came up with the alternative ideas for conserving the energy. First the employees changed
the high consumption electric appliances in the hotel rooms with high efficient appliances as the
in hospitality industry in maximum cost comes form electricity, which in return benefited them
in two ways the hotel becomes environmental friendly and also cost efficient to support the
hotels financially. hotels started the campaign in which all the used hotel rooms amenities which
were earlier thrown our were now reused by giving all the soaps to the needy public all other the
world specially to those places which are fighting with hygiene problems and they have also
contributed 31 million soaps which were recycled with the help of the Hilton supportive and
brilliant staff. Hilton hotels had also affiliated them with clean the world which gave it a
advantage to expand its business. Hilton hotels has also started a worldwide campaign by which
the guests learn about the ecological environment. As a result the employees also got a raise in
their salary and also gets more bonuses. Hilton take cares of their employees very well. The
employees feel proud to say to others that they work in Hilton hotels as there management is
lawful and fair practices are done , every employees are been treated as equal regardless of the
post and experiences Hilton hotels also celebrate the world hand wash day and was also
recognised as the cleanest hotels in the world.
Impact of Corporate Social responsibility on organizations
According to de Jong and van der Meer, (2017) CSR is a concept that is required by each
and every organization. It plays a vital role within an organi9zation in many ways. CSR helps in
increasing overall organizational stability. Small businesses might not see stability as their one of
the most important goal as they mainly focus on evolution of their organization within the
industry, they operate in. Stability of an organization can be served as one of the most important
aspect of an organization and maintaining CSR level help business to obtain stability. Another
way in which CSR impact on organization is by increasing or decreasing customer retention and
satisfaction. Most of the customers not prefer to do business with organization that are socially
irresponsible. Organization’s that shows responsible behaviour and is committed towards the
3
culture, which helps in the adaption of change by the worker in the work environment. Hilton
hotels had set a brilliant example for the hospitality industry by showing the world about the
corporate social responsibility. By contributing in corporate social responsibility Hilton hotels
showed the world that the employees of the hotels are the entrepreneurs. Employees of Hilton
hotel came up with the alternative ideas for conserving the energy. First the employees changed
the high consumption electric appliances in the hotel rooms with high efficient appliances as the
in hospitality industry in maximum cost comes form electricity, which in return benefited them
in two ways the hotel becomes environmental friendly and also cost efficient to support the
hotels financially. hotels started the campaign in which all the used hotel rooms amenities which
were earlier thrown our were now reused by giving all the soaps to the needy public all other the
world specially to those places which are fighting with hygiene problems and they have also
contributed 31 million soaps which were recycled with the help of the Hilton supportive and
brilliant staff. Hilton hotels had also affiliated them with clean the world which gave it a
advantage to expand its business. Hilton hotels has also started a worldwide campaign by which
the guests learn about the ecological environment. As a result the employees also got a raise in
their salary and also gets more bonuses. Hilton take cares of their employees very well. The
employees feel proud to say to others that they work in Hilton hotels as there management is
lawful and fair practices are done , every employees are been treated as equal regardless of the
post and experiences Hilton hotels also celebrate the world hand wash day and was also
recognised as the cleanest hotels in the world.
Impact of Corporate Social responsibility on organizations
According to de Jong and van der Meer, (2017) CSR is a concept that is required by each
and every organization. It plays a vital role within an organi9zation in many ways. CSR helps in
increasing overall organizational stability. Small businesses might not see stability as their one of
the most important goal as they mainly focus on evolution of their organization within the
industry, they operate in. Stability of an organization can be served as one of the most important
aspect of an organization and maintaining CSR level help business to obtain stability. Another
way in which CSR impact on organization is by increasing or decreasing customer retention and
satisfaction. Most of the customers not prefer to do business with organization that are socially
irresponsible. Organization’s that shows responsible behaviour and is committed towards the
3
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society and environment attract and retain most of the consumer who share same values which
eventually helps in achieving customer satisfaction. Increased customer satisfaction can help in
increasing brand value, increased revenue and also helps them in achieving loyal and stable
customer base which is one of the most important and valuable assets. Funding access is also
impacted majorly because of CSR. Capital is one of the most important part which is required to
be assessed by the company. Access to capital is one of the most important sources that help a
business owner to achieve their desired and targeted goals and objectives. Most of the investors
today focus on social and ethical standards of an organization especially when they decide to
invest a huge amount of capital within a business. Many investors or financiers prefer to choose
organizations that have a good track record of demonstrating social responsibility.
CONCLUSION
It has been summarized that Corporate social responsibility helps in maintaining ethical
standards within an organization i.e. the way in which stakeholders, vendors, employees and
customers of an organization are being treated and till what extent an organization is able to
demonstrate their social responsibility. It has been analysed that CSR impact on overall
performance of both organization and employees in many ways. There are various factors that
are majorly impacted due to Lower level of CSR demonstration within an organization. From the
above literature review it can be concluded that there were various gaps identified in the
literature such as it only focuses on impact of Corporate social responsibility on organization and
their employees. It has been observed that the above literature review does not discuss the ways
in which overall organizational performance as well as their employee’s performance can be
improved with the help of Corporate social responsibility. It can be said that this research still
needs to focus on empirical study of ways in which CSR practises can help both employees and
organizations to improve their overall performance. It is extremely important for organizations to
focus on the way in which these CSR responsibilities can be used and demonstrated within an
organization.
4
eventually helps in achieving customer satisfaction. Increased customer satisfaction can help in
increasing brand value, increased revenue and also helps them in achieving loyal and stable
customer base which is one of the most important and valuable assets. Funding access is also
impacted majorly because of CSR. Capital is one of the most important part which is required to
be assessed by the company. Access to capital is one of the most important sources that help a
business owner to achieve their desired and targeted goals and objectives. Most of the investors
today focus on social and ethical standards of an organization especially when they decide to
invest a huge amount of capital within a business. Many investors or financiers prefer to choose
organizations that have a good track record of demonstrating social responsibility.
CONCLUSION
It has been summarized that Corporate social responsibility helps in maintaining ethical
standards within an organization i.e. the way in which stakeholders, vendors, employees and
customers of an organization are being treated and till what extent an organization is able to
demonstrate their social responsibility. It has been analysed that CSR impact on overall
performance of both organization and employees in many ways. There are various factors that
are majorly impacted due to Lower level of CSR demonstration within an organization. From the
above literature review it can be concluded that there were various gaps identified in the
literature such as it only focuses on impact of Corporate social responsibility on organization and
their employees. It has been observed that the above literature review does not discuss the ways
in which overall organizational performance as well as their employee’s performance can be
improved with the help of Corporate social responsibility. It can be said that this research still
needs to focus on empirical study of ways in which CSR practises can help both employees and
organizations to improve their overall performance. It is extremely important for organizations to
focus on the way in which these CSR responsibilities can be used and demonstrated within an
organization.
4
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ASSESSMENT TASK 2
1. INTRODUCTION
Ethical considerations are defined as the standards or the norms which are used for
distinguishing acceptable and unacceptable code of conduct. The validity, accountability and
reliability of the research largely depends upon ethical considerations taken into account by the
researcher. Ethical considerations in the study assures that all issues such as confidentiality,
honesty, objectivity and other legal aspects are followed by the researcher in each and every
phase of the research (Roberts, 2015). It is very important for the researcher to follow the ethical
considerations in data collection and analysis phase of the research so that data falsification can
be prevented and study outcomes can be made more reliable and accurate. The ethics are
essential to follow in data collection process so that study outcomes can be beneficial for the
hospitality organisations as well as individual professionals.
2. Project
2.1 Title
“Impact of CSR on employee's work life – hospitality industry.”
2.2 Summary
The aim of the study is to analyse the impact of CSR on work life of employee's in
hospitality industry through a case example of Hilton hotel. The research will include the
qualitative analysis of the data for development of research conclusions. The participants for the
study includes 30 employee's of Hilton hotel, UK which will be selected on random basis. The
data collection will includes the primary methods and a questionnaire will be used to collect the
data. The participants of the study will be asked to answer few questions on the basis of which
suitable themes will be developed and analysed. The analysis of these themes and response of the
employee's will assist in evaluating the CSR strategy of hotel Hilton and its impact on work
performance of the employee's. The analysis will also be helpful in formulating the general
trends and impact in hospitality industry (Roberts and Allen, 2015). An estimate of three months
is required to collect and analyse the data from the participants. The project also aims at
exploring the impact of corporate social responsibility strategies on planning and operational
strategies of the organisation.
5
1. INTRODUCTION
Ethical considerations are defined as the standards or the norms which are used for
distinguishing acceptable and unacceptable code of conduct. The validity, accountability and
reliability of the research largely depends upon ethical considerations taken into account by the
researcher. Ethical considerations in the study assures that all issues such as confidentiality,
honesty, objectivity and other legal aspects are followed by the researcher in each and every
phase of the research (Roberts, 2015). It is very important for the researcher to follow the ethical
considerations in data collection and analysis phase of the research so that data falsification can
be prevented and study outcomes can be made more reliable and accurate. The ethics are
essential to follow in data collection process so that study outcomes can be beneficial for the
hospitality organisations as well as individual professionals.
2. Project
2.1 Title
“Impact of CSR on employee's work life – hospitality industry.”
2.2 Summary
The aim of the study is to analyse the impact of CSR on work life of employee's in
hospitality industry through a case example of Hilton hotel. The research will include the
qualitative analysis of the data for development of research conclusions. The participants for the
study includes 30 employee's of Hilton hotel, UK which will be selected on random basis. The
data collection will includes the primary methods and a questionnaire will be used to collect the
data. The participants of the study will be asked to answer few questions on the basis of which
suitable themes will be developed and analysed. The analysis of these themes and response of the
employee's will assist in evaluating the CSR strategy of hotel Hilton and its impact on work
performance of the employee's. The analysis will also be helpful in formulating the general
trends and impact in hospitality industry (Roberts and Allen, 2015). An estimate of three months
is required to collect and analyse the data from the participants. The project also aims at
exploring the impact of corporate social responsibility strategies on planning and operational
strategies of the organisation.
5
3. Study participants
3.1 Details of participants
In this research 30 employee's of Hotel Hilton, UK will be chosen as the participants for
the study. The participants include people from age group of 30-60 years. Both males and
females will be chosen from the available group so that a wide perspective of impact of CSR can
be obtained. The participant size is kept small so that response of each participants can be
analysed in detail and it can be easily to narrow down the central themes for the analysis
purpose. The huge size of participants is more suitable for the quantitative study so in this
research a small size of only 30 employee's is selected to make study more feasible and
manageable.
3.2 Participants selection criteria
In order to make the data collection process more reliable and informative specific
inclusion and exclusion criteria is used for the recruitment purpose (Wallace and Sheldon,
2015). For this study a wide range of age group is selected so that capabilities and personal traits
of individual employees are also considered in the analysis process. One of the exclusion criteria
used for the participants is that only those employee's are chosen for the study who have been
part of the Hilton hotel from more than 3 years so that they are well aware of the CSR policies
and practices of organisation. For the research the operational level employee's are given priority
so that study participants have complete knowledge of planning as well as execution level
challenges. Due to this reason managers are not included for the study as they have limited scope
of the impact of CSR on work life at operational level.
4. Recruitment
4.1 Approach to participants
Participants will be approached through a proper network of communication with the
regional manager of Hilton hotel. The manager will be approached through a formal
communication via email and then a personal face to face communication. After discussion and
approval from the manager all the possible and available candidates are informed about the
research through a formal email conversation. Participants are not provided any financial
incentive or the compensation and are asked to participate in the research as part of general
business survey which will help organisation to improve performance of their employee's. The
6
3.1 Details of participants
In this research 30 employee's of Hotel Hilton, UK will be chosen as the participants for
the study. The participants include people from age group of 30-60 years. Both males and
females will be chosen from the available group so that a wide perspective of impact of CSR can
be obtained. The participant size is kept small so that response of each participants can be
analysed in detail and it can be easily to narrow down the central themes for the analysis
purpose. The huge size of participants is more suitable for the quantitative study so in this
research a small size of only 30 employee's is selected to make study more feasible and
manageable.
3.2 Participants selection criteria
In order to make the data collection process more reliable and informative specific
inclusion and exclusion criteria is used for the recruitment purpose (Wallace and Sheldon,
2015). For this study a wide range of age group is selected so that capabilities and personal traits
of individual employees are also considered in the analysis process. One of the exclusion criteria
used for the participants is that only those employee's are chosen for the study who have been
part of the Hilton hotel from more than 3 years so that they are well aware of the CSR policies
and practices of organisation. For the research the operational level employee's are given priority
so that study participants have complete knowledge of planning as well as execution level
challenges. Due to this reason managers are not included for the study as they have limited scope
of the impact of CSR on work life at operational level.
4. Recruitment
4.1 Approach to participants
Participants will be approached through a proper network of communication with the
regional manager of Hilton hotel. The manager will be approached through a formal
communication via email and then a personal face to face communication. After discussion and
approval from the manager all the possible and available candidates are informed about the
research through a formal email conversation. Participants are not provided any financial
incentive or the compensation and are asked to participate in the research as part of general
business survey which will help organisation to improve performance of their employee's. The
6
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participants can inform investigators about their interest by providing their confirmation on the
mail sent to them.
4.2 Informed consent
Informed consent is necessary for the participants so that it can be assured that
participants are well aware of the research objectives, purpose and procedures. The informed
consent confirm the willingness of individuals to participate in the research. Participants can
revert through formal email which was sent to them regarding research purpose and procedures
and their interest towards the subject. One of the critical ethical consideration of the research is
that all participants are allowed to withdraw from the study at any instant of time (Eriksson and
Kovalainen, 2015). The email describing the process and objectives of the research will also
contain information of the rights of participants to withdraw from the study at any instant of
time. After the formal confirmation of email at the starting of the research also participants will
be provided with ethical consent form in which they will provide a written confirmation and
approval for their participation. The research confirmation form will consist of all research
terms and conditions in detail along with the ethics followed during study.
5. Risks
5.1 Potential risks
One of the risk which may affect study outcome is the psychological factors affecting the
response of participants. It is possible that participants may not understand the questions and
their opinion may be biased due to privacy policy of the organisation or due to fear of their
identity being revealed (Markman and et.al., 2016). Participants may assume that their response
can have impact on their growth in organisation or performance evaluation. It can also be
potential risk factor affecting results. The privacy concern is major risk factor in conducting the
research.
5.2 Mitigation of risk
To minimise the above mentioned risks it is recommended that all privacy of the
participants and their response must be assured. It is the responsibility of the researcher to assure
that all data, responses and personal information of the participants is not disclosed without
consent of participants (Polonsky and Waller, 2018). It will help them to openly provide
response without any bias or fear.
7
mail sent to them.
4.2 Informed consent
Informed consent is necessary for the participants so that it can be assured that
participants are well aware of the research objectives, purpose and procedures. The informed
consent confirm the willingness of individuals to participate in the research. Participants can
revert through formal email which was sent to them regarding research purpose and procedures
and their interest towards the subject. One of the critical ethical consideration of the research is
that all participants are allowed to withdraw from the study at any instant of time (Eriksson and
Kovalainen, 2015). The email describing the process and objectives of the research will also
contain information of the rights of participants to withdraw from the study at any instant of
time. After the formal confirmation of email at the starting of the research also participants will
be provided with ethical consent form in which they will provide a written confirmation and
approval for their participation. The research confirmation form will consist of all research
terms and conditions in detail along with the ethics followed during study.
5. Risks
5.1 Potential risks
One of the risk which may affect study outcome is the psychological factors affecting the
response of participants. It is possible that participants may not understand the questions and
their opinion may be biased due to privacy policy of the organisation or due to fear of their
identity being revealed (Markman and et.al., 2016). Participants may assume that their response
can have impact on their growth in organisation or performance evaluation. It can also be
potential risk factor affecting results. The privacy concern is major risk factor in conducting the
research.
5.2 Mitigation of risk
To minimise the above mentioned risks it is recommended that all privacy of the
participants and their response must be assured. It is the responsibility of the researcher to assure
that all data, responses and personal information of the participants is not disclosed without
consent of participants (Polonsky and Waller, 2018). It will help them to openly provide
response without any bias or fear.
7
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5.3 Benefits of research
The study will be beneficial for the participants taking part in the research as well as
other organisations of hospitality industry. The individuals taking part in the research can get
more information about the CSR strategies of the organisation and about the factors which affect
their performance (Ruiz and et.al., 2015). The findings from the study are highly valuable for the
Hilton hotel as well as other hospitality groups in terms of understanding the role and
significance of CSR strategies. Through the evaluated outcomes communities will also
understand the ways to enhance the sustainability concepts and how the individuals can improve
their professional skills and capabilities by incorporating CSR practices.
6. Data collection and analysis
6.1 Data collection
The study will include the primary method for data collection. A questionnaire is used to
collect the data from the participants. A questionnaire contain series of questions which aims at
gathering necessary information and perspective of the participants. One of the benefit of using
questionnaire for the data collection is that questionnaire is designed as the per the specific
research needs. Thus better accuracy and high level of control is possible for the researcher to
incorporate into the study (Ullah, Hameed and Kayani, 2017). Since the information from the
secondary sources may not provide the highly specific and particular information related to the
research aim. Thus for enhancing the quality of the study primary research method is used. The
questionnaire used for this purpose consist of very specific questions which can explore the
project aim.
6.2 Data analysis
Data analysis is defined as the approach to interpret and analyse the data so that
conclusions can be drawn from the gathered data. There are different methods for analysing
qualitative and quantitative data. The study entails the analysis of qualitative data and thus a
thematic analysis is preferred for the analysis purpose. For performing thematic analysis on the
basis of response of participants general themes are developed which described the general
response of study participants (Burget, Bardone and Pedaste, 2017) . Each of the developed
themes is then analysed and evaluated so that study outcomes can be evaluated. One of the
advantage of using thematic analysis over the statistical analysis is that this approach allows to
have more flexibility in the research process (Jonasson and Ingason, 2015). With the use of
8
The study will be beneficial for the participants taking part in the research as well as
other organisations of hospitality industry. The individuals taking part in the research can get
more information about the CSR strategies of the organisation and about the factors which affect
their performance (Ruiz and et.al., 2015). The findings from the study are highly valuable for the
Hilton hotel as well as other hospitality groups in terms of understanding the role and
significance of CSR strategies. Through the evaluated outcomes communities will also
understand the ways to enhance the sustainability concepts and how the individuals can improve
their professional skills and capabilities by incorporating CSR practices.
6. Data collection and analysis
6.1 Data collection
The study will include the primary method for data collection. A questionnaire is used to
collect the data from the participants. A questionnaire contain series of questions which aims at
gathering necessary information and perspective of the participants. One of the benefit of using
questionnaire for the data collection is that questionnaire is designed as the per the specific
research needs. Thus better accuracy and high level of control is possible for the researcher to
incorporate into the study (Ullah, Hameed and Kayani, 2017). Since the information from the
secondary sources may not provide the highly specific and particular information related to the
research aim. Thus for enhancing the quality of the study primary research method is used. The
questionnaire used for this purpose consist of very specific questions which can explore the
project aim.
6.2 Data analysis
Data analysis is defined as the approach to interpret and analyse the data so that
conclusions can be drawn from the gathered data. There are different methods for analysing
qualitative and quantitative data. The study entails the analysis of qualitative data and thus a
thematic analysis is preferred for the analysis purpose. For performing thematic analysis on the
basis of response of participants general themes are developed which described the general
response of study participants (Burget, Bardone and Pedaste, 2017) . Each of the developed
themes is then analysed and evaluated so that study outcomes can be evaluated. One of the
advantage of using thematic analysis over the statistical analysis is that this approach allows to
have more flexibility in the research process (Jonasson and Ingason, 2015). With the use of
8
theme study is not limited to only impact of CSR on performance of employees but also explores
existing strategies of CSR used in hospitality industry and how these strategies affects the
organisational growth and performance.
9
existing strategies of CSR used in hospitality industry and how these strategies affects the
organisational growth and performance.
9
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Assessment -3
Literature Review
It is a crucial part of research that help for critically analyse about the subject. It must be
considered the different sources such as articles, journals, books and internet article etc. It is
based on the current knowledge about the Corporate social responsibility how it impacts on the
hospitality industry and employees work life. It provides a brief idea about the current
knowledge that include substantive finding, methodological contributions and theoretical
aspects. It often associated with the academic literature that review about the book as well as
journals.
Theme:1 The concept of corporate social responsibility
According to Murwaningsari (2019) Corporate social responsibility is type of self-
regulating enterprises model that help for organization to manage their process and produce the
overall positive impact on society. It also defined by any business in different manner. For
Example- the society of civil organization in different ways and political organization in
different manner. CSR is mainly used in the large organization that operates in other countries.
As per Tran (2019) corporate social responsibility is a generic concept that must refer to
the business organization where it involves political, social and economic forces that always
influence the environment. It is commonly described the good practices in terms of business
because prior to change democratic culture in the organization. Social corporate responsibility is
a type of broad concept that can perform task in different forms in hospitality industry. It may
occur the CSR programs, which efforts to maintain the benefits of society while boosting the
organizational reputation in global marketplace. The activities of CSR always helping the
stronger bond between corporation and worker. They can improve the moral values between
them. In order to improve social responsibility of hospitality industry while adopts the different
programs for increasing the visibility in market. Another way, it has a set up appropriate
standards of ethical behaviour for the purpose of development, growth and competition level.
For Example- Hilton hotel is one of largest business that keep sense of CSR and specific
commitment towards the society responsibilities. It has achieved the CSR for creating a network
in global world. The organization always providing the better quality of services to their
customer and give the opportunities of employee to maintain their ethical, moral values.
1
Literature Review
It is a crucial part of research that help for critically analyse about the subject. It must be
considered the different sources such as articles, journals, books and internet article etc. It is
based on the current knowledge about the Corporate social responsibility how it impacts on the
hospitality industry and employees work life. It provides a brief idea about the current
knowledge that include substantive finding, methodological contributions and theoretical
aspects. It often associated with the academic literature that review about the book as well as
journals.
Theme:1 The concept of corporate social responsibility
According to Murwaningsari (2019) Corporate social responsibility is type of self-
regulating enterprises model that help for organization to manage their process and produce the
overall positive impact on society. It also defined by any business in different manner. For
Example- the society of civil organization in different ways and political organization in
different manner. CSR is mainly used in the large organization that operates in other countries.
As per Tran (2019) corporate social responsibility is a generic concept that must refer to
the business organization where it involves political, social and economic forces that always
influence the environment. It is commonly described the good practices in terms of business
because prior to change democratic culture in the organization. Social corporate responsibility is
a type of broad concept that can perform task in different forms in hospitality industry. It may
occur the CSR programs, which efforts to maintain the benefits of society while boosting the
organizational reputation in global marketplace. The activities of CSR always helping the
stronger bond between corporation and worker. They can improve the moral values between
them. In order to improve social responsibility of hospitality industry while adopts the different
programs for increasing the visibility in market. Another way, it has a set up appropriate
standards of ethical behaviour for the purpose of development, growth and competition level.
For Example- Hilton hotel is one of largest business that keep sense of CSR and specific
commitment towards the society responsibilities. It has achieved the CSR for creating a network
in global world. The organization always providing the better quality of services to their
customer and give the opportunities of employee to maintain their ethical, moral values.
1
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As per Asmussen and Fosfuri (2019) in hospitality industry, CSR practices can motivate
and attract their employees because they provide positive working culture which always
influence the employee towards organization. they also experienced higher job satisfaction which
may turn to reduce turnover of hospitality industry. It is to be considered the long-term problem
that may affect on the culture or environment. For Example- There are several types of
hospitality companies such as Hilton, Marriott among other, have participants in the diversity
management program that indirectly beneficial for organizational reputation as well as their
ability to maintain financial conditions. On the other hand, Environmental stewardship is also
major area where hospitality industry has been made investments. They are going to reduce,
reuse and taking some measures such as water consumptions. Many industries are used
innovative technique to change the energy consumptions.
Theme:2 Implement stakeholder theory in CSR
As per Turner and et.al. (2019) In context of CSR, there are various types of theories
emerged and developed as per time. It is also dominate the different theories related shareholders
such as social contract, instrumental etc. A stakeholder is a group of individuals those who can
affect by the achievements of business goals and objectives. It may involve employees,
managers, investors, customers, shareholders and suppliers etc. it is systematic analysed the
impact of hospitality industry.
Song and Kang (2019) Enterprise may conduct the specific series of CSR activities that
meet the goals and objectives of organization. In this way, it may include the different theories
such as instrumental, political, ethical and integrative etc. As per theories, it easily identifies the
consequences related the relationship between society and enterprises. Instrumental theories are
performed the actions in terms of wealth creation in hotel industry. It is needed to social
activities as a platform to achieve the outcome. For asserts that increase the profit rate in hotel
industry in which needed to maintain the social responsibility among employees.
Monks (2019) said that social demand is major concern about the society where it
communicates with the business, thus hotel industry always listens to the employee and
understand their demand related corporate management. It helps to change the process of
organization and identifies that how social, political factor may impact on the business culture.
Tourky, Kitchen and Shaalan (2019) argue that the success of enterprises must be
depending on the employee commitment and its good relation with other colleagues. When the
2
and attract their employees because they provide positive working culture which always
influence the employee towards organization. they also experienced higher job satisfaction which
may turn to reduce turnover of hospitality industry. It is to be considered the long-term problem
that may affect on the culture or environment. For Example- There are several types of
hospitality companies such as Hilton, Marriott among other, have participants in the diversity
management program that indirectly beneficial for organizational reputation as well as their
ability to maintain financial conditions. On the other hand, Environmental stewardship is also
major area where hospitality industry has been made investments. They are going to reduce,
reuse and taking some measures such as water consumptions. Many industries are used
innovative technique to change the energy consumptions.
Theme:2 Implement stakeholder theory in CSR
As per Turner and et.al. (2019) In context of CSR, there are various types of theories
emerged and developed as per time. It is also dominate the different theories related shareholders
such as social contract, instrumental etc. A stakeholder is a group of individuals those who can
affect by the achievements of business goals and objectives. It may involve employees,
managers, investors, customers, shareholders and suppliers etc. it is systematic analysed the
impact of hospitality industry.
Song and Kang (2019) Enterprise may conduct the specific series of CSR activities that
meet the goals and objectives of organization. In this way, it may include the different theories
such as instrumental, political, ethical and integrative etc. As per theories, it easily identifies the
consequences related the relationship between society and enterprises. Instrumental theories are
performed the actions in terms of wealth creation in hotel industry. It is needed to social
activities as a platform to achieve the outcome. For asserts that increase the profit rate in hotel
industry in which needed to maintain the social responsibility among employees.
Monks (2019) said that social demand is major concern about the society where it
communicates with the business, thus hotel industry always listens to the employee and
understand their demand related corporate management. It helps to change the process of
organization and identifies that how social, political factor may impact on the business culture.
Tourky, Kitchen and Shaalan (2019) argue that the success of enterprises must be
depending on the employee commitment and its good relation with other colleagues. When the
2
relation between employee and organization has a good that influence to increase productivity in
global marketplace. The social responsibility of hospital industry is to express their concern of
different areas such as human resource management, social protection. Employee
communication, training, etc. these are important part of hospitality industry to balance the
employee working style. Broadstock and et.al. (2019) CSR at workplace activities are generally
expressed the equal opportunity without regardless their social identifies, involvement of
employees which help for maintain the flow of information system and its development
principles.
Theme: 3 Corporate social responsibility influence the employees.
Aguinis and Glavas (2019) shows the activities of corporate social responsibility that
have found the positive behaviour of worker and also considered the internal stakeholder of hotel
industry. CSR activities has been increased the morale of employee, commitment and retention
rate etc. Although, the financial results may differ, positive effects of corporate social
responsibility on the behaviour, attitude of internal stakeholders. In this way, it implies to the
long terms’ benefits of organization. Employees are committed towards the hotel industry that
increase the ability for managing the entire business activities in proper manner.
As per Jones and et.al. (2019) A good corporate strategy has increased the performance
of organization and also contributing to maintain the corporate position, image and reputation in
global marketplace. The policies and procedures are made by HR which tends to improve the
good quality of employees. While, the significance of CSR should not be over emphasized for
recruitment and also found that workforce culture, which may depend on corporate social
attitude, behaviour because it directly reflects on their own morals and values. It might be
considered the company policy that will change the working environment and culture in
completely.
As per Hejjas, Miller and Scarles (2019) The organization’s relationship with the
employee influence the perception of corporate social responsibility activities. It also found that
how employee think effectively and providing the better services in communities. However, CSR
activities are evaluating the perceptive of employee, who are closely communicate with the
consumers.
3
global marketplace. The social responsibility of hospital industry is to express their concern of
different areas such as human resource management, social protection. Employee
communication, training, etc. these are important part of hospitality industry to balance the
employee working style. Broadstock and et.al. (2019) CSR at workplace activities are generally
expressed the equal opportunity without regardless their social identifies, involvement of
employees which help for maintain the flow of information system and its development
principles.
Theme: 3 Corporate social responsibility influence the employees.
Aguinis and Glavas (2019) shows the activities of corporate social responsibility that
have found the positive behaviour of worker and also considered the internal stakeholder of hotel
industry. CSR activities has been increased the morale of employee, commitment and retention
rate etc. Although, the financial results may differ, positive effects of corporate social
responsibility on the behaviour, attitude of internal stakeholders. In this way, it implies to the
long terms’ benefits of organization. Employees are committed towards the hotel industry that
increase the ability for managing the entire business activities in proper manner.
As per Jones and et.al. (2019) A good corporate strategy has increased the performance
of organization and also contributing to maintain the corporate position, image and reputation in
global marketplace. The policies and procedures are made by HR which tends to improve the
good quality of employees. While, the significance of CSR should not be over emphasized for
recruitment and also found that workforce culture, which may depend on corporate social
attitude, behaviour because it directly reflects on their own morals and values. It might be
considered the company policy that will change the working environment and culture in
completely.
As per Hejjas, Miller and Scarles (2019) The organization’s relationship with the
employee influence the perception of corporate social responsibility activities. It also found that
how employee think effectively and providing the better services in communities. However, CSR
activities are evaluating the perceptive of employee, who are closely communicate with the
consumers.
3
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Theme:4 CSR in the hospitality industry
Rhou and Singal (2019) The hospitality industry is the fastest growing sector and
important in terms of employment or revenue generation. It can be impacts on both positive or
negative ways to social culture of employee, environment and economy. This industry always
take places some responsibility and make decision on behalf of social consequences, human and
environment.
Iyer and Jarvis (2019) The long-term benefits and success of companies depend on the
capability to address the specific needs and those are affected by the different operations of
hospitality firms. In context of poverty, to provide guidance in the better ways, practices
corporate social responsibility. It is playing important role to develop the sustainable. ()
Represent the hotel to use the corporate social responsibility in terms of strategy and practices
due to manage the relationship with cultural environment, Social and economic. In this way, it
can be determined the significance of CSR in hotel industry whether for planning the large or
small establishment. There is no doubt when Corporate social responsibility program impact on
the sustainability of hotel industry. Sometimes, it also depends on the communities but it has
required the efforts of establishments.
According to Kim and Kim (2019) The hospitality industry has rapidly viewed the real
source of social, economic, culture and environment benefits through support of improvement to
the infrastructure, job creation etc. In this way, it can be implemented the corporate strategy to
improve quality of services which directly influence to increase profitability and productivity in
global world. Moyeen, Kamal and Yousuf (2019) said that stakeholders represent the demand
not only in terms of infrastructure and services but it also takes initiatives that protect the culture
or brand image. The hotel industry must be offering the activities that constantly interact with the
systems. They have a great ability to change the culture and environment of hotel industry.
Research Questions
Since how long you are working in Hilton hotel?
Less than 1 year
Between 2-3 years
Between 3-5 years
More than 5 year
Do you get enough time to spend with your family and friends in Hilton hotel?
4
Rhou and Singal (2019) The hospitality industry is the fastest growing sector and
important in terms of employment or revenue generation. It can be impacts on both positive or
negative ways to social culture of employee, environment and economy. This industry always
take places some responsibility and make decision on behalf of social consequences, human and
environment.
Iyer and Jarvis (2019) The long-term benefits and success of companies depend on the
capability to address the specific needs and those are affected by the different operations of
hospitality firms. In context of poverty, to provide guidance in the better ways, practices
corporate social responsibility. It is playing important role to develop the sustainable. ()
Represent the hotel to use the corporate social responsibility in terms of strategy and practices
due to manage the relationship with cultural environment, Social and economic. In this way, it
can be determined the significance of CSR in hotel industry whether for planning the large or
small establishment. There is no doubt when Corporate social responsibility program impact on
the sustainability of hotel industry. Sometimes, it also depends on the communities but it has
required the efforts of establishments.
According to Kim and Kim (2019) The hospitality industry has rapidly viewed the real
source of social, economic, culture and environment benefits through support of improvement to
the infrastructure, job creation etc. In this way, it can be implemented the corporate strategy to
improve quality of services which directly influence to increase profitability and productivity in
global world. Moyeen, Kamal and Yousuf (2019) said that stakeholders represent the demand
not only in terms of infrastructure and services but it also takes initiatives that protect the culture
or brand image. The hotel industry must be offering the activities that constantly interact with the
systems. They have a great ability to change the culture and environment of hotel industry.
Research Questions
Since how long you are working in Hilton hotel?
Less than 1 year
Between 2-3 years
Between 3-5 years
More than 5 year
Do you get enough time to spend with your family and friends in Hilton hotel?
4
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Yes
No
Does company involve you in CSR activities?
Sometimes
Always
No involvement
To what extent company’s policies are effective to raise your current skills and make bright
career in organization?
To great extent
To some extent
No
Does Hilton hotel take care of you needs?
Yes
No
Research methods
Research methodology is the systematic process which helps scholar in developing
understanding about topic and conducting investigation in accurate manner in order to get
positive results. Current research on impact of CSR on employees work life is qualitative in
nature. Scholar has used various research tools to answer research questions (Boyd, Crook and
Smith, 2019).
Research philosophy is the system which is used to develop knowledge of scholar about
subject area. Interpretivism is the philosophy which is based on theories whereas positivism is
the method that is completely based on facts and figures. In order to conduct investigation on
CSR impact scholar will take assistance of interpretivism philosophy. Investigator has focused
on subjective information rather than objective things (LeeHam and Koh, 2019). It pays attention
on people experience about the subject and answer the research questions by considering their
experiences or views. In the present study researcher will use interpretivism philosophy which
has given more accurate results about how CSR influence work life of employees.
Research approach is another major element of investigation, inductive approach uses
theories and models into consideration whereas deductive approach uses data and frame
hypotheses. In order to conduct the present research, investigator will apply inductive approach.
5
No
Does company involve you in CSR activities?
Sometimes
Always
No involvement
To what extent company’s policies are effective to raise your current skills and make bright
career in organization?
To great extent
To some extent
No
Does Hilton hotel take care of you needs?
Yes
No
Research methods
Research methodology is the systematic process which helps scholar in developing
understanding about topic and conducting investigation in accurate manner in order to get
positive results. Current research on impact of CSR on employees work life is qualitative in
nature. Scholar has used various research tools to answer research questions (Boyd, Crook and
Smith, 2019).
Research philosophy is the system which is used to develop knowledge of scholar about
subject area. Interpretivism is the philosophy which is based on theories whereas positivism is
the method that is completely based on facts and figures. In order to conduct investigation on
CSR impact scholar will take assistance of interpretivism philosophy. Investigator has focused
on subjective information rather than objective things (LeeHam and Koh, 2019). It pays attention
on people experience about the subject and answer the research questions by considering their
experiences or views. In the present study researcher will use interpretivism philosophy which
has given more accurate results about how CSR influence work life of employees.
Research approach is another major element of investigation, inductive approach uses
theories and models into consideration whereas deductive approach uses data and frame
hypotheses. In order to conduct the present research, investigator will apply inductive approach.
5
This will help researcher in knowing more about corporate social responsibility and how it
influences the work of employees and affect their life.
Data collection is another great technique which is helps investigation in developing
knowledge about subject areas. There are two sources through which data can be gathered:
primary sources use only first-hand detail in which scholar gathers all data by own whereas
secondary sources ae such methods in which already available details are used to answer
research problems (Kumar, 2019). In the existing study scholar will use primary and secondary
both sources. Use of questionnaire is helpful in gathering current facts whereas books, journals
are used to develop knowledge about CSR and its impact on employee’s life.
In order to analyses the data researcher will use thematic analyses techniques. It is
considered as effective method in qualitative researches. In this, scholar will gather data from
respondents and prepare themes. Individual will make graphs and have given proper
interpretation on these graphs. this graphical representation will give positive results to the
scholar and individual has become able to know more about CSR and its impact on employee’s
life.
Random sampling will be use to select participants in the investigation and 30 employees
of Hilton hotel will be selected as sample for this research.
Ethical consideration
Ethics is an essential to be followed in any kind of research. It is essential for researcher to
take of ethics while working of project impact of CSR on employees work life. Researcher will
gather data from primary and secondary data but no data will be copied from any site. As
researcher will reframe the sentences carefully so that issue of plagiarism will not take place.
Apart from this, investigator will not harm any individual who will participant in this research.
There are many risk associated with participants such as physical, psychological etc. but scholar
will ensure that people are given respect and they feel safe while participating in this research
(Jekel and et.al., 2019).
There would be no misleading of information, all the participants will be communicated
regarding the aim of study and they will be given rights to quit investigation if they do not want
to answer any questions. As scholar will not force them to answer. Furthermore, investigator will
ensure that their dignity will not get hurt and they get rights to share their views all the time.
Data will not be leaked as individual will save the data in computer and will not share its
6
influences the work of employees and affect their life.
Data collection is another great technique which is helps investigation in developing
knowledge about subject areas. There are two sources through which data can be gathered:
primary sources use only first-hand detail in which scholar gathers all data by own whereas
secondary sources ae such methods in which already available details are used to answer
research problems (Kumar, 2019). In the existing study scholar will use primary and secondary
both sources. Use of questionnaire is helpful in gathering current facts whereas books, journals
are used to develop knowledge about CSR and its impact on employee’s life.
In order to analyses the data researcher will use thematic analyses techniques. It is
considered as effective method in qualitative researches. In this, scholar will gather data from
respondents and prepare themes. Individual will make graphs and have given proper
interpretation on these graphs. this graphical representation will give positive results to the
scholar and individual has become able to know more about CSR and its impact on employee’s
life.
Random sampling will be use to select participants in the investigation and 30 employees
of Hilton hotel will be selected as sample for this research.
Ethical consideration
Ethics is an essential to be followed in any kind of research. It is essential for researcher to
take of ethics while working of project impact of CSR on employees work life. Researcher will
gather data from primary and secondary data but no data will be copied from any site. As
researcher will reframe the sentences carefully so that issue of plagiarism will not take place.
Apart from this, investigator will not harm any individual who will participant in this research.
There are many risk associated with participants such as physical, psychological etc. but scholar
will ensure that people are given respect and they feel safe while participating in this research
(Jekel and et.al., 2019).
There would be no misleading of information, all the participants will be communicated
regarding the aim of study and they will be given rights to quit investigation if they do not want
to answer any questions. As scholar will not force them to answer. Furthermore, investigator will
ensure that their dignity will not get hurt and they get rights to share their views all the time.
Data will not be leaked as individual will save the data in computer and will not share its
6
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password with anyone. Apart from this, results and rest information will not be shared with any
third person who is not associated with this research. The most important ethical aspect which
will be taken care by researcher is that individual will take consent from all the participants.
Investigator will send them email with attached consent form. This consent form will have all the
basic detail related to investigation after getting their written approval of consent scholar will
involve them in this research.
Strength and weakness of proposed methods
Interpretivism research philosophy will be used for analysing impact of CSR on employee
work life. The advantage of this method is that it has high level of validity because of
involvement of primary information as data is collected from correct participants who give
honest answers (Abdallah, Lusiani and Langley, 2019). But it is subjective in nature which is the
major drawback of this method.
Inductive approach will be used, advantage of this technique is that it involves theories
which make the investigaton easy for scholar. But limitation of this method is that it is time
taking because of involvement of primary data collection.
Thematic analyses will be used, advantage of this tool is that it is systematic in nature
hence makes easy for scholar to answer research questions. But drawback of this method is that
no involvement of facts and figures which makes it little confusing.
Random sampling is used, benefit of using this method is that it is simple and faraway
from biasness but it fails to select right people as per the need of subject area.
Value of undertaking research
Conducting research on impact of CSR on employee work life would be valuable as it
would help companies in understanding the right path to manage work life of workers, by this
way companies would be able to fulfil its corporate social responsibilities and also will be able to
retain staff in business for longer duration (Abdallah, Lusiani and Langley, 2019). It would be
valuable for other scholars those who want to carry out investigation on the same subject in the
future. It will help in finding the best way to balance work life of employees through CSR.
REFERENCES
Books and Journals
7
third person who is not associated with this research. The most important ethical aspect which
will be taken care by researcher is that individual will take consent from all the participants.
Investigator will send them email with attached consent form. This consent form will have all the
basic detail related to investigation after getting their written approval of consent scholar will
involve them in this research.
Strength and weakness of proposed methods
Interpretivism research philosophy will be used for analysing impact of CSR on employee
work life. The advantage of this method is that it has high level of validity because of
involvement of primary information as data is collected from correct participants who give
honest answers (Abdallah, Lusiani and Langley, 2019). But it is subjective in nature which is the
major drawback of this method.
Inductive approach will be used, advantage of this technique is that it involves theories
which make the investigaton easy for scholar. But limitation of this method is that it is time
taking because of involvement of primary data collection.
Thematic analyses will be used, advantage of this tool is that it is systematic in nature
hence makes easy for scholar to answer research questions. But drawback of this method is that
no involvement of facts and figures which makes it little confusing.
Random sampling is used, benefit of using this method is that it is simple and faraway
from biasness but it fails to select right people as per the need of subject area.
Value of undertaking research
Conducting research on impact of CSR on employee work life would be valuable as it
would help companies in understanding the right path to manage work life of workers, by this
way companies would be able to fulfil its corporate social responsibilities and also will be able to
retain staff in business for longer duration (Abdallah, Lusiani and Langley, 2019). It would be
valuable for other scholars those who want to carry out investigation on the same subject in the
future. It will help in finding the best way to balance work life of employees through CSR.
REFERENCES
Books and Journals
7
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Abdallah, C., Lusiani, M. and Langley, A., 2019. Performing Process Research', Standing on the
Shoulders of Giants (Research Methodology in Strategy and Management, Volume 11).
Aguinis, H. and Glavas, A., 2019. On corporate social responsibility, sensemaking, and the
search for meaningfulness through work. Journal of Management. 45(3). pp.1057-1086.
Aguinis, H. and Glavas, A., 2019. On corporate social responsibility, sensemaking, and the
search for meaningfulness through work. Journal of Management. 45(3). pp.1057-1086.
Asmussen, C.G. and Fosfuri, A., 2019. Orchestrating corporate social responsibility in the
multinational enterprise. Strategic Management Journal. 40(6). pp.894-916.
Boyd, B., Crook, T.R. and Smith, A.D. eds., 2019. Standing on the shoulders of giants:
Traditions and innovations in research methodology. Emerald Group Publishing.
Broadstock, D.C. and et.al., 2019. Does corporate social responsibility impact firms' innovation
capacity? The indirect link between environmental & social governance implementation
and innovation performance. Journal of Business Research.
Burget, M., Bardone, E. and Pedaste, M., 2017. Definitions and conceptual dimensions of
responsible research and innovation: a literature review. Science and engineering
ethics. 23(1). pp.1-19.
de Jong, M.D. and van der Meer, M., 2017. How does it fit? Exploring the congruence between
organizations and their corporate social responsibility (CSR) activities. Journal of
Business Ethics. 143(1). pp.71-83.
Eriksson, P. and Kovalainen, A., 2015. Qualitative methods in business research: A practical
guide to social research. Sage.
Flammer, C. and Luo, J., 2017. Corporate social responsibility as an employee governance tool:
Evidence from a quasi‐experiment. Strategic Management Journal. 38(2). pp.163-183.
Hejjas, K., Miller, G. and Scarles, C., 2019. “It’s like hating puppies!” Employee disengagement
and corporate social responsibility. Journal of Business Ethics. 157(2). pp.319-337.
Iyer, G.R. and Jarvis, L., 2019. CSR adoption in the multinational hospitality context: A review
of representative research and avenues for future research. International Journal of
Contemporary Hospitality Management.
Jekel, M. and et.al., 2019. The Impact of Open Science Practices on Research Methodology: A
Case Study for Research in Judgment and Decision Making. Open Science 2019. Trier,
Germany.
Jonasson, H.I. and Ingason, H., 2015. Ethical considerations in project management
research. Designs, Methods and Practices for Research of Project Management. 143.
Jones, D.A. and et.al., 2019. Advances in employee-focused micro-level research on corporate
social responsibility: Situating new contributions within the current state of the
literature. Journal of Business Ethics. 157(2). pp.293-302.
Kim, M. and Kim, Y., 2019. CSR and shareholder value in the restaurant industry: The roles of
CSR communication through annual reports. Cornell Hospitality Quarterly. 60(1). pp.69-
76.
Kumar, R., 2019. Research methodology: A step-by-step guide for beginners. Sage Publications
Limited.
Lee, S., Ham, S. and Koh, Y., 2019. Special issue on economic implications of corporate social
responsibility and sustainability in tourism and hospitality.
Markman, G.D. and et.al., 2016. Entrepreneurship as a platform for pursuing multiple goals: A
special issue on sustainability, ethics, and entrepreneurship. Journal of Management
Studies. 53(5). pp.673-694.
8
Shoulders of Giants (Research Methodology in Strategy and Management, Volume 11).
Aguinis, H. and Glavas, A., 2019. On corporate social responsibility, sensemaking, and the
search for meaningfulness through work. Journal of Management. 45(3). pp.1057-1086.
Aguinis, H. and Glavas, A., 2019. On corporate social responsibility, sensemaking, and the
search for meaningfulness through work. Journal of Management. 45(3). pp.1057-1086.
Asmussen, C.G. and Fosfuri, A., 2019. Orchestrating corporate social responsibility in the
multinational enterprise. Strategic Management Journal. 40(6). pp.894-916.
Boyd, B., Crook, T.R. and Smith, A.D. eds., 2019. Standing on the shoulders of giants:
Traditions and innovations in research methodology. Emerald Group Publishing.
Broadstock, D.C. and et.al., 2019. Does corporate social responsibility impact firms' innovation
capacity? The indirect link between environmental & social governance implementation
and innovation performance. Journal of Business Research.
Burget, M., Bardone, E. and Pedaste, M., 2017. Definitions and conceptual dimensions of
responsible research and innovation: a literature review. Science and engineering
ethics. 23(1). pp.1-19.
de Jong, M.D. and van der Meer, M., 2017. How does it fit? Exploring the congruence between
organizations and their corporate social responsibility (CSR) activities. Journal of
Business Ethics. 143(1). pp.71-83.
Eriksson, P. and Kovalainen, A., 2015. Qualitative methods in business research: A practical
guide to social research. Sage.
Flammer, C. and Luo, J., 2017. Corporate social responsibility as an employee governance tool:
Evidence from a quasi‐experiment. Strategic Management Journal. 38(2). pp.163-183.
Hejjas, K., Miller, G. and Scarles, C., 2019. “It’s like hating puppies!” Employee disengagement
and corporate social responsibility. Journal of Business Ethics. 157(2). pp.319-337.
Iyer, G.R. and Jarvis, L., 2019. CSR adoption in the multinational hospitality context: A review
of representative research and avenues for future research. International Journal of
Contemporary Hospitality Management.
Jekel, M. and et.al., 2019. The Impact of Open Science Practices on Research Methodology: A
Case Study for Research in Judgment and Decision Making. Open Science 2019. Trier,
Germany.
Jonasson, H.I. and Ingason, H., 2015. Ethical considerations in project management
research. Designs, Methods and Practices for Research of Project Management. 143.
Jones, D.A. and et.al., 2019. Advances in employee-focused micro-level research on corporate
social responsibility: Situating new contributions within the current state of the
literature. Journal of Business Ethics. 157(2). pp.293-302.
Kim, M. and Kim, Y., 2019. CSR and shareholder value in the restaurant industry: The roles of
CSR communication through annual reports. Cornell Hospitality Quarterly. 60(1). pp.69-
76.
Kumar, R., 2019. Research methodology: A step-by-step guide for beginners. Sage Publications
Limited.
Lee, S., Ham, S. and Koh, Y., 2019. Special issue on economic implications of corporate social
responsibility and sustainability in tourism and hospitality.
Markman, G.D. and et.al., 2016. Entrepreneurship as a platform for pursuing multiple goals: A
special issue on sustainability, ethics, and entrepreneurship. Journal of Management
Studies. 53(5). pp.673-694.
8
Monks, C., 2019. Stakeholder involvement in the selection of Corporate Social Responsibility
(CSR)-focussed voluntary standards within the food/agri-business industry (Doctoral
dissertation, London Metropolitan University).
Moyeen, A., Kamal, S. and Yousuf, M., 2019. A content analysis of CSR research in Hotel
Industry, 2006–2017. In Responsibility and governance (pp. 163-179). Springer,
Singapore.
Murwaningsari, E., 2019. The Relationship of Corporate Governance, Corporate Social
Responsibilities and Corporate Financial Performance in One Continuum. Indonesian
Management and Accounting Research (IMAR). 9(1). pp.78-98.
Polonsky, M.J. and Waller, D.S., 2018. Designing and managing a research project: A business
student's guide. Sage publications.
Rhou, Y. and Singal, M., 2020. A review of the business case for CSR in the hospitality
industry. International Journal of Hospitality Management. 84. p.102330.
Roberts, L.D. and Allen, P.J., 2015. Exploring ethical issues associated with using online
surveys in educational research. Educational Research and Evaluation, 21(2), pp.95-108.
Roberts, L.D., 2015. Ethical issues in conducting qualitative research in online
communities. Qualitative Research in Psychology. 12(3). pp.314-325.
Ruiz, P. and et.al., 2015. Level of coherence among ethics program components and its impact
on ethical intent. Journal of Business Ethics. 128(4). pp.725-742.
Song, H.J. and Kang, K.H., 2019. Implementing corporate social responsibility strategies in the
hospitality and tourism firms: A culture-based approach. Tourism Economics. 25(4).
pp.520-538.
Tourky, M., Kitchen, P. and Shaalan, A., 2019. The role of corporate identity in CSR
implementation: An integrative framework. Journal of Business Research.
Tran, B., 2019. Corporate social responsibility. In Advanced Methodologies and Technologies in
Business Operations and Management (pp. 270-281). IGI Global.
Turner, M.R. and et.al., 2019. Corporate implementation of socially controversial CSR
initiatives: Implications for human resource management. Human Resource Management
Review. 29(1). pp.125-136.
Ullah, I., Hameed, R.M. and Kayani, N.Z., 2017. Development of CSR through ethical
leadership: Constructive role of ethical culture and intellectual capital. Pakistan Journal
of Commerce and Social Sciences (PJCSS). 11(3). pp.977-1004.
Wallace, M. and Sheldon, N., 2015. Business research ethics: Participant observer
perspectives. Journal of Business Ethics. 128(2). pp.267-277.
9
(CSR)-focussed voluntary standards within the food/agri-business industry (Doctoral
dissertation, London Metropolitan University).
Moyeen, A., Kamal, S. and Yousuf, M., 2019. A content analysis of CSR research in Hotel
Industry, 2006–2017. In Responsibility and governance (pp. 163-179). Springer,
Singapore.
Murwaningsari, E., 2019. The Relationship of Corporate Governance, Corporate Social
Responsibilities and Corporate Financial Performance in One Continuum. Indonesian
Management and Accounting Research (IMAR). 9(1). pp.78-98.
Polonsky, M.J. and Waller, D.S., 2018. Designing and managing a research project: A business
student's guide. Sage publications.
Rhou, Y. and Singal, M., 2020. A review of the business case for CSR in the hospitality
industry. International Journal of Hospitality Management. 84. p.102330.
Roberts, L.D. and Allen, P.J., 2015. Exploring ethical issues associated with using online
surveys in educational research. Educational Research and Evaluation, 21(2), pp.95-108.
Roberts, L.D., 2015. Ethical issues in conducting qualitative research in online
communities. Qualitative Research in Psychology. 12(3). pp.314-325.
Ruiz, P. and et.al., 2015. Level of coherence among ethics program components and its impact
on ethical intent. Journal of Business Ethics. 128(4). pp.725-742.
Song, H.J. and Kang, K.H., 2019. Implementing corporate social responsibility strategies in the
hospitality and tourism firms: A culture-based approach. Tourism Economics. 25(4).
pp.520-538.
Tourky, M., Kitchen, P. and Shaalan, A., 2019. The role of corporate identity in CSR
implementation: An integrative framework. Journal of Business Research.
Tran, B., 2019. Corporate social responsibility. In Advanced Methodologies and Technologies in
Business Operations and Management (pp. 270-281). IGI Global.
Turner, M.R. and et.al., 2019. Corporate implementation of socially controversial CSR
initiatives: Implications for human resource management. Human Resource Management
Review. 29(1). pp.125-136.
Ullah, I., Hameed, R.M. and Kayani, N.Z., 2017. Development of CSR through ethical
leadership: Constructive role of ethical culture and intellectual capital. Pakistan Journal
of Commerce and Social Sciences (PJCSS). 11(3). pp.977-1004.
Wallace, M. and Sheldon, N., 2015. Business research ethics: Participant observer
perspectives. Journal of Business Ethics. 128(2). pp.267-277.
9
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