An Investigation of CSR Impacts on Business Performance (BUSN20019)

This report investigates the impacts of Corporate Social Responsibility (CSR) on business performance, aiming to identify the relationship between CSR practices and organizational outcomes. The study focuses on a literature review methodology, gathering data from peer-reviewed journal articles accessed through databases like Google Scholar, EBSCO, and Proquest. The research question explores how CSR influences business performance. The methodology includes specific inclusion/exclusion criteria to ensure the reliability and credibility of reviewed literature, such as focusing on peer-reviewed articles accessible in full text. The study will utilize search terms like 'Corporate Social Responsibility,' 'consumers,' 'brand image,' 'profitability,' and 'performance' to select relevant articles, potentially including studies from sources like Mir & Shah (2018), Kakahel et al. (2015), Chernev & Blair (2015), and the Australian Centre for Corporate Social Responsibility (ACCSR). The report aims to provide insights into whether CSR is a critical factor in achieving organizational goals and upholding high ethical standards.

Running Head: CSR 1
An Investigation on the Impacts of Corporate Social Responsibility (CSR) On Business
performance
Name:
Institution:

CSR 2
Introduction
While some organizations do not value corporate social responsibility (CSR), others
consider it a culture that undoubtedly contributes to a successful achievement of organizational
goals. According to Lee et al (2017), CSR defines an organizational spirit adopted by managers
to ensure that the organization upholds high ethical standards and abides by the law. On the other
hand, organizational performance is defined by Rogers et al (2012) as the actual results achieved
by an organization as measured by various intended outputs such as objectives and goals.
Against this background, the current study intends to explore how CSR impacts on an
organization’s performance, and whether there is an established business case of CSR.
Research Aim
To identify the impacts of corporate social responsibility on business performance
Research Question
What are the impacts of CSR on business performance?
Research Methodology
Based on a literature review study methodology, data will be obtained from peer-
reviewed journal articles retrieved from online databases such as Google Scholar, EBSCO, and
Proquest. The studies will be selected based on the inclusion/exclusion criteria to ensure that
only the reliable and credible literature is reviewed (Hoffmann et al 2009). The first criterion is
that only peer-reviewed articles will be selected for review. Secondly, only the studies accessible
in full text will be included – to allow a comprehensive review of the literature. Ultimately, the
literature search process intends to end up with studies such as Mir & Shah (2018), Kakahel et al
(2015) and Chernev & Blair (2015), and the Australian Centre for Corporate Social
Responsibility (ACCSR) as secondary sources related to CSR as the field of research.
Search Terms
To select the peer-reviewed journal articles from online databases, the study will rely on
the following search terms: Corporate Social Responsibility, consumers, brand image,
profitability, and performance.

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References
CHERNEV, A., & BLAIR, S. (2015). Doing Well by Doing Good: The Benevolent Halo of
Corporate Social Responsibility. Journal Of Consumer Research, 41(6), 1412.
doi:10.1086/680089
Hoffmann, T., Bennett, S., & Del Mar, C. (2009). Evidence-based practice across the health
professions. Chatswood, N.S.W., Elsevier Australia.
Kakakhel, S. J., Ilyas, M., Iqbal, J., & Afeef, M. (2015). Impact of Corporate Social
Responsibility on Financial Performance: Evidence from Pakistan's Cement Industry.
Abasyn University Journal Of Social Sciences, 8(2), 392-404.
Lee, C, (Sunny) Kim, J, & Kim, J 2017, 'Impact of a gaming company's CSR on residents'
perceived benefits, quality of life, and support', Tourism Management, 64, pp. 281-290,
Hospitality & Tourism Complete.
Mir, U. A., & Shah, F. A. (2018). Impact of Corporate Social Responsibility on Corporate
Financial Performance: A Study Of The Consumer Goods Industry of India. Amity
Global Business Review, 13(1), 50.
Rogers, D., Duraiappah, A., Antons, D., Munoz, P., Bai, X., Fragkias, M. and Gutscher, H.
(2012). A Vision for human well-being: transition to social sustainability. Current
Opinion in Environmental Sustainability, 4, 61-73.
The Australian Center for Corporate Social Responsibility (2018) http://accsr.com.au/
[accessed on 1st August 2018].