This report delves into the significance of Corporate Social Responsibility (CSR) for Marks and Spencer (M&S), a leading UK retail company. It emphasizes CSR's role in enhancing competitive advantages, particularly through digital campaigns. The report outlines the research's background, rationale, aims, and objectives, which include understanding CSR within the retail sector, analyzing its impact on sustainability and competitive advantages, and recommending strategies for continuous development. Task 1 covers devising aims and objectives, developing a project management plan encompassing cost, scope, time, quality, communication, risk, and resources, and creating a WBS and Gantt chart. Task 2 involves small-scale research using qualitative and quantitative methods, data analysis, and the communication of recommendations. The report also discusses the research methodology, including research philosophy, design, strategy, approach, data collection, analysis, and sampling methods. It highlights the importance of ethical and sustainable practices for maintaining brand image and achieving business success. The report concludes by offering recommendations to help M&S leverage CSR for sustained competitive advantage and successful digitalization initiatives.