Analyzing Corporate Social Responsibility and Marriott Hotel's Success

This report examines the Corporate Social Responsibility (CSR) activities of the Marriott Hotel chain, focusing on their impact on sustainability and competitive advantage. The report begins with an introduction to CSR and its importance, followed by an analysis of the aims and objectives of a project related to CSR implementation. It details a suitable project management plan, including cost, scope, time, quality, communication, and risk considerations. The report includes a work breakdown structure and a Gantt chart to provide a time frame for the project. The research employs both qualitative and quantitative methods, using a questionnaire to gather primary data. The data analysis section presents the findings, showing the respondents' views on Marriott's CSR efforts, the role of CSR in achieving sustainable objectives, and the benefits of CSR activities. The report concludes with recommendations based on the research findings and a reflective report summarizing the key insights and implications of the study. The report emphasizes the importance of CSR in enhancing the goodwill and competitiveness of the organization, along with its role in addressing social issues and problems.

MANAGING A
SUCCESSFUL BUSINESS

Table of Contents
INTRODUCTION...........................................................................................................................3
PART 1............................................................................................................................................3
P1 Aims and objectives of a project.......................................................................................3
P2 Suitable project management plan....................................................................................1
P3 Work breakdown structure and Gantt chart to provide time frame...................................3
PART 2............................................................................................................................................4
P4 Small scale research by applying qualitative and quantitative method.............................4
PART 3............................................................................................................................................6
P5 Data analysis by using suitable tools and techniques........................................................6
P6 Appropriate recommendations as per the research.........................................................13
P7 Reflective report..............................................................................................................13
CONCLUSION..............................................................................................................................14
REFERENCES..............................................................................................................................15

INTRODUCTION
Cooperative Social responsibility is said to be an important element for an organisation as
they have to face some or the other duties in the society that are to fulfilled in order to satisfy the
needs and wants of customers. In a society there are chances of arising new problems thus, it is
important that company utilises all the aspects and approaches in a proper manner (Baiden and
Price, 2011). Corporate social responsibility is the duties of the profit earning companies towards
the society, government, people, minorities of the country and environment etc. The company
should take care of the various duties that are to be accomplished by firm while working in legal
ad ethical framework of society. The Marriott hotel is working ethically and legally in the
business environment in order to gain competitive advantage and goodwill through acting
actively towards the CSR activities. In this report the connection between CSR activities and the
achievements of sustainable objective are investigated by the researcher. For the background of
the research topic it can be studied that CSR activities are having great significant in developing
higher profitability of the firm. The Marriott hotel chain is continuously engaged in developing
their corporate responsibilities to the environment and the society. The company is actively
engaged in reducing child labour practices in the business environment.
PART 1
P1 Aims and objectives of a project
Corporate social responsibility are the are the duties and responsibility of the companies
to share the some part of the profit to the society people and for protection of natural
environment. This is followed by implementing ethical and legal actions by the firm in the
functionality and operations of the firm. The company should be responsible towards the society
an people and the environment who are contributing in the increasing goodwill and
competitiveness of the organisation directly or indirectly (Bakker and et. al., 2011). This is all
the action plan as the corporate social responsibility of an business entity. Marriott is actively
engaged in delivering corporate social responsibility in the practical world. The companies is
highly active in developing various action plan in the operations in order to protect natural
environment through reducing the carbon foot-printing in the operations of organisation.

Title: Corporate Social Responsibility (CSR) and its importance for sustainability and
competitive advantage.
Aim: The aim of the research project is to implementing CSR activities within
organisations to meet sustainable objectives.
Objectives:
 The objective of the research project is to evaluating the significance of corporate social
responsibilities of Marriott hotel in growth of the firm.
 To describe the various aspects which influence the gaining competitive advantage in
marketplace by the firm.
 To analyse the influencing factors which affects attaining sustainable gaols of the
Marriott hotel in practical working environment (Beringer, Jonas and Kock, 2013).
 To determine the relationship between the CSR activities with development of good
competitive advantage of the firm and achieving all sustainable objectives of Marriott. Determining the role of corporate social responsibility of Hilton in gaining competitive
advantage in commercial environment.
Research Question
 Describe the role of Corporate social responsibilities action plan in attaining the
sustainable growth in the Marriott hotel chain?
 Evaluate the interconnection between the developing competitive advantage in
marketplace by Marriott hotel with the engagement of organisation in accomplishing
their corporate social responsibility in working environment?
 Identify the influence of the CSR activities in the internal functioning of various
operations of Marriott hotel in workplace?
 Identify various types of action plan and approaches which can be developed by Marriott
hotel in order to accomplish sustainable objectives of the organisation with
implementation of CSR action plan in particle world effectively?
P2 Suitable project management plan
Project management Plan is a kind of document that helps an organisation in executing
the project in a better manner. Therefore, for this, it is required that they monitor the
performance on a regular basis (Chang, Walters and Wills, 2013). It is used by most of the
company in order to expand the business in different areas. Thus, it is important that company
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deals with the chaos and problem that arise in the whole process of business operations. Thus, it
includes various techniques by which company can gain maximum profits. Company should
consider the various aspects which may affect the successful implementation of the action plan
of Marriott hotel in in relation to the corporate social responsibility. These aspects are defined
below:
Cost: The Marriott hotel should consider the cost that will be incurred in the research
project and useful implementation of the findings in the practice. The firm should take care of
the budgetary constraints the are able to the company to invest in the CSR activities (Doherty,
Ashurst and Peppard, 2012).
Scope: Before developing any action plan Marriott hotel executives and researcher
should develop and deep knowledge about the scope of sustainable growth of firm through
enhancing the involvement of organisation in CSR activities.
Time: The investigator should take care of the time period for which the research has to
be carried out in order to act responsibly and actively through an effective strategic plan
developed after the finding of the investigation. So, this aspects is very important to develop an
profitable action plan for the CSR activities of the Marriott hotel in practical world.
Quality: The quality of the information, data collection should be task care by the
researcher while finding out the appropriate results to the investigation theme. The company
Marriott hotel should also consider the quality standard of services that are to be delivered by the
Marriott to its customers.
Communication: It is necessary that the developed action pan related to the CSR
activities of the firm should be communicated to the employees and other stakeholders of the
company in order to implement the strategies in practical world effectively (Eweje, Turner and
Müller, 2012).
Risk: The risks associated with the CSR activities and plan of Marriott hotel should be
considered before implementing any of the actions in practice. This helps in effective
development of sustainable growth of the organisation in competitive world.
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P3 Work breakdown structure and Gantt chart to provide time frame
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PART 2
P4 Small scale research by applying qualitative and quantitative method
For conducting a research there are various methods from which a researcher can make
the report more appropriate and effective. Some of the methods are given below:
Qualitative Method: In this method the researcher utilise all the sources that are
available to them for getting an appropriate results. The sources which are taken are mostly
theoretical and information is collected from primary sources so as to make the research more
authentic (Fisher, 2011).
Quantitative Method: This is considered as a systematic approach in which all the
investigation is done by optimising numerical data or mathematical support is taken so as to
make a hypothesis.
Primary Data: In this the information that are collected are those which are new and it is
done by the researcher personally. The advantages of this is that the data which are collected are
authentic and not used by any other sources (Gido, Clements and Clements, 2014).
Secondary Data: Under this, the information that are collected are through various
sources like books, magazines, newspapers, books, journals etc., therefore in this, researcher can
use different sources for making the report more effective in nature.
QUESTIONNAIRE
Questionnaire
Name:
Gender:
Age:
Origin:
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Questionnaire
Q1. Is Marriott hotel chain is respondent towards the their corporate social responsibility or
not?
 Yes
 No
Q2. Is there an significant role of CSR activities of Marriott hotel in attaining sustainable
objectives of the firm?
 Yes
 No
Q3. Is there any role of CSR activities in the gaining competitive advantage by Marriott in the
marketplace?
 Strongly agree
 Agree
 Neutral
 Disagree
 Strongly disagree
Q4. To which social issue and problem the Marriott hotel is concerned for implementation of its
corporate social responsibilities activities in practice?
 Environmental protection
 Employment rights
 Women empowerment
 Child labour
Q5. What are the various benefits that can be developed from the CSR activities of the Marriott
hotel chain in practical working environment?
 Increasing goodwill of company.
 Attracting more potential customers.
 Developing good reputation in marketplace.
 Helps in gaining competitive advantage.
Q6. After what interval of time period the firm should be develop an continuous CSR activities
plan in practice?
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Questionnaire
 Once in month
 Once in year
 After every 6 months
Q7. Is there any momentous role of government in directing the big international companies
like Marriott hotel chain to accomplish all their corporate social responsibility in the practical
business environment?
 Yes
 No
Q8. Recommend your views to which extent the Marriott hotel chain is responsive towards the
corporate social responsibility in betterment of society, environment and world people?
PART 3
P5 Data analysis by using suitable tools and techniques
In the investigator aim to carry out this particular research project is to find out significant
correlation between the two variable (Meng, 2012). In this one variable is the CSR activities
carried out by Marriott hotel while the second variable is the achievement of sustainable
objective and competitive advantage by Marriott hotel chain.
DATA ANALYSIS
This involves analysing the data collected from the primary resources through developing
an questionnaire and surveying the responses of the 20 candidates participating in the
investigation and helps in developing effective and appropriate finding related to research topic.
Theme 1: Action plan in relation to the Corporate Social responsibilities of Marriott hotel.
Q1. Is Marriott hotel chain is respondent
towards the their corporate social
responsibility or not?
Frequency
Yes 17 (85%)
No 3 (15%)
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0
2
4
6
8
10
12
14
16
18
17
3
Yes
No
From the above research data collected, it can be analysed that about 85% of the people
positively respondent to the question of the I investigator that is the Marriott hotel is responsibly
acting towards the corporate social responsibility in relation for the betterment of society and
environment. While 15% of the candidates negatively respond to the respective statement and
they believe that the CSR activities are not actively carried out by the Marriott.
Theme 2: Role of CSR activity in development of sustainable objectives.
Q2. Is there an significant role of CSR
activities of Marriott hotel in attaining
sustainable objectives of the firm?
Frequency
Yes 14 (70%)
No 6 (30%)
7

0
2
4
6
8
10
12
14
14
6 Yes
No
The finder is trying to achieve an appropriate response from the respondents in order to
analyse the effectiveness of CSR activities in attaining the sustainable objectives of the Marriott
hotel in marketplace. The 70% of the participant accepted that there is an specific and important
role of CSR activity in attaining the sustainable goals of the firm effectively. From the total
candidates 30% of the people concluded that CSR activity is not effective in attaining the
objective of sustainable growth of the hotel Marriott in practice.
Theme 3: Benefits of CSR activities to Marriott hotel.
Q3. Is there any role of CSR activities in
the gaining competitive advantage by
Marriott in the marketplace?
Frequency
Strongly agree 4 (20%)
Agree 6 (30%)
Neutral 5(25%)
Disagree 3(15%)
Strongly disagree 2 (10%)
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0
1
2
3
4
5
6
4
6
5
3
2
Strongly agree
Agree
Neutral
Disagree
Strongly disagree
It can be analysed form the quantitative data collected from the primary resources of
information collection related to the subject matter of investigation project which will helpful in
defining the appropriate finding related to the significance of the corporate social responsibilities
in achieving competitive advantage in the Marriott hotel. 30% of the respondents agree on the
statement that CSR activities is effective in gaining competitive advantage, and 20% o0f the
participant strongly agree to the respective statement while 15% of the people denied to the
statement that Corporate social responsibilities activities of the Marriott hotel does not play any
role in gaining competitive advantage by the business organisation.
Theme 4: Significance of CSR in countering with various social and environmental issues.
Q4. To which social issue and problem the Marriott
hotel is concerned for implementation of its corporate
social responsibilities activities in practice?
Frequency
Environmental protection 6 (30%)
Employment rights 9 (45%)
Women empowerment 3 (15%)
Child labour 2 (10%)
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