Management Proposal: CSR in the Australian Mining Industry

This research proposal examines the role of Corporate Social Responsibility (CSR) in the Australian mining industry, focusing on its impact on public welfare. The proposal outlines aims and objectives, a synopsis of key aspects, and a background analysis of existing literature, highlighting the importance of CSR in the context of competition and ethical considerations. The methodology section details the use of a positivism philosophy, an explorative research design, and the collection of primary data through surveys and interviews with employees, customers, and managers. The work plan and resource allocation are also presented, emphasizing the need for CSR reports, government census data, and access to relevant online platforms and scholarly reviews. The proposal aims to assess the CSR practices of the mining industry in Australia, analyze their significance in ensuring public welfare, and explore strategies for market penetration through CSR initiatives. It also addresses the importance of stakeholder engagement, community development, and brand insurance in enhancing the industry's reputation and sustainability. The research will adhere to ethical guidelines and data protection regulations, ensuring the privacy and confidentiality of the participants.

Running head: MANAGEMENT
Proposal on CSR in mining industry in Australia
Name of the student:
Name of the university:
Author note:

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Table of contents
Aims and objectives...................................................................................................................2
Synopsis.....................................................................................................................................2
Background................................................................................................................................2
Methodology..............................................................................................................................5
Work plan...................................................................................................................................6
Resources...................................................................................................................................6
References..................................................................................................................................8
Appendix..................................................................................................................................10

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Aims and objectives
The aim of the proposal is to assess the role of CSR towards ensuring the public
welfare in case of the mining industry in Australia. Based on this aim, the following
objectives can be formed:
 To delve deep into the CSR practices of mining industry in Australia
 To analyse the importance of CSR in mining industry of Australia in terms of
ensuring public welfare
Synopsis
Corporate social responsibility is a crucial parameter in terms of expanding the scope
and arena of the business. This is applicable for all of the companies and organizations
including mining industry of Australia. In the ambience of competition, fulfilling the
identified and the specified goals is attaining high levels of difficulties. As per the arguments
of Yakovleva (2017), this necessitates the need for corporate social responsibilities in terms
of adding flexibility into the market position. With the increasing competition, ethics have
been side parted, which adds an interrogative parameter into the social role of the personnel.
Mention can be made of the concept of Triple Bottom Line, which conglomerates the
economic and environmental parameter. The issue of mineral deposits and its impact on the
biodiversity gains an important position in the assignment. Within this, Ait and Serra (2018)
feels that an allied issue is the safety of the workers, which is the corporate responsibility of
the mining industry personnel towards enhancing the components of the social parameter.
Background
Mining industry of Australia achieves accolades and glory through the enhancement
of the corporate social responsibilities. Through the execution of efficient corporate
responsibilities, the industry gains trust, loyalty and dependence of the customers. However,

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Crifo and Forget (2015), proposes that some of the activities have devastating impact on the
areas of operations. This indicates exploitation in case of the economic viable resources. Cost
benefit analysis is conducted for assessing the damages and the losses. This analysis, further,
is assistance in terms of introducing security and accidental policies for the catering to the
wellbeing of the employees. The critics are of the view that mining industry of Australia
takes into consideration environmental and social parameter for carrying out the business
activities. Mention can be made of the CSR slogan in Rio Tinto, which depicts the way they
work. The mining industry indulges in joint venture with the local bodies for conducting
planning for the social engagement activities (Kim et al. 2017). Drafts are sent to the higher
authorities for gaining their approval on the planning activities. This approach indicates the
assistance, which is needed in terms of addressing the serious challenges.
Programs and initiatives are undertaken for enhancing the productivity of the oil, gas
and mining sectors. Joint ventures with the companies, adopting sustainable development
expands the scope and arena of the mining industry. Meetings with the stakeholders act as an
agent in terms of the measuring the extent of loss within the environment. According to
Arora, (2016), this is the starting point for calculating the budget for the adopting the
recovery systems. This proposal would shed light on the strategies adopted by the mining
industry of Australia for penetrating into the foreign markets through the enhancement of the
corporate social responsibilities.
Assistance from Australian Mining Corporations proves beneficial in terms of
enhancing the stability in the relationship with the local and the international brands. In this,
compliance to the regulatory requirements is crucial for practising fair and transparent
competitions. Kaul and Luo (2018) thinks that strategies for community development is a
planned approach of the mining industry in terms of gaining loyalty, trust and dependence

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from the customers. Mention can be made of the support from AusAid, which has supported
the mining industry in conducting the social responsibilities in an efficient manner.
Short courses for the overseas mining government officials seem effective towards
developing their skills, competencies and abilities. The focus here is mainly in management
of the resource equitability and sustainability. As per the opinions of Fordham and Robinson
(2018), comparison with BHP Billiton is brought for enhancing the awareness about the
strategies for increasing the market capital. Effective branding placement is assistance for the
industry to increase the sales revenue and profit margin. Partnering with the NGOs seems
effective for introducing quality programs for community development.
The aspect of brand insurance would be dealt in details for shedding light on the true
essence of the corporate social responsibilities, which the industry personnel possess towards
the wellbeing of the clients and the customers. Within this, evaluation is one of an effective
means for upgrading the standards and quality of the performance. Epstein (2018) feels that
taking into consideration, checklists and templates enhance the awareness towards the extent
to which the error rates within the production have been reduced. Conducting risk assessment
exercise is assistance in terms of minimizing the potential risks, which acts as an obstacle
towards enhancing the productivity.
Some of the critics are of the view that the companies are undertaking steps for
coping up with the ever changing needs of the customers. Efficiency in the modifications
have assisted the industry to live up to the expectations of the society. Slight negligence have
resulted in encountering high level scandals, degrading the reputation. The means of surveys
and feedbacks are adopted in terms of gaining an insight into the specific tastes and
preferences of the customers (Blowfield, Karam and Jamali 2017). Adding innovation in the

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services through the preservation of the core values is an efficient means for gaining trust,
loyalty and dependence from the customers.
In case of the mining industry of Australia, initiative towards the improving the
environmental parameter is noticeable. According to Epstein (2018), the major drive behind
this is the risk assessment regarding for the activities undertaken and the resultant losses and
damages. The major focus in this is sustaining the resources for the future generation. One of
the negative aspects in this direction is the individual CSR reports of the companies, which
makes the researcher to fail in terms of shedding light on the CSR practices, which brings
improvement in the performance of the industry.
Methodology
Positivism philosophy would be applied in this research for gaining an insight into the
scientific, objective and real knowledge related to the role of CSR on the mining industry of
Australia. The design of the research would be explorative for exploring the unexplored
realms of the field of corporate social responsibility of mining industry in Australia (Lewis
2015). The strategy in this research would be the collection of primary data from 50
employees and customers and 3 managers of the industry. The samples would be selected on
the probability basis in terms of being a part of the corporate social responsibilities.
The means of survey would be used by the researcher for gaining the responses of the
samples. In case of the manager, interview would be conducted for examining enhancing the
awareness about the CSR practices in the mining industry of Australia. Survey questionnaires
would be prepared for analysing the collected data. Here, tables, charts and graphs would be
used for pictorial representation of the data.
For collecting the data, the researcher would abide by the research ethics. Typical
evidence of this lies in adhering to the terms and conditions of Data Protection Act (1998) for

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maintaining the privacy, security and confidentiality within the personal data of the samples
(Mackey and Gass 2015). Along with this, the researcher would expose liberal approach
towards the samples. Whenever they feel uncomfortable, the samples can withdraw the
process of data collection. Assurance would be provided to the samples regarding usage of
their responses for the sole purpose of research instead of commercialization.
Before conducting the interview, the researcher would take prior permission from the
managers of the mining industry of Australia. For analysing the data on CSR, access would
be sought for using the company website (Humphries 2017).
Work plan
(Refer to Appendix)
Resources
In order to conduct the research on CSR in the mining industry of Australia, CSR
reports is necessary. For receiving this, permission from the higher authorities and the
manager of the industry would be a primary resource in terms of averting the risks of
hypothetical propositions. Along with this, census data published by the government on CSR
within Australia is vital for developing authentic data. This is essential in terms of gaining
credibility from the readers towards the proposed points. Apart from this, access is required
for using sites like Focus Groups.com and Survey Monkey.com (Lewis 2015). This access
would help in getting the required materials without any obstacles like subscriptions.
Brochures regarding the ethical guidelines is needed in terms of the averting the
mistakes like plagiarism and collusion. Scholarly reviews would be an important part in the
resources for the research. These reviews would be beneficial in terms of broadening the
perspectives on CSR and its impact on the society. Research papers, dissertations, essays and
synthesis on the CSR would be another of the resources, which would suffice the need for

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developing relevant data (Kaul and Luo 2018). Moreover, approval from the professor
regarding the collected data and the topic is vital for proceeding with the research related
activities.

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References
Ait Sidhoum, A. and Serra, T., 2018. Corporate sustainable development. Revisiting the
relationship between corporate social responsibility dimensions. Sustainable
Development, 26(4), pp.365-378.
Arora, R., 2016. Enhancement in employee skills and benefits to employees and organization
with respect to CSR Initiatives. JIM Quest, 12(2), p.39.
Blowfield, M., Karam, C. and Jamali, D., 2017. Introduction. Corporate social responsibility
in developing countries: a development-oriented approach. In Development-Oriented
Corporate Social Responsibility: Volume 2 (pp. 15-26). Routledge.
Crifo, P. and Forget, V.D., 2015. The economics of corporate social responsibility: A firm‐
level perspective survey. Journal of Economic Surveys, 29(1), pp.112-130.
Epstein, M.J., 2018. Making sustainability work: Best practices in managing and measuring
corporate social, environmental and economic impacts. Routledge.
Fordham, A.E. and Robinson, G.M., 2018. Mechanisms of change: Stakeholder engagement
in the Australian resource sector through CSR. Corporate Social Responsibility and
Environmental Management, 25(4), pp.674-689.
Humphries, B., 2017. Re-thinking social research: anti-discriminatory approaches in
research methodology. Routledge.
Kaul, A. and Luo, J., 2018. An economic case for CSR: T he comparative efficiency of for‐
profit firms in meeting consumer demand for social goods. Strategic Management
Journal, 39(6), pp.1650-1677.

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Kim, J.S., Song, H., Lee, C.K. and Lee, J.Y., 2017. The impact of four CSR dimensions on a
gaming company’s image and customers’ revisit intentions. International Journal of
Hospitality Management, 61, pp.73-81.
Lewis, S., 2015. Qualitative inquiry and research design: Choosing among five
approaches. Health promotion practice, 16(4), pp.473-475.
Mackey, A. and Gass, S.M., 2015. Second language research: Methodology and design.
Routledge.
Yakovleva, N., 2017. Corporate social responsibility in the mining industries. Routledge.

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Appendix
Activities Week
1
Week
2
Week
3
Week
4
Week
5
Week
6
Week
7
Week
8
Literature review
Data collection
Data analysis
Deducing
conclusions
Proposing
recommendations
Evaluation
Making the
necessary
changes
Final evaluation
Closure
Table 1: action plan for the proposal
(Source: Created by the researcher)