Corporate Social Responsibility Report: Morrisons Supermarket

This report provides a comprehensive analysis of Corporate Social Responsibility (CSR) at Morrisons Supermarket Plc, focusing on its initiatives and performance. The report begins by defining CSR and its importance, followed by an introduction to Morrisons and its business operations. It then delves into Morrisons' current CSR practices, including supporting British farmers, reducing plastic usage, tackling food wastage, ensuring food safety, looking after employees, responsible sourcing, and community service. The report compares Morrisons' CSR performance with competitors like Tesco and ASDA, highlighting their respective strengths and weaknesses. It identifies issues within Morrisons' CSR approach and provides recommendations for improvement, such as increasing donations, engaging with youth, enhancing sustainability efforts, and aligning CSR activities with business motives. The report concludes by emphasizing the increasing importance of CSR for large retail organizations and its potential to improve organizational performance. The report is well-structured, supported by references, and provides a detailed overview of Morrisons' CSR strategies and their implications.

Corporate Social
Responsibility
Morrisons Supermarket Plc. UK

What is CSR?
• CSR refers to Corporate Social Responsibility
• It aims to contribute towards various social goals that are either philanthropic, charitable or activism
oriented in nature
• CSR can either be organizational policy or a corporate ethical strategy
• CSR is generally aligned with a business model to gain success
• It encompasses actions that are focused on some or the other social good

Introduction: Morrisons
• Morrisons Supermarkets Plc is the fourth largest retail chain in the UK.
• Founded in 1899
• It was founded as an egg and butter shop and later went on to
become one of the largest supermarkets in the country
• The most important products sold by Morrisons are food and
beverages, clothing, magazines, books, CDs and DVDs.

• The company has an annual revenue of more than 17,000 million as
of 2018
• The organization employs more than 110 thousand people
• The organization acquired supermarket chain Safeway in 2004

Current Corporate Social
Responsibility Analysis
• Corporate responsibility is one of the most important responsibilities
of large retail chains in the present world
• Morrisons have engaged actively in CSR in the past few years
• This is based more on the fact that the organization has an important
position in the society as it interacts with the local communities being
a large retail chain

• Some of the most important CSR areas that are focused by the organization are:-
• regulatory aspects,
• human rights, transparency
• climate change
• resource scarcity
• population growth and urbanization
• responsible demand for goods and security of data

Supporting the British Farmers
• As of 2017, the organization has committed itself to sell only fresh meat that is sourced from the
British Farms
• This is due to the commitment to the British Farmers. The organization left sourcing from New
Zealand or Australian farms
• The organization is also commitment towards upholding the local food markets by buying from the
same

Changing the usage of plastic
• The company is focused towards ending all usage of single use
packaging products by 2025
• The company has focused on ensuring that their packaging has 30%
average recycled content
• The company is focused towards reducing the usage of harmful mixed
polymers in their packaging

Tacking Food Wastage
• The organization focuses on providing fresh foods to the consumers to
reduce wastage
• The supply chain is developed in order to reduce the food wastage
that can take place
• The company organizes food wastage surveys among their customers
to understand if they are wasting food

Ensuring food safety
• The organization provides special attention towards the freshness of the food that it sells
• The organization has collaborated with the government to ensure food safety standards are
maintained
• The company organizes the culture of excellence program for food safety
• The organization runs the food industry intelligence network to have good knowledge about the
food that is being served

Looking after the employees
• The organization has launched the LGBT network to provide support to
the diverse workers
• Morrisons have focused on the creation of safe and secure workplace
environments
• The organization has organized fair day’s pay and colleague benefits
• The organization has a well-planned and effective training program
• Some of the other important events organized are the master craft
competition, the social inclusion initiatives, reduction of the gender pay
gap and ensuring the health and well-being of the people
• The company has created the say forum for worker grievances