MBA503: Corporate Social Responsibility in Operations Management

This presentation delves into the concept of Corporate Social Responsibility (CSR) and its integration into operations management and decision-making processes, using Starwood Hotel as a case study. It highlights how CSR initiatives, such as donations to non-profit organizations and the implementation of environmental-friendly policies, benefit stakeholders and improve society. The presentation further explores Starwood Hotel's specific social responsibility practices, including their partnership with 'Clean the World,' use of low-VOC materials, and the Starwood Associate Relief Fund. It emphasizes the importance of considering environmental and community impacts in organizational decision-making, advocating for sustainable practices in the hospitality industry. Recommendations include targeting environment-friendly consumers, enhancing employee benefits, and adopting environmental stewardship. The presentation concludes by underscoring the crucial role of CSR in shaping ethical and sustainable business operations.

OPERATIONS
MANAGEMENT AND
DECISION MAKING

Corporate Social
Responsibility
 Corporate social responsibility
(CSR) is an approach that is used to
provide different benefits to all the
stakeholders of a business.
 Basically, it defines the efforts of
businesses to improve the society
by using different ways like;
 Donation to non-profit organizations
(NPO),
 Implementation of environmental-
friendly policies (Ni and Van Wart,
2015).
 There are various hospitality
organizations like Starwood Hotel
which are integrating social and
environmental concerns in their
operations.

Social Responsibility practices of
Starwood Hotel
 Starwood Hotel is running its
operations as a subsidiary of
Marriott International.
 This hotel works with a NPO
“Clean the World” to sanitize,
recycle and distribute shampoo
and soap products.
 It uses sealants, carpets and
paints with the low or no volatile
organic elements.
 The hotel assists its employees
through Starwood Associate
Relief Fund (Marriott Rewards,
2018).
 Reduces the effect on
environment by assisting Fair
Trade Practices.

Corporate Social Responsibility in Decision
Making
 Yes, corporate social responsibility factors
into organizational decision making.
 Every company’s decision does not only
affect its stakeholders but also both the
environment and community (Sharma,
2013).
 It takes water and energy to manage hotels
and guests.
 Hotel needs to become more sustainable to
reduce the effects of above areas.
 At Starwood Hotel, all the locations and its
hotels are engaged in philanthropic projects
in local communities on continuous basis
(Starwood Hotels and Resorts, 2014).
 Recommendations:
 It should target the people who are
environment-friendly.
 It should make more efforts for employee
benefits.
 It should adopt environment stewardship in
the future.

References
 Marriott Rewards, (2018) SPG Hotels Global Citizenship (CSR)
Policies, Available from
https://www.marriott.com/about/corporate-social-responsibilit
y/spg-hotels-policies.mi
[Accessed on 12 September 2018].
 Ni, A., and Van Wart, M. (2015) Corporate Social
Responsibility: Doing Well and Doing Good. In Building
Business-Government Relations (pp. 175-196). UK: Routledge.
 Sharma, Y. (2013) Role of Corporate Social Responsibility in
Organization, Journal of Business and Management, 13 (4),
pp. 1-8.
 Starwood Hotels and Resorts, (2014) Global Citizenship at
Starwood, Available from
https://www.starwoodhotels.com/Media/PDF/Corporate/GC_Re
port_2014.pdf
Accessed on 12 September 2018].