Business Project Report: CSR Implementation at Allan Reeder Limited

This report focuses on managing a successful business project for Allan Reeder Limited, emphasizing Corporate Social Responsibility (CSR). It outlines project aims, objectives, and a project management plan covering cost, scope, time, quality, communication, risk, and resources. The report inc...Read More

MANAGING A
SUCCESSFUL
BUSINESS PROJECT

Table of Contents
INTRODUCTION...........................................................................................................................1
TASKS.............................................................................................................................................1
P1 Devise project aims and objectives for a chosen scenario.....................................................1
P2 project management plan that covers aspects of cost, scope, time, quality, communication,
risk and resources ......................................................................................................................3
P3 work breakdown structure and a Gantt chart to provide time frames and stages for
completion...................................................................................................................................4
P4 Carry out small-scale research by applying qualitative and quantitative research methods.5
P5 Analyse research and data using appropriate tools and techniques.......................................8
P6 Communicate appropriate recommendations as a result of research and data analysis ........9
P7 Reflect on the value of undertaking the research to meet stated objectives and own learning
and performance........................................................................................................................10
CONCLUSION .............................................................................................................................12
REFERENCES..............................................................................................................................13

INTRODUCTION
A Project can be defined as a set of work assigned to a group of people working in an
organisation to fulfil the desired goal with in the specified time allocated (Kerzner, 2013). It is
characterized by some unique qualities like having interdependent activities which is performed
by the allocated team members. The task may be uncertain and full of risk also. The project
management is the process of designing, supervising and managing all the activities involved in
the project (Meng, 2012).
The present report is based on the Allan Reeder Limited that aims to do work regarding
corporate social responsibility for maintaining its importance for sustainability and competitive
advantage. The CSR is aiming to ensure that companies conduct their business in a way that is
ethical. This means it is taking account of their social, economic and environmental impact, as
well as considering the human rights.
The report is explaining the production of a project management plan that covers aspects
of cost, scope, time, quality, communication, risk and resources. This also produce a work
breakdown structure and Gantt chart to provide time frames and stages for completion reflecting
the value of undertaking the research to meet the desired objectives.
TASKS
P1 Devise project aims and objectives for a chosen scenario
 Aims: The project focus to manage a successful business project by reflecting the
corporate social responsibility (CSR) and the benefits of following it.
 Objectives: The CSR (corporate social responsibility) is defined as the voluntary
commitment of businesses that tries to incorporate the organisation practices achieving its
goal by making and following some rules and regulations in terms of companies. The
rules governed by them are following:
 It tells that every company should do their businesses by keeping the moral values.
 The company should take care of the cultural, commercial and geographical impacts and
considering the human rights.
 The human rights are moral principles that explores some standards of human actions and
are continuously protected as legal principles in municipal and intercontinental law.
 It possess a range of tasks in favour of the workers involved in any businesses by stop
ending activities like the working in partnership with local communities, socially
1

responsible investment, improving contacts between employees and customers,
protection of environment and its sustainability.
 There exist some businesses which have the main motto of accomplishing the social
goals opposing those that tries only to meet the financial benefits. Such businesses are
called social enterprises.
 This process includes stakeholder analysis, the inclusive plan framing including the
market place by understanding the surroundings and problems.
 It maintains the wish to do best as a corporate i.e. doing leadership.
 It establishes a network to guard the entrepreneur in management's impact.
 It makes communication possible by grasping the activities which bring profits to the
organisation.
M1
The project deals with the management of business of the Allan Reeder Limited
corporation with the help of CSR i.e. corporation social responsibility (Baiden and Price, 2011).
This project's objective is to manage the projects of the enterprise by following its rule like
maintaining the ethical values within the businesses. Social, economic and geographical impacts
including the standard of human rights are considered too. The activities like partnership among
the local communities, investments which is done socially, communication between consumers
and employees, etc. are managed by the CSR only. The CSR also insures the protection of
environment and the workers (Doloi and Sawhney, 2011).
So, the company should follow the legislative rules laid by CSR in order to make highest
turnover.
D1
The project management process covers the aspects of cost, scope, time, quality,
communication, risk and resources. These all factors impact a negative as well positive image on
the production of the product. The research methodologies comprise of a list of activities like
defining the objective and aim of the project, initialisation, motoring and controlling of the
production's issues, as well as the execution of the project. This is reliable and accurate as per the
project.
2

P2 project management plan that covers aspects of cost, scope, time, quality, communication,
risk and resources
Project management plans are used by the project holders in order to solve the difficulties
which are coming during its implementation and execution. There are three restraints present in
this plan that are listed below:
 Time: Time is a critical factor which can't be controlled. The activities involved in a
project can take less or more amount of time to end depending on the number of workers
involved in that task. Their personal experience and wisdom also affects. The projects
which are completed after crossing the deadline generates a negative effect (Idemudia,
2011).
 Cost: Certain budgets are made in order to implement a projects. So, managers as well as
organisation should execute the project with in the specified budgets.
 Scope: This shows the output of the project which are addressed by the project team.
The team head ought to manage the scope as well as future alteration done with that
because it affects both time and costing of the project (Jeston and Nelis, 2014).
Quality is not the part of project management but this is the motto of every delivery.
Project head determines that the best quality is achieved by high costing. So, the use of bad
quality resources hinders the overall production as the works are not done at the allotted
deadlines. So, the quality is most wanted characteristics of the projects.
The management of project includes various steps which are following:
 Defining the project: Firstly, the aims and objectives are defined in order to make
successful projects.
 Initiation: Before starting the projects the resources as well as the plans are made. This is
called initiation of the scheme.
 Planning: This includes the schemes which are developed in order to run the plans or
projects. Time, cost and scope are focussed here.
 Execution: This process comprises of all the work done by the co-workers and it also
gives the outcome of the project.
 Monitor: The managers take necessary decisions by examining the work flow and control
the whole environment so that the smoothness in the operation would maintained.
 Closing: After delivering the tasks the management process of project will closed.
3

Risk management: To overcome the problems and summons occurring in the project
management process is termed as managing the risk. The head of the projects ought to adjust the
three factors that is explained above. They should make a situation of equilibrium among the
time, cost and scope in order to achieve high quality product. The managers should prevent the
shareholders from making any new change in the scope as well as they have to manage the limits
of the human resource and the economic conditions. In order to do risk management, the
mangers should focus on following tasks:
 They have to define the projects and allot the tasks amongst the team members. They
should also manage resources regarding that projects.
 They are initiating by preparing the objectives needs for the project and should working
to meet those aims.
 The important task of him is to keep updating the stakeholders regarding the progress of
required projects.
 They need to concentrate on the risks and solve such issues.
The communication among the stakeholders, employees and the customers should be
done on regular basis. This will improve the relationships among them and will be beneficial for
the organisation. The resources should be of high quality as they are used by the employees to
gain the best quality projects and delivery.
P3 work breakdown structure and a Gantt chart to provide time frames and stages for completion
The work-breakdown structure (WBS) precise the tasks requirement so that the good
production is achieved. It is shown as successive layers of the project's work areas (Hall, 2012).
At the lower level normally work package or the activities are arranged. The WBS regarding
this project are made below:
Involver present: Project manager and the team of the project.
Tasks
involved
planning Resource
needed
Execution Outcome
Meeting
arrangeme
nts among
the
supervisor
Make
surveys
dates,
resource
Computer,
pen,note-
book,
electricity,
chairs,rou
Senior
supervisor
and co-
workers
meeting
Survey conducted at the assigned dates
4

s and the
employees
needed, nd
table,etc.
executed
before
survey
Paper
work for
writing
those dates
and works
allocation
Document
ation work
done
before the
date of
survey.
LAN,
personal
computers,
pen,pencil,
table,etc.
Preparatio
n of the
documents
regarding
surveys
Documentations are done and meetings are
fixed.
Rules and
regulation
s are
made .
Seeking
customers
need and
design
products.
Allocation
of
deadline to
workers
Norms are
applied on
the
employees
Maintaining smooth operations
Gantt chart is same as bar chart which are used to define the project's task timing. It is used in
every projects to increase the effort, resources and the production. The Gantt chart for this
project are drawn below:
Tasks Weeks
1-2
Weeks
3-4
Weeks
4-5
Weeks
6-7
Weeks
8-9
Weeks
10-12
Weeks
13-14
Weeks
15-16
Weeks
17-18
Definition of aim
and objectives
Initialisation
Planning
Execution
Monitor & control
Project delivered
5

P4 Carry out small-scale research by applying qualitative and quantitative research methods
Research methods are useful for business organisation, and for a new start ups or small
scale enterprise, these methods are able to provide them data and information (Baiden and
Price,2011). There are two types of research methods – quantitative and qualitative research
methods. In Allan reader Limited, which is applied, it depends upon organisation capability and
impotence. Both of them, have their own strategies, but when they put together, they able to
provide the form of mixed-methodology research that helps in intelligibly understand the focus
consumers’ needs and & wants and the quality of competition. Qualitative and quantitate
research methods are such as follow: -
Quantitative research: - Quantitative research methodology, focuses to be more
integrated than qualitative research. Quantitative research is a paper based research, that included
online survey, postal survey and telephonic call (Bakker and et. al., 2011.). It means to gain more
information and data from the area of the interest, in which sampling sized is everything. The
research gives busy bourgeois the quality to collect large bulk of data efficiently and quickly. It
is also providing a general view of Allen Reader Ltd. and its target that it is become more
demographical beyond its survey participants. The results and analysis of research can have
processed with speed also. The types of quantitate research are as follows: - questionnaire and
surveys.
Qualitative Research: - Qualitative research is a methodological analysis that focuses on
what people feel, how they think and why they make different needs and wants. For example, if
Allen Reader Ltd., thinks about changing their brand and gained some qualitative research forms,
in order to understand the affectation reactions people with that product and its qualities. The
method does non includes any numerical information and data and it a kind of investigation of
any area or gathering (Doloi, Iyer and Sawhney, 2011).
Research Methodology: It is nothing but a process that is used to gather information and
data in order to take business decisions without making any fault. Some of the tools and
techniques that is used in this methodology are explained below: Research approach: There are two types of research approaches namely inductive and
deductive. The deductive approach is aimed and based on the testing theory. While the
latter is related to the new theory emerging from the data. Here are taking inductive
approach. It is also known as inductive reasoning. The initiation is done with the
6

observations and the proposed theories. It involves the investigation for pattern from
notification and improvement of explanation and theories for those design through a
program of hypotheses. But it is to be noted that no theories are applied at the beginning
of the research. Design: The term research design is simply defined as overall strategies that is selected to
combine the different parts of study in a consistent and analytical way. It is the blue print
of accumulation, measurement and investigation of information. There are different types
of design namely descriptive, correlation, semi- experimental, experimental and review.
Here, the descriptive design is used so that themes can be explained completely and in
effective manner. Philosophy: They are nothing but the perceptions that is received while research. There
are types that is interpretivism and positivism. The report is based on interpretivism as it
is method of research that is based on reality. Data collection: This is nothing but the gathering of relevant data. Primary and
secondary are its two types. The primary one is taken on the basis of questionnaires
while the secondary is based on data and journals. Sampling: There are three types of sampling that is random, systematic and strategic.
Here, random sampling is done because it most appropriate approach and give logical
result.
 Data Analysis: It is nothing but the analysis of data that is taken. Here qualitative
analysis is followed. In this current research project, researcher has uses thematic analysis
where different themes are formed on the basis of questionnaire.
Types of qualitative researched are are as follows: - focus groups and one on interview.
Questionnaire
Name:
Age:
Gender:
1.) Does CSR activities present an important prospect for being applied in Allan reader
Limited in today's competitive global of business.
 Yes
7

 No
2) According to your view, does there any relationship between CSR activities and
competitive advantage.
 Yes
 No
3) How will you mention to implementation of the CSR initiatives in a viable way?
 Through with voluntary organization
 By stipulation of fiscal activities in the community led up organizations
 By transcription of charity events annually.
4) What are the following problems are being faced by Allan Reader Limited?
 Women Rights
 Employees safety
 Child labour.
5) Recommended any CSR strategic activities that can be applied in Allan Reader
Limited.
 Lines Department's
 Trust Foundation
 A distinct department of CSR
As per above questionnaire, it is concluded that CSR activities are a important tool for
every organisation, they maintain direct relationship with competitive advantages. In an
voluntary organisation, CSR activities can be easily implemented. Through an distinct
department of CSR activities some problems can be reduces (Hall, 2012).
M2
8

The project has used many research methods like defining, initialising, executing,
monitoring as well as controlling the projects in order to develop a fruitful result for the welfare
of the company. The methods also describe the role of a good project managers and co-workers.
The methods used in this project are hundred percent accurate. Because it is created by
examining each and every parts and the issues regarding this by following the legislative norms
and conditions of the CSR. So, by following this the organisation would surely meet their
motive. The methods and the solution given in this research project is quite trustworthy. There
may be no issues regarding the delivery of the product.
P5 Analyse research and data using appropriate tools and techniques
There are the following techniques that helps in analysing research and data:-
 Mean:- Mean is also known as Arithmetic mean, and it is the total of sum of a database
or list of numbers that divided by the number of items that mentioned in the list. It is a
numerical quantity that can be replace every existent item, and gives the similar results.
It is useful in assessing the overall data of the Allan Reader Limited, with that company
is able to known the customer’s choice as well as their needs and wants (Hotho, and
Champion, 2011). Means is a geographical summary of data, using this tool,
organisations can easily compute their sales and revenues.
 Standard deviation – Standard deviation is often presents with sigma. But it can be
ambitious to explicate as an individual number of its own. Basically, a small standard
deviation refers the values that represents in statistical data, that close to the mean of data
set. And a large standard deviation refers that those values are set in data farther away
from the mean and its average (Idemudia, 2011). It is helpful in organisation, when
managers have to observe and justify the data and information and it directly reflects
large amount or a group of persons on which managers are being studied.
 Sample size determination:- This tool is useful in assessing a large number of peoples, in
which communicator can easily get revenant information about the products and services
of the company. It is not possible to collect data from large groups, in one-time period, so
that sample do it job very well. This method is assistive in find out a rights size of sample
that will provide accurate information and due to this fact are always real and based on
realistic activities.
DATA ANALYSIS
9

Theme 1: CSR activities presents an important prospect in today's competitive global of
business.
Findings: As per above graphical presentation it has been concluded that 70 respondents thinks
that CSR activities have an important prospect in today's competitive global market. Apart from
this, 30 are not supporting this view.
Theme 2 : Is there any relationship between CSR activities and competitive advantage
10
Yes No
0
10
20
30
40
50
60
70
80
70
30
Column B
Yes No
0
10
20
30
40
50
60
70
60
40
Column B

Findings: As per above discussion it has been concluded that out of 100, 60 respondents supports
that there is a relationship between CSR activities and competitive advantage. Both are
connected with each other. Along with this, 40 participants think that CSR activities are not
related with competitive advantage.
Theme 3: How will you mention to implementation of the CSR initiatives in a viable way
Findings: As per above graphical presentation, it has been concluded that 50 participants support
that CSR activities can be implemented through voluntary organisations. Whereas 30 thinks it
has been regulated by fiscal activities among societies and 20 supports to transcript of charity
events annually.
Theme 4: What are the following problems are being faced by business organisations
11
through voluntary organisations
by fiscal activities in communities
By transcript of charity events annually
0
10
20
30
40
50
60
50
30
20
Column B

Findings: As per above graphical presentation, it has been concluded that 50 respondents think
that employment safety is the main problem that is usually faced by business organisations.
Along with this, 30 participants support women rights is the major issues whereas 20 thinks that
child labour also can be problem that is faced by business organisations.
Theme 5: Recommended any CSR strategic activities that can be applied in Allan Reader
Limited
12
women rights employment safety child labour
0
10
20
30
40
50
60
30
50
20
Column B
Line departments trust foundation a distinct department for CSR
0
10
20
30
40
50
60
30
20
50
Column B

Findings: According to the above discussion it has been concluded 50 respondents think that
managers have to implement a distinct department for CSR activities. Whereas another 30
supports that line departments should have to focus on these. And 20 participants supports that
they have to develop trust foundations fo5r regulation of CSR strategies.
M3
Research tools and techniques are accommodating in providing facts and data from the
area of interest. These techniques are mean, standard deviation, and sample size determination.
By using these elements, a researcher can get valid and actual facts from the customers. Along
with this, communicator get numerical as well as a sample of data and information (Myers,
2013). These factors of data analysis are able to collect more information in a time of period.
After that organisation can make direct relationship with their customers and it have wellbeing
knowledge of consumer's needs and wants. These methods are also effective managers wants
information in geographical and numerical terms.
D2
In terms of project management, every organisation expects outcome and results of their
projects. Project management means to manages the overall activities and plan for a particular
project because the growth of the company is always depending on it. If a project become
successful, it grows up name and fame of company as well as its market share. The outcomes of
projects are based on organisation development and growth because it makes them strong in
terms of finance (Mir and Pinnington, 2014.). Project also effects the decision making activities
of the Allan reader limited, it reflects their long terms or futuristic goals and activities. For that
company have to planned their strategies and implemented it in organisation at the time of
needed.
P6 Communicate appropriate recommendations as a result of research and data analysis
As per the research, Allan Reader Limited can be implemented a communication plan in
terms of quantitate research. The research provides managers accurate facts and data. These
recommendations are helpful in research and data analysis by providing accurate facts and data.
It is necessary that research plan can be communicate in all over organisation, so that all of the
employees are able to know what is the interest are of customers (Meredith Belbin, 2011).
Communication plan refers, a process in which a project is target and make it possible
13

communication among peoples effectively. The plan is made up for long term by raising up
company's profile and refine its image among market place and external environment.
Implementing a communication plan in research and data analysis: -
For facilitating the communication process in conducting a project process, makes the eit
easier in understanding. In Allan Reader limited, it is necessary to make an effective
communication among the stakeholders of the project. For communicating the team member of
the project, it is very important to conduct a formal meeting (Meng, 2012). They also utilising
the emailing strategy to facilitating communication from each other. For communicating the
senior boss or the superior of Allan Reader Limited, it is essential to communicate with them by
social media or emails or several instant messages apps are mainly utilised. For alleviate
communication plan among the stakeholders, the researcher has utilised the communication plan
that is mentioned below -
Purpose of
communication
Audience Frequency or
timing
Methods of
communication
Responsible
person
Progress of the
project process
into correct
direction
Team members
that are involved
in project process
Weekly Face to face
meeting
Team leader
Existent issue
with sorting
process.
Managers and
Employees of
Allan Reader
limited
At the times of
needed.
Telephonic
conversation and
emails and social
media apps and
instant messaging
apps.
Project manager
Main impact of
using CSR
activities
Directors, and
other department
members
During weekly
meetings
Email messaging
and weekly
written report
Directors and
mangers
14

Recommendations: - As per above report, the researcher recommend that managers of Allan
Reader limited should have to develop effective strategies and polices in order to achieve goals
and objectives from target market. Along with this, they also have to creating a plan in which
managers can easily communicate with their employees in order to take decisions or resolving
any problems and issues. Managers also have to provide them training sessions and reward
system in order to enhancing the performance of their subordinates.
P7 Reflect on the value of undertaking the research to meet stated objectives
Research is able in solving all issues regarding project and plays an important in decision
making activities. It equipped and fully understand the issues of the project and trying to solve it
by making it more capable that makes the best decision of organisational; goals and objectives.
and Researches and data analysis is helpful in gaining organisational goals and aims. During this
project process, I have followed a strategy that gives accurate and proper information in this
project. Firstly I have to find out the subject matter of this project and collect data from various
tools and techniques (Jeston and Nelis, 2014). Under any research programme, it is clearly
mention how to implement the programmes of surveys in peoples and we have also found how
people feel and how they react on a particular product and services of the organisation. There are
many methods of research and data analysis by which any researcher easily facts and
information. This project aims to that information is provided by the organisation, is it accurate
and effective or not. I found that research is also effective in building knowledge and to know the
attitude of the customers. For every organisation, Research plays an crucial roles in terms of data
and information collection.
According to me the main objective of research programmes is to develops the
organisational objective and by providing customer satisfaction. To know all those surveys and
questionnaires, I am able to identify consumer's needs and wants as well as market demand. I
think that research helps to take project to the next or higher level by making it effective and
competitive with market. The process of research consist of developing following strategy: -
 Identification of topic
 Think about research methods
 Read the research (websites and articles)
 Collection of data
 Analysing the data
15

 Write it up at all.
By using this process, we can get proper and accurate information that is linked from
project by making it more competitive and ready to implement in market (Kerzner, 2013). Now
it can be said that research is key of success in an project management process. It helps in what,
why, how, where and whom, all the questions of the researcher. So, I conclude that true and
primary research is a tool of proves all lies and supporting the truth. It can clear all issues and
problems that raises in my mind. Although research is a source to love writing, reading,
analysing and sharing valuable information and facts.
M4
For every project it is very essential to manages its activities and resources, it makes
easier projects tasks and assignment. Project process can be defined as those steps can helps in
making project, these activities can be made before completing a project because to understand
the needs of the project (Meredith Belbin, 2011). It means it makes easier future activities and
able to save time of the employees. For effectively completion of the project, along with the
performing of the project, closing of the project is necessary. Project process is affects the
decision making process of the company by usi9ng new techniques and tools. It is helpful in
achieving organisation targets and goals.
CONCLUSION
From the above mentioned report it has been concluded that the project management
should be done by accepting and following the rules and regulations of the corporation social
responsibility (CSR). The CSR take care of all the tasks which is in favour of employees as well
as enterprises.The conservation of human rights and the environmental protection is the main
motto them. The project managers and the entrepreneur’s rules are also laid by them in order to
maintain the smoothness of the all the operations which is to held during the production of the
product. The project management process is also carried out in the project by designing the
work-breakdown and the Gantt chart diagrams. The accuracy and relatability are maintained by
the project managers and the co-workers too. Small scale research is done by applying applying
qualitative and quantitative research methods appropriate for meeting project aims and
objectives.
16

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