Literature Review: Corporate Social Responsibility Analysis Report

This report presents a literature review on Corporate Social Responsibility (CSR). It begins with an introduction defining literature reviews and CSR, highlighting their importance in academic study and societal impact. The main body delves into the concept of literature reviews, detailing their purpose, types, and significance in research, including their role in identifying research gaps, analyzing existing literature, and synthesizing information. The report then provides a literature review on CSR, examining the perspectives of six different authors on the topic, including definitions, key issues, and the impact of CSR on brand image, consumer behavior, and business practices. Key issues of CSR, such as customer involvement, corruption, and the competitive labor market, are explored. The report concludes by summarizing the key findings and emphasizing the role of CSR in organizational growth, development, and its importance for both organizations and society.

Study skills for
higher education

Table of Contents
INTRODUCTIOAN........................................................................................................................1
MAIN BODY...................................................................................................................................1
1.What is literature review and what does it achieve;.................................................................1
2.Write a literature review on topic “ Corporate social responsibility” by 6 authors ...............3
CONCLUSION................................................................................................................................7
REFERENCES................................................................................................................................8

INTRODUCTIOAN
Literature review define as the aggregation of material on a particular topic. This
is the discussion on published information in a specific subject area with certain time period.
This is the scholar paper which consist knowledge significant findings and theoretical
information on particular topic. The objective behind literature review is to collect more
information about the current research project. Corporate social responsibilities this define as
how an organisation manage there work to produce positive impact on society. Organisation
behave ethically and contribute in economic development. Improving the quality of life of the
workplace and their families as well as of society at large. In this report describe role and
purpose of literature review and contribution to academic study(McWilliams and Siegel, D
2000).
In literature review it will be discussed about view point and opinion of author on literature
review. Brief description for corporate responsibility and its various key issues. It also focus on
key areas of corporate social responsibility. At the end the report shows analysis and
recommendation on key issues of corporate social responsibility in organisation(Aupperle and
et.el 2014)
MAIN BODY
1.What is literature review and what does it achieve;
Literature review describe search and evaluation of available literature in given subject or
chosen area. It is a report which contain various information like the review of author , the date
of publication and thought of person regarding it. Literature define in many types that is
argumentative review, integrative review , historical review , systematic review etc. it can be
just a summary of the sources. This is usually has an organisation pattern and combines both
summary and synthesis. Summary is a review of the important information of sources and
synthesis define as reshuffling of information. Literature reviews are written on occasion in the
humanities but generally in a science and social science. Sometimes a literature review written as
a paper in itself. Literature review play a important role in research because it gives insight of
the problem.
The literature review is based on this objectives which given below:

1. To survey literature on the topic of research
2. To shows the critical analysis for knowing the gaps on the current research topic.
Research topic is by discussing about limitation and developing area for further
research and review of controversy area.
3. For critical analysis to know the positive and negative impact by different
authors.
4. To present the literature in proper define manner or organised manner.
5. To synthesis literature information into summarised way.
Purpose of literature review:
literature review perform various task in report. These function have is to the successful
implementation of solution of research problem. In this some of the main purpose of literature
review if given below.
 Identify the relationship of previous work in context of its contribution to the topic and to
be other work.
 Purpose of literature review is to find out main ideas conclusion and theories which
establishes similarities and differences (Carroll, and 2000).
 Provide basis of knowledge on topic. Which combine both summary and synthesis.
 Explore and elaborate existing information in the field of research. This for explanation
existing information in the field of research
 Notice main methodologies . In this also focus on research technique.
 Identify conflict in previous studies and solve them. Open question left from other
research .
Specific role of literature review :
In this there is an some specific role which play by literature review. This specific role
is give below :
 Maintaining relationships: Literature review help in established relationship between
research problem and with various other region . Maintaining relationship help in
understanding the research problems more accurately. In this the various field can be
auto-mobiles , finance , production etc.

 Justify the research : This is useful in the various aspect of research which the
researcher can not explain in the the course of the research. Role of literature review is to
simply justify the issues.
 Resolve conflicts: This helpful in resolve conflict of literature review. In this there is
some previous conflict of study. Literature review solve that conflict of previous study.
 Show relevant piece of work : The literature review play important role in shows the
original piece of work. This is related to research problem, provide justification of
proposed methodology , demonstrate readiness for culmination of research.
Contribution of literature review to the concept of academic work and study:
literature review provide the both aspect on study. There is an critical evaluation in
literature in which different author give there different opinion that can be in positive and
negative. Its provide the aspect of understand positive and negative aspect. This help in
assessment of current state of research on a topic and identification of expert on a particular
topic. With the help of this it will quickly reveal researcher ,on particular topic(haliwal, D.S and
e2013).
2.Write a literature review on topic “ Corporate social responsibility” by 6 authors
Corporate social responsibility define as the approach in which contribute to sustainable
development by delivering economic , social and environmental welfare. This based upon
various factor like the country they operating in or the economic and political factors of region
they are working.
According to Mallen baker corporate social responsibility define as the procedure in
which company manage there process to produce positive impact on overall society. Corporate
social responsibility cover social impact and ethics and sustainability. The main point of this is
about how organisation mange the business to process to produce an overall impact on the
society. CSR is the procedure which create positive impact in the mind of customer. Its create
positive brand image in the mind of customer.
According to (Natalia Kosk, july 31. 2015), in this there are many different way through
an company can learn more about the proactive ways that can impact on organisations supply
chain with means of corporate social responsibility. In this there is a wide growth in the number
of company which displaying corporate social responsibility in their annual reports in the

countries like united kingdom, united state in the recent year. This is very useful for organisation
in terms of maintaining good brand image and for minimising the risk . This help in improve
their perceptibility in the market. The corporate social responsibility activities in the supply chain
if an organisation includes consumer demand , location of the suppliers and many more.
According to Sammi Caramela June 08, 2018 this define CSR as liable for changes that
has taken place in an organisations practices , beliefs and profit margin . It has been noted
customer will stop using the product if they feel that organisation is not doing good for the
society. CSR is important for organisation because if the CSR is not good of the organisation
then there is the chances of decreasing sales of the company. CSR is the way for companies to
do something for the society as well as environment because of the operation performed by
them. Organisation should focus on factors like environmental, philanthropy and voluntary
services event to enhance their corporate social responsibility(Garriga and 2004)(
According to the viewpoint of Fraser tennant , corporate social responsibility is a
standard business practices in current scenario. It is define as the major factor which is
responsible to the image of the company. Sale of the company depends on CSR of the company
when the image is good the the people attract more towards that company. This strategy led to
the foundation of organisation competitive in the business environment. This is refers to
establishment of social policies in the course of business in order to give back to society through
the business operations. CSR is the procedure to encourage the firm in order to create positive
impact of the firm in the market. CSR give positive impact to the organization in the mind of
customer.
According to horrigan there is no widespread definition of CSR due to the high level of
ambiguity and controversy associated with the topic. this include additional responsibility of
business to local and wider communities apart from its core responsibility of profit maximization
. This point has to be noted that virtually all definition of CSR includes the opinion that
corporation have obligation towards society beyond economic obligation to shareholder. Nin
this CSR define as in corporate initiative to assessment and take responsibility for the company
effects on the environment and impact on social welfare. There is a different responsibility that
should be followed by the corporate.
According to the view point of grayson 2017 in this there is significant changes in the
business environment. Business organisation has to adopt strategies with integration of carrols

model of corporate social responsibility to survive in the dynamic business environment.
Corporate social responsibility is for to enhance their business operations and activities in
effective and efficient manner they are emphasising toward welfare of society at large.
Corporate social responsibility provide benefits to the both organization and society. As it help in
promotion and attraction of attention on their benefits in positive manner. There fore it can be
define as commitment of employee and members of organisation as they have to fulfil ethical
code of conduct toward the (societyJo.H. and 2012)
Key issues of corporate social responsibility:
In this there are the various key issues of corporate social responsibility which describe
below :
Involvement of customer is high: the ethical code of conduct fulfilled by companies
has led to the positive impact on the society. As if organisation adopting corporate social
responsibility practices which lead to good quality product at low rates. This help in increase
the interest of customer and sanctification.
Corruption: this has externally bad effect on the society and on the corporate
governance and competition at international level. Organisation can combat corruption by
introduction of control mechanisms to avoid the corruption. It is also important to communicate
the policy for combating corruption to take the support of management. Impart training within
employees regarding measures to reduce corruption.
Competitive labour market: In this employee are highly looking at the paycheaks and
benefits . They are seeking out the employee who's philosophies are match their principle. In
organisation if they want to hire experienced and skill full employee then companies are being
forced to improve working conditions.
Demand for greater disclosure: In organisation there is great disclosure . There is
highly growing demand for corporate disclosure from customer , suppliers and activity
organisation.
From the above discussion it has been analysis that different author have different
points and opinion regarding concept of corporate social responsibility . This is define as the
procedure in which organisation should do something for society. When organisation doing
something for society then its create the positive impact in the mind of people for the company.
Corporate social responsibility ii more and less self regulated business process which is facilitate

by the many organisation. This assist organisation to become the more socially interactive and
accountable to the shareholder which comprises of employees , customer , supplier etc. this is
obvious the organisation most care about the reputation because of the competitive businesses .
Organisation focus on there business in a such a which help in create positive impact in the
society. Corporate social responsibility help organisation to achieve its goal and growth,
development of company.(Kitzmueller and Shimshack2012).

CONCLUSION
From the above mention report it has been concluded that literature review refers to
scholarly which consist of current knowledge including meaningful findings , methodological
contributions. Corporate social responsibility to frame work which encourage company to lay
down emphasis toward society well fare and well being. They both play important role for each
and every organisation as its leads to long term growth. Further this report analysis different
point of view of author on corporate social responsibility. Define the concept CSR with the
motive of gaining certain advantage such as business opportunities , reduction of cost in effective
manner and sanctification of employee and customer in the market of high competition.

REFERENCES
Books and Journals
Aupperle, K.E., Carroll and et.el ., 2014. An empirical examination of the relationship between
corporate social responsibility and profitability.Academy of management
Journal.28(2).pp.446-463.
Carroll, A.B., 2000. Corporate social responsibility: Evolution of a definitional
construct.Business & society.38(3). pp.268-295.
Dhaliwal, D.S and et .el., 2012. Nonfinancial disclosure and analyst forecast accuracy:
International evidence on corporate social responsibility disclosure.The Accounting
Review.87(3).pp.723-759.
Flammer, C., 2013. Corporate social responsibility and shareholder reaction: The environmental
awareness of investors.Academy of Management Journal,.56(3). pp.758-781.
Garriga, E. and Melé, D., 2004. Corporate social responsibility theories: Mapping the
territory.Journal of business ethics.53(1-2).pp.51-71.
Jo, H. and Harjoto, M.A., 2012. The causal effect of corporate governance on corporate social
responsibility.Journal of business ethics,106(1). pp.53-72.
Kitzmueller, M. and Shimshack, J., 2012. Economic perspectives on corporate social
responsibility.Journal of Economic Literature,50(1).pp.51-84.
McWilliams, A. and Siegel, D., 2000. Corporate social responsibility and financial performance:
correlation or misspecification?.Strategic management journal.21(5).pp.603-609.
Online
what is CSR? 2019. [Online]. Available through <https://indiacsr.in/definitions-corporate-social-
responsibility-csr/>.
meaning of CSR? 2019. [online]. Available through <https://research-methodology.net/csr-
definition/>.
(Aupperle and et.el 2014) (Carroll, and 2000)(haliwal, D.S and e2013)(Garriga and 2004)(Jo.H.
and 2012)(Kitzmueller and Shimshack2012)(McWilliams and Siegel, D 2000)