Shell Corporation: Corporate Social Responsibility and Sustainability

This presentation provides a comprehensive overview of Shell's Corporate Social Responsibility (CSR) and sustainability practices. It begins with an introduction to CSR as a self-regulating business model and its importance for companies and stakeholders. The presentation then focuses on Shell, an oil and gas company, and its operations across different countries, highlighting its historical context and current trends within the industry. It discusses Shell's services, financial activities, and commitment to addressing green gas emissions. The core of the presentation explores the benefits of sustainability, outlining key principles such as economic viability, ethical competition, business integrity, environmental safety, stakeholder engagement, and compliance with laws and regulations. It delves deeper into principles like fairness and diversity, emphasizing their role in building brand image and fostering positive relationships with stakeholders. The presentation also examines Shell's approach to stakeholder protection and the promotion of diversity within its sustainable practices. Finally, it concludes by summarizing the vital role of CSR and sustainability in achieving business goals, taking competitive advantages, and improving relationships. The presentation includes references to academic sources supporting its claims.

Introduction
Corporate social responsibility is a self-regulating business
model that supports an organization to become more
accountable to its stakeholders and itself. It is important
for the company and its customers. This presentation is
based on Shell who is oil and gas company who operates
in different countries. This oil gas company has
headquartered is in the Netherlands which incorporated in
the UK.

New trends within industry
Shell corporation is an organization that is known for petroleum, natural gas and LNG. There are approximate
82,000 employees in different countries of this company. All its skillet workforce are known for performing
activities and accomplishing its goals. It provides several services such as: money laundering, tax avoidance
etc. They act as like trustee.
It has a financial asset but not have significant business activity. It is used for illegal purposes like storing
funds. This oil company now has approximate 80,000 employees. It is formed as multiple layers with the main
aim of hiding the identity of owner.
The main activity and efforts that make this company unique is its active participation in some activities which
opposed green gas emission.

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It can also be said that in the context of Shell that spilling of oil in Niger Delta in the year of 2008, it improved
its sustainable strategies. This oil spills damaged to the local environment and affect approximate 15,000 people
of that area in which maximum people were farmers and fishermen. It was the main reason that why Shell
focused on sustainability and CSR approaches.

Benefits of sustainability along with
principles
Corporate social responsibility refers a concept in which different sectors of organizations consider the interest of their stakeholders
and all people who are directly and indirectly involved with the business. With the help of this model and performing all activities
accordingly, an organization can make itself beneficial, its stakeholders and the environment. There are several companies whose
preliminary aim is to make their business more sustainable for attracting wider range of customers because customers are becoming
more aware about sustainability. Operating and performing functions in a way that can enhance the environment as well as the
society instead of contributing negative impacts to them. There are mainly 8 principles which are being followed by Shell
corporation for making its business sustainable and attracting wider range of customers towards buying its services and products
such as economic principle according to which it focuses on long-term profitability. Next is competition according to which it tries
to compete in an ethical and fair manner. Next is business integrity according to which, Shell protects people from those companies
who take bribe and follow honest accounting. Its next and other important principle of sustainability is safety and security of the
environment and the society. Engagement with its stakeholders and improving relationship is other important ethical principle. The
last but not the least code of ethic is compliance or follow all laws and regulations. Main 3 and some principles of sustainability are
discussed as below:

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Fairness: Fairness in competition is other main principle which can help the company to become the market leader and protect
itself from conflicts and disputes. When an organization manages and performs its activities in a polite and with honesty then there
are less chances of conflicts. For developing business activities and expanding business in international market there is a
requirement for the company to follow this principle and have fairness in all activities including competition. Fairness is called the
basic and important principle that is beneficial for both customers the company as Shell company follows it. Fairness is somehow
related to the diversity as providing fair treatment and equal opportunities to all employees is the main aim of the company. By
having fairness and honesty in business activities, Different organizations and Shell can take several advantages. When employees
and customers feel fair treatment then it increases their morale and make them feel respected towards the company. Motivate and
respected customers are more likely to live with the organization which increases brand image Increasing brand image is outcome
and main benefit of following sustainability and becoming corporate social responsible. It is characterized by respect, justice and
equity which help an organization to improve their relationship with all its stakeholders.

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Diversity and protection of stakeholders: it is another principle that is followed by Shell in sustainability. For them it is essential that stakeholders’ rights are protected. They
must be provided sustainable ecosystem to live in. besides, social and economic development has to be done. This principle protects needs of stakeholders. It means that when
business maintain sustainability, they support in providing clean atmosphere. Also, they protect interest of stakeholder by contributing towards society. Moreover, the
principle state that Shell does not focus only on specific stakeholder but overall. They have to contribute in economic, environmental or social way. However, they are
responsible for identifying risk or hazards and protecting stakeholders from it. beside this, by offering high quality services to them sustainability practices are implemented. It
is useful in satisfying their needs. The main thing here is to maintain diversity through sustainability. Also, by equal contribution in different communities or stakeholder their
rights are protected. It benefits Shell to deal with them easily. Furthermore, stakeholder remain engaged with business for long term. By following this principle, it becomes
easy for Shell to protect their rights. They become accountable to them and if rights are breached it results in unethical practice. In addition, the principle restricts Shell to
maintain diversity in sustainable practices. They focus on various areas within society. In this way they are able to protect stakeholder.
Stakeholder needs vary as each one is involved in different way. So, it is important for Shell to satisfy their needs. Hence, through sustainability each stakeholder
need is fulfilled. There is no partiality done in it. So, when each one needs is satisfied it results in building positive image. Along with it, protecting society enables in their
growth and development. The organisation is able to operate in market and promote diversity. In that internal as well as external stakeholder are protected. This covers other
things like business partners, local community, etc. the firm compliance with all types of stakeholder. The health, safety security, etc. of people is done through sustainable
practices. It leads to building a diversified culture and reputed image. Diversity in sustainability means to cooperate in all sections of society. Also, by allowing employees to
use valuable resources' sustainability is maintained. Other than this, sustainability is also related to culture. This principle allow Shell to build it in culture. Other than this,
sustainability is also related to culture. This principle allow Shell to build it in culture. It also results in protecting employees’ rights. Likewise, company is able to continue
sustainable efforts in to fulfil community needs. The proposed 'diversity for sustainability' approach is expected to enable the utilisation of the rich potential of cultural
diversity for environmental sustainability.
So, from the above discussed principles, it can be said that all these plays an important role in accomplishing goals and improving brand image. It also helps in
improving relationship with customers, stakeholders and suppliers of the company.

Conclusion
From the above presentation it has been summarized that CSR and sustainability played a vital role for
accomplishing goals and taking competitive advantages. It has shown several advantages of making a business
sustainable and following corporate social responsibilities. Some principles of CSR has also shown which
support company to make all people and stakeholders believe in them. Stakeholder engagement, integrity,
fairness in competition, promoting diversity are some principles which have been discussed in this study. An
organization who mainly work for the main aim of satisfying and serving people, needs to follow all rules and
codes of ethics for accomplishing goals.

References
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Czech Republic.
 Jenny, F., 2019. Populism, Fairness and Competition: Should We Care and What Could We Do?. The Japanese Economic Review. 70(3). pp.280-297.
 Nie, L.K.A. and Haryadi, S., 2017, October. Comparison of the Haryadi Index with existing method in competition, equality, fairness, and correlation
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