Business Ethics Case Study: Analyzing TechFite's Corporate Actions

This case study analyzes the ethical and corporate social responsibility (CSR) issues faced by TechFite, a British high-technology company with a new U.S. factory. The analysis begins by creating corporate policies that reflect the organization's culture and ethical viewpoints, explaining their rationale and alignment with the company's culture. It differentiates between ethical and legal issues, highlighting how TechFite's pricing strategies and executive bonuses raise concerns. The study examines ethical issues such as conflict of interest, misuse of resources, and the failure to fulfill commitments to the community. It describes the role of an ethics officer in identifying and addressing these issues. The case study then explores corporate social responsibility and its application to the scenario, evaluating the ethical desirability of improving the company's reputation and providing examples of actions that have harmed its image. It proposes ethically, socially, and environmentally responsible courses of action, aligning them with the company's culture and core values, and explains how these actions contribute to ethical, social, and environmental responsibility. The analysis is supported by several academic references.

Running Head: CRITICAL CASE STUDY ANALYSIS
Critical case study analysis
Name of the student
Name of the student
Author’s note

1CRITICAL CASE STUDY ANALYSIS
A. Create three corporate policies that reflect the organisation’s culture and ethical
viewpoints.
1. Explain the rationale behind the policies, including how they align with the
organisation’s culture.
According to the author (Ferrell et al., 2015), there should be the use of basic corporate
ethics. On the other hand, this set of ethics is the primary means which makes sure that the
activities within the organisational premises continue in the right path and a legal manner. On the
other side, there is a need to make sure that the concerning firm is making a qualitative HR
policy use. On the other side, the structure and the flow of authority that stays within the hand of
the top management should be limited to certain hands. The flow of authority that takes place
sometime lead to the negative use of the authority such that the top officials always aims at
dominating the officials within the lower hierarchy. This is because of the lack of management
that exists within the organizational premises.
Distinguish between ethical and legal issues.
There is no doubt that each of the functioning company strives to earn a remarkable within
the consumer market by availing the desired products as asked by the consumer market.
However, speaking in terms of their pricing strategy there is a need to evaluate the potential of
the consumer to pay for the consumption of the product offerings, and accordingly, the price of
the product is being set. However, the firm may face both ethics and that of the legal issues if the
pricing is set too high beyond the normal expected price of the desired commodity. TechFite, a
British company that produces high-technology goods, recently began production of its
innovative recreational equipment in its first U.S. factory in Dellberg (Trevino et al., 2016), if the

2CRITICAL CASE STUDY ANALYSIS
pricing of the new innovative product is high. This resembles that the firm is not acting within
the legal manner.
3. Analyze the ethical issues at stake in the scenario (e.g., conflict of interest, misuse of
resources, Whistleblowing).
Speaking about the concerning firm it is being observed within the budget statement, that
excessive bonuses are being paid out to top executives. This excessive amount rather could have
used in the further business activities of the firm. Besides, the firm is arising conflict as it is
hampering, the nearby employees are getting demotivated as they have a feeling that they are not
being given any importance. The interest of general consumers. By looking into the bonus plan
of the other employees. This is also recognized as the misuse of the concerning resources. On the
other perspective, it is the lack of management skills that exist within the concerning business
firm. There is a requirement of the proper planning phase to make use of these specific resources
effectively and efficiently (Crane et al., 2016).
On the other hand initiative like that of the change in the leadership, vision fails to be
implemented. During one of the company’s presentations to the Dellberg city council,
commitments were made to sponsor community events, to support local youth leadership
development programs, and to invest in infrastructure to aid in the rebuilding of the city of
Dellberg utilising environmentally responsible techniques. Up to this point, these commitments
have not been addressed or funded by TechFite.
Describe the purpose of the ethics officer.
It is the ethics officer that determines the present scenario of the concerning business
organisation regarding that of the activities of the organisation. It is the ethics officer that
predicts whether the activities of the organisation is carried out ethically. It is yes then it a

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favourable position for the firm. However, if the activities are not carried out ethically then there
is a requirement to undertake the necessary changes as soon as possible. It is the ethics officer
that makes several efforts towards the identification of the issue and the major cause of these
issues. This issues are then get directed towards the top hierarchy management where the
different aspects of the issue gets evaluated within the presence of the ethical office. After that, a
proposed solution is being implemented in order to tackle the circumstances.
B. Describe corporate social responsibility and how it applies to the scenario.
1. Explain the ethical desirability of improving the company’s reputation in the community
based on the scenario. The explanation should include three supporting examples of what
the company has done or failed to do that has harmed its image in the community.
- There is a huge expectation from the company that the general public seeks. It is the belief of
the general public that much of the new job opportunities will take place if the business firm
makes several efforts.
- Besides, the firm does not take part within the CSR programme; the firm does not take any
specific interest. This is of the CSR is one of the major roles that helps in gaining a positive
name in the eye of the general consumer market (DesJardins et al., 2014).
- In addition, the company is not fulfilling the commitments it made to city officials about
community involvement.
As part of its launch into the United States, TechFite realizes that corporate actions must
be consistent with company culture to gain acceptance. Two primary focuses will be making this
a great place to work and developing a strong presence as a company that is good for the
community.

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2. Describe an ethically, socially, and environmentally responsible course of action to
address each
The business since made a number of the proposed statement in the eye of the general
public should stick towards the statement. On the other perspective speaking in terms of the
social issues, there is a need for the firm to understand the concern of the people, their
expectations form that of the concerning firm. The people expect because of the goodwill of the
firm that the firm is able to generate (Wallace et al.,. 2015). On the other perspective speaking in
terms of the environment aspect, the firm should have taken participation within the
environmental sustainability act and should formulate its sustainability report that outlays the
different activity of the firm. This generated report helps in gaining positive feedback from the
general consumers of the economy.
3. Example from part B1 based on the company’s culture and core values.
- There is a huge expectation from the company that the general public seeks. It is the
belief of the general public that much of the new job opportunities will take place if the business
firm makes a number of efforts. Example, formulating open vacancy for the eligible prospects.
- Besides, the firm does not take part within the CSR programme; the firm does not take any
specific interest. This is of the CSR is one of the major roles that helps in gaining a positive
name in the eye of the general consumer market. Example, making use of the eco-friendly raw
materials within their research and development activity (Swanson et al., 2016).
- In addition, the company is not fulfilling the commitments it made to city officials about
community involvement. Example, stick to the statement or to the promising note it made.

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4. Explain how the course of action from part B2 is ethically, socially, and environmentally
responsible.
Each and every aspect of the firm that is internally speaking the employees and externally
speaking the stakeholders are hugely affected by the activities of the firm. On the other hand, it is
their expectation from that of the firm that they will be also benefited because of the concerning
activities of the firm.
On the other side since the concerning firm, since the firm is of the IT nature much of the
hazardous raw-materials is being used for the research and that for the development activity.
They do not make any efforts towards making use of the right source of the materials
(McMurrian et al., 2016). This steps of the positive measure lack within the CSR activity of the
firm.
Speaking internally the compensation plan of the firm is required to be given immense
focus such that necessary changes are required regarding that of the pay structure.

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References
Barry, N. (2016). Business ethics. Springer.
Carroll, A. B., & Buchholtz, A. K. (2014). Business and society: Ethics, sustainability, and
stakeholder management. Nelson Education.
Crane, A., & Matten, D. (2016). Business ethics: Managing corporate citizenship and
sustainability in the age of globalization. Oxford University Press.
DesJardins, J. R., & McCall, J. J. (2014). Contemporary issues in business ethics. Cengage
Learning.
Ferrell, O. C., & Fraedrich, J. (2015). Business ethics: Ethical decision making & cases. Nelson
Education.
McMurrian, R. C., & Matulich, E. (2016). Building customer value and profitability with
business ethics. Journal of Business & Economics Research (JBER), 14(3), 83-90.
Swanson, D. L., & Frederick, W. C. (2016). Denial and leadership in business ethics education.
Business ethics: New challenges for business schools and corporate leaders, 222-240.
Trevino, L. K., & Nelson, K. A. (2016). Managing business ethics: Straight talk about how to do
it right. John Wiley & Sons.
Wallace, M., & Sheldon, N. (2015). Business research ethics: Participant observer perspectives.
Journal of Business Ethics, 128(2), 267-277.