Analyzing CSR's Impact on Tourism: A New Zealand Case Study

This report details a research methodology employed to investigate the impact of Corporate Social Responsibility (CSR) on tourism in New Zealand, with a specific focus on implications for Taranaki. The study utilizes secondary data, including official tourism websites, CSR reports from tourism organizations (e.g., hotels, airlines), and peer-reviewed journals. A qualitative research method is adopted, employing an interpretivist philosophy to explore the causal relationship between CSR practices and tourism development. Exploratory research design and a deductive approach are used. Thematic analysis will be applied to the collected data. The research aims to provide descriptive insights into the impact of CSR on New Zealand's tourism sector, with specific implications drawn for Taranaki's tourism development. The report outlines the data collection methods, research design, and analytical techniques used to assess the relationship between CSR initiatives and tourism growth.

Running head: RESEARCH METHODOLOGY
CORPORATE SOCIAL RESPONSIBILITY AND IT’S SIGNIFICANT FOR PROMOTING
TOURISM IN TARANAKI, NEW ZEALAND
Name of the Student:
Name of the University:
Author note:

1RESEARCH METHODOLOGY
Method
Sample/Sources of data
Secondary data will be collected for this study. Data on CSR performed by the tourism
sector in New Zealand and information on the significance of tourism in Taranaki will be
collected from the official website of the tourism department of the New Zealand
government and various other authentic sources. Along with that, few tourism
institutions in New Zealand will be chosen for collecting secondary data on the research
topic. These institutions include few hotels and resorts and transport agencies, such as,
Air New Zealand, Heritage Hotels, Cordis Hotels and Resorts etc. Their CSR reports will
be collected from their websites and studied to get information on their CSR practices
and impact on the tourism in New Zealand.
Materials and equipment
Secondary data refers to that information that are collected from already published
authentic sources, such as, peer reviewed journals, books, newspaper articles, online
publications, government reports and publications and company websites (Cheng &
Phillips, 2014). Hence, as the study will be based on secondary data, the official
websites of the tourism department of New Zealand and the 5 tourism organizations will
be explored to access their annual and CSR reports. Information on impact of CSR on
the tourism development and significance of tourism will also be collected through
online sources. Thus, access to internet and libraries are required for data collection.

2RESEARCH METHODOLOGY
Procedure
Qualitative research method will be adopted for this study. The causal relationship
between the variables, that is, CSR practices by the tourism organizations and tourism
development in New Zealand will be explored. Interpretivism research philosophy will be
followed in this research study, as this philosophy allows the researcher to apply his
interpretation skills to explain the research problem based on the data (Bell, Bryman &
Harley, 2018). Exploratory research design and deductive research approach will be
applied to evaluate the relationship between CSR activities of the tourism sector and its
impact on the growth of tourism in New Zealand.
After collecting the secondary data, thematic analysis method under qualitative research
method will be adopted for illustrating the findings. Under this method, different themes
for the study will be chosen, and based on the themes, the findings will be presented
(Braun, Clarke & Terry, 2014). The impact of the CSR activities on the tourism
development in New Zealand will be studied thoroughly to get the implications about the
tourism development in Taranaki. This study will be done in a descriptive manner as the
findings on the relationship between the above mentioned factors will be interpreted
according to the judgment of the researcher and hence, by studying the impact on New
Zealand tourism, specific implications will be made for Taranaki.

3RESEARCH METHODOLOGY
References
Bell, E., Bryman, A., & Harley, B. (2018). Business research methods. Oxford university
press.
Braun, V., Clarke, V., & Terry, G. (2014). Thematic analysis. Qual Res Clin Health
Psychol, 24, 95-114.
Cheng, H. G., & Phillips, M. R. (2014). Secondary analysis of existing data:
opportunities and implementation. Shanghai archives of psychiatry, 26(6), 371.