Identifying CSR Issues: Uber Case Study Analysis Report

This report is a formative assessment analyzing the corporate social responsibility (CSR) issues faced by Uber. It begins with an introduction to corporate governance and strategic management, highlighting Uber's background as a transportation network company. The report aims to identify key issues in CSR, specifically examining how safety threats impact the company. It includes a literature review discussing CSR's role in brand reputation and customer relations. The methodology section details the research approach, design, and data collection methods, employing an interpretative technique and a survey technique. The report also includes a detailed timescale for the research process. The report concludes by referencing relevant academic sources and online resources to support its analysis of Uber's CSR challenges and potential strategies to mitigate safety threats.

FORMATIVE ASSESSMENT:
PROPOSAL

Table of Contents
INTRODUCTION...........................................................................................................................1
Background of UBER......................................................................................................................1
Significance of study- .....................................................................................................................2
LITERATURE REVIEW ...............................................................................................................2
RESEARCH METHODOLOGY.....................................................................................................2
Timescale- ..................................................................................................................................4
..........................................................................................................................................................4
REFERENCES................................................................................................................................5

Topic- To identifying the key issues in CSR activities. With reference to case study of Uber
company.
INTRODUCTION
Corporate governance and strategic management termed out as set of internal rules and
policies that aids to determine that how firm direct their working in appropriate mode (Moneva
and Hernández-Pajares, 2018). Thus, strategic decision are taken by managers and decision
approved by the board of directors and shareholders. In addition to it, it encompasses the firm
action in order to achieve competitive advantage. Therefore, corporate level strategy is one of the
action that aids to gain competitive advantage through selection and management of mix of
businesses. Thus, it can be stated as set of rules, processes and practices with help of which
company can directed their working.
Furthermore, report is based on the business activities of Uber and it deals in services of
vehicle for hire delivery, this is private transportation company. Therefore, report will cover the
things as background of firm, issues relates with firm and number of the problem faced by the
enterprise.
Background of UBER
Corporate governance is one of the crucial part of strategic management that aids to
improvise the performance of the company. This is term that aids to drive change within the
enterprise and long term goals can be achieved and also helps to maintaining agreed levels of
corporation. Thus, Uber was the first founded in the year of 2009, It is transportation network
company and offers services including peer to peer ride-sharing, ride services, food delivery and
bicycle sharing system. This is firm that work as use of disruptive technology, explosive growth
and constant controversy firm that aids fascinating companies to emerge over pas decades.
Aim- The aim of report is Aim – To examine how safety threat is an issue in CSR. A case study
on Uber.
Objective
 To identify role of CSR in organisation
 To analyse factors affecting safety threat in CSR
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 To recommend strategies to minimise safety threat in CSR.
Significance of study-
Corporate governance is one of the crucial part of strategic management that aids to
improvise the performance of the company. Under this, strategic decision can be decided by the
managers so that firm can operate its functioning in effective and efficient manner (Crowther and
Seifi, 2018). This research study will be helpful in order to get the depth insights about the safety
threat to give customer better and more supportive services. Furthermore, this research aids to
research to undertake the depth review in order to maximise the long term value for the
company.
LITERATURE REVIEW
Corporate social responsibility is one of the broad term that aids to have improvement in
the brand reputation of enterprise within market. As per the view of Jamali and Karam, (2018) it
can be stated that corporate social responsibility must consider the interest of customers,
employees and shareholder so that better and effective thing can be undertaken. In addition to it,
this is stated that corporate social responsibility is one of broad term that used to define the
efforts to have better improvement in the society. Thus, CSR strategy aids to have better process
and safety process within the enterprise. According to the view of Dyck and et.al., (2019)
Moneva and Hernández-Pajares, 2018 Kim, Kim and Qian, 2018 it can be stated that CSR is
very beneficial aspect as it aids to have better brand recognition, positive business reputation and
to enhance sales and customer loyalty.
RESEARCH METHODOLOGY
It is the process that is defined as collection of information so that better and appropriate
methodology can be selected. In addition to it, this may be defined as systematic gathering of
data and information.
Research philosophy- It is belief with help of which data can be gathered, used and analysed.
Thus, philosophy can be classified into methods as interpretive, positivism and realism. Thus,
research will have the use of interpretative technique.
Research approach- This is defined as plan and procedure that is inclusive of broad
assumptions in terms to have detailed method of data collection, analysis and interpretation.
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Thus, research approach are as inductive and deductive. In order to carry out the present research
the researcher will have the use of inductive approach.
Research design- This is defined as framework of different methods and technology that chosen
by researcher to conduct the research study in reasonably logical manner (Kim, Kim and Qian,
2018). Thus, research design classified into categories as experimental, survey and correlation
etc. In this, research will have the use of survey technique to have the depth information.
Data collection- This is process that is defined as gathering and measuring information on the
number of variables. Thus, process of data collection can be classified into categories as primary
and secondary. In order to carry out the present research, researcher will have the use of primary
technique by the use of survey technique.
Sampling- It is process that is defined as study and a whole population that aids to conduct the
research study in depth and effective manner. Thus, it is classified into categories as random,
systematic, cluster and stratified etc. In order to carry out present research the research will have
the use of sample random technique.
Data analysis- This is term that defined as process that aids to evaluating using analytical and
logical reasoning that helps to derive the information about the each component. Thus, data
analysis can be classified into categories as qualitative and quantitative technique. In this,
researcher will have the use of qualitative technique.
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Timescale-
Task Name Duration Start Finish Predecessors
Research proposal 9 days Tue 1/28/19 Fri 2/8/19
Aims and objectives 8 days Mon 2/11/19 Wed 2/20/19 1
drafting literature review 21 days Thu 2/21/19 Thu 3/21/19 1,2
Research methodologies 35 days Fri 3/22/19 Thu 5/9/19 2,3
Data collection 33 days Fri 5/10/19 Tue 6/25/19 3,4
Data analysis 32 days Wed 6/26/19 Thu 8/8/19 4,5
Data interpretation 16 days Fri 8/9/19 Fri 8/30/19 5,6
Finding and conclusion 23 days Mon 9/2/19 Wed 10/2/19 6,7
Recommendations 23 days Thu 10/3/19 Mon 11/4/19 7,8
Execute the plan 26 days Tue 11/5/19 Tue 12/10/19 8,9
Submission 15 days Wed 12/11/19 Tue 12/31/19 10
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REFERENCES
Book & Journal
Crowther, D. and Seifi, S. eds., 2018. Redefining Corporate Social Responsibility. Emerald
Group Publishing.
Jamali, D. and Karam, C., 2018. Corporate social responsibility in developing countries as an
emerging field of study. International Journal of Management Reviews. 20(1). pp.32-61.
Dyck, A and et.al., 2019. Do institutional investors drive corporate social responsibility?
International evidence. Journal of Financial Economics. 131(3). pp.693-714.
Moneva, J.M. and Hernández-Pajares, J., 2018. Corporate social responsibility performance and
sustainability reporting in SMEs: an analysis of owner-managers'
perceptions. International Journal of Sustainable Economy. 10(4). pp.405-420.
Kim, K.H., Kim, M. and Qian, C., 2018. Effects of corporate social responsibility on corporate
financial performance: A competitive-action perspective. Journal of Management, 44(3),
pp.1097-1118.
Online
Lack of corporate responsibility': Uber stripped of its licence to operate in London. 2017.
[Online] Available through :<https://www.smh.com.au/business/lack-of-corporate-
responsibility-uber-stripped-of-its-licence-to-operate-in-london-20170922-gyn8k1.html>.
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