Corporate Social Responsibility and Partnership Strategies: Unilever

This report examines the impact of Corporate Social Responsibility (CSR) activities on the partnerships of Unilever in the overseas market. The study begins by defining CSR and then analyzes Unilever's CSR practices, which include minimizing carbon footprints, improving labor policies, charity, fair-trade participation, and providing educational support. The research aims to understand the concept of CSR, identify key CSR practices, evaluate their impact on Unilever's partnerships, and determine how Unilever can attract more partners. The literature review explores the concept of CSR, its main practices, and its impact on businesses. The report then details the research methodology, including data collection and analysis. The conclusion and recommendations provide insights into the importance of CSR for business growth and partnership development, with limitations including resource and time constraints acknowledged. The report highlights the benefits of CSR in enhancing market value, profitability, and customer attraction for companies like Unilever. The research is contributed to Desklib, a platform offering AI-based study tools.

CSR and
PARTNERSHIPS

Abstract
Corporate social responsibility is the activities or method through which a company able
to support social community and environment in successful manner. By conduct CSR activities
an organization management able to enhance their business because this will leads to attainment
of numbers of benefits such as increase in customer’s base, market shares, profitability ratio,
attract investors and many more. Research is based on a company Unilever which is conducting
business from 1929 at the worldwide level. It is conducting its business in retail sectors as well
as they offer consumer goods and services. The head office of respective company is located at
the United Kingdom. The primary aim of conducting this report is to determine impact of CSR
activities of a firm on their partnership at the overseas market. In order to this, project manager
first determine concept of corporate social responsibilities after that they determine CSR
activities which a company may conduct for attract more partners at overseas market. in addition
to this they also determine impact of CSR activities on the partnership as well as it also explain
about the activities or practices which may conducted by Unilever for attracting more partners at
overseas market.

Acknowledgements
I would like to thank everyone who helped me in conducting my desertion properly and
on time. First of all I would like to thank my parents and my professor who support me with their
love, understand and guidance which help me in conducting project successfully. Secondly I
would like to thank my committee members who show patient and always guide as well as
advice so that I accomplish project properly. Thanks you all for your unwavering support.

Contents
Abstract.......................................................................................................................................................2
Acknowledgements.....................................................................................................................................3
Research Topic – CSR (corporate social responsibilities) and Partnership..................................................5
Introduction.................................................................................................................................................5
Research aim...........................................................................................................................................5
Research objectives.................................................................................................................................5
Research Questionnaire...........................................................................................................................5
Preview the report structure.....................................................................................................................6
Limitation................................................................................................................................................7
Literature Review........................................................................................................................................7
Research Methodology..............................................................................................................................11
Research methods..................................................................................................................................11
Research rationale.................................................................................................................................11
Research design.....................................................................................................................................12
Data collection method..........................................................................................................................12
Sampling method...................................................................................................................................12
Limitation of research............................................................................................................................13
Data analysis.............................................................................................................................................13
Conclusion.................................................................................................................................................20
Recommendations.....................................................................................................................................22
REFERENCES..........................................................................................................................................24

Research Topic – CSR (corporate social responsibilities) and Partnership
Introduction
Corporate social responsibilities is considered as types of international private business
which is self regulation that objective is to contribute to the societal goals of the philanthropic,
charitable or activist activities in order to engage as well as support volunteering or ethically
conducted practices (Abbas, 2020). Through this a company able to conduct attracts more and
more customers, media, government and investors that lead to enhancement of business or
business growth. The respective report is based on the determining the impact of CSR activities
on its partnership at the overseas market. The research is based on the Unilever Company which
is conducting its business at the retail sector and it is introduced at 1929. The head office of
respective company is located at United Kingdom as well as their business at the global market.
The main of conducting respective report is to determine impact of CSR activities of a company
on its partnership in overseas market. Here researcher will determine the concept of corporate
social responsibilities and it also determines main CSR practices on Unilever and its partnership
in overseas market. Moreover it also include evaluation of corporate social responsibilities
activities on Unilever and on its partnership in overseas market
Research aim
To explore the impacts of CSR (Corporate social responsibilities) activities of a company
on its partnership in overseas market. A study on the Unilever.
Research objectives
 To understand the concept of corporate social responsibilities.
 To determine the main CSR practices a company may conduct at potential marketplace.
 To evaluate the impact of corporate social responsibilities activities on Unilever and on
its partnership in overseas market.
 To identify different CSR practices Unilever may adopt for attracting more partners at
overseas markets.

Research Questionnaire
 What is the concept of corporate social responsibilities?
 What are the main CSR practices a company may conduct at potential marketplace?
 What are the impacts of corporate social responsibilities activities on Unilever and on its
partnership in overseas market?
 What are the different CSR practices Unilever may adopt for attracting more partners at
overseas markets?
Preview the report structure
Abstract – This section of the researcher will include all the information which are mentioned in
the report. It is like a short of summary which include information related to all aspects of
research.
Acknowledgements – In this section investigator will acknowledge or thank their team mates,
senior and other person who help them in conducting research properly (Han and et.al., 2020).
Table of Contents – This will include page number and information which is mentioned at
respective page.
Introduction – This will include the information related to the topic which is impact of CSR
activities on the partnership of a firm at the overseas market. This section of report also includes
aim, objective and questions on which research is conducted.
Literature Review – In this project manager will conduct evaluation of research question
according to the perspective of other researcher
Research Methodology – It will include methods which are used researcher for gathering
authenticate as well as reliable information so that they able to attain the desire outcome
successfully.
Data Analysis – It will include the analysis of data which is gathered by researcher.
Conclusion – It is the summary form of the whole report (Iglesias and et.al., 2020).
Recommendations – This will include recommendations related to the further improvement.

Limitation
Limitations related to the respective report are availability of limited resources, times and
funds (Jean, Wang and Suntu, 2020). Moreover, project manager will also experienced issues or
limitations related to the under experienced team members as well as they also faced limitation
due to less availability of information on the specific topic i.e. CSR and partnership.
Literature Review
 What is the concept of corporate social responsibilities?
As per the article published on the site of UNIDO (United Nation Industrial Development
Organization), 2020, Corporate social responsibility is considered as the management concept
where organization integrate environmental as well as social concerns in its business operations
and practices as well as it also include interaction with the stakeholders. Corporate social
responsibility is considered as method or technique through which a company can attain
environmental as well as social imperatives which is related to the Triple bottom line approach.
Moreover, it also help in achieving balance of economic as well as at the same time it help in
fulfilling the expectation of the shareholders and stakeholders. In respect of this, it is essential to
draw a distinction among the CSR that is determined as systematic business management
concept, sponsorships, charity or philanthropy (What is CSR?, 2020). In addition to this, it is also
help a company in conducting valuable contribution to the poverty reduction that directly
enhance the reputation of an organization as well as strengthen their brand. The key issues which
an organization can evaluate are eco efficiency, environmental management, responsible
sourcing, labour standards, and stakeholder engagement, social equity, and gender balance,
human rights, anti corruption measures, employees and community relation, human rights, good
governance and so on. An effective implemented corporate social responsibilities notion will
bring a variety of competitive advantages (Jeon, Lee and Jeong, 2020). This will include increase
in sales and profit, enhance entrance to capital and markets, improved productivity and quality,
operational cost saving, enhanced customer loyalty, lead better decision making, process of risk
management and so on. There are many CSR tools which are used by an organization for being
the path of CSR such as LAC (Life cycle assessment) this will help in quantifies firm’s green
house gas emissions according to which they can develop plan for minimizing it. This will also
help in analyzing environment and help in developing report related to CSR or sustainability

reports in order to access and share their negative as well as positive contributions for the society
as well as environment. This show that it is essential for a company to conduct corporate social
responsibility activities as that will help in attaining desire goal as well as target successfully in
the marketplace.
 What are the main CSR practices a company may conduct at potential
marketplace?
As per the article published on Digital Marketing Institutes, 2020, Corporate social responsibility
allow a company to adopt positive changes which increase their market value as well as
profitability ratio successfully (Kim and Park, 2020). Through CSR activities or practices a
company able to build trust, encourage social change, raise awareness, support to reducing
poverty, help in education and so on. There are several corporate social responsibility activities
which is conducted by a company in order to support local communities and society, from which
some main corporate social responsibilities are mentioned below:-
 Minimize carbon footprints – In respect of this, an organization management will conduct
practices or operation which help them in minimising the carbon footprint at their
workplace. In context of this they may conduct several practices such as select appliances
which are energy efficient, conduct regular maintenance of heating as well as cooling
systems and many more.
 Improve policies for labour – According to this a company need to develop or improve
their policy, rules and regulation properly, while this they need to consider that those
policies must be based on need as well as requirement of the labour (6 BRANDS DOING
CORPORATE SOCIAL RESPONSIBILITY SUCCESSFULLY, 2020). This is so because
through that they able to conduct their work in effective as well as appropriate manner.
Moreover this will also increase company goodwill at the marketplace successfully.
 Do charity – In context of this CSR practices a company can do charity or donation for
the schools, hospitals, disable NGO, normal NGO and many more (Kim and Austin,
2019). This is so because through charity a company able to attract more and more
audiences which may be stakeholder, investors, local public and many others.
 Participating in fair-trade – According to this it is essential for a company to conduct fair
trade as well as it is essential for management to ensure that all the members of the

workplace are conducting fair trades in successfully manner. Moreover through this types
of practice an organization able to motivate and retain employees as well as it also help in
increasing market value.
 Provide education support – In respect of this, an organization may support to the
privileging children because through this practice of CSR they able to attract local
community which support them for conducting business (Kucharska and Kowalczyk,
2019). In addition to this an organization may also provide training as well as pre
placement offer in order to enhance their leaving standard impressively.
These all are the main corporate social responsibilities practices which are conducted by
a company as well as through these activities they able to attain their desire goal as well as
objective successfully.
 What are the impacts of corporate social responsibilities activities on Unilever and
on its partnership in overseas market?
As per the perspective of the article publish at the TXM Recruit, 2018, in current time it is
essential for each and every company to conduct CSR (corporate social responsibilities)
activities because through it they able to attain their numbers of desire goals. That will include
increase in sales, profit, market value, customer attraction and many more. In addition to this it
will also impact on the partnership of a company as every firm want to conduct partnership with
that company which has effective market value as that will also help them in growth of business
successfully (Four little known benefits of CSR for business partners, 2020). In respect of the
Unilever they conduct numbers of corporate social responsibility practices such as leads to
women empowerment according to which they teach local community women so that they can
do basic work as well as know their rights and value. Moreover respective company also conduct
donation, sponsorship and charity at the different programmes, school, college and hospital as
through this they able to attract media, society and government in effective manner. In addition
to this, these activities or CSR practices of Unilever help them in attracting more and more firms
who want to become the respective company partners this will help them in increasing their
market value as well as profitability ratio in successfully manner (Mahrinasari, 2019). Along
with this, effective corporate social responsibilities activities help respective company in
attracting partners as well as through which they can open new as well as innovative
opportunities for the business growth. Moreover, when respective company conduct partnership

at the national as well as international level they able to increase their market shares as well as
they also able to increase their customer base which directly leads to increase in sales and profit
(Nguyen and et.al., 2020). Unilever corporate social responsibilities help in enhancing their
reputations at the marketplace through which they get more effective partners which help them in
attaining desire goal as well as objective successfully.
 What are the different CSR practices Unilever may adopt for attracting more
partners at overseas markets?
As per article published on Unilever, 2020, there are numbers of corporate social responsibilities
which are conducted by Unilever which help them in attaining their desire goal by attracting
more and more investors as well as people toward them. By conducting effective CSR activities
respective company also able to develop their effective market goodwill as well as value which
generate opportunities for them related to the growth. Currently respective company is
conducting numbers of corporate social responsibilities activities or practices such as generate
opportunity for the women so that they being employed by conducting work as well as knowing
their rights properly (Together we can change the way the world does business, 2020). Moreover
they also develop proper strategies related to the fairness in the workplace by which their
employees feel motivated as well as encouraged which leads to attainment of desire goal and
objectives in successful manner. Respective company also use sustainable sources so that nature
not get harmed as well as they also use water supply according to the their usage in order to
avoid its wastage. In addition to this respective company also focus as well as promote the green
house gases as that will help them in supporting environment effectively (Nguyena and et.al.,
2020). Furthermore, in respect to this respective company use solar system conduct rain water
harvesting system and many more. In addition to this, they must also conduct different
workshops in which they aware people about the respective virus and how they can prevent
themselves from it as well as they can also distribute marks, sensitizer, food and other products
which are essential at the respective time. It is so essential to conduct corporate social
responsibilities as that will help them attracting more and more customers. Moreover, it also
increases respective company market value and image successfully through which they can
easily enhance as well as conduct their business at the overseas market effectively.

Research Methodology
Research methodology is considered as method or technique through which researcher
able to gather authenticate as well as reliable information, statistics and data related to the
specific topic (Saha and et.al., 2020). The researcher of respective project conducts analysis on
the impact of CSR activities on the partnership of a company at the overseas market. In respect
of this, project manager gather information related to it by using different methods which are
mentioned below:-
Research methods
It is considered as method according to which researcher is planning to conduct their
research work so that they will attain the desire goal as well as objective successfully. There are
main two methods which can be implemented by the project manager such as qualitative method
as well as quantitative method. In respect of quantitative method, by this researcher able to
gather information in the statistical or numerical form as well as these is pre determined. For this
methods used are questionnaire, observation and so on. On the other hand, in qualitative method
researcher gathers information which is in text and image form. This will include methods like
open end questions, analysis of books, articles and so on. In respect of respective research
project manager is adopting qualitative method and in respect of this they gather information
from existing sources.
Research rationale
The rationale of research will include information related to the effectiveness of the
research topic on which project manager is conducting research. This will help investigator to
understand the aspects as well as effectiveness of their research topic. In respect of respective
research, project manager is conducting evaluation on the impacts of CSR (Corporate social
responsibilities) activities of a company on its partnership in overseas market. Through this they
want to determine how corporate social activities of a company attract others like investors who
get encourage to become partner of that firm (Tamvada, 2020). This will generally happen
because when an organization conduct CSR activities they able to develop as well as maintain
their goodwill in the marketplace which attract others from international and national level along
with this it encourage to become partner.

Research design
Research design is considered as whole strategies and plans which a project manager will
select for integrate the different aspects of the research in logical as well as coherent manner.
Through this they want to address the problems related to the research along with this it also
include a blueprint for conducting collection, evaluation as well as analysis of information
related to the research topic (Ye and et.al., 2020). There are several elements of the research
design which a researcher need to follow for getting proper outcome such as purpose statement,
techniques, objections, methodology, setting, timelines, measurement, analysis methods and
many more. In respect of respective research, it is essential for project manager to understand as
well as adopt these all components of the research design as that will help them in attaining their
desire goal as well as objectives in successful manner.
Data collection method
It is considered as method which is adopted by researcher in order to gather most
authenticate as well as reliable information related to the project. There are main two methods of
data collection i.e. primary method as well as secondary methods. Primary method is also known
as the first hand data because it is gathered by project manager themselves which show it is
reliable information or data. But it has some limitations such as it is a time taking method as well
as it is expensive method as compare to the others. On the other hand secondary method is
considered as information or data which is gathered by researcher from the existing sources such
as online as well as offline blogs, articles, books, newspaper and many more. The respective
method providesauthenticate information in the cheap or less expensive manner. So secondary
method which is effective as well as helpful for gathering authenticates information.
Sampling method
Sampling is considered as a process or technique of selecting a representative crowd from
the whole population under a research. A target population is considered as the group of people
through which project manager of a research will gather information or data related to research
topic. Along with this they also considered as the group of individuals who take part in the
research or investigation work (Advantage, 2020). There are different types of sampling methods
which a researcher may adopt for gathering most appropriate and reliable information such as
simple random sampling, multi stage sampling, quota sampling, stratifies sampling, systematic