Vodafone's Corporate Social Responsibility Case Study Analysis

This case study delves into Vodafone's corporate social responsibility (CSR) practices, examining how the company addresses its responsibilities within the telecommunications industry. It analyzes Vodafone's strategic approach to CSR, including initiatives focused on customer experience, procurement, and market development. The assignment investigates Vodafone's efforts in areas such as customer service, data security, energy efficiency, and stakeholder engagement, particularly in the context of the UK market. The study also explores the implications of CSR on Vodafone's business and strategic management, discussing customer perceptions and the company's competitive positioning. The case study provides a comprehensive overview of Vodafone's CSR, highlighting its impact on business performance and sustainability, including the evolution of its marketing strategies and its approach to new technologies and services. The analysis includes a review of Vodafone's responses to the challenges and opportunities in the evolving communications landscape. The assignment also provides personal justifications, based on findings and conclusions, reflecting on the company's overall performance in the area of CSR.

RUNNINHG HEAD: CORPORAYE SOCIAL RESPONSIBILITY 0
Corporate Social Responsibility: Vodafone

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Table of Contents
Introduction................................................................................................................................2
Implementation of corporate social responsibility.....................................................................2
Business & strategic management implications.........................................................................4
Personal justification..................................................................................................................4
Conclusion..................................................................................................................................5
Bibliography...............................................................................................................................6

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Introduction
This assignment will deal with the corporate social responsibility of the Vodafone Company.
This assignment will focus on the business of the Vodafone that how their business is dealing
with social responsibility. They have done their responsibility appropriately or not. This all
will be reflected in this assignment.
Corporate social responsibility is the process which reflects that how the business entity
manages to yield an overall good effect in the economy, nowadays it is very important for the
business to focus on the corporate social responsibility as it is also one of the important
concepts which are taken care by the customers. Corporate social responsibility is also known
as corporate conscience, corporate citizenship, sustainable corporate responsibility; social
performance is a form of organization self-regulation (Schwartz, 2011).
Vodafone is the mobile operator headquarters in Bershire, England, UK. It is one of the
largest telecom companies globally with a turnover of £75 billion in August 2008. The name
of the company has come from the Voice data one, chosen by the company to reflect the
concept of voice and data over the mobile phone (Agyapong, 2011).
The aim of the project is to use the corporate social responsibility to analysis the company
Vodafone and draw out the result of the Vodafone Company in relation to their social
responsibility.

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Implementation of corporate social responsibility
Corporate social responsibility should be taken care of by each and every company.
Vodafone has fulfilled it is corporate social responsibly. This can be reflected by these
activities of the company.
BT accessible a full range of facilities with a long view of ‘Bringing It All Together’. In
2012, the company forms the strategy which aims at:
Improving the customer experience by good customer service delivery. Improving the
procurement and productivity i.e. cost transformation.
Firstly, Vodafone was offering fixed opinion and broadband by wholesale facilities from BT,
but its value was very high, so subscribers were very less. The priority was to partner with the
reputed company that integrates the mobile and laptop requirement and allows the customers
to use the mobile to replicate fixed-line doings. The organization sought to become more
competitive against fixed-line participants by offering fixed line process when consumers call
from homes (Andrew Crane, 2019).
In 2010, the company develop new marketing strategies having a focus on the key areas;
1. Statistics service - Customers craving for the mobile network and related facilities will be
the single chief driver for the business entity to go forward.
2. Developing market - The business in India and Africa is rising fastly as there is the
transformational impact of mobile communication,
3. Enterprise and total communication - They provide the best knowledge of the mobile to
the employees as the growth of the industry is driven by the employees, a device safer and the
meeting of fixed and wireless communication.

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4. New service – Traditional machines and traditional technology do not help in the growth
of the business. So there is need of the machine-to-machine, mobile trade, operator billing,
between many members, offers fresh revenues to the growth.
Business & strategic management implications
The company says that their main responsibility is to give confidence to the customers that
they can trust on a first-class network all over the UK. That provides great value items gives
an excellence facility. Company has taken the main role in areas like confidentiality and
online safeguard. With the increase in social network sites, this is mainly serious when it
arises to kids so they have established tools & guidance for parents and guardians. The
organization is not satisfied – the knowledge changes fastly so it is significant to work with
consumer’s and other stakeholders to give surety that they are giving the best conceivable
facilities.
During the past 12 month company has focused on various key areas like:
Electromagnetic field: investigating approaches to assist us with continuing to give clear,
straightforward data about the apparent wellbeing parts of cell phones and poles, including
radio recurrence information from autonomously chose and checked base stations.
Energy efficiency: this aim to reduce the environmental impact and improve energy
efficiency (Heslin, 2008).
Vodafone company has uses the concept of corporate responsibility in a well mannered, we
cannot say that they have used such a concept in their business fantastically. Although they
have done various activities for the help of the customer's drastic change cannot be seen.

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Personal justification
According to the finding, many of the customers have a clear concept of the responsibility of
Vodafone. The customers are happy with the social responsibility done by the company. The
social help of the company in achieving the tag of one of the most leading telecom industry.
Corporate social responsibility is one of the most significant concepts. Vodafone covers
various corporate to cover responsibility. According to my views, the company has covered
various sectors like marketing customer’s advice and customer’s protection. Vodafone
Company has taken the focus on the customer. Vodafone likewise has a plan to spare the
vitality all through our structure and in our offices and stores with a good judgment see
warming, chilling and lighting frameworks. They are decreasing left-over by curtailing paper
utilization, creation of old system hardware and phones accessible for recycling were
imaginable and recycling as ample as they can. Companies representatives can be comprised
by picking green travel substitutes and enable their consumers to cut waste as well – they can
do an alteration to wireless charging or keep their mobile phones for longer by preference a
SIM-just duty.
Conclusion
In the year 2012, Vodafone faces various options in the competitive market as Vodafone
working by using the traditional sources, which were not helping the Vodafone Company to
grow in the market. Due to which a need was felt by the company to improve a plan to gain
control in the ground marketplace of the UK and creating a market for the high-speed
internet. There were challenges for the company to develop the new technologies which will
help the company to lead in the market. Voice, data and audio-visual transmission were
distorting the limits against old-style boundaries. There was a need for them to change the
business strategies by enhancing more on new technologies.

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Bibliography
Agyapong, G. K., 2011. The Effect of Service Quality on Customer Satisfaction in the Utility
Industry. International Journal of Business and Management , 6(5).
Andrew Crane, D. M. L. S., 2019. Corporate Social Responsibility: Readings and Cases in a
Global Context. 2 ed. s.l.:Routledge.
Heslin, P. A. a. J. D. O., 2008. Understanding and Developing Strategic Corporate Social
Responsibility. Organizational Dynamics , Volume 37, pp. 125-144.
Schwartz, M. S., 2011. Corporate Social Responsibility: An Ethical Approach. s.l.:Broadview
Press.