UCBL6004 - Research Methods: CSR, Global Business, and Waitrose

This presentation, prepared for UCBL6004 Research Methods for Business, investigates the importance of Corporate Social Responsibility (CSR) for global business management, using Waitrose as a case study. The presentation includes an introduction defining CSR and global management, followed by a literature review discussing the concepts and benefits of CSR, effective strategies for managing business operations internationally, and the relationship between CSR and global business management. The methodology section outlines the use of primary and secondary data collection methods, including questionnaires and literature reviews. Additional considerations such as research ethics and a research schedule using a Gantt chart are also included. The conclusion summarizes the findings, emphasizing the importance of CSR in global business. References from academic journals are provided to support the research.