Comprehensive Corporate Strategy Report: Amazon's Strategic Analysis

This report provides a detailed corporate strategy analysis of Amazon, a multinational technology company and e-commerce giant. The report begins with an introduction to corporate strategy and Amazon's background, followed by an in-depth external analysis using PESTLE and Porter's Five Forces frameworks. The PESTLE analysis examines the political, economic, social, technological, legal, and environmental factors affecting Amazon and the e-commerce industry, identifying both opportunities and threats. The Porter's Five Forces analysis assesses the bargaining power of suppliers and buyers, the threat of new entrants and substitute products, and competitive rivalry within the industry. The internal analysis explores Amazon's tangible resources, including physical, human, and technological resources, as well as intangible resources like brand image and reputation. The report also includes an overview of Amazon's value chain. Finally, the report concludes with a strategic evaluation, considering the suitability, acceptability, and feasibility of Amazon's strategies.