Research Proposal: Corporate Strategy and Governance at Asda

This research proposal investigates the impact of corporate strategy and corporate governance on performance improvement within Asda, a major UK supermarket retailer. The study aims to assess the relationship between corporate strategy, corporate governance, and organizational performance, with specific objectives including understanding the concepts of corporate strategy and its relation to performance, investigating the relationship between corporate strategy and corporate governance, evaluating the impact of corporate governance on Asda's performance, and recommending strategies to mitigate negative impacts. The proposal includes a literature review covering corporate strategy, its relation to performance, the relationship between corporate strategy and corporate governance, and the impact of corporate governance on organizational performance. The research methodology involves collecting secondary data from books and journals, as well as primary data through surveys of Asda managers. Data analysis will be conducted using thematic analysis, with visual aids like graphs and charts to enhance understanding. The proposal also addresses ethical considerations, emphasizing respect for participants, honesty in communication, and protection of privacy.

RESEARCH PROPOSAL

Table of Contents
INTRODUCTION...........................................................................................................................4
Background of the Study.............................................................................................................4
AIM AND OBJECTIVES...........................................................................................................4
Rationale.....................................................................................................................................4
LITERATURE REVIEW ...............................................................................................................5
RESEARCH METHODOLOGY.....................................................................................................6
GANTT CHART.............................................................................................................................7
ETHICAL CONSIDERATION.......................................................................................................8

INTRODUCTION
Background of the Study
Corporate strategy and corporate action used to play the crucial role in the performance
improvement of the organization as they used to define all the corporate action which are taken
by the company and also binds the company to follow the set of the rules in operation of the
business. Asda, is a British supermarket retailer, headquartered in Leeds, West Yorkshire. The
company was founded in the year 1949. Asda has secured the second place in the UK market on
the basis of the market area covered by the organization . Asda in total has 140,000 dedicated
employee serving for them all over the world.
Topic: To investigate the role of corporate strategy and corporate Governance in respect to
performance improvement in context to retail sector: A study on Asda
AIM AND OBJECTIVES
Aim
“To assess the the role of corporate strategy and corporate Governance with regards to
performance improvement . A study on Asda”
Objectives
 To understand the concept of corporate strategy in relation to performance improvement.
 To investigate the relation between corporate strategy and corporate Governance in
relation to performance improvement
 To evaluate the impact of corporate Governance on the performance of Asda.
 To recommend some ways through which the negative impact of corporate strategy and
corporate Governance can be defended by Asda
Rationale
The reason behind choosing this topic was that there is a still confusion among the Asda that
corporate strategy and corporate Governance used to play the crucial role in improving the
performance of the organization. This proposal will help the company in understanding the role
which is played by the corporate strategy and corporate Governance in respect to performance
improvement in the Asda.

LITERATURE REVIEW
Theme 1: Concept of corporate strategy in relation to performance improvement
As per the view point of Schwartz, (2017) corporate strategy is the strategic plan which defines
the overall corporate goal of the business and the direction in which the organization has to go
for achieving the same. In the long term of the business the corporate strategy clearly defined
vision and the direction of a company or organization looking to go to achieve the organizational
goal. Yermack, (2017) highlights that this help the company in improving the performance of
the employee in the organization as this brings the clarity ion the mind of the employee which
and also help the employee in getting the best path to go on to achieve the organization objective
which impact very positively toward the performance of the business.
Theme 2: Relation between corporate strategy and corporate Governance in relation to
performance improvement
As per the view point of Chipulu, Ojiako, and Marshall, (2016) corporate governance has
gained the good amount of the attraction in the past few years as the norms of corporate
governance is been initiated through a judicious mix of the three available routes: legislation,
regulation and self discipline. Corporate governance and the corporate strategy used to share the
good amount of the relation which help the company in improving the performance of the
organization. As all the organization used to make the corporate strategy by keeping in mind the
corporate Governance norms and rules. Yermack, (2017) explains that this help the organization
in bringing the active participant of the shareholder and also help the company in building good
goodwill in the market which can help the company in improving performance as good goodwill
and the shareholder participant help the company in getting the larger number of the resources
for the organization to perform organizational activity.
Theme 3: Impact of corporate Governance on the performance of organization
As per the view point of Chipulu, Ojiako, and Marshall, (2016) Corporate governance is consist
of rules that direct the roles and responsibility that direct the roles and actions of key people
rather than processes. Corporate has the great impact on the performance of the Organization as
it helps the company in improving the company reputation in the market as more stakeholder are
interested. Dimopoulos, and Wagner, (2016) explains it also helps the organization in compiling
with all the local, state and federal rules, regulations and laws which helps the company in fewer
the cost of fines, penalties and lawsuit which help the company in improving the efficiency and

performance of the business Dimopoulos, and Wagner, (2016) highlights that there are many
negative impact of corporate governance also such as it slow down the performance of the
business as it requires the variety of the permission to complete any operation in the
organization.
RESEARCH METHODOLOGY
Data Collection: Data collection is the process in which data is collected from the different
source related to the research. In the field of the data collection primary and secondary are the
two type of the tool which is used by the researcher (Kumar, 2019). Researcher will be
collecting the secondary data with the help of the different books and journal related to the topic
of the research. Primary data is collected with the help of the survey which was conducted on the
basis of the questionnaire which contains the variety of the question including both open-ended
and close ended question and survey will be conducted on the 20 manager of the Asda.
Data Analysis: Researcher will be using the thematic data analysis tool to analysis the data
which will be gather with the help of the primary data collection tool (Dimopoulos, and Wagner,
2016). Researcher will be making the different graph and the pie to make the data attractive
which will help the researcher in understanding the data and analysing the same in the better
way.

GANTT CHART
ETHICAL CONSIDERATION
Ethical consideration plays an very important role in research. This can be specified as one of the
most important part of the research (Chipulu, Ojiako, and Marshall, 2016). There are different
ethical consideration which are as follows:
 Respect for the dignity of research participants should be prioritised.
 Any type of communication in relation with the research should be done with effective
honesty and transparency.

 The protection of privacy of research participants has be ensured.

REFERENCES
Chipulu, M., Ojiako, U. and Marshall, A., 2016. Consumer action in response to ethical
violations by service operations firms: The impact of heterogeneity. Society and Business
Review. 11(1). pp.24-45.
Dimopoulos, T. and Wagner, H.F., 2016. Corporate Governance and CEO Turnover
Decisions. Swiss Finance Institute Research Paper, (12-16).
Kumar, R., 2019. Research methodology: A step-by-step guide for beginners. Sage Publications
Limited.
Schwartz, M.S., 2017. Business ethics: an ethical decision-making approach (Vol. 10). John
Wiley & Sons.
Tricker, R.B. and Tricker, R.I., 2015. Corporate governance: Principles, policies, and practices.
Oxford University Press, USA.
Yermack, D., 2017. Corporate governance and blockchains. Review of Finance, 21(1), pp.7-31.