Assessing Corporate Strategy and Governance: Asda Research Proposal

This research proposal investigates the role of corporate strategy and corporate governance in improving the performance of Asda, a British supermarket retailer. It outlines the introduction, aims, and objectives, including understanding corporate strategy, examining the relationship between corporate strategy and governance, evaluating the impact of governance on Asda's performance, and suggesting ways to mitigate negative impacts. The literature review explores the concept of corporate strategy in relation to performance improvement. The research methodology describes data collection methods, including the use of secondary data from books and journals, and primary data collected through surveys with Asda managers. Ethical considerations, including honesty, transparency, and respect for research participants, are also addressed. The proposal includes a Gant chart for project timeline and concludes with a list of references. This research aims to provide a comprehensive analysis of corporate strategy and governance within Asda.

RESEARCH PROPOSAL

TABLE OF CONTENT
 Introduction
 Literature review
 Research methodology
 Ethical consideration
 Gant chart
 Conclusion
 Reference

INTRODUCTION
 Corporate strategy and corporate action used to
play the crucial role in the performance
improvement of the organization as they used to
define all the corporate action which are taken
by the company and also binds the company to
follow the set of the rules in operation of the
business.
 Asda, is a British supermarket retailer,
headquartered in Leeds, West Yorkshire. The
company was founded in the year 1949.

AIMS AND OBJECTIVES
“To assess the the role of corporate strategy and corporate Governance with regards to performance
improvement . A study on Asda”
Objectives
• To understand the concept of corporate strategy in relation to performance improvement.
• To investigate the relation between corporate strategy and corporate Governance in relation
to performance improvement
• To evaluate the impact of corporate Governance on the performance of Asda.
• To recommend some ways through which the negative impact of corporate strategy and
corporate Governance can be defended by Asda

LITERATURE REVIEW
 Theme 1: Concept of corporate strategy in relation to performance improvement
 As per the view point of Schwartz, (2017) corporate strategy is the strategic plan which
defines the overall corporate goal of the business and the direction in which the organization
has to go for achieving the same. In the long term of the business the corporate strategy
clearly defined vision and the direction of a company or organization looking to go to achieve
the organizational goal. Yermack, (2017) highlights that this help the company in improving
the performance of the employee in the organization as this brings the clarity ion the mind of
the employee which and also help the employee in getting the best path to go on to achieve
the organization objective which impact very positively toward the performance of the
business.

RESEARCH METHODOLOGY
 Data Collection:
 Data collection is the process in which data is collected from the different source related
to the research. In the field of the data collection primary and secondary are the two type
of the tool which is used by the researcher (Kumar, 2019). Researcher will be collecting
the secondary data with the help of the different books and journal related to the topic of
the research. Primary data is collected with the help of the survey which was conducted on
the basis of the questionnaire which contains the variety of the question including both
open-ended and close ended question and survey will be conducted on the 20 manager of
the Asda.

ETHICAL CONSIDERATION
 Ethical consideration plays an very important role in research. This can be
specified as one of the most important part of the research (Chipulu, Ojiako,
and Marshall, 2016). There are different ethical consideration which are as
follows:
 • Respect for the dignity of research participants should be prioritised.
 • Any type of communication in relation with the research should be
done with effective honesty and transparency.
 • The protection of privacy of research participants has be ensured.

GANT CHART

CONCLUSION
 The presentation highlights the aims and objectives relating to the issues in
corporate governance. The issue highlighted in the aim was ethical violation and
its impact in the corporate governance of the company. The proposal highlights
the literature review and the methods of research that will be used by the
researcher for completion of the research project.

REFERENCES
 Chipulu, M., Ojiako, U. and Marshall, A., 2016. Consumer action in response to
ethical violations by service operations firms: The impact of heterogeneity.
Society and Business Review. 11(1). pp.24-45.
 Dimopoulos, T. and Wagner, H.F., 2016. Corporate Governance and CEO
Turnover Decisions. Swiss Finance Institute Research Paper, (12-16).
 Kumar, R., 2019. Research methodology: A step-by-step guide for beginners.
Sage Publications Limited.