Corporate Strategy Impact: British Airways Employee Turnover Analysis

This report analyzes the issue of high employee turnover within British Airways, a major player in the airline industry. It begins by introducing the concept of corporate strategy and its importance, followed by a background on British Airways and the significance of addressing employee turnover. The report outlines the research objectives, emphasizing the need to understand and mitigate turnover through effective corporate strategies. A literature review explores the concepts of corporate strategy, the importance of it in reducing employee turnover, and potential solutions. The methodology section discusses the use of questionnaires for primary data collection and the utilization of secondary sources. The report aims to provide a comprehensive understanding of the issue and suggest strategies to improve employee retention within British Airways, ultimately enhancing its business performance. This report explores the impact of corporate strategy on employee turnover at British Airways, offering insights into reducing turnover and improving business performance.

Research
Project
(“To analyse the ways by
which effective corporate strategy
can help to reduce the issue of
high employee turnover”. A study
on British Airways).

Introduction to the Research
Corporate strategy introduces as an overall direction and scope
of an organisation and the way in which its different
operations work together to accomplish particular gaols and
objectives. For this research, British Airways is chosen
hospitality industry that faced issue of high employee
turnover.

Background of British Airways
British Airways is the flag carrier airline industry in the United
Kingdom. It was founded by Alex Cruz, Steohen William in
1974. High employee turnover is biggest issue which have
been faced by British Airways. This issue negatively impact
on business performance and profitability of company.

Research Objectives
 To develop basic understanding regarding the concept of
corporate strategy.
 To analysis importance of effective corporate strategy in
reduction of high employee turnover within British Airways.
 To determine ways through which British Airways can reduce
issue of high employee turnover.

Importance Of Issue
Corporate strategy helps an organisation in allocation of its
resources, establish expectations, improve competitive
position, retain employees etc. These are effective and
essential ways for an organisation to retain employees for long
time and achieve better results within given time duration.

Literature Review
Concept of corporate strategy.
According to the Vicki A. Benge, 2017, corporate strategy is a
plan of company which used to choose and develop specific
competitive market while improving in business units. This
includes two kind of strategies that are diversification and
vertical integration.

The Importance Of Effective Corporate
Strategy In Reduction Of High Employee
Turnover Within British Airways.
According to the Seb Atkinson, staff considered as a critical
element to the success of an organization. Excessive staff
turnover can leads in extra costs for hiring new
employees so British Airways needs to formulate
effective strategies for reducing the high employees
turnover.

Ways Through Which British Airways
Can Reduce Issue Of High Employee
Turnover.
According to Motley Fool, 2019, there are different ways with the
help of which improvements could be made in the issues faced
by companies in retaining their employees for a long period of
time. The solutions are related to providing the employees with
incentives, understanding their needs and preferences,
continuous evaluation of the rules and regulations and policies
of the company.

Research Methodology
For collecting primary data's questionnaire is considered as
a most useful method to formulate effective strategies
which helps to reduce the employees turnover issues.
This is considered as an important technique of data
collection that are used by researchers to facilitates
reliable and accurate informations related to the particular
topic.

Secondary Source Of Data Collection
Secondary research is done by using the secondary sources
of data collection that are already published in books,
articles, magazines etc. This helps investigators in
collecting the detailed and depth informations to
formulate appropriate strategies for reducing the
employees turnover