Corporate Strategy and Governance: Healthcare Service Implications

This report presents a comprehensive analysis of the implications of introducing new governance and strategy for healthcare services in London Suburbs, focusing on the Occupational Health Clinic Crowley. The study explores the rationale behind the research, which includes diversifying services and adapting to market needs, particularly within the context of an aging population. The report delves into the literature review, examining the impact of digital technology, including big data, improved communication, electronic medical records, telemedicine, and mobile apps, on healthcare services. The research methodology, including research design, philosophy, and data collection methods, is detailed. The findings are critically reviewed, and recommendations and an action plan are provided to improve the governance and strategic approach of the clinic. The report aims to identify the changes needed in governance and strategy, and to determine the ways to implement innovative healthcare services, ultimately aiming to improve business performance and attract new customers.

CORPORATE STRATEGY AND
GOVERNANCE

Table of Contents
CHAPTER 1: INTRODUCTION....................................................................................................1
1.1 Overview and background of research.............................................................................1
1.2 Overview and background of organisation.......................................................................1
1.3 Rationale of the research..................................................................................................1
1.4 Research Aim, objectives and questions..........................................................................2
1.5 Significance of research...................................................................................................3
1.6 Structure of report.............................................................................................................3
CHAPTER 2: LITERATURE REVIEW.........................................................................................5
2.1 Implications of introducing new healthcare services.......................................................5
2.2 Changes needed in governance and strategy within Occupational Health Clinic Crowley to
increase it significant advantages for business development.................................................7
2.3 Ways to implement innovative healthcare services in Occupational Health Clinic Crowley
................................................................................................................................................9
CHAPTER 3 : RESEARCH METHODOLOGY..........................................................................12
3.1 Investigation...................................................................................................................12
3.2 Research design..............................................................................................................12
3.3 Research philosophy.......................................................................................................12
3.4 Research approach..........................................................................................................12
3.5 Data collection................................................................................................................13
3.6 Tools & methods............................................................................................................13
3.7 Data analysis...................................................................................................................13
CHAPTER 4 : CRITICAL REVIEW OF RESULTS....................................................................16
4.1 Critical review on the basis of primary research............................................................16
4.2 Critical review on the basis of secondary research........................................................26
CHAPTER 5 : RECOMMENDATION AND ACTION PLAN....................................................28
5.1 Conclusion......................................................................................................................28
5.2 Reflection.......................................................................................................................28
5.3 Recommendation............................................................................................................28
REFERENCES..............................................................................................................................33

.......................................................................................................................................................35

Topic
“The implications of introducing new governance and strategy for healthcare
services in London Suburbs– A Case Study on Occupational Health Clinic Crowley”.
CHAPTER 1: INTRODUCTION
1.1 Overview and background of research
The term ‘Governance’ is emerging within health and social service at significant
requirement and expectation. With the help of UK Government, a new governance architecture is
constructed crucially on ‘unitary boards’ of ‘trust’ organisations. This would also interlock in a
numerous manner with boards of Strategic Health Authorities. Organisations which deal in
health and social care concerns more on implementing the model, that based on idea of
‘corporate governance’ (Aguilera and Crespi-Cladera, 2016). In context with healthcare services
in London Suburbs, Boards of Directors of public corporations like Occupational Health Clinic
Crowley construct corporate governance on various basis. It includes Setting strategic direction;
Overseeing progress towards achievement of strategic goals and Monitoring performance, to run
business smoothly.
1.2 Overview and background of organisation
Occupational Health Clinic Crowley is a small enterprise based in West London which
considers operations and functions to develop significant advantages. It offers specialised
services for occupational health situations and clients. With the help of implementation of digital
technology, Occupational Health Clinic Crowley is able to maintain its high standards but is not
increasing significant advantages. One of the best value towards business is capability and
flexibility to answer to market needs. This would create the best value in area at its central
location in West London (Alkhuraiji and et. al., 2016). In addition to this, it also makes an ideal
base for exploring capital in London suburbs. There are several business ideas in London
suburbs that can help Occupational Health Clinic Crowley to diversify its services and produce
profitability.
1.3 Rationale of the research
Diversifying the services at Occupational Health Clinic Crowley has an important role in
the business. The board of the company is looking forward to decide the services the company
can offer, adding new department specialised on healthcare services. Therefore, it can be stated
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that small businesses are able to gain proper outcomes if answer to the market needs. It helps to
focus on customers’ needs and requirements that assist to attain desired results in business
environment, helping to grow revenue and profitability to face challenges in the market.
Research is needed to identify market trends in health and healthcare services and run
accordingly the new strategy for the business development. Changing customer needs and family
dynamic behaviour with more and more ageing population that need healthcare services for local
elderly population can transform their operations in a systematic manner to achieve good results.
It is essential to focus on research and implementation of the new healthcare services to build
scalable results in enterprise.
1.4 Research Aim, objectives and questions
Aim: The implications of introducing new governance and strategy for healthcare services in
London Suburbs– A Case Study on Occupational Health Clinic Crowley
Objectives:
 To understand the implications of introducing new healthcare services in London
Suburbs
 To evaluate the changes needed within governance and strategy of Occupational Health
Clinic Crowley
 To find out the ways to implement innovative healthcare services in Occupational Health
Clinic Crowley To recommend the ways to introduce new healthcare services in London Suburbs
Research questions
 How implementation of healthcare service can create significant business advantages in
Occupational Health Clinic Crawley?
 What is the contribution of new governance and strategy for new healthcare service to
increase significant advantages for business development at Occupational Health Clinic
Crawley?
 How developing the new corporate strategy and governance is helpful in implementation
of new healthcare service at Occupational Health Clinic Crowley?
 Are the employees in agreement with implementation of new governance and strategy for
new healthcare service in Occupational Health Clinic Crawley?
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 What are the ways that need to consider the implementation of the healthcare service at
Occupational Health Clinic Crawley?
1.5 Significance of research
In the present study, it can be stated that there are different advantages to consider of
introducing new healthcare services in London Suburbs (Bekkers, Dijkstra and Fenger, 2016).
With the help of research and critical review of the findings and the recommendation, looking for
the proposed action plan, the board had evaluated several advantages which assist to focus and
maintain information to fulfil aim and objectives of the company and take the best approach with
regard of new governance and strategy when implementing new healthcare services in the
workplace.
1.6 Structure of report
In order to consider present dissertation, it can be stated that there are five chapters
included that help to focus and maintain creative results. In this consideration, various attributes
in research are included to perform the program.
They are as follows: Introduction: In this chapter, general information about the research and topic has been
explained. In this chapter, dissertation cover general information, aims and objectives,
significances, etc. that would be beneficial to create more creative work performances. Literature review: In this chapter, researcher took previous published research.
Furthermore, as per different authors views it can be reviewed that present study is more
important to carry further knowledge in healthcare services. Hence, literature review
chapter assists to find relevant information to develop a new governance and strategy foe
new healthcare services. Research methodology: With the present research, it can be stated that there are different
elements of research methodology tools included that helps to conduct study. In the
research, two types of data have been used to understand importance of it in creative
manner. For instance, primary and secondary. These information helps to focus on new
healthcare services at Occupational Health Clinic Crowley to understand its
effectiveness. Collection of primary and secondary data will be considered with using
design, philosophy, data collection, etc.
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 Data analysis and findings: On the basis of primary information, researcher consider
data analysis and findings that would be helpful to find more systematic work
performances. As per the respondents views, findings will be carry further the element
that are important in changes in the governance and strategy of company, when
introducing the new healthcare services at Occupational Health Clinic Crowley.
 Conclusion and recommendation: It is last chapter in which researcher carry conclusion
and recommendation on the basis of above research. In order to increase growth and
performance of Occupational Health Clinic Crowley, it is important to propose the
relevant changes in governance and strategy to gain more significant results with new
healthcare services (Larmour, 2017). It would be beneficial to attract new customers and
improve business performance as well. Suggestions also made that helps to implement
new healthcare services. Along with this, recommendation such an action plan, also given
on the basis of respondents views so that it would be helpful to carry further activities.
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CHAPTER 2: LITERATURE REVIEW
In the literature review, previous author’s research and views have been undertaken. It
would be beneficial for business and community needs to implement the new healthcare service
Occupational Health Clinic Crowley. Researcher has aim to analyse the implications of
introducing new healthcare services at Occupational Health Clinic Crowley (Lee and et. al.,
2016). In this way, a review of marketing, HR, operations and other departments will help to
develop a new corporate governance and strategy, in order to endure smooth implementation of
new healthcare services, able to make high growth in respective company.
2.1 Implications of introducing new healthcare services
According to the article given by Siv Rauv (2017), it has evaluated that developing
technology has proven bless for every field, including retailer, manufacturer, health and social
care etc. In healthcare organisations, it has improved efficiencies of operational activities that
raise standardisation in well-being of patients. It has also transformed the entire services that
enhance experience for both medical professionals and patients. In context with London area,
here many healthcare organisations are providing effective services for improving health of
people. It includes Occupational Health Clinic Crowley that offers specialised services, with aim
to promote health in societies and make the same, disease free. To achieve this aim, respective
organisation need to understand the implication of digital technology (LÊgreid, 2017). This
would help in determining the latest trends and innovations in healthcare industry for creating a
successful significant business advantage. It includes-
 Availability of Information and Big Data: There are numerous technologies
availability through which data can be easily accessed and processed. It includes Internet,
Intranet, Search Engines and more, which are considered as a hallmark of technological
age. These techniques will help service providers of Occupational Health Clinic Crowley
in increasing their abilities, for sharing information and analyse big data as well. In
healthcare sector, such kind of “Big Data” help in analysing the latest trends, reaching
larger and more diverse population groups. This would give opportunities to medical
professionals of respective company to stay on top of health-care techniques,
technologies and trends. Through this process, they can identify risk factors more easily
as well as give prescriptions or preventive treatment also (Liu and et. al., 2016). For this
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purpose, medical professionals of respective company can compare data of an individual
with data of thousands patients more easily.
 Improved Communication: In health-care sector, technological innovations also
facilitate more smoother communication within organisations. By using media
applications such as video and online discussion platforms, real-time processing which
increase capabilities to communicate and spread knowledge in rapid manner. In this
regard, using electronic medical records, employees of Occupational Health Clinic
Crowley can access and store data related to patient's record more appropriately (Memon
and Kinder, 2016). This would lead to improve treatment and recovery of patient health
also.
 Electronic Medical Records: It will help administration of hospitals to stored relevant
information about patients' health, test result and diagnoses etc. in an online location.
This would aid service providers to provide accurate care to each individual in desired
manner (The Impact of Technology in Healthcare, 2018). E-mail records also include
features like medical billing system that aid health-care organisations to run activities
more smoothly.
 Telemedicine/ Telehealth: It include features like video-conferencing which is
considered as cost efficient ways for providing local health services. It is generally used
in rural, remote and regional communities that requires regular access to medical
specialists. Therefore, through telemedicine system, health workers can provide face-to-
face medical services to patients of these remote areas (Di Nauta and et. al., 2018). In
addition to this, during tele-consultation with professionals, people can ensure whether
they are getting correct treatment or not.
 Mobility and Mobile Apps: These kinds of software are considered as main key for
improving accessibility for medical professionals and their patients. It makes people able
to manage own health and well-being state. As mobile apps include every features that
prompts them to get regular check-ups, obtain medical information, access online test
result within 24/7 without taking an appointment in hospitals, etc. While medical
professionals can access information related to drugs, symptoms of diseases and process
of treatment accordingly, clinical matters and more.
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Therefore, as per perception of Nawaz (2017), it has analysed that there is a positive
impact of technology in health-care sector. It embraces digital health-care services that facilitates
easier collaboration, enhanced capabilities for innovation, better outcomes, automated
administrative and clinical processes etc. within Occupational Health Clinic Crowley and other
organisations, dealing in same industry.
2.2 Changes needed in governance and strategy within Occupational Health Clinic Crowley to
increase it significant advantages for business development
According to views of Nelson and Staggers (2016), it has evaluated that connected
Technology Enabled Care (TEC) refers to a combination of telehealth, mHealth, eHealth and
telemedicine. All these processes facilitate in connecting medical devices for delivering high
quality services to patients. It includes software (health applications) and hardware (mobile
diagnostics, wearables and remote monitoring devices). Therefore, to implement such
technologies within business, administrative department of Occupational Health Clinic Crowley
needs to develop new corporate strategy and governance. Here, corporate governance aids a
company in ensuring whether business is running as per its responsible manner or not. It assists
organisations to conduct all its activities and framework in ethical and legal manner. Therefore,
in context with health-care industry, new corporate governance will aid authorities to overcome
from difficulties, which arise during implementation of new technologies within business (Paton,
2017). It includes – Constrained Budgets and increasing costs to bring advanced medical
treatments; complexities and cost to deliver care to to ageing population; high expectation of
patients for getting better treatment; and more.
Therefore, to overcome from such challenges, Board of Directors of Occupational Health
Clinic Crowley needs to create some changes in existing corporate governance. It will define
new set of rules and organisational policies, by which criteria of new objectives can be met. In
this regard, changes are done on the basis of responsibilities of management that must fit with
board's oversight duties (Petrakaki, Klecun and Cornford, 2016). Therefore, contribution of new
corporate governance for new health-care service at Occupational Health Clinic Crawley can be
analysed in following manner:-
 Employee and Stakeholder engagement – In this, healthcare employees are more
focused on their patient health which motivate them to treat them in good manner. In
order to cut down the funding and reduction in Medicine reimbursement appear over the
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hospitals at the time of operating and regulating cost increment. In Occupational Health
Clinic Crawley, staff members are contributed their best practices for treating patients in
good manner. This will motivate their patients to take time to time medicine which make
improvement in their health. In this hospital, doctors, nurses, technicians and all other
manner of healthcare employees are expected to serve quality based care experiences
which keep patients satisfied at high level. They are developed new rules, regulations and
norms which make delivering on finer details of patient experience taxing for
professionals (Saltman and Duran, 2016). On the other hand, it is required for an
organisation is to engaged with stakeholders who are provide special health care services
and facilities to their patients. Such stakeholder includes healthcare professionals, nurses,
politicians, health-care managers, regulatory bodies and insurance companies. An
organisation and stakeholders have a social responsibility to act for good of the entire
healthcare system. Sometime, the need and wants are not suitable for stakeholders but the
alignment with patients is always effective.
 Managed risk more effectively – It is important for an organisation is to manage and
maintain risk which help them in smoothly run of business operations and properly care
of patients. This is required for Occupational Health Clinic Crawley is to concentrate on
their patient health and treat them in good manner which assist them in recover soon.
There are various risks which occurs while treating of patients such as lack of budget,
poor machinery system and so more. Along with this, it is necessary for respective
hospital is to develop proper ethical policies which help them in fulfilling all government
laws and rules in better manner. The government need to develop and formulate those
policies and ethical laws which help them in effectively treating their patients (Witell and
et. al., 2016). With the help of corporate governance, company can easily adopt effective
ethical actions which assist them in providing proper care to patients in effective manner.
 Effectively managed and measured operational activities – In Occupational Health
Clinic Crawley, staff members are the main part which play an important role in
effectively managed and measured business operations in better way. This is required for
an organisation manager and owners is to manage or maintain all business functions in
order to gain high income and profitability. In addition to this, corporate governance is
the system of rules, processes and practices through which firm is managed and directed.
8

It is essential for balance the interest of company's shareholders, stakeholders,
management, customers, suppliers and government.
2.3 Ways to implement innovative healthcare services in Occupational Health Clinic Crowley
According to opinion of Petrakaki, Klecun and Cornford (2016), In healthcare sector,
there are various ways through which Occupational Health Clinic Crowley can easily implement
innovative health care services and facilities in better manner. Such ways are described as under:
SWOT Analysis:
Occupational Health Clinic Crowley is the establishment which have around for number
of years and they serve to treat their patients and provide best services. SWOT analysis is
described as under:
 Strength – The main strength of an organisation is that they have skilled and qualified
doctors who have ability to make good reputation of hospital. They are offer amazing
services and facilities to their patients in which hospital have dedicated emergency
section that tends to severe and most important cases. With this, they also offer required
innovative services which help them in develop goodwill and reputation in the market
place. If they are provided proper care to their patients and availability of emergency
room where such people are taken who are suffered from accident and other dangerous
disease the doctors and nurses are given maximum attention to their patients which made
them comfortable at every instant and all employees are serve services in effective
manner (Saltman and Duran, 2016). For gaining attention of more people from hospital
facilities or services, they required to develop innovative services which satisfy them.
 Weakness – It is analysed that Occupational Health Clinic Crowley are offer high cost
services to the patient who are suffer from major disease. They are charge a hefty amount
of capital which is not always affordable by the common people. It is created major issue
for an organisation is to adopt innovative services which make their patients happy and
satisfied in each manner. On the other hand, they are mainly built in suburban areas
where some of the people are taken services of the hospitals. This is why patients fail to
avail the services of the hospital if they belong from suburban locations. The another
major weakness is that, latest strategy of Occupational Health Clinic Crowley is to
exploit the available space to the maximum extent possible and they are try to enhance in
number of beds size without increasing in size of hospital.
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 Opportunities – For every hospital sector, this is required for expand their business
operations and functions in another country in order to gain maximum number of
profitability. In order to gain high opportunities, the hospital required to post more and
more information over internet through which people are highly conscious of their health.
Along with this, currently business house and corporates are concerned about health and
well-being of their employees (Vargo and Lusch, 2016). This is an opportunity for
health-care service provider is to make innovative services for their patients which
reduces burden of cost and serve best treatment.
 Threats – It is that factor within an environment which can be determined towards higher
growth and success to the business. Occupational Health Clinic Crowley faces a lot of
competitions from other healthcare service provider organisation. In this, cost of
healthcare is growing and this means people may find out difficult way to afford quality
based services related to health care. Therefore, healthcare professionals may identify it
complex to bring down the income or revenue and it may suffer losses if they have to
reduce the costs and prices. If they overcome with such threats so they can easily serve
innovative services and facilities to their patients.
Lewin's change management model:
It is one of the most popular and effective model which make it possible for company is
to understand and evaluate organisational change in better manner (Paton, 2017). The change
model is designed and created by Kurl Lewin in the year of 1950. With the help of this mode, in
this, there are three main stages which includes unfreeze, change and refreeze that are described
as under:
 Unfreeze – It is the first stage of the change process as per the Lewin's method and
technicians which involves preparation of changes within an organisation. It is required
for firm is to get ready for major change which occurs at the time of adopting new
policies and strategies for smoothly run of business operations and functions effectively.
This stage is essential because most of the people are try to resist the change and it is
necessary to break this status. Along with this, it is required for staff members of an
organisation is to make their employees comfortable in order to gain maximum
profitability and income level (Memon and Kinder, 2016). For example, Occupational
Health Clinic Crowley can adopt various changes which help them in make innovation in
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their current services or facilities. There are various things in which company need to
make innovation such as physio expertise app-lied, reducing anxiety, reducing the
impact of chronic pain and rapid post-operative patient care. They are provided specialist
services and more diverse mix of care and clinical experts than any other healthcare
professionals provider.
 Change – This is that stage where real transition or changes are taken place. The
procedure is that where organisation can focus on change which help them in make
innovative practices which attract large number of people towards them (Lee and et. al.,
2016). In this stage, leader should provide effective leadership which is important for
staff members is to take right direction for gaining high profitability.
 Refreeze – It refers to last stage which assist management of Occupational Health Clinic
Crawley to provide effective training to employees. This would help in developing their
skills and knowledge as per changes in working procedures. Through this process,
management of respective company also reduce the chance of employee resistivity and
gain cooperation of workers in implementing changes more appropriately.
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CHAPTER 3 : RESEARCH METHODOLOGY
Research methodology consist certain tools that helps to accomplish aim and objectives
in positive manner. There are different kinds of elements considered to gain useful and relevant
information in research. Different methods are as follows:
3.1 Investigation
With respect to determine investigation, different options have been existing in front of
researcher. It helps to gain results in positive manner with different information. Qualitative and
quantitative two types of investigation exist in front of researcher. From the both, market
research team of Occupational Health Clinic Crawley use qualitative method in present study to
find relevant information to develop corporate governance.
3.2 Research design
Furthermore, research design also consists important tool that assist to gain more creative
results at workplace. With this consideration, right direction has been conducted to accomplish
aim and objectives. There are different options of research design such as descriptive,
exploratory, experimental, etc. In the present study, researchers select descriptive research design
which is helpful to ascertain useful and relevant information.
3.3 Research philosophy
It consists a definite pattern of belief that ascertained to attain more desired work
performance at workplace. In this way, right direction required to get relevant information. There
are two approaches such as interpretivism and positivism to collect data in respect to achieve aim
and objectives. In the present study, researcher used interpretivist research philosophy to attain
desired results.
3.4 Research approach
In this consideration, researcher has two kinds of approaches such as inductive and
deductive. In the present study, inductive research approach has been used to measure
appropriate measurement of action. It helps to assess reliability from different data in successful
way.
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3.5 Data collection
With respect to collect data, it can be stated that primary and secondary two kinds of
information have been gathered that contains from different resources. In order to collect primary
data, researcher consist questionnaire to conduct appropriate survey. It assists to focus on
effectiveness in appropriate manner. Furthermore, secondary data has been collected from
different resources such as journals, magazines, books, articles, etc. In this regard, under present
research, both techniques that are primary and secondary, use to gather proper information.
3.6 Tools & methods
The research will use the tools to diagnose the current situation and design the possible
way of introducing the new department of health care services at Occupational Health Clinic
Crawley. The tools used area: PESTLE analysis, SWOT analyses, Kaleidoscope analyse, models
of change, innovative models of changes, Action plan and Gantt chart.
3.7 Data analysis
In the research, data analysis considered to gain relevant and appropriate information. In
order to meet with effective functioning, qualitative data ascertained at workplace in successful
manner. Thematic analysis strategy has been used to make effective functioning. On the basis of
different perspectives, business will able to gain their outcomes.
Therefore, to take feedback of patients and local community members under London
Suburbs, research team of Occupational Health Clinic Crawley use primary technique. Under
this research, they have formulated a questionnaire to survey on respective respondents. For this
purpose, they have chosen 20 respondents from total population having size 100.
Questionnaire
Name:
Age:
Gender:
Q1) How would you feel about medical services provided by Occupational Health Clinic
Crowley?
a) Highly Satisfied
b) Satisfied
c) Dissatisfied
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Q2) Do you think new medical equipments and practices will provide better health-care
services?
a) Yes
b) No
Q3) If medical professionals of Occupational Health Clinic Crowley asked proper
questions with your past medical history, while teleconsultation?
a) Yes
b) No
Q4) Did the medical practitioners of Occupational Health Clinic Crowley need to develop
their skills for providing better treatment and health-care services?
a) Yes
b) No
Q5) What is your opinion about mobile apps and new medical software for well-being of
patients?
a) Promoting appropriate treatment
b) Make people able to manage own health
c) Aid health promoters to acknowledge themselves about medical practices
Q6) Do you think for implementing new healthcare services will create significant
business advantage in Occupational Health Clinic Crowley?
a) Yes
b) No
Q7) What is the role of corporate-governance and strategies in increasing significant
advantage for business development at Occupational Health Clinic Crowley?
a) Increase shareholder engagement
b) Managed risk more effectively
c) Effectively managed and measured operational activities
Q8) What are the effective ways by which authorities of Occupational Health Clinic
Crowley can implement new healthcare system within business?
a) Employee engagement
b) Develop new corporate governance and strategies
c) Provide training to medical practitioners and staff members
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Q9) Which is the best technique to introduce the new department of health care services
at Occupational Health Clinic Crawley?
a) SWOT Analysis
b) PESTLE Analysis
c) Gantt chart and Action Plan
d) Innovative models of change
Q10) Provide some effective recommendation to introduce new healthcare services in
London Suburbs to Occupational Health Clinic Crowley?
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CHAPTER 4 : CRITICAL REVIEW OF RESULTS
4.1 Critical review on the basis of primary research
In this part of research, opinion of respective respondents are analysed on the basis of
their feedback. For this purpose, data obtained by survey is represented in graphical manner and
further interpretation can be done accordingly. This would help in making critical discussion to
implement new medical services within workplace effectively, under Occupational Health Clinic
Crawley.
Theme 1: People are satisfied with health-care services
Q1) How would you feel about medical
services provided by Occupational Health
Clinic Crowley?
Frequency
a) Highly Satisfied 8
b) Satisfied 7
c) Dissatisfied 5
16
a) Highly Satisfied b) Satisfied c) Dissatisfied
0
1
2
3
4
5
6
7
8
Column B

Interpretation: In order to analyse effectiveness of services offered by Occupational Health
Clinic Crowley, its research team has carried a survey on 20 respondents. In this regard, through
opinion of 8 users out of them as shown in in above figure, it has interpreted that people are
highly satisfied with health-care services. They are agreed that services provided by medical
practitioners and nurses to patients, are highly appreciated. While, 7 users rest of 20, are stated
that health-care services are much satisfied. But still they want some changes in its system which
would help in improving its health-care services. Other than this, remaining 5 respondents are
dissatisfied with services, offered by this hospital. They are not much happy with treatment
procedures and quality of health-care services. In this regard, they suggest its managers to
introduce new medical equipment and digital technologies for providing better services.
Theme 2: New medical equipments help in providing better healthcare services
Q2) Do you think new medical equipments
and practices will provide better health-care
services?
Frequency
a) Yes 18
b) No 2
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Interpretation: People are now concern more on maintaining their health and always demand to
get better quality of services from medical organisations. Therefore, it is essential for
organisations dealing in such industry like Occupational Health Clinic Crowley to make
improvement in health-care practices and system. For this purpose, they should bring new
medical equipments like digital technologies to provide better and timely services. As per
feedback of 18 respondents out of 20, as shown in above figure, it has interpreted that bringing
new technologies within hospitals, aid medical practitioners to give more effective services. In
this regard, by using techniques like e-records, telehealth and mobile apps, professionals of
respective company can provide effective treatments for well-beingness of patients.
18
a) Yes b) No
0
2
4
6
8
10
12
14
16
18
Column B

Theme 3: Medical professionals asked about past medical history of individuals before
giving treatment
Q3) If medical professionals of Occupational
Health Clinic Crowley asked proper
questions with your past medical history,
while teleconsultation?
Frequency
a) Yes 17
b) No 3
Interpretation: In order to provide appropriate treatment to ill persons, it is essential for health-
care professionals to review about their past medical history first. Through this process, they can
analyse reasons of illness and type of prescriptions they need to provide, for well-being of
patients. This would help in prescribing effective treatment and reducing from those issues,
which might impact on health of patients negatively. It has interpreted from 17 respondents out
of 20 from the mentioned graph that professionals of Occupational Health Clinic Crowley
always asked about past medical history of patients, before providing any treatment. They
19
a) Yes b) No
0
2
4
6
8
10
12
14
16
18
Column B

always concern on providing best quality of services, so that patients can recover their health
after medical treatments. While remaining 3 clients of respective company didn't agree on the
same.
Theme 4: Medical Practitioners need to develop skills to give effective health-care services
Q4) Did the medical practitioners of
Occupational Health Clinic Crowley need to
develop their skills for providing better
treatment and health-care services?
Frequency
a) Yes 14
b) No 6
Interpretation: As employees play the main role in any organisation in running business
successfully. Therefore, in context with health-care industries, it is essential for management of
Occupational Health Clinic Crowley to provide effective training to workers and professionals.
This would help in developing skills and knowledge of health practitioners and staff workers
related to new medical equipment. Through this process, they can provide effective and high
20
a) Yes b) No
0
2
4
6
8
10
12
14
Column B

quality of services to patients for their well-beings. According to survey on 20 respondents as
shown in above graph, it has interpreted that 14 users are in favour with same concept. They also
recommend management of respective company to develop skills of workers. While, remaining 6
respondents didn’t believe the same as keeping more and more practices, will help professionals
in developing skills instead of training.
Theme 5: Mobile apps help in promoting appropriate health treatment
Q5) What is your opinion about mobile
apps and new medical software for well-
being of patients?
Frequency
a) Promoting appropriate treatment 6
b) Make people able to manage own health 6
c) Aid health promoters to acknowledge
themselves about medical practices
8
Interpretation: Digital technologies like mobile apps or mobility are proved beneficial for both
health practitioners and people. It aid medical professionals in obtaining knowledge about drugs
21
0
2
4
6
8
Column E

and prescribed accordingly to patients. As per given graph it has interpreted that 6 out of 20
respondents believe mobile apps help in promoting appropriate treatment. While other 6
respondents think that it would make people to manage own health in systematic manner. apart
from this, remaining 8 users state that it would prove more beneficial for medical practitioners.
Theme 6: New healthcare service helps in creating significant business advantage
Q6) Do you think for implementing new
healthcare services will create significant
business advantage in Occupational Health
Clinic Crowley?
Frequency
a) Yes 16
b) No 4
Interpretation: From this mentioned graph, it has interpreted that 16 out of 20 respondents
believe that implementing new health-care services, will aid Occupational Health in creating
business advantage. While 4 respondents didn't agree with same statement because they believe
22
a) Yes b) No
0
2
4
6
8
10
12
14
16
Column B

that for this purpose, management of respective organisation are needed to concern more on
development of skills of staff members.
Theme 7: Contribution of corporate governance and strategies in increasing significant
advantage
Q7) What is the role of corporate-
governance and strategies in increasing
significant advantage for business
development at Occupational Health Clinic
Crowley?
Frequency
a) Increase stakeholder engagement 5
b) Managed risk more effectively 7
c) Effectively managed and measured
operational activities
8
23
0
2
4
6
8
Column B

Interpretation: Corporate-governance and strategies plays major role in running business of an
organisation smoothly. It includes getting engagement of all stakeholders, management of risks,
improvement in operational activities and more. All these processes helps in increasing
significant advantages for business development also. According to above graph, it has
interpreted that 5 out of 20 respondents also believe that corporate-governance helps more in
engaging stakeholders in achievement of business objectives. While, 7 users states that it give
opportunity to reduce the occurrence of risk in Occupational Health Clinic Crowley and
managed accordingly. Other than this, remaining 8 respondents are in favour with concept of
improving operational activities.
Theme 8: Ways to implement new healthcare system
Q8) What are the effective ways by which
authorities of Occupational Health Clinic
Crowley can implement new healthcare
system within business?
Frequency
a) Employee engagement 8
b) Develop new corporate governance and
strategies
7
c) Provide training to medical practitioners and
staff members
5
24

Interpretation: To implement health-care system, there are various ways management of a
company can used. It includes employee engagement, develop new corporate-governance and
strategies, provide training to staff workers and more. It has been interpreted from above
mentioned graph that 8 respondents out of 20 are believed engaging employees, will aid
Occupational Health Clinic Crawley in implementing new health-care system. While, 7 users
states to develop new corporate-governance. This would help in setting new rules and regulations
for providing better services to patients. Other than this, remaining 5 are in favour with concept
of providing training to medical practitioners. Through this process, they can provide better
quality of services.
Theme 9: Method to introduce the new department of health care services
Q9) Which is the best technique to
introduce the new department of health
care services at Occupational Health Clinic
Crawley?
Frequency
a) SWOT Analysis 4
25
0
2
4
6
8
Column F

b) PESTLE Analysis 4
c) Gantt chart and Action Plan 5
d) Innovative models of change 7
Interpretation: In order to introduce the new department of health-care services, management
of Occupational Health Clinic Crawley can use various methods. It includes SWOT, PESTLE,
Gantt Chart, Innovative models and more. It has interpreted through given graph that 7 out of 20
respondents recommend this organisation to implement innovative model of change. This would
help in creating innovation in health-care services. While, 5 respondents state that preparing
Gantt Chart and Action Plan helps in improving function more appropriately. Apart from this, 4
respondents assist to PESTLE and remaining 4 to SWOT analysis.
4.2 Critical review on the basis of secondary research
In order to analyse information which is obtained under literature review, perception of
various researchers is taken. This would help in creating critical review to analyse the
information more appropriately. Therefore, in context with present research, to analyse
26
a) SWOT Analysis
b) PESTLE Analysis
c) Gantt chart and Action Plan
d) Innovative models of change
0
1
2
3
4
5
6
7
Column F

effectiveness of corporate governance in improving healthcare practices, critical review can be
done in following manner:-
Implications of introducing new healthcare services
As per opinion of Colli and Colpan (2016), it has been evaluated that advancement in
technology is good for healthcare sector. Because they can provide better as well as on time
services and introducing new services in respective sector enhancing experience in positive
manner of both patient and professionals. Along with this, healthcare organisations can maintain
record of their patients which may be needed in future and provide them services according to
requirement. Moreover, communication will be improve and most important is that electronic
data records can be maintained. That will assist in future for providing better services as per the
need of patients.
Role of corporate governance and strategy in increasing significant advantages for business
development
According to view point of Pollitt, Birchall and Putman (2016), corporate governance is
set of strategies which must be implemented by the business in proper manner. Because it result
in growth for business and generating more revenue. In healthcare sector, corporate governance
result in better advances such as implementing latest technology, better engagement of
professionals with stakeholders, managing risk in effective manner so it will not affect
operational activities of health-care organisation.
Ways to implement innovative healthcare services
It has been analysed through Ocasio and Radoynovska (2016) that for implementing
innovative technologies in healthcare services it is necessary to make modifications in existing.
Thus, best way of implementing innovation is to apply Lewin's change model in which existing
strategies get unfreeze then innovation is applied. After this, last step is to freeze the strategics
again so that company will work on implemented new innovative things. Apart from this, for
providing better as well as effective services to patients it is necessary to do something
innovative.
27

CHAPTER 5 : RECOMMENDATION AND ACTION PLAN
5.1 Conclusion
From this research, it has analysed that to bring changes in business or health-care
services, an organisation needs to develop effective corporate-governance. By concerning on
different factors like improvement in medical practices, development in health-care services,
bring digital technologies within business, company dealing in health-industry can run more
smoothly. This would also help in giving best treatments to people living in local communities
and remote areas. In addition to this, by developing innovation in services like mobile app
(physiology-expertise app-lied), telehealth and more, patient satisfaction can be increased.
Digital technologies, medical apps etc. also shorten hospital stays for people, that not only
provide relied to patients but service providers also.
5.2 Reflection
As per the research, it has identified that to complete an investigation, it is essential for
researchers to know the entire terminology. They should possess such skills and knowledge that
helps in completing research in desired manner. In this regard, in order to obtain information and
address issues of present research, I have developed a team of five members. As a manager of
this team, I have equal distributed roles and responsibilities to each member according to their
skills. This would help in getting their cooperation to achieve objectives in set period of time.
Since this research is based on health and care sector, therefore, I have provided sufficient
training to each member. Through this process, they would become able to obtain information as
per requirement.
5.3 Recommendation
From this research, it has concluded that in order to promote health in London Suburbs, it
is essential for organisations dealing in health-care sector, to bring latest technology. In this
regard, to develop structure and create changes in health-care systems, it is recommended to
Board of Directors of Occupational Health Clinic Crowley to formulate effective corporate-
governance. As it is believed that concept of shareholder responsibilities and accountability is an
integral part of corporate-governance. Therefore, to endorse any action BOD needs to concern on
some effective principles of corporate-governance. It includes:
28

 The corporate governance committee of the board in a company plays a leadership role in
shaping the entire structure. Therefore, committee members of Occupational Health
Clinic Crowley must concern on business needs and strategy as well as actively conducts
succession planning also. This would help in making appropriate rules and policies for
improving health-care practices.
 The board and management of Occupational Health Clinic Crowley must engage with
long-term stakeholders' benefits and interest. As any kind of conflicts among
stakeholders can affect the company’s long-term value creation. By engaging
stakeholders in board meetings and management, help management of respective
company to develop effective corporate decision making or strategies. This would help in
getting cooperation of stakeholders and encouraging medical professionals and staff
members to provide better quality of services. In addition to this, management should
disclose appropriate information to service providers so that, they can help medical
professionals in giving proper treatment to patients.
 In making effective decisions related to develop corporate governance, board members of
Occupational Health Clinic Crowley must consider important aspects. It includes
interests of all constituencies of company, including stakeholders such as patients, clients,
staff workers, suppliers and community in which the company operates its business. This
will contribute in a direct and meaningful way for building the long-term value creation.
Other than this, for implementing innovative health-care services under Occupational
Health Clinic Crowley, it is recommended to management to make appropriate action plan. This
would include certain activities through which latest trends in health-care services can be
analysed. By this evaluation, management of respective organisation can develop new strategy
and corporate-governance, to their transform its business operations in systematic manner.
Therefore, an action plan for improving health-care practices in Occupational Health Clinic
Crowley can be developed in following manner:-
Steps Description
Step 1: Identify the
reasons
It is an initial step where research team of Occupational Health Clinic
Crowley needs to identify the latest trends in health and health-care
practices. This would help in analysing in what manner, services are
provided for betterment of societies of London Suburbs.
29

Step 2: Formulate the
strategies
After identifying the recent trends in health-care sector, further Board
members of respective organisation needs to formulate effective
strategies and corporate-governance.
Step 3: Offer
employees options
Since staff workers and medical professionals play main role in
providing high quality of services in hospitals. Therefore, it is
essential for management of Occupational Health Clinic Crowley to
provide essential training to professionals and service providers. This
would help in making employees enable to work with new techniques
and provide effective treatment to patients accordingly.
Step 4: Improve
organisational culture
and environment
To run business effectively, it is essential for management of
Occupational Health Clinic Crowley to concern on developing
organisational culture also. As when workers get healthy working
environment then would give better contribution in giving better
quality of health-care services.
Step 5:
Implementation of
corporate strategies
and governance
It is last step of action which suggest management of Occupational
Health Clinic Crowley to implement corporate strategies in effective
manner. For this process, they need to make discussion with entire
stakeholders of business so that the same can be implemented more
effectively.
30

31

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