Corporate Strategy and Governance: Healthcare Service Implications

This report presents a comprehensive analysis of the implications of introducing new governance and strategy for healthcare services in London Suburbs, focusing on the Occupational Health Clinic Crowley. The study explores the rationale behind the research, which includes diversifying services and adapting to market needs, particularly within the context of an aging population. The report delves into the literature review, examining the impact of digital technology, including big data, improved communication, electronic medical records, telemedicine, and mobile apps, on healthcare services. The research methodology, including research design, philosophy, and data collection methods, is detailed. The findings are critically reviewed, and recommendations and an action plan are provided to improve the governance and strategic approach of the clinic. The report aims to identify the changes needed in governance and strategy, and to determine the ways to implement innovative healthcare services, ultimately aiming to improve business performance and attract new customers.

CORPORATE STRATEGY AND
GOVERNANCE

Table of Contents
CHAPTER 1: INTRODUCTION....................................................................................................1
1.1 Overview and background of research.............................................................................1
1.2 Overview and background of organisation.......................................................................1
1.3 Rationale of the research..................................................................................................1
1.4 Research Aim, objectives and questions..........................................................................2
1.5 Significance of research...................................................................................................3
1.6 Structure of report.............................................................................................................3
CHAPTER 2: LITERATURE REVIEW.........................................................................................5
2.1 Implications of introducing new healthcare services.......................................................5
2.2 Changes needed in governance and strategy within Occupational Health Clinic Crowley to
increase it significant advantages for business development.................................................7
2.3 Ways to implement innovative healthcare services in Occupational Health Clinic Crowley
................................................................................................................................................9
CHAPTER 3 : RESEARCH METHODOLOGY..........................................................................12
3.1 Investigation...................................................................................................................12
3.2 Research design..............................................................................................................12
3.3 Research philosophy.......................................................................................................12
3.4 Research approach..........................................................................................................12
3.5 Data collection................................................................................................................13
3.6 Tools & methods............................................................................................................13
3.7 Data analysis...................................................................................................................13
CHAPTER 4 : CRITICAL REVIEW OF RESULTS....................................................................16
4.1 Critical review on the basis of primary research............................................................16
4.2 Critical review on the basis of secondary research........................................................26
CHAPTER 5 : RECOMMENDATION AND ACTION PLAN....................................................28
5.1 Conclusion......................................................................................................................28
5.2 Reflection.......................................................................................................................28
5.3 Recommendation............................................................................................................28
REFERENCES..............................................................................................................................33

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Topic
“The implications of introducing new governance and strategy for healthcare
services in London Suburbs– A Case Study on Occupational Health Clinic Crowley”.
CHAPTER 1: INTRODUCTION
1.1 Overview and background of research
The term ‘Governance’ is emerging within health and social service at significant
requirement and expectation. With the help of UK Government, a new governance architecture is
constructed crucially on ‘unitary boards’ of ‘trust’ organisations. This would also interlock in a
numerous manner with boards of Strategic Health Authorities. Organisations which deal in
health and social care concerns more on implementing the model, that based on idea of
‘corporate governance’ (Aguilera and Crespi-Cladera, 2016). In context with healthcare services
in London Suburbs, Boards of Directors of public corporations like Occupational Health Clinic
Crowley construct corporate governance on various basis. It includes Setting strategic direction;
Overseeing progress towards achievement of strategic goals and Monitoring performance, to run
business smoothly.
1.2 Overview and background of organisation
Occupational Health Clinic Crowley is a small enterprise based in West London which
considers operations and functions to develop significant advantages. It offers specialised
services for occupational health situations and clients. With the help of implementation of digital
technology, Occupational Health Clinic Crowley is able to maintain its high standards but is not
increasing significant advantages. One of the best value towards business is capability and
flexibility to answer to market needs. This would create the best value in area at its central
location in West London (Alkhuraiji and et. al., 2016). In addition to this, it also makes an ideal
base for exploring capital in London suburbs. There are several business ideas in London
suburbs that can help Occupational Health Clinic Crowley to diversify its services and produce
profitability.
1.3 Rationale of the research
Diversifying the services at Occupational Health Clinic Crowley has an important role in
the business. The board of the company is looking forward to decide the services the company
can offer, adding new department specialised on healthcare services. Therefore, it can be stated
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that small businesses are able to gain proper outcomes if answer to the market needs. It helps to
focus on customers’ needs and requirements that assist to attain desired results in business
environment, helping to grow revenue and profitability to face challenges in the market.
Research is needed to identify market trends in health and healthcare services and run
accordingly the new strategy for the business development. Changing customer needs and family
dynamic behaviour with more and more ageing population that need healthcare services for local
elderly population can transform their operations in a systematic manner to achieve good results.
It is essential to focus on research and implementation of the new healthcare services to build
scalable results in enterprise.
1.4 Research Aim, objectives and questions
Aim: The implications of introducing new governance and strategy for healthcare services in
London Suburbs– A Case Study on Occupational Health Clinic Crowley
Objectives:
 To understand the implications of introducing new healthcare services in London
Suburbs
 To evaluate the changes needed within governance and strategy of Occupational Health
Clinic Crowley
 To find out the ways to implement innovative healthcare services in Occupational Health
Clinic Crowley To recommend the ways to introduce new healthcare services in London Suburbs
Research questions
 How implementation of healthcare service can create significant business advantages in
Occupational Health Clinic Crawley?
 What is the contribution of new governance and strategy for new healthcare service to
increase significant advantages for business development at Occupational Health Clinic
Crawley?
 How developing the new corporate strategy and governance is helpful in implementation
of new healthcare service at Occupational Health Clinic Crowley?
 Are the employees in agreement with implementation of new governance and strategy for
new healthcare service in Occupational Health Clinic Crawley?
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 What are the ways that need to consider the implementation of the healthcare service at
Occupational Health Clinic Crawley?
1.5 Significance of research
In the present study, it can be stated that there are different advantages to consider of
introducing new healthcare services in London Suburbs (Bekkers, Dijkstra and Fenger, 2016).
With the help of research and critical review of the findings and the recommendation, looking for
the proposed action plan, the board had evaluated several advantages which assist to focus and
maintain information to fulfil aim and objectives of the company and take the best approach with
regard of new governance and strategy when implementing new healthcare services in the
workplace.
1.6 Structure of report
In order to consider present dissertation, it can be stated that there are five chapters
included that help to focus and maintain creative results. In this consideration, various attributes
in research are included to perform the program.
They are as follows: Introduction: In this chapter, general information about the research and topic has been
explained. In this chapter, dissertation cover general information, aims and objectives,
significances, etc. that would be beneficial to create more creative work performances. Literature review: In this chapter, researcher took previous published research.
Furthermore, as per different authors views it can be reviewed that present study is more
important to carry further knowledge in healthcare services. Hence, literature review
chapter assists to find relevant information to develop a new governance and strategy foe
new healthcare services. Research methodology: With the present research, it can be stated that there are different
elements of research methodology tools included that helps to conduct study. In the
research, two types of data have been used to understand importance of it in creative
manner. For instance, primary and secondary. These information helps to focus on new
healthcare services at Occupational Health Clinic Crowley to understand its
effectiveness. Collection of primary and secondary data will be considered with using
design, philosophy, data collection, etc.
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 Data analysis and findings: On the basis of primary information, researcher consider
data analysis and findings that would be helpful to find more systematic work
performances. As per the respondents views, findings will be carry further the element
that are important in changes in the governance and strategy of company, when
introducing the new healthcare services at Occupational Health Clinic Crowley.
 Conclusion and recommendation: It is last chapter in which researcher carry conclusion
and recommendation on the basis of above research. In order to increase growth and
performance of Occupational Health Clinic Crowley, it is important to propose the
relevant changes in governance and strategy to gain more significant results with new
healthcare services (Larmour, 2017). It would be beneficial to attract new customers and
improve business performance as well. Suggestions also made that helps to implement
new healthcare services. Along with this, recommendation such an action plan, also given
on the basis of respondents views so that it would be helpful to carry further activities.
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CHAPTER 2: LITERATURE REVIEW
In the literature review, previous author’s research and views have been undertaken. It
would be beneficial for business and community needs to implement the new healthcare service
Occupational Health Clinic Crowley. Researcher has aim to analyse the implications of
introducing new healthcare services at Occupational Health Clinic Crowley (Lee and et. al.,
2016). In this way, a review of marketing, HR, operations and other departments will help to
develop a new corporate governance and strategy, in order to endure smooth implementation of
new healthcare services, able to make high growth in respective company.
2.1 Implications of introducing new healthcare services
According to the article given by Siv Rauv (2017), it has evaluated that developing
technology has proven bless for every field, including retailer, manufacturer, health and social
care etc. In healthcare organisations, it has improved efficiencies of operational activities that
raise standardisation in well-being of patients. It has also transformed the entire services that
enhance experience for both medical professionals and patients. In context with London area,
here many healthcare organisations are providing effective services for improving health of
people. It includes Occupational Health Clinic Crowley that offers specialised services, with aim
to promote health in societies and make the same, disease free. To achieve this aim, respective
organisation need to understand the implication of digital technology (LÊgreid, 2017). This
would help in determining the latest trends and innovations in healthcare industry for creating a
successful significant business advantage. It includes-
 Availability of Information and Big Data: There are numerous technologies
availability through which data can be easily accessed and processed. It includes Internet,
Intranet, Search Engines and more, which are considered as a hallmark of technological
age. These techniques will help service providers of Occupational Health Clinic Crowley
in increasing their abilities, for sharing information and analyse big data as well. In
healthcare sector, such kind of “Big Data” help in analysing the latest trends, reaching
larger and more diverse population groups. This would give opportunities to medical
professionals of respective company to stay on top of health-care techniques,
technologies and trends. Through this process, they can identify risk factors more easily
as well as give prescriptions or preventive treatment also (Liu and et. al., 2016). For this
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purpose, medical professionals of respective company can compare data of an individual
with data of thousands patients more easily.
 Improved Communication: In health-care sector, technological innovations also
facilitate more smoother communication within organisations. By using media
applications such as video and online discussion platforms, real-time processing which
increase capabilities to communicate and spread knowledge in rapid manner. In this
regard, using electronic medical records, employees of Occupational Health Clinic
Crowley can access and store data related to patient's record more appropriately (Memon
and Kinder, 2016). This would lead to improve treatment and recovery of patient health
also.
 Electronic Medical Records: It will help administration of hospitals to stored relevant
information about patients' health, test result and diagnoses etc. in an online location.
This would aid service providers to provide accurate care to each individual in desired
manner (The Impact of Technology in Healthcare, 2018). E-mail records also include
features like medical billing system that aid health-care organisations to run activities
more smoothly.
 Telemedicine/ Telehealth: It include features like video-conferencing which is
considered as cost efficient ways for providing local health services. It is generally used
in rural, remote and regional communities that requires regular access to medical
specialists. Therefore, through telemedicine system, health workers can provide face-to-
face medical services to patients of these remote areas (Di Nauta and et. al., 2018). In
addition to this, during tele-consultation with professionals, people can ensure whether
they are getting correct treatment or not.
 Mobility and Mobile Apps: These kinds of software are considered as main key for
improving accessibility for medical professionals and their patients. It makes people able
to manage own health and well-being state. As mobile apps include every features that
prompts them to get regular check-ups, obtain medical information, access online test
result within 24/7 without taking an appointment in hospitals, etc. While medical
professionals can access information related to drugs, symptoms of diseases and process
of treatment accordingly, clinical matters and more.
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Therefore, as per perception of Nawaz (2017), it has analysed that there is a positive
impact of technology in health-care sector. It embraces digital health-care services that facilitates
easier collaboration, enhanced capabilities for innovation, better outcomes, automated
administrative and clinical processes etc. within Occupational Health Clinic Crowley and other
organisations, dealing in same industry.
2.2 Changes needed in governance and strategy within Occupational Health Clinic Crowley to
increase it significant advantages for business development
According to views of Nelson and Staggers (2016), it has evaluated that connected
Technology Enabled Care (TEC) refers to a combination of telehealth, mHealth, eHealth and
telemedicine. All these processes facilitate in connecting medical devices for delivering high
quality services to patients. It includes software (health applications) and hardware (mobile
diagnostics, wearables and remote monitoring devices). Therefore, to implement such
technologies within business, administrative department of Occupational Health Clinic Crowley
needs to develop new corporate strategy and governance. Here, corporate governance aids a
company in ensuring whether business is running as per its responsible manner or not. It assists
organisations to conduct all its activities and framework in ethical and legal manner. Therefore,
in context with health-care industry, new corporate governance will aid authorities to overcome
from difficulties, which arise during implementation of new technologies within business (Paton,
2017). It includes – Constrained Budgets and increasing costs to bring advanced medical
treatments; complexities and cost to deliver care to to ageing population; high expectation of
patients for getting better treatment; and more.
Therefore, to overcome from such challenges, Board of Directors of Occupational Health
Clinic Crowley needs to create some changes in existing corporate governance. It will define
new set of rules and organisational policies, by which criteria of new objectives can be met. In
this regard, changes are done on the basis of responsibilities of management that must fit with
board's oversight duties (Petrakaki, Klecun and Cornford, 2016). Therefore, contribution of new
corporate governance for new health-care service at Occupational Health Clinic Crawley can be
analysed in following manner:-
 Employee and Stakeholder engagement – In this, healthcare employees are more
focused on their patient health which motivate them to treat them in good manner. In
order to cut down the funding and reduction in Medicine reimbursement appear over the
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hospitals at the time of operating and regulating cost increment. In Occupational Health
Clinic Crawley, staff members are contributed their best practices for treating patients in
good manner. This will motivate their patients to take time to time medicine which make
improvement in their health. In this hospital, doctors, nurses, technicians and all other
manner of healthcare employees are expected to serve quality based care experiences
which keep patients satisfied at high level. They are developed new rules, regulations and
norms which make delivering on finer details of patient experience taxing for
professionals (Saltman and Duran, 2016). On the other hand, it is required for an
organisation is to engaged with stakeholders who are provide special health care services
and facilities to their patients. Such stakeholder includes healthcare professionals, nurses,
politicians, health-care managers, regulatory bodies and insurance companies. An
organisation and stakeholders have a social responsibility to act for good of the entire
healthcare system. Sometime, the need and wants are not suitable for stakeholders but the
alignment with patients is always effective.
 Managed risk more effectively – It is important for an organisation is to manage and
maintain risk which help them in smoothly run of business operations and properly care
of patients. This is required for Occupational Health Clinic Crawley is to concentrate on
their patient health and treat them in good manner which assist them in recover soon.
There are various risks which occurs while treating of patients such as lack of budget,
poor machinery system and so more. Along with this, it is necessary for respective
hospital is to develop proper ethical policies which help them in fulfilling all government
laws and rules in better manner. The government need to develop and formulate those
policies and ethical laws which help them in effectively treating their patients (Witell and
et. al., 2016). With the help of corporate governance, company can easily adopt effective
ethical actions which assist them in providing proper care to patients in effective manner.
 Effectively managed and measured operational activities – In Occupational Health
Clinic Crawley, staff members are the main part which play an important role in
effectively managed and measured business operations in better way. This is required for
an organisation manager and owners is to manage or maintain all business functions in
order to gain high income and profitability. In addition to this, corporate governance is
the system of rules, processes and practices through which firm is managed and directed.
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It is essential for balance the interest of company's shareholders, stakeholders,
management, customers, suppliers and government.
2.3 Ways to implement innovative healthcare services in Occupational Health Clinic Crowley
According to opinion of Petrakaki, Klecun and Cornford (2016), In healthcare sector,
there are various ways through which Occupational Health Clinic Crowley can easily implement
innovative health care services and facilities in better manner. Such ways are described as under:
SWOT Analysis:
Occupational Health Clinic Crowley is the establishment which have around for number
of years and they serve to treat their patients and provide best services. SWOT analysis is
described as under:
 Strength – The main strength of an organisation is that they have skilled and qualified
doctors who have ability to make good reputation of hospital. They are offer amazing
services and facilities to their patients in which hospital have dedicated emergency
section that tends to severe and most important cases. With this, they also offer required
innovative services which help them in develop goodwill and reputation in the market
place. If they are provided proper care to their patients and availability of emergency
room where such people are taken who are suffered from accident and other dangerous
disease the doctors and nurses are given maximum attention to their patients which made
them comfortable at every instant and all employees are serve services in effective
manner (Saltman and Duran, 2016). For gaining attention of more people from hospital
facilities or services, they required to develop innovative services which satisfy them.
 Weakness – It is analysed that Occupational Health Clinic Crowley are offer high cost
services to the patient who are suffer from major disease. They are charge a hefty amount
of capital which is not always affordable by the common people. It is created major issue
for an organisation is to adopt innovative services which make their patients happy and
satisfied in each manner. On the other hand, they are mainly built in suburban areas
where some of the people are taken services of the hospitals. This is why patients fail to
avail the services of the hospital if they belong from suburban locations. The another
major weakness is that, latest strategy of Occupational Health Clinic Crowley is to
exploit the available space to the maximum extent possible and they are try to enhance in
number of beds size without increasing in size of hospital.
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