Analysis of Corporate Sustainability Strategies: BMW Group Report

This report provides an overview of the corporate sustainability strategies of the BMW Group. It highlights the company's commitment to Corporate Social Responsibility (CSR) and its integration into the entire value chain. The report details BMW's strategic CSR approach, emphasizing its focus on leveraging core competitive merits and resources to meet community needs. It examines BMW's sustainability forum, production methods, and ambitious goals, including the use of renewable energy and a reduction in CO2 emissions. The report also covers the implementation of strategic sustainability targets set for 2020, encompassing various aspects such as electromobility, resource reduction, and corporate citizenship. References to relevant research papers are also included.

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Corporate Sustainability - BMW Group
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CORPORATE SUSTAINABILITY - BMW GROUP 2
Corporate Sustainability - BMW Group
Introduction
The BMW Group in the U.S is known as the leading firm that manufacturer motorbike
together with vehicles globally. It also provides premium mobility and financial services
(Ershova & Kuznetsov, 2019). As the head of international premium vehicle manufacturers, it is
continually focusing to remain as a leader. BMW Group in the U.S not just incorporates
sustainability all through its whole value of chain, although is also incorporate idea of Corporate
Social Responsibility (CSR) as the essential section of its sustainable policy for advancement.
Consequently, such operations enable organization to attain the joint sustainable improvement of
society, corporate, as well as the environment.
Strategy
BMW Group is known to be the advocate and practitioner of strategic CSR. The strategy
of using CSR help BMW Group to leverage its core competitive merits and resources based on
different realistic wants of the American community. The success of operations of BMW Group
has always been based on lasting responsible along with thinking action (Sukitsch, Engert, &
Baumgartner, 2015). Besides, through apparent self-positioning, sustainable model of operation,
along with innovation, BMW effectively promotes different sustained and active participation of
stakeholders to address various social aspects and develop shared value. Through the guidance of
CSR strategy, BMW holds true to its different principles that comprise of lasting commitment,
engagement of every stakeholder, together with addressing social concerns.
BMW Sustainability and CSR Forum

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BMW Group in the U.S has continuously devoted itself to exist as the appropriate
business by aggressively performing different responsibilities of its policy of localization and
leading to China’s advancement of sustainability. Presence of global perspective makes the
BMW capable of running Sustainability of BMW and CSR debate within the collaboration with
different associates from 2013 (Avery, 2015). Global perspective has enabled the company to
provide the ideal stage for vital stakeholders to show swap as well as share their understanding in
sustainability while connecting social powers to support thoughts and exercises that are creative
on business social accountability.
Sustainability in production
BMW Group in America concentrates on sustainability for production. The company
uses different methods to attain ambitious goals by using the uniquely renewable sources of
energy within the production of premium vehicles globally. For instance, in South Africa, the
BMW Plant Rosslyn uses some four-legged friends as a source of energy production. The use of
non-pollutant sources of energy is a clear way to show that BMW Group understands the idea of
shaping sustainable mobility that needs setting ambitious goals and conducting rigorous
measurements (Lee & Kim, 2017). Such measurements ensure continuous improvement in
operations of BMW Group.
Implementation of Corporate Sustainability in BMW Group
The company has set itself different strategic sustainable target that it has been
continually working to attain since 2001 and will be implemented by 2020. Some of these
sustainable strategic targets of this company include changing mobility patterns, being a leader in
electromobility, reducing consumption of resources, increasing on use of renewable energy, and

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reducing the emission of CO2 (Sukitsch, Engert, & Baumgartner, 2015). Other sustainable targets
of BMW Group include leading in corporate citizenship, increasing diversity, finding lasting
workers, and improving health and performance. All these goals by the BMW fit within three
vital sections that consist of products alongside services, workers and community, and the
creation of value and production.

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References
Avery, G. (2015). Key corporate sustainability drivers: engaged boards and partnerships.
Strategy & Leadership, 43(3), 44-48. doi: 10.1108/sl-02-2015-0015
Ershova, A., & Kuznetsov, A. (2019). Strategy Competitive Development Of The Company
BMW Group. Business Strategies, (5), 26-29. doi: 10.17747/2311-7184-2019-5-26-29
Lee, M., & Kim, H. (2017). Exploring the Organizational Culture’s Moderating Role of Effects
of Corporate Social Responsibility (CSR) on Firm Performance: Focused on Corporate
Contributions in Korea. Sustainability, 9(10), 1883. doi: 10.3390/su9101883
Sukitsch, M., Engert, S., & Baumgartner, R. (2015). The Implementation of Corporate
Sustainability in the European Automotive Industry: An Analysis of Sustainability
Reports. Sustainability, 7(9), 11504-11531. doi: 10.3390/su70911504