This dissertation investigates the pervasive issue of corruption in Sudan, examining its current level, various forms (financial, political, etc.), and its detrimental effects on the country's economy, society, and international standing. The research employs an Interpretivism philosophy, a deductive approach, and a descriptive analytical research design, utilizing interviews for primary data collection and thematic analysis. The study highlights the significant challenges corruption poses to Sudan's development, business environment, and human rights. It explores the reasons behind corruption, the sectors most affected, and the government's efforts to combat it. The dissertation aims to understand the perceived level of corruption, its impact on anti-corruption behavior, and propose recommendations to improve the business environment and promote sustainable development. The findings reveal that corruption exists in almost every sector and has been increasing over the years. This research also provides insights into the country's nation branding as a corrupted one.