Developing a Business Plan for CORTEX Digital Media Agency (GCC)

This assignment details a comprehensive business plan for CORTEX Digital Media Agency, focusing on its strategic entry and operational success within the Gulf Cooperation Council (GCC) region. The plan encompasses a detailed market analysis, including the identification of opportunities, challenges, and target markets. It outlines the agency's vision, mission, core values, and strategic pillars, which include people, innovation, excellence, and growth. The plan further explores CORTEX's marketing strategies, incorporating SWOT analysis, marketing mix elements (product, price, place, promotion, people, process, and physical evidence), and STP (segmentation, targeting, and positioning) approaches. Financial projections, including startup costs, fixed and variable costs, sales targets, and key performance indicators (KPIs), are also provided to assess the financial viability and growth potential of CORTEX within the digital media landscape of the Gulf region. The plan also includes products and services, sales target and KPI, financial projections and market positioning for the business.

Developing a strategy and Business plan
For CORTEX Digital Media Agency in Gulf region (GCC)

INTRODUCTION
In order to bring the reformative changes in the lifestyle and manner of operating activities there
must be planning, strategy formulation and creation of activities which will be helpful in
governing the operational tasks most appropriately. In the recent times, business unit and
government authorities lay high level of emphasis on giving advertisement which in turn grabs
the attention of target audience. Hence, business referring market trend business entity of
Cortex has taken decision in relation to starting business in gulf countries.

Objectives:
• To attain leading position in the areas of digital media agencies within 6 months among Gulf
regions.
• To capture the market share of 12 to 15% at the end of 2nd year.
• To increase sales of Cortex by 5% at the 1st quarter.

STRATEGIC MODEL
• Business Overview : CORTEX digital media agency is planning to initiate a nationwide or
regional campaign for large governmental as well as corporation agencies in the Gulf region.
• Developing the business on large level will be challenging as there will be requirement of big
amount of capital.
• In the recent era, both government and non-governmental units lay high level of emphasis on
promoting their products, services as well as campaigns using digital technologies.

Strategic plan and Map
• Our strategic growth roadmap charts a course to a bold, ambitious target. Built on our
Purpose and core values as it’s one thing to imagine a better world. CORTEX is built to
deliver it.

Core Values
• Our core values define who we are, how we act and what we aspire to:
• Collaborate
• We build diverse teams that connect expertise to create innovative solutions.
• Inspire
• We develop and celebrate our people, and elevate the communities we touch.
• Anticipate
• We understand the complexity of our clients’ challenges and help them see further.
• Deliver
• We grow our business through operational excellence and flawless execution.
• Dream
• We transcend the industry by reimagining what is possible – and realizing it.

Our strategic plan provides a laser-like focus to ensure that
CORTEX flawlessly executes a business strategy that:
• − Turns the industry’s ever-growing need to attract and retain the most-
talented and dedicated staff into an opportunity that differentiates CORTEX
from its competitors
• − Drives the innovation required to effectively distinguish CORTEX as the
leader in our industry
• − Delivers excellence and continuous improvement, as we proud to say that
we provide our clients with the highest quality services

CORTEX Strategy four pillars
• The plan’s initial targets reflect CORTEX commitment to executing a strategy that
will enable the company to grow and prosper
• — This strategy built on four pillars:
• People
• Innovation
• Excellence
• Growth

People
• Our future success starts with our people. Professional development,
succession planning, diversity and inclusion, and employee engagement are
the critical success factors required to achieve our vision. Through our
people, we will leverage a more diverse, global leadership team to work
across the company. To reinforce the strength of our leadership team, we will
advance a culture of professional and leadership development that promotes
and values continuous learning.

Innovation
• Everyone at the company must be prepared to successfully meet the rapid
changes occurring in our industry. Innovation will be at the core of how we
do our work, where we do our work, and what types of work we will perform.
We must also look to develop new services that will better enable our clients
to achieve their goals. And we will continue to strive to deliver new
technologies in order to solve the complex problems facing the media world
now and in the future.

Excellence
• Our company aims to deliver excellence which will differentiate the services that we offer to
our clients. As we move forward with our future vision, excellence will assume even greater
importance in order for the company to meet the evolving — and increasingly demanding
and complex — needs of our clients, which will intensify the competition for key projects
around the world. Our future success depends on our ability to be recognized as an
indispensable partner that provides true service excellence.

Growth
• We will leverage CORTEX’s diversified business model to pursue and nurture a healthy
balance of profitable organic and acquisitive growth.
• We will gain our global expertise through our relation, employees and attract new merger and
acquisition partners that complement company service offerings and global footprint.
• This strategy will benefit our clients and staff as our expertise grows and new opportunities
become available for our employees.