Leadership and Management Concepts in Corus Company

Desklib provides solved assignments and past papers to help students succeed.

LEADERSHIP AND MANAGEMENT
CONCEPT
1

2

INTRODUCTION
Corus is the company which was chosen for applying some of the effective set of different
operation management techniques and this is one of the private limited company. This is one of
the most leading media and content company that will generate and provide excellent quality
brands and some of the content for their target customer all over the world (Asam et al., 2015).
Corus was found in 1999 by JR Shaw. This company is built with the help of media assets
initially owned by Shaw Communications (Asam et al., 2015). Based on the latest analyses this
was found that the growth of the Corus is fully depended on the strategic acquisitions and strong
operating discipline. Corus learned Shaw Media's powerful portfolio of the digital brand. On the
other hand, this is Europe second-largest steel producer with a production of 19 million tones and
revenue of 10 billion (Asam et al., 2015).
With the help of operational management, the organization will get lots of help to satisfy the
customer need and wants. This will also help to maintain some different set of operation which
was implemented in the organization (Asam et al., 2015). They provide a good quality of product
and services to satisfy their target customer. Over the product supply, they will help to maintain
the quality standard. On the other side, this will explain that a group of people work together to
finish the entire different task which will help to develop and produce some effective set of
services in the organization (Barnes, 2016). With the help of this, the working potential of the
employee will boost. Through this, all the employee in the organization will do their work with
full of dedication and determination. It helps in producing the maximum revenue by the exact
method of retailing the set of goods and services (Barnes, 2016).
3

LO1 DISSIMILARITY BETWEEN THE PART OF A LEADER AND THE
FUNCTION OF A SUPERVISOR
P1 ROLE AND CHARACTERISTIC OF A LEADER AND A MANGER
With the help of exact and suitable direction and some ideas of the manager and leader of an
organization different type of operation is made successfully. In the organization manager and
the leader play a very important role (Barnes, 2016). For the improvement of the organization
leader and the manager of the company will perform different type of activities and they will also
apply some services and product to increase the reputation of an association by achievement of
the reputation and status in a different set of people (Barnes, 2016).
The superior position of the company was handled by the leader of the company. They have a
good quality to motivate their employee and try to influence them so that they will do their work
with full of dedication and determination (Binz et al., 2014). Due to this employee will try to
finish there the entire mission with the help of some various operations. Motivating their
employee is the key character of the leader in the association so that they will easily deal with a
different type of challenges, which will help to make a stable environment (Binz et al., 2014).
The manager and the people who have lots of responsibility to make their organization more
effective in some limited time. They have many responsibilities to handle the different type of
roles and responsibility explained towards the set of the employee working in the organization
(Binz et al., 2014). With the help of the manager, the disciple was maintained in the
organization. To identify the total employed of an association different type of managerial
operation was performed.
4

Various types of characters and potentials of leader and manager explain about the Corus is
defining as:
LEADERS MANAGERS
Nature of the innovation was followed by the
leader of the organization.
Nature of administrative was followed by the
manger.
The growth of the organization is fully
depended on the leader of the company.
With the help of manger, the different type of
operations is maintained in the organization
(Binz et al., 2014).
A different set of people are focused on by the
leader (Binz et al., 2014).
Manager of the company will mainly focus on
the structure and explain all the system of the
business.
With the help of leader trust will be identify. All the lowest line of the task was done by the
manager of the company. And they are mainly
focused on that.
The main responsibility of the leader is to do a
correct job in the business (Binz et al., 2014).
The manager is derivative within nature.
With the help of the leader, the level of
change was promoted.
Their main motive is to do all the work in the
right way (Binz et al., 2014).
The leader will show what they actually in
front of others.
5

M1 DIFFERENT BETWEEN ROLE OF LEADER AND FUNCTION OF A MANAGER
LEADER’S FUNCTIONS MANAGER’S FUNCTIONS
Defining Goals:
For the development of the organization, the
leader of the company will mainly focus on
defining the goal (Chiarini, 2015).
Planning:
Some of the effective planning function
included in the management. With the help of
the aim and objective of the company, they
will define the mission, vision and some
strategy of an organization.
Organizing:
A different set of people are focused on by the
leader.
Organizing:
For defining the structure they will deliver the
overall control of an organization. To achieve
the main aim and objective they will balance
and maintain some different type of resources
(Chiarini, 2015)
Initiation towards the action:
Leader performs a different set of operation in
the organization so that they will finish the
entire task on time.
Controlling:
This involves the nonstop monitoring of the
different set of operation which is performed
by the employee and identify the output
Coordination:
The leader will try to make good coordination
with their employee so they will do their work
with full of determination and dedication
(Chiarini, 2015).
Guiding:
With the help of them, some of the guidance
towards the set of employee the main aim and
objective of the organization will meet easily.
Guiding and Motivating:
The employee will get exact guidance and
motivation
Staffing:
It will explain the method and ways which will
prime near the healthy recruitment in an
business.
Adapting towards the change:
The leader was ready to face any type of
challenges in the organization.
Coordination:
They will handle a different set of procedure
and task sequentially (Chiarini, 2015).
6

The different set of concepts of management and leadership implement in the organizational
arrangement of Corus are:
o TRANSFORMATIONAL LEADERSHIP
With the help of transformational leadership, most of the people are inspires to achieve an
unexpected or remarkable result. On the other hand, they will also help in the positive change
within the followers (Chiarini, 2015).
o CONTINGENCY THEORY OF LEADERSHIP
This is fully depended on the situational leadership approach. They don't have any defined
model. At the time of coordination of the employee and productivity in an organization, it was
implemented on the exact time.
o CLASSICAL SUPERVISION THEORY
This theory, economic and physical needs described. In Corus, this type of theory was
implemented because of doing some productivity in the organization (Davidson et al., 2016).
o BEHAVIOURAL THEORY OF MANAGEMENT
This type of theory will help to identify the size of work with a place to the human resource. This
will also help in defining a better understanding of human behaviour. In Corus, this theory was
implemented because they want to achieve their main aim and objective (Davidson et al., 2016).
7

LO2 CHARACTERISTICS OF LEADER AND PURPOSE OF MANGER
P2 CHARACTER OF LEADER AND PURPOSE OF MANAGER IN VARIOUS
SITUATION
The leader and the manager is one of the most important for masking a more successful business
organization in the market. They will perform a different set of task to the growth and expansion
of an organization (Davidson et al., 2016). There are a different type of management style
through which some of the matchless behaviours and styles near the leadership helping the actual
working if organizations (Davidson et al., 2016). The company Corus facing various type of
challenges in the organization.
At Corus, it has been analysing that the company will able to achieve its goal in the different
sector in the UK. They will also achieve some of the fame and popularity all over the world.
Corus was found in 1999 by JR Shaw (Donate, and Pablo 2015). This company is built with the
help of media assets initially owned by Shaw Communications. Based on the latest analyses this
was found that the growth of the Corus is fully depended on the strategic acquisitions and strong
operating discipline. Corus learned Shaw Media's powerful portfolio of the digital brand. On the
other hand, this is Europe second-largest steel producer with a production of 19 million tones and
revenue of 10 billion (Donate, and Pablo 2015).
Different types of circumstances explained in the company are:
CONSTANT SITUATION
The stable situation is one of the constant working environments in the organization. Instable
situation the market will not possess any modification towards the recession and the rapid growth
in the market (Donate, and Pablo 2015). The working environment of the organization will not
affect due to constant achievement in the organization.
SLOW TO REASONABLE CIRCUMSTANCES CHANGE
With the help of this, the inflation rate of the organization will rise and some of the best
strategies were found in term of development and growth of the organization (Donate, and Pablo
8

2015). On the other hand, the working structure of the organization will find out with the help of
this.
RAPID CHANGING SITUATIONS
Based on the rapidly changing situation the environment of the organization will be defined.
There is a different type of rapid change held in the market (Donate, and Pablo 2015). Based on
the demand of the customer the sale of the product and services will be identifying by the
organization (Donate, and Pablo 2015). The company try to deliver the best set of procedure and
some different type of strategy which will help to achieve the satisfaction level of the customer.
9

P3 DIFFERENT TYPE OF CONCEPTS AND MODEL METHODS
There are different types of concepts and models which were applied in the Corus Company that
is:
SITUATIONAL LEADERSHIP
In 1970 Paul Hersey and Ken Blanchard develop the model of leadership. Based on this model
this was defined that organization and manger adopt many different types of leadership style.
They will also adopt this style while analysing some different type of situations which was faced
by the organization (Greene et al., 2014). Supportive and directive behaviour are the two
different types of models that are fully depended on the lower and the higher rate of the
organization.
Figure 1 SITUATION MODEL OF HERSEY AND BLANCHARD
[Source: Greene et al., 2014]
POSSIBILITY LEADERSHIP
This is the method through which some of the difficulties which the leaders are facing to work
efficiently with some set of employees. LPW is one of the performances which was analysed by
the organization to test the leader (Greene et al., 2014). With the help of LPW, the score of the
leader will identify over the working of the effective leadership approaches.
10

With the help of this type of leadership the organization achieve some of the productivity by
explaining the task-oriented model. On the other hand, this will also help to provide some of the
benefits by effectively explain the ways of the performance in term of less availability of the
resources (Greene et al., 2014).
SYSTEM LEADERSHIP
Some of the political boundaries are included in this type of leadership. With the help of this
leadership, some of the promotion was done in the organization to make more innovation. And
they try to implement all the creative techniques in their organization so that they will increase
the growth and the progress of the organization (Greene et al., 2014). With the help of this, some
of the supportable developments in the company will achieve.it will reduce the misuse of the
different resource which will control the improvement in a supportable way (Greene et al.,
2014).
11

LO3 CHARACTERISTICS OF LEADER AND MANAGER
P4 SOME OF THE KEY METHODS TO TASK MANAGEMENT AND SOME ROLES OF
THE MANAGER AND LEADER IN AN ORGANIZATION
Operational management will help to increase the overall growth of the organization and try to
improve them in a proper way. Operational management is the kind of management who will
mainly focus on the achievement of the different set of operation (Haksever, and Render, 2018).
On the other hand with the help of this, the exact administration in an organization will be
identifying. It will also help to increase the quality standard of the product which was provided
by the organization (Haksever, and Render, 2018).
APPROACHES TOWARDS OPERATIONAL MANAGEMENT
TOTAL QUALITY MANAGEMENT
The main motive of the TQM is identified the presentation and feature in relative to the different
set of function and department all over the company to offer them a good quality of product and
services over there expectation (Haksever, and Render, 2018).
FIGURE 2 TOTAL QUALITY MANAGEMENT
[Source: Haksever, and Render, 2018]
The leader of the company will confirm that a different set of the employee is more effectively
included in the support of an organization.
12